The Rising Tidecast

The Rising Tidecast is your go-to podcast featuring personal stories, marketing strategies, industry insights, and lessons learned from experts in the marine industry. Join host Steve Govel (director of Rising Tide Film) as we talk all things boating and fishing, sharing valuable conversations to elevate your brand and captivate your audience.

017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine 02/16/2025

017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race. Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering high-value boats. From life-changing mentorships to unforgettable adventures, this episode is a deep dive into the passion, unpredictability, and personal growth that come with a career at sea. Connect With Steve Govel | | | | | Connect with Adam Hickey | | Takeaways Resilience is key when facing challenges at sea. Networking plays a crucial role in the marine industry. Building a good reputation is vital for career advancement. Life on a yacht can be both demanding and fulfilling. Embracing change can lead to significant personal growth. Friendships formed in the industry can last a lifetime. The Sydney to Hobart race is a significant challenge for sailors. Understanding boat mechanics is crucial in brokerage. Chapters 00:00 Overcoming Challenges at Sea 01:11 From Motorsport to Yachting 04:55 Finding a New Path 08:07 Discovering the Super Yacht World 10:12 Navigating the Job Market in Yachting 12:50 Sailing in Croatia 15:35 Building a Reputation in the Marine Industry 18:08 Climbing the Ranks From Deckhand to Captain 24:28 Navigating the World of Sailboats vs. Powerboats 27:04 The Transition to Captaincy: Opportunities and Challenges 30:08 Adventures on the High Seas: Unique Experiences 33:08 The Allure of Remote Exploration 39:05 Family, Career, and the Decision to Transition 40:05 Lessons Learned 41:16 The Sydney to Hobart Race 48:37 Crossing the Finish Line 50:16 Sailing Adventures and Competitive Spirit 52:33 Transitioning from Sailing to Brokerage 54:39 The Unique Challenges of Boat Brokering 01:00:04 Building Relationships in the Brokerage World 01:02:15 Reflections on Career Choices and Inspirations 01:10:08 Memorable Experiences at Sea 01:12:46 Navigating the Emotional Landscape of Brokerage 01:14:16 The Joy of the Leisure Industry /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/35266565

016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station 02/02/2025

016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station Summary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep connections formed through fishing. Alex shares his the significance of staff development, leadership, and maintaining a work-life balance, especially in light of lessons learned during COVID-19. We talk about trends in the fishing industry and common mistakes made by newcomers, highlighting the value of experience and education in fostering a supportive fishing community. We talk about the importance of choosing the right boat and the diverse fishing opportunities in Sydney. Connect With Steve Govel | | | | | Connect with Alex Qasabian | | | Visit Fishing Station Takeaways Building a community is essential for customer loyalty. Curiosity in childhood can lead to expertise in adulthood. Customer service is a significant competitive advantage, especially in the fishing industry. Empowering staff leads to better customer service. Work-life balance is essential for long-term sustainability. Mistakes are inevitable; owning them is crucial. Education and knowledge sharing strengthen the fishing community. Simplicity in fishing techniques often leads to success. Chapters 00:00 Building a Fishing Community 02:45 The Roots of a Fishing Passion 06:12 Music and Its Influence on Life 09:03 Transitioning from Music to Fishing Station 11:59 The Challenges of Starting a Business 15:09 Customer Service as a Business Advantage 18:00 Overcoming Adversity and Setbacks 20:53 Finding a New Home for Fishing Station 24:05 The Impact of Theft on Business 26:18 Overcoming Adversity in Business 27:52 Building a Supportive Community 30:32 Leadership and Team Dynamics 32:35 Empowering Staff Through Experience 36:30 E-commerce and Customer Relationships 38:27 Work-Life Balance and Family 40:39 The Importance of Teamwork 41:48 Resilience and Determination in Business 43:22 Trends in the Fishing Industry 45:11 Community Engagement and Education 46:08 Common Mistakes in Fishing 50:31 Sharing Knowledge in the Fishing Community 54:51 Choosing the Right Boat for Family Adventures 57:07 Experiences with the Grady White Boat 01:00:01 Fishing in Sydney: A Diverse Experience 01:01:39 The Joy of Fishing with Friends 01:05:05 Memorable Fishing Stories and Achievements 01:11:49 Lessons Learned from Fishing and Life /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/35105195

