Making LinkedIn Work for You
World at Work
“If you’re one of the few brave people creating content, you’re going to benefit from it.” Notable Moments [02:44] Avoiance of toxic social platforms [03:46] Starving for content [04:48] Value of connecting [06:30] Authentic engagement is key [10:46] Share opinions confidently [14:48] Lead with value for your audience [16:26] Don’t over-polish posts [17:15] “Just be” philosophy LinkedIn is a great space for professional growth, personal branding, and real connection. Unfortunately too many people avoid it because they are worried about perfection. Tim and Katie break down why...
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What Do You Really Sell
World at Work
"You’re never selling your product. You’re selling what it represents for people. Clarity of purpose starts with understanding what you really sell.” Notable Moments 02:30 – The lesson behind Lee Cockerell’s purpose statements 05:55 – Why mission statements often miss the mark 07:22 – What McDonald’s and Apple are really selling 09:17 – The purpose behind Best Culture Solutions 13:56 – How purpose shapes a winning culture Discover how defining what you really sell can transform your organization’s culture. Tim Dyck and Jody Maberry explore why clarity beats aspiration,...
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Why Most Strategic Plans Fall Flat
World at Work
“Most strategic plans fall flat because they’re built for a future that changes faster than the plan can.” Notable Moments [02:12] Why most strategic plans fail [03:39] The problem with five-year plans [05:05] Why a one-year plan works better [07:11] How to balance short-term focus with long-term vision [09:43] The real value of measurable goals [11:46] Keeping strategic plans simple and effective [13:44] How Best Culture Solutions helps teams craft meaningful strategies Many organizations build ambitious five-year strategic plans, only to realize they’re outdated within months. Tim...
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Common Mistakes When Considering a Career Change
World at Work
“You should not be basing your resume on what you're doing now. Focus on the skills you have that showcase how you’d be successful in the role you want.” Episode Highlights 00:02:02 – Overcoming the fear of changing industries 00:04:07 – Identifying transferable skills for your next role 00:05:23 – Writing resumes focused on your future goals 00:08:12 – How technology has changed job applications 00:09:26 – Networking the right way in a digital world 00:11:44 – Acting on advice to build genuine connections 00:13:00 – Patience and persistence in career pivots 00:14:36 –...
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Creating Processes and Guidelines for Remote Workers
World at Work
"If you can’t trust your team to work unsupervised, you may have hired the wrong people or need to look in the mirror first." Notable Moments [03:37] The importance of hiring self-motivated people before implementing remote processes. [04:52] Why trust issues with remote work often stem from hiring decisions, not management style. [08:04] Setting up tools, technology, and data policies for remote employees. [09:48] Onboarding for culture, not just compliance. [11:03] Defining communication expectations and channels for hybrid teams. [13:30] How Dan Cockerell’s “What It’s Like to Work...
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Hiring Remote Workers
World at Work
"If you can’t trust your people to work without being over their shoulder, the problem isn’t remote work. It’s trust." Episode Highlights [00:02:00] Why trust is the true barrier to remote work, not location [00:04:16] Chelsea Brinkley’s story of leaving a traditional job for flexibility [00:07:50] Why hybrid models often meet the needs of both employees and employers [00:12:59] The moment a trip to Iceland inspired Chelsea to rethink her career [00:17:28] Why remote job postings attract massive applicant pools [00:19:49] Following instructions as the simplest way to stand out in...
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Navigating Practical Use and Pitfalls of AI in the Workplace
World at Work
“AI is a tool, not a shortcut. It still needs your curiosity, judgment, and responsibility to work well.” Notable Moments [03:09] How AI overviews are spreading inaccurate information [05:09] The danger of AI hallucinations and misleading research results [08:21] How applicant tracking systems use AI-like keyword filtering [12:37] Risks of sharing confidential data with open-source AI tools [15:31] How to “challenge” AI results and verify sources [19:29] Using closed-source tools like Microsoft Copilot safely [22:17] Why AI is here to stay and...
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What if No One Wins the Interview
World at Work
"You hire them right, you train them right, and you treat them right. If you don’t start with hiring the right person, you can’t afford to move forward." Notable Moments [02:01] The best move to make if no candidate wins the interview [02:59] The danger of not focusing on quality of hire [04:13] Turnover costs: 30–35% of annual salary [05:20] How rushing hires led to predictable turnover [06:34] “Pay now or pay later...with interest”: the long-term cost of a bad hire [09:10] Defining what “winning the interview” actually means [12:04] How patience led to long-term employee...
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Why Skill and Experience Aren’t All Leaders Should Consider
World at Work
“If someone isn’t motivated, it doesn’t matter how much skill they have, they won’t apply themselves.” Notable Moments [02:47] Why hiring for experience alone can be a mistake [04:05] The three qualities every high performer shares [05:28] Why motivation matters more than raw skill [09:54] The Disney story that proves skills can be taught [12:57] Using motivation-based interviews to find true fit [15:41] Resource: Learn more about motivation-based interviewing [15:57] How Best Culture Solutions applies this method for clients Too often, leaders hire based on experience or by looking...
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Challenges with Fractional Leadership
World at Work
"The more time you give for something to happen, the greater the scope creep that occurs." Notable Moments [00:01:34] Mike introduces the common misconception that fractional leadership always takes a long time. [00:02:52] Rethinking six-to-twelve-month agreements—asking “what if” it could be faster. [00:05:22] How two-week sprints provide structure, focus, and accountability. [00:07:36] Using sprints to continually assess fit between leader and organization. [00:09:44] Why a beginner’s mind is critical to avoid assumptions. [00:11:42] The difference between sprint-based work and...
info_outline"Are you doing this just to look good for yourself, or are you doing this because you genuinely want to make a difference for your people?"
Notable Moments
04:42 Unlimited PTO: Productivity and Legalities
09:00 Managing Unlimited PTO Challenges
12:58 Competitive Compensation & Benefits Analysis
13:42 Thoughtful Compensation Strategy Assistance
Connect with Tim and his team:
Website: https://bestculturesolutions.ca/
LinkedIn: Best Culture Solutions, Inc
Instagram: @best.culture.solutions
Email: tim@bestculturesolutions.ca
There is a lot of discussion around whether unconventional benefits really enhance work culture, or if they are just a shiny façade. Benefits like stocked kitchens, ping pong tables, or even unlimited PTO can seem appealing, but the motivation behind them is what truly matters.
Read my blog for more on ways companies can adopt unconventional benefits, while making sure they are doing it for the genuine benefit of employees.