002 - Heart Failure To Thriving Family Business : Journey of Todd McLennan of MAC Marine
Release Date: 07/11/2024
017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine
The Rising Tidecast
In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race. Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering...
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016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station
The Rising Tidecast
Summary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep...
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015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF
The Rising Tidecast
Summary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We...
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014 - The Formula For Yacht Broker Success with Jack Warwick
The Rising Tidecast
Summary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we...
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013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman
The Rising Tidecast
Summary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be...
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012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke
The Rising Tidecast
Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of...
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011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy
The Rising Tidecast
Summary In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation,...
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010 - Building A Personal Brand In The Marine Industry with Ben Taylor
The Rising Tidecast
Summary Ben Taylor is a journalist and reporter in the marine industry who focuses on B2B content. He started his own media production company, Ben Taylor Media, to provide authentic and entertaining content for businesses in the industry. His consistent tagline, 'What's Going On?', has become synonymous with his brand and helps to engage his audience. Ben emphasizes the importance of being authentic and entertaining in social media content, and advises small businesses to focus on the most interesting aspects of their company. He also shares his workflow for creating content, including the...
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009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
The Rising Tidecast
Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their...
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008 - Nurturing Cacti and Marine Businesses with Nona Pedersen
The Rising Tidecast
Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In...
info_outlineEpisode Summary
Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing trips with his family and delivering a boat with his father. In this conversation, Stephen Govel and Todd McLennan discuss their love for boating and the experiences they've had on the water. They talk about the Sydney to Hobart race and the epic moments they've shared with their friends and family. They also discuss the importance of work-life balance and the motivation behind building their business. Todd shares his personal story of overcoming a heart failure at a young age and how it has shaped his perspective on life. They also touch on the impact of marketing and storytelling in building their brand. Overall, the conversation highlights the joy and passion they have for boating and the importance of relationships and trust in their industry.
Takeaways
Find opportunities and learn from the best in the marine industry.
Build a network and seek mentorship to advance your career.
Be passionate about what you do and always strive for quality work.
Slow down, have procedures in place, and seek mentorship to overcome challenges.
Mac Marine Group offers diverse services, including vessel management, paint jobs, and brokerage.
Memorable experiences on the water create lasting connections and cherished memories. Boating provides an opportunity to switch off from everyday life and reconnect with friends and family.
The Sydney to Hobart race is an epic experience that brings people together and creates lasting memories.
Working for the Packer family provided Todd with valuable opportunities to learn from the best and set him up for success.
Marketing and storytelling are essential for building a brand and establishing trust with clients.
Appreciating life and not sweating the small stuff is important for maintaining a positive mindset.
Overcoming challenges and setbacks can lead to personal growth and a greater appreciation for life.
Building relationships and trust with clients is crucial in the boating industry.
Investing in technology and automation can improve efficiency and enhance the customer experience.
Work-life balance is important for personal well-being and maintaining healthy relationships.
Taking time to enjoy the simple pleasures in life, such as spending time on the water with loved ones, is invaluable.
Sound Bites
"Our first lesson was kind of realizing what we wanted to do in the future."
"Starting a business from the ground up, 20 grand to our name."
"We saw a bit of a gap in the market."
"Sharing those moments and especially the water and those trips being able to be a vehicle for our reconnecting. There's nothing like it."
"The Sydney to Hobart race... it's just the bucket list. You know, it ticked the box and everybody says, once you do one, you'll keep coming back."
"Short term goals, coming into work on a Monday and looking at the calendar and being like, holy shit, how are we going to get through this? But long term, building a brand, doing it with my brother. It's pretty epic."
Chapters
00:00 Realizing the Future in the Marine Industry
08:07 Starting a Business from the Ground Up
11:26 Identifying a Gap in the Market
13:45 Importance of Learning from the Best
20:29 Memorable Experiences on the Water
22:18 Epic Moments on the Water
23:18 The Sydney to Hobart Race
26:10 Building a Business and Finding Work-Life Balance
29:34 The Power of Marketing and Storytelling
31:51 Building Relationships and Trust
36:15 Overcoming Challenges and Appreciating Life