008 - Nona Pederson of Yessss to Growth

Summary

Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In this part of the conversation, Nona Pedersen and Steve discuss the importance of understanding the target audience and solving their problems. They emphasize the need to focus on the benefits of the product or service rather than just the features. They also highlight the misconception that marketing is black magic and the misconception that marketing is easy. Nona shares that many businesses in the marine industry struggle with uncertainty and are looking for guidance and confidence. They discuss the power of storytelling in building a successful brand and the importance of making the customer the hero of the story. Building a memorable brand requires consistent communication and building a loyal fan base. The goal is to make an impact and resonate with potential customers, even before they become customers. Brand is not just about the visual elements, but also about who you are as a whole and how people perceive you. It's about creating a sense of belonging and connection. For businesses starting out, it's important to choose a brand name that is not tied to yourself and to clarify your values. Established businesses should identify their most valuable brand and align their strategy accordingly.

 

Connect With Steve Govel

Website | Instagram | Facebook | TikTok | LinkedIn

Connect With Nona Pedersen

Website | Instagram | Facebook | LinkedIn

 

Takeaways

• Understanding the needs and goals of clients is crucial in creating an effective marketing strategy.
• Rediscovering passion and purpose in a business can lead to growth and success.
• Storytelling is a powerful tool in marketing, and finding the purpose behind every marketing activity is essential.
• The marine industry is built on passion, and marketing should reflect the enjoyment and fun associated with boating.
• Marketing should be integrated into all aspects of a business, including operations, team culture, and recruitment. Understand your target audience and focus on solving their problems.
• Highlight the benefits of your product or service rather than just the features.
• Don't fall into the misconception that marketing is black magic or easy.
• In times of uncertainty, businesses in the marine industry are looking for guidance and confidence.
• Use storytelling to make the customer the hero of the story.
• Focus on building a customer-centric brand. Consistent communication and building a loyal fan base are key to making a memorable brand.
• Brand is not just about visual elements, but also about who you are as a whole and how people perceive you.
• Choosing a brand name that is not tied to yourself and clarifying your values are important for businesses starting out.
• Established businesses should identify their most valuable brand and align their strategy accordingly.
• Boating is a welcoming community and a great way to make networking connections.
• Sunblock, a hat, and alcohol are must-haves for a day out on the water.

 

Sound Bites

"If you can be as targeted and as focused and also monitoring it as you go, that's what works and that's what gets results."

"Not listening to features, but actually telling them how they're going to benefit from this and how it's gonna make their days on the water better or whatever it is that you're selling."

"Marketing is being really targeted and really focused...It's just if you pick a couple of things and you do them really well and you own it, that's how you grow a brand."

"Marketing is not black magic. It's so much more than just, you know, like we're doing this and we're doing that."

"How do you make yourself memorable so that when the time comes... they're gonna think of the brand that resonates the most to them."

"If you can use your marketing and your messaging to help build that loyalty even before they're a customer, then when that moment comes, they don't even consider anyone else."

 

Chapters

00:00 The Passion Behind Marketing in the Marine Industry

02:56 Understanding Yes Marketing and Its Approach

06:11 Nona's Journey in the Marine Industry

08:56 The Importance of Relationships and Community

12:07 Marketing Strategies for Marine Businesses

14:50 Navigating Challenges in the Marine Industry

18:10 The Role of Storytelling in Marketing

20:51 Building a Strong Brand Identity

24:04 Advice for New and Established Marine Businesses

26:53 Rapid Fire Questions and Closing Thoughts