Robots & Master Welders: How DeGeest Corporation is Redefining American Manufacturing
The A/B Test Podcast
Step inside one of the most advanced—and human-centered—manufacturing facilities in America. We toured DeGeest Corporation, a third-generation family business in Tea, South Dakota, that’s redefining what Made in America really looks like. They’re the only U.S. dealer of Lesta robots They’ve built a full production research facility They’ve installed a cutting-edge automation track system for robotic painting And most importantly? They’ve created a culture where master welders and robots work side by side. Written on the walls at DeGeest: “Rising tides lift all boats.”...
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Inside A $2.8M Sioux Falls Home With Realtor Spencer Mannes
The A/B Test Podcast
In this episode of Spotlight Sioux Falls, we take a walk-through with Spencer Mannes, a local real estate agent, entrepreneur, and one of the go-to names in the Sioux Falls luxury home scene. Spencer gives us a private tour of one of his favorite projects on the east side of town — a stunning spec home complete with 12-foot ceilings, multiple laundry rooms, a pool-ready backyard, and the potential for a golf simulator or home theater in the basement. He talks design, function, market trends, and why homes like this represent more than square footage — they represent a lifestyle. 🔗 Learn...
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The Truth About Growing on YouTube and Social Media in 2025
The A/B Test Podcast
In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025. Topics covered: Why Facebook still matters (especially locally) Instagram’s tricky ad landscape and what’s working...
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How to Know When to Pivot in Business
The A/B Test Podcast
We were stuck. No ideas, no growth, and no clue what to do next. In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked. 🎙 You’ll hear: How to recognize when it’s time to pivot Why most businesses fail to find product-market fit The surprising truth about creativity under pressure How content + community created new demand What it’s like to turn a personal idea into public...
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Is Your Business Innovative or Just Boring?
The A/B Test Podcast
In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. incremental innovation How to innovate your go-to-market motion in 2024 Why “doing more with less” creates opportunity How to know when to kill an idea (and when to double down) Why resistance is a sign you’re actually onto something ...
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How to Write DMs That Don’t Land in Spam
The A/B Test Podcast
Are your LinkedIn DMs helping your pipeline or getting you ghosted? In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results. 🎙️ They cover: The three DM streams that drive the most engagement How to use LinkedIn Live and events to create demand The 75-word DM rule that changed their business How to personalize outreach with voice notes Why cold outreach alone isn’t enough anymore ...
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Early-Stage Startup Advice You Don’t Hear Enough
The A/B Test Podcast
In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising. They reveal: The exact strategies that worked for organic growth Why email and content were game-changers The cost of over-automating too early Lessons learned from growing lean and smart If you're trying to grow a business without relying on big ad budgets, this episode is packed with hard-earned insights. Tune in now to learn how to build momentum through high-signal outreach and content that...
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The Best LinkedIn Content Strategy for 2025
The A/B Test Podcast
Tired of posting on LinkedIn and getting no engagement? In this episode of The A/B Test, we break down the art of writing LinkedIn posts that actually get read and drive engagement. From crafting compelling hooks to leveraging AI wisely, we share everything you need to create impactful LinkedIn content. 🎧 Tune in to hear: ✔️ The biggest mistakes people make when posting on LinkedIn ✔️ How to write a LinkedIn post that gets engagement ✔️ The role of AI in content creation (and when to avoid it) ✔️ The importance of engagement beyond just posting 🚀 Whether you're a founder,...
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The Hard Truth About Running a Business Together
The A/B Test Podcast
Thinking about going into business with your spouse? In this episode of The A/B Test Podcast, Melissa and Steve share the raw truth about running a business together. From financial struggles and personal challenges to learning how to balance work and life, they unpack everything they’ve learned along the way. 🎧 Tune in to hear: ✔️ The real struggles of working with your partner ✔️ How they went from divorce to business partners ✔️ Why trust, communication, and therapy were game-changers ✔️ The biggest mistakes to avoid when working with a spouse 🚀 If you’ve ever...
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The Evolution of B2B Content & Lead Gen in 2025
The A/B Test Podcast
What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation. 🎧 Tune in to hear: ✔️ The biggest shifts in B2B marketing over the last two years ✔️ What founders and sales leaders must focus on in 2024 ✔️ How to balance organic content, automation, and outreach ✔️ Common mistakes that...
info_outlineWhat does it take to build a thriving B2B growth agency?
In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation.
🎧 Tune in to hear:
✔️ The biggest shifts in B2B marketing over the last two years
✔️ What founders and sales leaders must focus on in 2024
✔️ How to balance organic content, automation, and outreach
✔️ Common mistakes that are holding businesses back
Don’t miss this candid conversation on B2B growth! 🚀
#B2BMarketing #LeadGeneration #ContentMarketing #BusinessGrowth #MarketingStrategy #SalesTips