There's Something About These Seltzers
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Discussed this episode is Jelly Belly’s latest seltzer, Smashmallow’s snacks, Boba Guys bubble tea, Nylas API, Twitter’s latest rollout, and rental finder Zumper.
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Will Quibi Launch In April?
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This episode I’ll be discussing Quibi’s untimely lawsuit, HeadSpin’s breakthrough intelligence platform, Waymo’s self-driving cars, the Little Utz Girl, Tea Pop, the Museum of Food Beverage over in Brooklyn.
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Gender Equality And Other News
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The following is discussed on this episode of FALSE:
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How Giphy and Jif Took Over The Internet
FALSE
The following is discussed on this episode of FALSE:
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Is That CBD In My Girl Scout Cookies?
FALSE
This episode I’ll be discussing PEEPS new Hot Tamale collab, the Girl Scouts adventure to a weed dispensary, Oreos and Supreme, as well as the latest news on Wiliot, a battery free bluetooth device.
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Is Magic Spoon Revolutionizing Cereal?
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This episode I talk about Magic Spoon's branding, positioning, target market, and influencers.
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Introducing False: Let's Talk About The Super Bowl
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This episode covers the following brands:
info_outlineThis episode I talk about Magic Spoon's branding, positioning, target market, and influencers.
Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle.
Here are a select group of their Youtube influencers:
- HighFatHighFun | 47K followers
- Coco's Tube | 12K followers
- Keefrica | 40K followers
- Ketoginja | 42K followers
Magic Spoon took a very niche approach to their influencer selection.
If you like the episode, please follow! If you want to join in on the discussion, you can do so by searching FALSE on LinkedIn.