015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF 12/29/2024

015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF Summary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We discuss strategies for engaging local communities in fishing and boating, emphasizing the importance of retention and innovative approaches to attract new participants. We also discuss the power of storytelling in marketing, the emotional connections that brands can create, the role of conservation in the fishing and boating industries and how to make a meaningful impact in the marine industry. Connect With Steve Govel | | | | Connect With Stephanie Vatalaro | | | | | Takeaways Fishing with family creates lasting memories and connections. RBFF focuses on both consumer and stakeholder engagement. Data-driven insights are essential for measuring campaign success. The R3 model helps organizations focus on recruitment and retention. Diversity in fishing is necessary for the industry's future. Conservation efforts are supported by participation in fishing and boating activities. Creating partnerships with local retailers and clubs can enhance community engagement. Chapters 00:00 The Power of Fishing: A Personal Connection 01:02 Stephanie's Journey: From Ohio to the Keys 02:56 Finding Passion in the Marine Industry 05:47 Networking: Building Relationships in the Industry 09:54 A Day in the Life at RBFF 12:12 Crafting Campaigns: The Take Me Fishing Initiative 14:01 Empowering Women in Fishing: Find Your Best Self 15:52 Measuring Success: Data-Driven Campaigns 18:09 R3 Model: Recruitment, Retention, and Reactivation 19:59 Diversity in Fishing: Changing Perceptions 21:54 Understanding Churn: The Psychology Behind Participation 23:50 Emotional Storytelling: Connecting Through Data 25:42 Engaging Local Communities for Retention 30:50 Innovative Approaches to Boating and Fishing 32:46 The Power of Authentic Storytelling 40:30 Emotional Connections in Marine Marketing 42:50 Conservation Through Participation 49:55 Advice for Impact in the Marine Industry /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/34625285

014 - The Formula For Yacht Broker Success with Jack Warwick 12/15/2024

014 - The Formula For Yacht Broker Success with Jack Warwick Summary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we discuss the inception of his podcast, Seas the Deal, and how it serves as a platform for storytelling within the marine industry. He emphasizes the importance of community building, authenticity in content creation, and the challenges of producing consistent and engaging material. Stephen shares insights on the significance of pre-production, the evolving landscape of content creation, and personal growth. Jack's Dayboating playlist is ready for your next day on the water: Connect With Steve Govel | | | | Connect With Jack Warwick | | Takeaways Big paychecks and global travel are not the only rewards that matter in life. Innovative marketing can set you apart in the marine industry. Content creation is key to engaging potential buyers. Hitting rock bottom can lead to valuable lessons. Creating value for clients is more important than quick sales. Content creation is time-consuming but valuable for brand building. Authenticity resonates more with audiences than polished perfection. Every moment in life can be an opportunity for content. Chapters 00:00 The Allure of the Marine Industry 04:50 Journey to Becoming a Yacht Broker 10:09 Innovative Marketing Strategies in Yacht Brokerage 15:00 The Reality of Being a Yacht Broker 20:04 Building Long-Term Client Relationships 24:54 Creating Value Through Content 29:52 Future Aspirations and Content Plans 30:44 Building Community Through Storytelling 33:50 Overcoming Challenges in Content Creation 37:25 The Importance of Pre-Production 39:42 Embracing Authenticity in Content 41:34 The Evolving Landscape of Content Creation 44:25 Maximizing Content Opportunities 46:39 Personal Growth Through Career Changes 48:55 Defining Success in Life 56:51 Final Thoughts and Future Aspirations /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/34412125

013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman 12/01/2024

013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman Summary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be part of something bigger. Leo discusses the importance of having a competitive edge in business and leveraging unique skills and advantages, and how his background in media and fishing gave him an advantage in starting Billfish Gear. We also discuss the concept of 'ikigai' and how it can guide career choices. If you're keen to get your own Billfish Gear, use the code ‘30knotcruise’ for 15% off your next purchase. Connect With Steve Govel | | | | Connect With Leo Chapman | | | Takeaways Building a successful brand takes time and perseverance. Creating a strong logo and aesthetic can help legitimize a brand. A culture of creativity and high performance can attract and retain talented individuals. High-quality content and customer experience are crucial for brand growth. The first interaction with a brand is through content, so it needs to be excellent. The brand is the key differentiator in a competitive market. Identify what you are uniquely good at and leverage that advantage. Sound Bites "Continuous learning is key. I mean, I listen to 3-4 business podcasts daily just to keep up and fill in the gaps in my knowledge." "Understanding financial documents like P&Ls and balance sheets was a huge challenge at first, but admitting what I didn’t know was the first step to learning." "Humility, empathy, and understanding are fundamental. You really need to appreciate the challenges each team member faces and treat everyone well." "My media skills and connections within the fishing community are my competitive edges that help our business stand out." "Starting from just selling stickers, it's amazing to see how we've grown. Our first big break was an advertorial for Garmin that earned us $350." "Our custom gear program is a big part of what we do. Customers love being able to design their own shirts, and that connection is really special." "Our focus is on producing custom, high-quality fabrics. We're not interested in competing in the 'race to the bottom' — we want to stay unique." Chapters 00:00 The Essence of Billfish Gear 02:45 From Passion to Profession: The Fishing Journey 06:06 The Birth of Billfish: From Media to Merchandise 08:58 Navigating Early Challenges and Product Development 12:11 Building a Brand: The Importance of Community 15:00 Creating High-Quality Content and Customer Experience 17:50 Finding the Right Manufacturing Partners 21:06 The Future of Billfish Gear: Innovation and Growth 31:00 The Value of Quality and Love in Products 33:53 Custom Gear: Personalization and Community 37:05 The Billfish Lifestyle: Adventure and Travel 39:58 Building a Global Brand: Community and Recognition 42:49 Product Development: Iteration and Innovation 46:11 Lessons Learned: The Challenges of Entrepreneurship 49:06 The Importance of Continuous Learning and Competitive Edge 51:58 Final Thoughts: Giving Back and Community Support /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/34204995

