003 - How To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art Hill
Release Date: 07/18/2024
020 - Building A Custom Sportfish and Chasing Marlin w/ Rod Findlay
The Rising Tidecast
Summary In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and...
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019 - Behind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman
The Rising Tidecast
Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy....
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018 - Lessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat Care
The Rising Tidecast
In Episode 18 of the Rising Tidecast, Peter Jenyns takes us on a journey through his lifelong love of boating. From growing up in a family deeply rooted in sailing and fishing to forging a career in boat care, Peter shares how his passion for the water has shaped his life. He reflects on the evolution of fishing, the strong sense of community among boaters, and the lessons learned from years spent at sea. He also shares some wild stories, including a dramatic tale of a stolen family boat—and the camaraderie that defines the boating lifestyle. The conversation touches on key...
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017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine
The Rising Tidecast
In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race. Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering...
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016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station
The Rising Tidecast
Summary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep...
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015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF
The Rising Tidecast
Summary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We...
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014 - The Formula For Yacht Broker Success with Jack Warwick
The Rising Tidecast
Summary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we...
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013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman
The Rising Tidecast
Summary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be...
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012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke
The Rising Tidecast
Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of...
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011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy
The Rising Tidecast
Summary In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation,...
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The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing story and discusses the challenges of the digital marketing landscape, including the use of AI. In this conversation, Stephen Govel and Art Hill discuss the power of storytelling in marketing and the importance of creating content that resonates with the audience. They emphasize the need for both quick-hitting content and evergreen, emotionally-driven content. They also highlight the value of networking and building relationships in the marine industry. The conversation concludes with a fun segment where they imagine boat models named after their owners' personalities.
Connect With Steve Govel
Website | Instagram | Facebook | TikTok | LinkedIn
Connect With Art Hill
Website | Instagram | LinkedIn | Facebook
Takeaways
Storytelling and emotional connection are crucial in marketing for marine businesses.
Differentiation is key to standing out from competitors.
Understanding the target audience and their pain points is essential for effective marketing.
The marine industry is a tight-knit community that values personal connections and networking.
The digital marketing landscape presents challenges and opportunities, including the use of AI. Storytelling is a powerful tool in marketing and can create an emotional connection with the audience.
Creating both quick-hitting content and evergreen, emotionally-driven content is important for a well-rounded marketing strategy.
Networking and building relationships are crucial in the marine industry.
Boat models can be named after their owners' personalities, adding a fun and personal touch.
Sound Bites
"You need to have a craft to story around something that's going to get somebody emotional."
"AI is going to get better. So it's machine learning that people don't understand. Some people kind of downplay it. I'm thinking it's going to be a great tool. You should start to learn how to use it now."
"If you're telling that story in a way that people can relate to and future pace themselves, whether it is wanting to be like someone else that they aspire to be like or admire, or whether it is this is who I want to be, or this is the experience that I want to have or share, injecting some of that in all types of marketing is super powerful."
Chapters
00:00 The Power of Storytelling and Differentiation
06:22 Understanding the Target Audience
10:33 The Importance of Personal Connections
18:14 Thrilling Fishing Stories
25:39 Navigating the Challenges of Digital Marketing
29:02 The Role of AI in Marketing
31:00 The Power of Storytelling in Marketing
36:47 Creating Content that Resonates
41:31 The Value of Networking in the Marine Industry
56:54 Imagining Boat Models Named after Owners' Personalities