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005 - Personal Tragedy To Triumph : Sam Short’s Insights On Building A World Class Boating Business

The Rising Tidecast

Release Date: 08/11/2024

020 - Building A Custom Sportfish and Chasing Marlin w/ Rod Findlay show art 020 - Building A Custom Sportfish and Chasing Marlin w/ Rod Findlay

The Rising Tidecast

Summary In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and...

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019 - Behind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman show art 019 - Behind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman

The Rising Tidecast

Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy....

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018 - Lessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat Care show art 018 - Lessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat Care

The Rising Tidecast

In Episode 18 of the Rising Tidecast, Peter Jenyns takes us on a journey through his lifelong love of boating. From growing up in a family deeply rooted in sailing and fishing to forging a career in boat care, Peter shares how his passion for the water has shaped his life.   He reflects on the evolution of fishing, the strong sense of community among boaters, and the lessons learned from years spent at sea. He also shares some wild stories, including a dramatic tale of a stolen family boat—and the camaraderie that defines the boating lifestyle.   The conversation touches on key...

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017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine show art 017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine

The Rising Tidecast

In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race.   Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering...

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016 - They Stole His Store and Gear…  But He Kept Going w/ Alex Qasabian of Fishing Station show art 016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station

The Rising Tidecast

Summary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep...

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015 -  Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF show art 015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF

The Rising Tidecast

Summary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We...

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014 - The Formula For Yacht Broker Success with Jack Warwick show art 014 - The Formula For Yacht Broker Success with Jack Warwick

The Rising Tidecast

Summary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we...

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013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman show art 013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman

The Rising Tidecast

Summary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be...

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012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke show art 012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke

The Rising Tidecast

Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of...

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011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy show art 011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy

The Rising Tidecast

Summary   In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation,...

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Summary
Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly listen to their customers' needs to improve their offerings. Short Marine's vision is to deliver the best boating experience in the world. They focus on building a brand that stands for something and connects with people on a deeper level. Their content marketing strategy, including Short Stories, has helped humanize the brand and attract both customers and top talent. The company culture is centered around a clear vision and mission, and they invest in their team and relationships. Short Marine is constantly seeking best practices and aims to be the best in the industry. They are currently focused on sales and marketing to adapt to changes in the market.
 
Connect With Steve Govel
 
Connect With Sam Short
 
Takeaways
  • Short Marine aims to make boating easy and enjoyable for customers by offering a full end-to-end solution.
  • They prioritize customer experience and constantly listen to their customers' needs.
  • Mentors and supporters, like Peter Gregg, have played a crucial role in their success.
  • Boating can have a significant impact on creating memories and living better lives. Building a brand that stands for something and connects with people on a deeper level is essential for long-term success.
  • Content marketing, such as Short Stories, helps humanize the brand and attract customers and top talent.
  • Having a clear vision and mission and investing in the team and relationships are key to building a strong company culture.
  • Constantly seeking best practices and striving to be the best in the industry drives growth and success.
  • Adapting to changes in the market, such as focusing on sales and marketing, is crucial for continued growth.
 
Sound Bites
  • "We want to build a business that makes boating easy and enjoyable"
  • "Short Marine aims to make boating easy and enjoyable for customers"
  • "Short Marine offers a full end-to-end solution for boat owners"
  • "If you're serious about building a business that isn't just a hobby, I think it's absolutely essential to spend the time reflecting on why you're doing what you're doing."
  • "Having a real purpose behind what you do and how that actually impacts the employees is huge."
 
Chapters
00:00 The Inspiration Behind Short Marine
09:22 Building an End-to-End Solution for Boat Owners
19:30 The Role of Mentors in Short Marine's Success
31:06 The Impact of Boating on Creating Memories and Living Better Lives
32:29 Building a Brand that Connects
41:57 Focusing on Sales and Marketing
49:30 Building a Strong Company Culture
56:15 The Power of Content Marketing
01:02:24 Striving for Excellence
01:04:19 Living with Purpose