012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke 11/17/2024

012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of simplifying processes and trusting the expertise of professionals in the industry. In this conversation, Becks and Steve discuss the importance of aligning brand messaging with brand personality, the value of bringing in experts who understand the industry, and the impact of AI on marketing. They also touch on the need for businesses to adapt and stay open to new technologies and trends. Becks shares a memorable career moment when her articles were published in a major yacht show magazine, boosting her confidence and credibility. They also discuss the misconceptions about the yachting industry and the importance of being passionate about your work. Donate and Follow Antibes Lifeboat's Facebook page here: Connect With Steve Govel | | | | Connect With Rebecca Whitlocke | | | Takeaways A holistic content strategy should include distribution and promotion to ensure the content reaches the target audience. Simplifying processes and trusting the expertise of professionals can lead to more efficient and effective marketing. Understanding cultural nuances is essential when marketing to a global audience. Aligning brand messaging with brand personality is crucial for effective communication. Bringing in experts who understand the industry can have a significant impact on the quality and impact of content. AI is a powerful tool in marketing, but human creativity and expertise are still essential. The yachting industry can benefit from looking at other industries for inspiration and best practices. Being passionate about your work and genuinely wanting to help clients can set you apart in the industry. Misconceptions about the yachting industry include pretentiousness and snobbery, while in reality, many people are down-to-earth and focused on positive news stories. Sound Bites "The world won't stop turning if you publish content that's not 100% polished every single time." "Research your audience and what will appeal to them. Don't just create content, but also think about its distribution and promotion." "It's so important that if I'm writing something on behalf of a brand or creating content on behalf of them, that it's so tuned into their brand personality." Chapters 00:00 The Art of Storytelling in Yachting Marketing 08:26 Launching Antibes Yachting: A Pandemic Opportunity 14:59 Becoming a Resource for Small Businesses 22:06 The Importance of Local Content in Global Marketing 30:44 Simplifying Marketing Strategies for Small Businesses 31:44 Building Effective Marketing Systems 34:06 The Importance of Trusting Experts 38:45 Fresh Perspectives in Yachting 41:10 Personal Growth and Career Milestones 45:50 Embracing AI in Marketing 53:32 Rapid Fire Insights and Reflections /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/33954972

011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy 11/03/2024

011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy Summary In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation, Stephen Govel shares insights into the marine industry, emphasizing the importance of thorough surveys in boat purchases, building strong customer relationships, and the value of networking. He discusses the unique challenges and experiences faced during sea trials and inspections, and reflects on his journey as a marine professional, highlighting the significance of risk-taking and community building in achieving success. Check out his downloadable Boat Purchase Contract forms here: Connect With Steve Govel | | | | Connect With Aaron O'Donoghue | | | | Takeaways The marine industry thrives on community and shared knowledge. Grit and perseverance are essential in the marine field. Understanding customer needs is crucial for business success. Technology can significantly enhance the efficiency of marine surveying. Creating content helps educate customers and build trust. Feedback from customers is vital for continuous improvement. People prefer to buy from relatable individuals rather than faceless companies. Being available and responsive sets you apart in customer service. Building a network of trusted vendors enhances your service offering. Networking at industry events is key to business growth. Chapters 00:00 Introduction to the Marine Industry and Community Building 02:47 Aaron O'Donoghue's Journey into Marine Mechanics 06:03 Transitioning from Mechanic to Marine Surveyor 08:47 The Role of Technology in Marine Surveying 12:06 Building a Comprehensive Reporting System 15:03 Marketing and Content Creation in the Marine Industry 17:54 Feedback and Customer Engagement Strategies 24:34 The Importance of Surveys in Boat Purchases 30:20 Building Strong Customer Relationships 34:46 Navigating the Marine Industry 39:36 Lessons from Sea Trials and Inspections 43:45 The Journey of a Marine Professional /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/33694597

010 - Building A Personal Brand In The Marine Industry with Ben Taylor 10/20/2024

