006 - Hull Design Mastery : Eric Sorensen’s Journey To Becoming A Boating Industry Icon
Release Date: 08/25/2024
017 - The Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora Marine
The Rising Tidecast
In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race. Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering...
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016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing Station
The Rising Tidecast
Summary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep...
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015 - Insights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFF
The Rising Tidecast
Summary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We...
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014 - The Formula For Yacht Broker Success with Jack Warwick
The Rising Tidecast
Summary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we...
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013 - How Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo Chapman
The Rising Tidecast
Summary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be...
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012 - Communication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke
The Rising Tidecast
Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of...
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011 - Leveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy
The Rising Tidecast
Summary In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation,...
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010 - Building A Personal Brand In The Marine Industry with Ben Taylor
The Rising Tidecast
Summary Ben Taylor is a journalist and reporter in the marine industry who focuses on B2B content. He started his own media production company, Ben Taylor Media, to provide authentic and entertaining content for businesses in the industry. His consistent tagline, 'What's Going On?', has become synonymous with his brand and helps to engage his audience. Ben emphasizes the importance of being authentic and entertaining in social media content, and advises small businesses to focus on the most interesting aspects of their company. He also shares his workflow for creating content, including the...
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009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
The Rising Tidecast
Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their...
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008 - Nurturing Cacti and Marine Businesses with Nona Pedersen
The Rising Tidecast
Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In...
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Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the significance of treating people with kindness and sharing knowledge to build strong relationships. We also dive into what it takes to start a boat brand, which Eric is doing with Sorensen Sea Boats and Sorensen Yachts. He talks about the challenges and the importance of networking in the industry. Eric highlights the power of authentic storytelling in marketing and the need to purchase a boats designed based on how it will actually be used.
Takeaways
- Seaworthiness is a crucial factor in boat design, and it includes elements like sharp entry, freeboard, and a fine hull design.
- Hull design impacts the boat's performance, including its speed, stability, and ability to handle waves.
- Helm ergonomics, including visibility and the placement of controls, are important for safe and comfortable boat operation.
- Boat buyers should pay attention to factors like visibility from the helm, height of the cockpit deck, and overall design and functionality when choosing a boat.
- Understanding the physics and hydrodynamics of boat design can help boat owners make informed decisions and improve their boating experience. Data-driven insights are crucial in improving boat design and providing value to customers and dealers.
- Treating people with kindness and sharing knowledge builds strong relationships.
- Starting a boat brand requires funding, infrastructure, and careful consideration of profitability.
- Authentic storytelling in marketing creates a genuine connection with customers.
- Boats should be purchased based on how they will actually be used.
Sound Bites
"If this bow hits a wave, it's going to enter much more gradually. And you're going to feel that as a smooth, comfortable ride and a non-injurious ride."
"A boat should turn like a bicycle and it should heel. We call it healing when it's the dynamic forces making the boat move around."
"If you want to go out with the swells and where the waves are, there should be lots of freeboard in the bow to keep the ocean out of the boat."
"Why would you buy a boat that's not going to run well?"
"A salesman who's better trained, better motivated, more confident, because he understands the product more and he knows a lot more about selling and closing than I ever will."
"Enthusiasm is contagious, right?"
Chapters
00:00 Introduction and Competitive Analysis
07:49 Early Boating Experiences and Love for Boat Design
11:02 Influences from Coast Guard and Navy Days
14:21 Transition to the Recreational Boat Industry
17:12 Distilling Complex Concepts for Everyday Boaters
23:20 Key Considerations in Boat Design
29:02 Influencing Boat Builders and Improving Designs
35:29 The Value of Data-Driven Insights
38:45 Building Strong Relationships
44:28 Challenges in Starting a Boat Brand
57:30 The Power of Authentic Storytelling
01:05:25 Designing Boats Based on Usage