009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
The Rising Tidecast
Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their...
info_outline
008 - Nona Pederson of Yessss to Growth
The Rising Tidecast
Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In...
info_outline
007 - Andrew Stubbs of Onboard Engineering
The Rising Tidecast
Summary Andrew Stubbs, one of the directors at Onboard Engineering, shares his journey in the marine industry and the challenges of starting and growing a business. He emphasizes the importance of customer service, trust, and building relationships. Stubbs also discusses the brands they work with, such as Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar, and the exciting new technologies in the industry, including stabilization systems and electronic management systems. Andrew talks about his experiences in the industry and the importance of enjoying your work, about the changes in...
info_outline
006 - Eric Sorensen of Sorensen Yachts
The Rising Tidecast
Summary Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the...
info_outline
005 - Sam Short of Short Marine
The Rising Tidecast
Summary Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly...
info_outline
004 - Capt. Daniel Klein of Pursuit of Giants Gamefishing
The Rising Tidecast
Summary Captain Daniel Klein shares his passion for fishing and his journey in the marine industry. He discusses his early memories of fishing with his grandfather and how it evolved into a lifelong passion. Kleiny talks about the thrill of catching marlin and the challenges of being a captain. He also highlights the importance of building trust with boat owners and the value of saying yes to opportunities. Kleiny shares his excitement for new technologies in the industry, such as searchlight sonar and gyro stabilizers. He emphasizes the significance of providing a great food and dining...
info_outline
003 - Art Hill of Rogue Marine Business Advisors
The Rising Tidecast
Summary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing...
info_outline
002 - Todd McLennan of MAC Marine
The Rising Tidecast
Episode Summary Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing...
info_outline
001 - Why I Started Rising Tide Film w/ Steve Govel
The Rising Tidecast
Episode Summary The first episode of the Rising Tidecast introduces the podcast and its purpose of sharing the stories of people in the boating industry. The host, Steve Govel, emphasizes the importance of storytelling in marine business marketing and the power of connecting with people through stories. The podcast will feature interviews with industry experts, discussions on marketing strategy, and practical tips for growing a business. Steve shares his personal background and how his love for fishing and the water led him to start Rising Tide Film, a company that helps marine businesses use...
info_outlineSummary
Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the significance of treating people with kindness and sharing knowledge to build strong relationships. We also dive into what it takes to start a boat brand, which Eric is doing with Sorensen Sea Boats and Sorensen Yachts. He talks about the challenges and the importance of networking in the industry. Eric highlights the power of authentic storytelling in marketing and the need to purchase a boats designed based on how it will actually be used.
Takeaways
- Seaworthiness is a crucial factor in boat design, and it includes elements like sharp entry, freeboard, and a fine hull design.
- Hull design impacts the boat's performance, including its speed, stability, and ability to handle waves.
- Helm ergonomics, including visibility and the placement of controls, are important for safe and comfortable boat operation.
- Boat buyers should pay attention to factors like visibility from the helm, height of the cockpit deck, and overall design and functionality when choosing a boat.
- Understanding the physics and hydrodynamics of boat design can help boat owners make informed decisions and improve their boating experience. Data-driven insights are crucial in improving boat design and providing value to customers and dealers.
- Treating people with kindness and sharing knowledge builds strong relationships.
- Starting a boat brand requires funding, infrastructure, and careful consideration of profitability.
- Authentic storytelling in marketing creates a genuine connection with customers.
- Boats should be purchased based on how they will actually be used.
Sound Bites
"If this bow hits a wave, it's going to enter much more gradually. And you're going to feel that as a smooth, comfortable ride and a non-injurious ride."
"A boat should turn like a bicycle and it should heel. We call it healing when it's the dynamic forces making the boat move around."
"If you want to go out with the swells and where the waves are, there should be lots of freeboard in the bow to keep the ocean out of the boat."
"Why would you buy a boat that's not going to run well?"
"A salesman who's better trained, better motivated, more confident, because he understands the product more and he knows a lot more about selling and closing than I ever will."
"Enthusiasm is contagious, right?"
Chapters
00:00 Introduction and Competitive Analysis
07:49 Early Boating Experiences and Love for Boat Design
11:02 Influences from Coast Guard and Navy Days
14:21 Transition to the Recreational Boat Industry
17:12 Distilling Complex Concepts for Everyday Boaters
23:20 Key Considerations in Boat Design
29:02 Influencing Boat Builders and Improving Designs
35:29 The Value of Data-Driven Insights
38:45 Building Strong Relationships
44:28 Challenges in Starting a Boat Brand
57:30 The Power of Authentic Storytelling
01:05:25 Designing Boats Based on Usage