Social Media Isn’t For Everyone
Climbing Together - The Small Business Experience
Release Date: 10/24/2023
Shipping Settings Matter A Lot
Climbing Together - The Small Business Experience
Shipping is complicated. Understanding weights, box sizes, and regions is essential to make sure you are charging enough. In this episode, Madison Clark of Grief Cards, talks about the excitement of getting orders from all over the country on her launch day… and the stress of realizing that she had set up a default shipping price that was only enough to cover local shipments. You can learn more about Madison and Grief Cards at: Website: Instagram: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING...
info_outline
Don’t Rush to Hire Help
Climbing Together - The Small Business Experience
When you discover something isn’t working in your business, the knee-jerk reaction can be to hire someone to solve the problem. But hiring a coach or expert is just like any other expense – you must determine if the revenue created from that expert will be commensurate with their cost. In this episode, Sally Meyers of Rebel Unstuck, talks about panic hiring coaches and spending far more money than she needed to. She realized if she just stopped and took some time, she already had a lot of information and expertise – she just needed to trust herself. You can learn more about Sally...
info_outline
Know The Purpose of Your Marketing Content
Climbing Together - The Small Business Experience
Contrary to popular wisdom, your top marketing goal shouldn’t be to get lots of views since you aren’t an influencer. Your goal should be to get potential consumers to engage with your business. In this episode, Max Sheffield of Max Wilde Stories, talks about the excitement of having a writing piece go viral, and then the letdown of realizing it had no impact to their business because they were missing a call to action. You can learn more about Max and Max Wilde Stories at: Main Website: Bio Site: YouTube: Instagram: LinkedIn: Discover Your Inner Magic Free Video...
info_outline
Learn How to Say No
Climbing Together - The Small Business Experience
It’s impossible to make time for success if you’re saying yes to everything. Learning how to say no is essential for your business and your sanity. In this episode, Rachel Blankenship of RR Mediation Services talks about the freedom she discovered by learning to say no. You can learn more about Rachel and RR Mediation Services at: Website: Facebook: LinkedIn: Alignable: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to join the book discussion with Climb - The Small Business Book Club,...
info_outline
Email Marketing Trumps Social Media
Climbing Together - The Small Business Experience
Social media is fine, but it doesn’t have nearly the sales power of an email list. In this episode, LaToya Rozof of 79Roze, talks about moving her focus to growing her email list and how it helped her business grow. You can learn more about LaToya and 79Roze at: Website: Instagram: Facebook: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to join the book discussion with Climb - The Small Business Book Club, visit us . We'd love to meet you!
info_outline
We All Have Limitations
Climbing Together - The Small Business Experience
The world tells us that entrepreneurs are rockstars, so it’s not surprising that we feel a lot of pressure to do and know everything. But entrepreneurs are human beings too, and we have our limitations. In this episode, Anika Jones of Head to Toe Blessing, talks about trying to accommodate every customer that came her way and how that impacted her business. You can learn more About Anika and Head to Toe Blessing at: Website: Instagram: YouTube: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to...
info_outline
Make the Most of Your Space
Climbing Together - The Small Business Experience
When you have a brick-and-mortar space, it’s wise to consider all the ways that space can create revenue. In this episode, Shannon Carlton of Intentional Growth Strategies talks about having cash flow issues as the owner of a coworking space and how her ‘board of directors’ helped her find ways to fully utilize her space. You can learn more about Shannon and Intentional Growth Strategies at: Website: http://igspartners.net/ To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to join the book discussion with...
info_outline
Social Media Isn’t For Everyone
Climbing Together - The Small Business Experience
Contrary to popular marketing wisdom, lots of small businesses are successful with little or no social media activity. In this episode, Holly Martinson of Patient Minds talks about her realization that social media wasn’t the right strategy for her, and how she built a business around networking and strategic connections. You can learn more about Holly and Patient Minds Website: Instagram: LinkedIn: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to join the book discussion with Climb - The Small Business...
info_outline
Customers Want the Benefit of Their Purchase Now
Climbing Together - The Small Business Experience
While planning ahead is a great idea, people rarely buy something they can’t benefit from soon. In this episode, Jessica Eastman Stewart of Joyfully Managed Life, talks about her Black Friday offer that asked people to buy workshops months in advance, and how little response she got for the ‘great deal’ she was offering. You can learn more about Jessica Eastman Stewart and Joyfully Managed Life at: Website: Instagram: LinkedIn: To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER! If you'd like to join the book...
info_outline
Know Your Full Costs Before You Bill
Climbing Together - The Small Business Experience
It’s easy to assume that the costs from a past project will reflect the costs of a current project. But sometimes that’s not the case. If you don’t do your research before you bill a client, you could end up eating additional expenses that you didn’t anticipate. In this episode, Jameela Adams of Jameela Adams At Your Service, talks about having to spend far more on a website build than she anticipated, and not discovering the extra cost until after she had quoted and billed the client. You can learn more about Jameela and Jameela Adams At Your Service at: Website: YouTube:...
info_outlineContrary to popular marketing wisdom, lots of small businesses are successful with little or no social media activity.
In this episode, Holly Martinson of Patient Minds talks about her realization that social media wasn’t the right strategy for her, and how she built a business around networking and strategic connections.
You can learn more about Holly and Patient Minds
Website: https://www.patient-minds.com/
Instagram: https://www.instagram.com/patientmindsllc/
LinkedIn: https://www.linkedin.com/in/hollymartinson/
To hear more episodes like this, subscribe on Apple, Spotify, or Amazon Podcasts by searching for CLIMBING TOGETHER!
If you'd like to join the book discussion with Climb - The Small Business Book Club, visit us https://www.climbbook.club. We'd love to meet you!