010 - Building A Personal Brand In The Marine Industry with Ben Taylor Summary Ben Taylor is a journalist and reporter in the marine industry who focuses on B2B content. He started his own media production company, Ben Taylor Media, to provide authentic and entertaining content for businesses in the industry. His consistent tagline, 'What's Going On?', has become synonymous with his brand and helps to engage his audience. Ben emphasizes the importance of being authentic and entertaining in social media content, and advises small businesses to focus on the most interesting aspects of their company. He also shares his workflow for creating content, including the use of the first take and the importance of planning. In this conversation, Ben Taylor discusses the importance of personal reputation and branding in the marine industry. He shares his experience of becoming a published author and the impact it had on his positioning. Ben emphasizes the value of focus and staying true to what you're good at, rather than getting distracted by new ventures. He also highlights the significance of building relationships and helping others in the industry. Ben talks about the challenges of being a marine industry presenter, including the logistics of running a business while traveling. He concludes by expressing his excitement about interviewing the new director of IBEX and the importance of having the right people on a boat. Join his International Marine Networking group here: Connect With Steve Govel | | | | Connect With Ben Taylor | | Takeaways Be authentic and entertaining in social media content, focusing on the most interesting aspects of your company. Plan your content and use the first take to capture the most authentic and engaging moments. Develop a memorable tagline or hook to make your content stand out and create consistency. Consider writing a chapter in a book or collaborating with others to increase your reach and credibility. Positioning is key in building a strong brand and attracting the right audience. Personal reputation and branding are crucial in the marine industry. Focus on what you're good at and stay true to your expertise. Building relationships and helping others can lead to long-term success. Sound Bites "The first take is the best take." "If one person says something, it has a different level of impact compared to if somebody else said exactly the same thing." "Being a published author is great for positioning, branding, and reputation." Chapters 00:00 The Power of Storytelling in Social Media 02:08 Ben Taylor's Journey in the Marine Industry 05:56 Identifying Gaps in the Marine Industry 10:11 The Shift to B2B Content Creation 13:51 Developing a Consistent Content Strategy 18:07 Authenticity and Entertainment in Social Media 21:57 The Importance of Planning and Workflow 25:46 Pivoting and Growing During the Pandemic 28:35 Navigating the Pivot and Grow Mindset 29:30 The Power of Positioning and Branding 31:56 Finding Focus Amidst Distractions 34:22 Taking Calculated Risks in Business 36:40 Building Long-Term Relationships and Trust 39:36 The Importance of Community and Giving Back 42:01 Insights from Industry Leaders 45:18 Trends in the Marine Industry 48:39 Rapid Fire Insights and Reflections /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/33513652

009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas 10/06/2024

009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention is to build a successful business that allows them to travel and work together. Crystal and Jason attribute their success to a combination of social media marketing and their reputation for high-quality craftsmanship. They intentionally target their ideal clients and showcase their attention to detail and visually appealing finished products. They emphasize the importance of being genuine, honest, and providing a superior product or service. They have also strategically stocked up on rare teak lumber due to international sanctions, ensuring they have the best materials for their projects. They value building relationships with their clients and prioritize repeat business. Crystal and Jason discuss the importance of intentional planning and logistics when traveling for work, including shipping tools and equipment to different locations. They highlight the need for a cache of tools in each region they work in and the benefits of buying certain items locally. They also emphasize the joy of working together and the satisfaction of being able to do what they love while being together. Their favorite destinations include Los Cabos and the United Arab Emirates, and they share their love for fishing, particularly rooster fishing and trout fishing. They also provide insights into teak maintenance and the importance of professional sanding. Connect With Steve Govel | | | | Connect With Crystal & Jason Lucas | Takeaways Jason's love for the ocean started from growing up on the water and working on headboats. Crystal applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention is to build a successful business that allows them to travel and work together. They are grateful for the growth and success they have achieved and are excited for the future. Combining social media marketing with a reputation for high-quality craftsmanship can lead to success in the industry. Being intentional about targeting ideal clients and showcasing attention to detail can attract the right customers. Genuineness, honesty, and providing a superior product or service are key factors in building a strong reputation. Strategic planning and stocking up on rare materials can ensure the availability of high-quality resources for projects. Building relationships with clients and prioritizing repeat business can lead to long-term success. Intentional planning and logistics are crucial when traveling for work, especially when shipping tools and equipment to different locations. Working together as a couple brings joy and fulfillment, and being able to do what they love while being together is a dream come true. Los Cabos and the United Arab Emirates are among their favorite destinations for work. Teak maintenance requires regular professional sanding to ensure longevity and preserve the wood's appearance. Sound Bites "I always grew up on the water." "I can tell you everything that's wrong with a project before I can tell you what's right with a project." "We're getting phone calls from people who are the top of their field and they're calling you because you're the top of yours." "They love to see a transformation, the before and after." Chapters 00:00 The Genesis of Southern Craftsman Marine 12:15 Navigating the Marine Industry Together 24:39 The Power of Social Media in Business Growth 36:50 Intentionality in Craftsmanship and Relationships 49:26 The Future of Travel and Work in the Marine Industry /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/33348472

