009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
The Rising Tidecast
Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their...
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008 - Nona Pederson of Yessss to Growth
The Rising Tidecast
Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In...
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007 - Andrew Stubbs of Onboard Engineering
The Rising Tidecast
Summary Andrew Stubbs, one of the directors at Onboard Engineering, shares his journey in the marine industry and the challenges of starting and growing a business. He emphasizes the importance of customer service, trust, and building relationships. Stubbs also discusses the brands they work with, such as Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar, and the exciting new technologies in the industry, including stabilization systems and electronic management systems. Andrew talks about his experiences in the industry and the importance of enjoying your work, about the changes in...
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006 - Eric Sorensen of Sorensen Yachts
The Rising Tidecast
Summary Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the...
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005 - Sam Short of Short Marine
The Rising Tidecast
Summary Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly...
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004 - Capt. Daniel Klein of Pursuit of Giants Gamefishing
The Rising Tidecast
Summary Captain Daniel Klein shares his passion for fishing and his journey in the marine industry. He discusses his early memories of fishing with his grandfather and how it evolved into a lifelong passion. Kleiny talks about the thrill of catching marlin and the challenges of being a captain. He also highlights the importance of building trust with boat owners and the value of saying yes to opportunities. Kleiny shares his excitement for new technologies in the industry, such as searchlight sonar and gyro stabilizers. He emphasizes the significance of providing a great food and dining...
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003 - Art Hill of Rogue Marine Business Advisors
The Rising Tidecast
Summary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing...
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002 - Todd McLennan of MAC Marine
The Rising Tidecast
Episode Summary Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing...
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001 - Why I Started Rising Tide Film w/ Steve Govel
The Rising Tidecast
Episode Summary The first episode of the Rising Tidecast introduces the podcast and its purpose of sharing the stories of people in the boating industry. The host, Steve Govel, emphasizes the importance of storytelling in marine business marketing and the power of connecting with people through stories. The podcast will feature interviews with industry experts, discussions on marketing strategy, and practical tips for growing a business. Steve shares his personal background and how his love for fishing and the water led him to start Rising Tide Film, a company that helps marine businesses use...
info_outlineEpisode Summary
The first episode of the Rising Tidecast introduces the podcast and its purpose of sharing the stories of people in the boating industry. The host, Steve Govel, emphasizes the importance of storytelling in marine business marketing and the power of connecting with people through stories. The podcast will feature interviews with industry experts, discussions on marketing strategy, and practical tips for growing a business. Steve shares his personal background and how his love for fishing and the water led him to start Rising Tide Film, a company that helps marine businesses use video storytelling to connect with their audience. The episode concludes with an invitation to share stories and subscribe to the podcast.
Connect With Steve Govel
Website | Instagram | Facebook | TikTok | YouTube | LinkedIn
Takeaways
Storytelling is crucial in marine business marketing as it helps brands connect with their audience on a deep level.
The podcast will feature interviews with industry experts and discussions on marketing strategy to provide valuable insights for listeners.
Video storytelling can have a significant impact on growing a marine business when done authentically and consistently.
A strong brand and a powerful story can open doors and make a difference in the success of a business.
Sound Bites
"There's a massive lack of storytelling in marine business marketing."
"We're also gonna talk a lot about marketing strategy."
"People connect with brands that have a compelling story."
Chapters
00:00 Introduction to the Rising Tide cast
00:30 The Importance of Storytelling in Marine Business Marketing
01:28 Insights from Industry Experts and Marketing Strategy
06:44 The Impact of a Strong Brand and Compelling Story