009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
Release Date: 10/06/2024
009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas
The Rising Tidecast
Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their...
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008 - Nona Pederson of Yessss to Growth
The Rising Tidecast
Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In...
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007 - Andrew Stubbs of Onboard Engineering
The Rising Tidecast
Summary Andrew Stubbs, one of the directors at Onboard Engineering, shares his journey in the marine industry and the challenges of starting and growing a business. He emphasizes the importance of customer service, trust, and building relationships. Stubbs also discusses the brands they work with, such as Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar, and the exciting new technologies in the industry, including stabilization systems and electronic management systems. Andrew talks about his experiences in the industry and the importance of enjoying your work, about the changes in...
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006 - Eric Sorensen of Sorensen Yachts
The Rising Tidecast
Summary Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the...
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005 - Sam Short of Short Marine
The Rising Tidecast
Summary Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly...
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004 - Capt. Daniel Klein of Pursuit of Giants Gamefishing
The Rising Tidecast
Summary Captain Daniel Klein shares his passion for fishing and his journey in the marine industry. He discusses his early memories of fishing with his grandfather and how it evolved into a lifelong passion. Kleiny talks about the thrill of catching marlin and the challenges of being a captain. He also highlights the importance of building trust with boat owners and the value of saying yes to opportunities. Kleiny shares his excitement for new technologies in the industry, such as searchlight sonar and gyro stabilizers. He emphasizes the significance of providing a great food and dining...
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003 - Art Hill of Rogue Marine Business Advisors
The Rising Tidecast
Summary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing...
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002 - Todd McLennan of MAC Marine
The Rising Tidecast
Episode Summary Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing...
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001 - Why I Started Rising Tide Film w/ Steve Govel
The Rising Tidecast
Episode Summary The first episode of the Rising Tidecast introduces the podcast and its purpose of sharing the stories of people in the boating industry. The host, Steve Govel, emphasizes the importance of storytelling in marine business marketing and the power of connecting with people through stories. The podcast will feature interviews with industry experts, discussions on marketing strategy, and practical tips for growing a business. Steve shares his personal background and how his love for fishing and the water led him to start Rising Tide Film, a company that helps marine businesses use...
info_outlineSummary
Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention is to build a successful business that allows them to travel and work together. Crystal and Jason attribute their success to a combination of social media marketing and their reputation for high-quality craftsmanship. They intentionally target their ideal clients and showcase their attention to detail and visually appealing finished products. They emphasize the importance of being genuine, honest, and providing a superior product or service. They have also strategically stocked up on rare teak lumber due to international sanctions, ensuring they have the best materials for their projects. They value building relationships with their clients and prioritize repeat business. Crystal and Jason discuss the importance of intentional planning and logistics when traveling for work, including shipping tools and equipment to different locations. They highlight the need for a cache of tools in each region they work in and the benefits of buying certain items locally. They also emphasize the joy of working together and the satisfaction of being able to do what they love while being together. Their favorite destinations include Los Cabos and the United Arab Emirates, and they share their love for fishing, particularly rooster fishing and trout fishing. They also provide insights into teak maintenance and the importance of professional sanding.
Connect With Steve Govel
Website | Instagram | Facebook | TikTok | LinkedIn
Connect With Crystal & Jason Lucas
- Jason's love for the ocean started from growing up on the water and working on headboats.
- Crystal applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work.
- Their intention is to build a successful business that allows them to travel and work together.
- They are grateful for the growth and success they have achieved and are excited for the future.
- Combining social media marketing with a reputation for high-quality craftsmanship can lead to success in the industry.
- Being intentional about targeting ideal clients and showcasing attention to detail can attract the right customers.
- Genuineness, honesty, and providing a superior product or service are key factors in building a strong reputation.
- Strategic planning and stocking up on rare materials can ensure the availability of high-quality resources for projects.
- Building relationships with clients and prioritizing repeat business can lead to long-term success.
- Intentional planning and logistics are crucial when traveling for work, especially when shipping tools and equipment to different locations.
- Working together as a couple brings joy and fulfillment, and being able to do what they love while being together is a dream come true.
- Los Cabos and the United Arab Emirates are among their favorite destinations for work.
- Teak maintenance requires regular professional sanding to ensure longevity and preserve the wood's appearance.
Sound Bites
"I always grew up on the water."
"I can tell you everything that's wrong with a project before I can tell you what's right with a project."
"We're getting phone calls from people who are the top of their field and they're calling you because you're the top of yours."
"They love to see a transformation, the before and after."
Chapters
00:00 The Genesis of Southern Craftsman Marine
12:15 Navigating the Marine Industry Together
24:39 The Power of Social Media in Business Growth
36:50 Intentionality in Craftsmanship and Relationships
49:26 The Future of Travel and Work in the Marine Industry