008 - Nurturing Cacti and Marine Businesses with Nona Pedersen 09/22/2024

008 - Nurturing Cacti and Marine Businesses with Nona Pedersen Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In this part of the conversation, Nona Pedersen and Steve discuss the importance of understanding the target audience and solving their problems. They emphasize the need to focus on the benefits of the product or service rather than just the features. They also highlight the misconception that marketing is black magic and the misconception that marketing is easy. Nona shares that many businesses in the marine industry struggle with uncertainty and are looking for guidance and confidence. They discuss the power of storytelling in building a successful brand and the importance of making the customer the hero of the story. Building a memorable brand requires consistent communication and building a loyal fan base. The goal is to make an impact and resonate with potential customers, even before they become customers. Brand is not just about the visual elements, but also about who you are as a whole and how people perceive you. It's about creating a sense of belonging and connection. For businesses starting out, it's important to choose a brand name that is not tied to yourself and to clarify your values. Established businesses should identify their most valuable brand and align their strategy accordingly. Connect With Steve Govel | | | | Connect With Nona Pedersen | | | Takeaways Understanding the needs and goals of clients is crucial in creating an effective marketing strategy. Rediscovering passion and purpose in a business can lead to growth and success. Storytelling is a powerful tool in marketing, and finding the purpose behind every marketing activity is essential. The marine industry is built on passion, and marketing should reflect the enjoyment and fun associated with boating. Marketing should be integrated into all aspects of a business, including operations, team culture, and recruitment. Understand your target audience and focus on solving their problems. Highlight the benefits of your product or service rather than just the features. Don't fall into the misconception that marketing is black magic or easy. In times of uncertainty, businesses in the marine industry are looking for guidance and confidence. Use storytelling to make the customer the hero of the story. Focus on building a customer-centric brand. Consistent communication and building a loyal fan base are key to making a memorable brand. Brand is not just about visual elements, but also about who you are as a whole and how people perceive you. Choosing a brand name that is not tied to yourself and clarifying your values are important for businesses starting out. Established businesses should identify their most valuable brand and align their strategy accordingly. Boating is a welcoming community and a great way to make networking connections. Sunblock, a hat, and alcohol are must-haves for a day out on the water. Sound Bites "If you can be as targeted and as focused and also monitoring it as you go, that's what works and that's what gets results." "Not listening to features, but actually telling them how they're going to benefit from this and how it's gonna make their days on the water better or whatever it is that you're selling." "Marketing is being really targeted and really focused...It's just if you pick a couple of things and you do them really well and you own it, that's how you grow a brand." "Marketing is not black magic. It's so much more than just, you know, like we're doing this and we're doing that." "How do you make yourself memorable so that when the time comes... they're gonna think of the brand that resonates the most to them." "If you can use your marketing and your messaging to help build that loyalty even before they're a customer, then when that moment comes, they don't even consider anyone else." Chapters 00:00 The Passion Behind Marketing in the Marine Industry 02:56 Understanding Yes Marketing and Its Approach 06:11 Nona's Journey in the Marine Industry 08:56 The Importance of Relationships and Community 12:07 Marketing Strategies for Marine Businesses 14:50 Navigating Challenges in the Marine Industry 18:10 The Role of Storytelling in Marketing 20:51 Building a Strong Brand Identity 24:04 Advice for New and Established Marine Businesses 26:53 Rapid Fire Questions and Closing Thoughts /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/33113647

007 - Pranks, Passion and Powerboats | Marine Engineering w/ Andrew Stubbs of Onboard Engineering 09/08/2024

007 - Pranks, Passion and Powerboats | Marine Engineering w/ Andrew Stubbs of Onboard Engineering Summary Andrew Stubbs, one of the directors at Onboard Engineering, shares his journey in the marine industry and the challenges of starting and growing a business. He emphasizes the importance of customer service, trust, and building relationships. Stubbs also discusses the brands they work with, such as Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar, and the exciting new technologies in the industry, including stabilization systems and electronic management systems. Andrew talks about his experiences in the industry and the importance of enjoying your work, about the changes in technology and electronics in the field and shares some of his favorite projects, including a V10 rebuild in Malaysia. Stubbs also emphasizes the importance of building a positive and fun work culture, as well as the impact of marketing and social media on the marine industry. He offers advice for aspiring marine mechanics and highlights the need for passion and continuous learning in the field. Connect With Steve Govel | | | | Connect With Andrew Stubbs | | | Takeaways Customer service and building relationships are crucial in the marine industry. Trust and reputation play a significant role in the growth of a business. Working with reputable brands like Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar adds value to the business. New technologies, such as stabilization systems and electronic management systems, are revolutionizing the industry. Teaching and mentoring young apprentices is rewarding and helps shape their careers. The marine industry has seen significant changes with the integration of technology and electronics, making it essential for marine mechanics to have knowledge in these areas. Stubbs shares some of his favorite projects, including a V10 rebuild in Malaysia and a crankshaft repair on a 52 Viking. Building a positive and fun work culture is crucial for employee satisfaction and customer service. Marketing and social media have played a significant role in promoting products and attracting customers in the marine industry. Passion and continuous learning are key to finding joy and fulfillment in the marine mechanic profession. Sound Bites "Reputation is everything." "The new Seakeeper ride, they don't like me calling it a trim tab system, but it's a trim system or a stabilizing system for sort of faster boats and smaller boats at the moment, but it'll be industry leading again." "The biggest changes is the electronics and monitoring as well as engine monitoring." "We did a fantastic V10 rebuild in Malaysia. That was very interesting." "If you play together, you stay together. You got to enjoy each other's company. You got to enjoy doing what you do." Chapters 00:00 Andrew's Passion for the Marine Industry 08:21 From Andrew Short Marine to Onboard Engineering 17:28 The Importance of Customer Service and Building Relationships 29:21 Working with Reputable Brands 31:39 The Exciting Future of the Marine Industry 32:37 Mentoring and Shaping the Careers of Young Apprentices 33:33 The Impact of Technology and Electronics in the Marine Industry 34:02 Favorite Projects: V10 Rebuild in Malaysia and Crankshaft Repair on a 52 Viking 37:25 Building a Positive and Fun Work Culture 47:37 The Role of Marketing and Social Media in the Marine Industry 50:00 Finding Joy and Fulfillment in the Marine Mechanic Profession /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32938022

006 - Hull Design Mastery : Eric Sorensen’s Journey To Becoming A Boating Industry Icon 08/25/2024

006 - Hull Design Mastery : Eric Sorensen’s Journey To Becoming A Boating Industry Icon Summary Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the significance of treating people with kindness and sharing knowledge to build strong relationships. We also dive into what it takes to start a boat brand, which Eric is doing with Sorensen Sea Boats and Sorensen Yachts. He talks about the challenges and the importance of networking in the industry. Eric highlights the power of authentic storytelling in marketing and the need to purchase a boats designed based on how it will actually be used. Connect With Steve Govel | | | | Connect With Eric Sorensen | | Takeaways Seaworthiness is a crucial factor in boat design, and it includes elements like sharp entry, freeboard, and a fine hull design. Hull design impacts the boat's performance, including its speed, stability, and ability to handle waves. Helm ergonomics, including visibility and the placement of controls, are important for safe and comfortable boat operation. Boat buyers should pay attention to factors like visibility from the helm, height of the cockpit deck, and overall design and functionality when choosing a boat. Understanding the physics and hydrodynamics of boat design can help boat owners make informed decisions and improve their boating experience. Data-driven insights are crucial in improving boat design and providing value to customers and dealers. Treating people with kindness and sharing knowledge builds strong relationships. Starting a boat brand requires funding, infrastructure, and careful consideration of profitability. Authentic storytelling in marketing creates a genuine connection with customers. Boats should be purchased based on how they will actually be used. Sound Bites "If this bow hits a wave, it's going to enter much more gradually. And you're going to feel that as a smooth, comfortable ride and a non-injurious ride." "A boat should turn like a bicycle and it should heel. We call it healing when it's the dynamic forces making the boat move around." "If you want to go out with the swells and where the waves are, there should be lots of freeboard in the bow to keep the ocean out of the boat." "Why would you buy a boat that's not going to run well?" "A salesman who's better trained, better motivated, more confident, because he understands the product more and he knows a lot more about selling and closing than I ever will." "Enthusiasm is contagious, right?" Chapters 00:00 Introduction and Competitive Analysis 07:49 Early Boating Experiences and Love for Boat Design 11:02 Influences from Coast Guard and Navy Days 14:21 Transition to the Recreational Boat Industry 17:12 Distilling Complex Concepts for Everyday Boaters 23:20 Key Considerations in Boat Design 29:02 Influencing Boat Builders and Improving Designs 35:29 The Value of Data-Driven Insights 38:45 Building Strong Relationships 44:28 Challenges in Starting a Boat Brand 57:30 The Power of Authentic Storytelling 01:05:25 Designing Boats Based on Usage /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32727152

005 - Personal Tragedy To Triumph : Sam Short’s Insights On Building A World Class Boating Business 08/11/2024

005 - Personal Tragedy To Triumph : Sam Short’s Insights On Building A World Class Boating Business Summary Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly listen to their customers' needs to improve their offerings. Short Marine's vision is to deliver the best boating experience in the world. They focus on building a brand that stands for something and connects with people on a deeper level. Their content marketing strategy, including Short Stories, has helped humanize the brand and attract both customers and top talent. The company culture is centered around a clear vision and mission, and they invest in their team and relationships. Short Marine is constantly seeking best practices and aims to be the best in the industry. They are currently focused on sales and marketing to adapt to changes in the market. Connect With Steve Govel | | | | Connect With Sam Short | | | Takeaways Short Marine aims to make boating easy and enjoyable for customers by offering a full end-to-end solution. They prioritize customer experience and constantly listen to their customers' needs. Mentors and supporters, like Peter Gregg, have played a crucial role in their success. Boating can have a significant impact on creating memories and living better lives. Building a brand that stands for something and connects with people on a deeper level is essential for long-term success. Content marketing, such as Short Stories, helps humanize the brand and attract customers and top talent. Having a clear vision and mission and investing in the team and relationships are key to building a strong company culture. Constantly seeking best practices and striving to be the best in the industry drives growth and success. Adapting to changes in the market, such as focusing on sales and marketing, is crucial for continued growth. Sound Bites "We want to build a business that makes boating easy and enjoyable" "Short Marine aims to make boating easy and enjoyable for customers" "Short Marine offers a full end-to-end solution for boat owners" "If you're serious about building a business that isn't just a hobby, I think it's absolutely essential to spend the time reflecting on why you're doing what you're doing." "Having a real purpose behind what you do and how that actually impacts the employees is huge." Chapters 00:00 The Inspiration Behind Short Marine 09:22 Building an End-to-End Solution for Boat Owners 19:30 The Role of Mentors in Short Marine's Success 31:06 The Impact of Boating on Creating Memories and Living Better Lives 32:29 Building a Brand that Connects 41:57 Focusing on Sales and Marketing 49:30 Building a Strong Company Culture 56:15 The Power of Content Marketing 01:02:24 Striving for Excellence 01:04:19 Living with Purpose /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32525687

004 - The Pursuit of Giant Black Marlin : Becoming A Renowned Gamefish Captain w/ Capt. Daniel Klein 07/27/2024

004 - The Pursuit of Giant Black Marlin : Becoming A Renowned Gamefish Captain w/ Capt. Daniel Klein Summary Captain Daniel Klein shares his passion for fishing and his journey in the marine industry. He discusses his early memories of fishing with his grandfather and how it evolved into a lifelong passion. Kleiny talks about the thrill of catching marlin and the challenges of being a captain. He also highlights the importance of building trust with boat owners and the value of saying yes to opportunities. Kleiny shares his excitement for new technologies in the industry, such as searchlight sonar and gyro stabilizers. He emphasizes the significance of providing a great food and dining experience for clients on board. In this conversation, Capt. Klein discusses the importance of content creation in the fishing industry and shares his experiences as a captain on the Great Barrier Reef. He emphasizes the role of social media in attracting clients and building trust, as well as the need for high-quality footage to showcase the full fishing experience. Kleiny also provides advice for aspiring captains and highlights the behind-the-scenes work involved in running a successful charter business. The conversation concludes with a discussion about Kleiny's plans for the future. Connect With Steve Govel | | | | Connect With Capt. Daniel Klein | Takeaways Fishing can be a lifelong passion that starts with early memories and evolves into a career. Building trust with boat owners is crucial for success as a captain. Saying yes to opportunities can lead to valuable experiences and career advancements. New technologies, such as searchlight sonar and gyro stabilizers, are game-changers in the marine industry. Providing a great food and dining experience enhances the overall client experience on board. Content creation is crucial in the fishing industry, as it helps attract clients and build trust. Social media plays a significant role in promoting fishing charters and showcasing the full fishing experience. Aspiring captains should focus on gaining experience and obtaining the necessary certifications. Running a charter business involves a lot of behind-the-scenes work, including maintenance and scheduling. Raft-ups are a unique and enjoyable experience in the fishing community. Sound Bites "I just loved it. I always felt a bit of a connection with the water." "They're the ultimate fish really to catch for a game fishermen." "If you can say yes, just do it." "I'm going to bring that sauce all over the world." "It's just important to be on their radar and to have good quality footage." "It's about that feeling too that you get when you watch an actual film about it versus just a quick recap of the highlights." Chapters 00:00 Childhood Memories and a Lifelong Passion 05:18 Building Trust and Success as a Captain 14:53 Embracing Opportunities and Advancements 24:29 New Technologies in the Marine Industry 26:20 Enhancing the Client Experience with Great Food 27:37 Introduction and Signature Dish 28:28 The Importance of Content Creation 29:26 Building Trust and Attracting Clients 31:13 Advice for Aspiring Captains 33:28 The Behind-the-Scenes Work of Running a Charter Business 36:18 The Unique Experience of Raft-Ups 47:39 Future Plans for Pursuit of Giants /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32312547

003 - How To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art Hill 07/18/2024

003 - How To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art Hill Summary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing story and discusses the challenges of the digital marketing landscape, including the use of AI. In this conversation, Stephen Govel and Art Hill discuss the power of storytelling in marketing and the importance of creating content that resonates with the audience. They emphasize the need for both quick-hitting content and evergreen, emotionally-driven content. They also highlight the value of networking and building relationships in the marine industry. The conversation concludes with a fun segment where they imagine boat models named after their owners' personalities. Connect With Steve Govel | | | | Connect With Art Hill | | | Takeaways Storytelling and emotional connection are crucial in marketing for marine businesses. Differentiation is key to standing out from competitors. Understanding the target audience and their pain points is essential for effective marketing. The marine industry is a tight-knit community that values personal connections and networking. The digital marketing landscape presents challenges and opportunities, including the use of AI. Storytelling is a powerful tool in marketing and can create an emotional connection with the audience. Creating both quick-hitting content and evergreen, emotionally-driven content is important for a well-rounded marketing strategy. Networking and building relationships are crucial in the marine industry. Boat models can be named after their owners' personalities, adding a fun and personal touch. Sound Bites "You need to have a craft to story around something that's going to get somebody emotional." "AI is going to get better. So it's machine learning that people don't understand. Some people kind of downplay it. I'm thinking it's going to be a great tool. You should start to learn how to use it now." "If you're telling that story in a way that people can relate to and future pace themselves, whether it is wanting to be like someone else that they aspire to be like or admire, or whether it is this is who I want to be, or this is the experience that I want to have or share, injecting some of that in all types of marketing is super powerful." Chapters 00:00 The Power of Storytelling and Differentiation 06:22 Understanding the Target Audience 10:33 The Importance of Personal Connections 18:14 Thrilling Fishing Stories 25:39 Navigating the Challenges of Digital Marketing 29:02 The Role of AI in Marketing 31:00 The Power of Storytelling in Marketing 36:47 Creating Content that Resonates 41:31 The Value of Networking in the Marine Industry 56:54 Imagining Boat Models Named after Owners' Personalities /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32157852

002 - Heart Failure To Thriving Family Business : Journey of Todd McLennan of MAC Marine 07/11/2024

002 - Heart Failure To Thriving Family Business : Journey of Todd McLennan of MAC Marine Episode Summary Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing trips with his family and delivering a boat with his father. In this conversation, Stephen Govel and Todd McLennan discuss their love for boating and the experiences they've had on the water. They talk about the Sydney to Hobart race and the epic moments they've shared with their friends and family. They also discuss the importance of work-life balance and the motivation behind building their business. Todd shares his personal story of overcoming a heart failure at a young age and how it has shaped his perspective on life. They also touch on the impact of marketing and storytelling in building their brand. Overall, the conversation highlights the joy and passion they have for boating and the importance of relationships and trust in their industry. Connect With Steve Govel | | | | | Connect With Todd McLennan | | Takeaways Find opportunities and learn from the best in the marine industry. Build a network and seek mentorship to advance your career. Be passionate about what you do and always strive for quality work. Slow down, have procedures in place, and seek mentorship to overcome challenges. Mac Marine Group offers diverse services, including vessel management, paint jobs, and brokerage. Memorable experiences on the water create lasting connections and cherished memories. Boating provides an opportunity to switch off from everyday life and reconnect with friends and family. The Sydney to Hobart race is an epic experience that brings people together and creates lasting memories. Working for the Packer family provided Todd with valuable opportunities to learn from the best and set him up for success. Marketing and storytelling are essential for building a brand and establishing trust with clients. Appreciating life and not sweating the small stuff is important for maintaining a positive mindset. Overcoming challenges and setbacks can lead to personal growth and a greater appreciation for life. Building relationships and trust with clients is crucial in the boating industry. Investing in technology and automation can improve efficiency and enhance the customer experience. Work-life balance is important for personal well-being and maintaining healthy relationships. Taking time to enjoy the simple pleasures in life, such as spending time on the water with loved ones, is invaluable. Sound Bites "Our first lesson was kind of realizing what we wanted to do in the future." "Starting a business from the ground up, 20 grand to our name." "We saw a bit of a gap in the market." "Sharing those moments and especially the water and those trips being able to be a vehicle for our reconnecting. There's nothing like it." "The Sydney to Hobart race... it's just the bucket list. You know, it ticked the box and everybody says, once you do one, you'll keep coming back." "Short term goals, coming into work on a Monday and looking at the calendar and being like, holy shit, how are we going to get through this? But long term, building a brand, doing it with my brother. It's pretty epic." Chapters 00:00 Realizing the Future in the Marine Industry 08:07 Starting a Business from the Ground Up 11:26 Identifying a Gap in the Market 13:45 Importance of Learning from the Best 20:29 Memorable Experiences on the Water 22:18 Epic Moments on the Water 23:18 The Sydney to Hobart Race 26:10 Building a Business and Finding Work-Life Balance 29:34 The Power of Marketing and Storytelling 31:51 Building Relationships and Trust 36:15 Overcoming Challenges and Appreciating Life /episode/index/show/f69df9df-e164-47c8-bceb-89fb9ea7c9c4/id/32094987

001 - Why I Started Rising Tide Film w/ Steve Govel 07/08/2024

The Rising Tidecast

TOPICS