ep. 117 Leave Your 9–5: Self-Trust, Momentum & the Goldilocks Zone for New Coaches with Brooke Summer Adams
Biz Builders, a Podcast with Sandy Patterson
Release Date: 09/16/2025
Biz Builders, a Podcast with Sandy Patterson
Brand and business coach (and mom of three) Morgan Falls joins me to talk about building a values-aligned coaching business without burning out. We cover moving from perfectionism to self-trust, why “strategy hopping” stalls momentum, how to design offers that fit real life (think course + community + Voxer/Telegram support), and practical ways moms can create focus, connection, and results in the margins of a busy day. If you want sustainable sales and a brand that feels like you, this one’s packed with clarity and calm, not hustle. Why self-trust beats perfectionism for consistent...
info_outlineBiz Builders, a Podcast with Sandy Patterson
If you’ve ever felt stuck in a business that doesn’t light you up anymore, struggled with ADHD in entrepreneurship, or tiptoed around sharing your wins because you don’t want to seem “braggy,” this conversation is going to hit home. In this episode, I’m joined by Mariah Scrivens- business coach, new author, and the powerhouse behind Mariah Makes It Happen. Together, we dig into: How to pivot into a values-aligned business without sacrificing your income. Why ADHD traits can actually be your biggest superpower in business. How to ditch perfectionism and people-pleasing...
info_outlineBiz Builders, a Podcast with Sandy Patterson
Mindset mentor and business coach Brooke Summer Adams joins me this week to unpack what it really takes for new and aspiring coaches to leave the 9–5, build self-trust, and create predictable momentum in their businesses. We bust the myth that employment is the “safe” option, reframe “ready” as a decision (not a feeling), and dig into Brooke’s Entrepreneurial Goldilocks Zone- that sweet spot just outside your comfort zone where results compound without frying your nervous system. Brooke also shares her powerful origin story (from a UK council estate to full-time coach), how to move...
info_outlineBiz Builders, a Podcast with Sandy Patterson
In this inspiring episode, I sit down with business coach Kristi Chaves to explore what it really takes to build a business that outlives trends and supports the life you want to live. Kristi shares her unique background of growing up with entrepreneurial parents, becoming a coach at 21, and intentionally shaping a business model that allows her to thrive as both a mom and a mentor. Together, we unpack powerful topics like: Why client retention is the most underrated marketing strategy in business How to design offers and client experiences that keep people coming back The...
info_outlineBiz Builders, a Podcast with Sandy Patterson
Are you doing “all the things” in your coaching business but still wondering if it’s actually working? In this behind-the-scenes episode, I’m sharing real snippets from a private strategy session that highlight the exact challenges most coaches face when they’re growing but craving consistency. You’ll hear answers to three powerful questions every coach asks at some point: ⭐️ How do I know if I’m focusing on the right things to move the needle forward? ⭐️ What does a full-time coach’s day actually look like behind the scenes? ⭐️ When we talk about...
info_outlineBiz Builders, a Podcast with Sandy Patterson
Feeling like you’re spinning your wheels trying to do all the things to grow your coaching business? The truth is- doing more isn’t the answer. It’s about focusing on the right things with the limited time you do have. In this episode, I’m breaking down: ⭐️ The three core areas I focus on every week to grow my business ⭐️ How I make money without adding more to my already full plate ⭐️The behind-the-scenes actions that give my clients an incredible experience And for the first time, I’m inviting you into my brand-new FREE Booked Out Babes Telegram space. This is...
info_outlineBiz Builders, a Podcast with Sandy Patterson
If you’ve been showing up, putting in the work, and wondering why the results still aren’t matching your effort- it’s not that you’re missing “the secret.” It’s that you’re focusing on the wrong things. In this episode, I’m sharing four powerful shifts that helped my online coaching business finally gain momentum and start producing real results- without burning out or losing myself in the process. You’ll learn: ⭐️ How to turn perfection into power so you stop overthinking and start taking action that moves the needle. ⭐️The exact areas of business where self-trust...
info_outlineBiz Builders, a Podcast with Sandy Patterson
If you’ve ever wondered why you feel so scattered, overwhelmed, or like your brain just won’t cooperate some days- this episode is a must-listen. I’m joined by Georgia and Christine, two brilliant business owners and executive function coaches, to talk about what executive function really is, why it matters for entrepreneurs, and how understanding it can completely shift how you work, lead, and live. Inside this episode, we explore: What executive function is (and why it matters more than you think) How emotional regulation impacts productivity and stress levels Real strategies...
info_outlineBiz Builders, a Podcast with Sandy Patterson
Are you holding back in your coaching business because showing up online feels too uncomfortable? In this powerful conversation, I sit down with Louisa Mae- confidence and visibility coach- who shares how she went from hiding offline to helping coaches boldly show up on camera and connect authentically. We talk about: 🎙 How to overcome fear of being seen 🎙 Why camera confidence is a non-negotiable for business growth 🎙 The mindset shift that helps you stop overthinking your content 🎙 Why vulnerability and realness are the actual marketing strategy If you’re a coach...
info_outlineBiz Builders, a Podcast with Sandy Patterson
What’s it really like when you stop your “real job” or your "safety net" and go all-in on your coaching business? In this behind-the-scenes mini episode, I share my raw, real-time reflections from my first week not teaching barre and running my business full-time. You’ll hear: ➡️ How I’m adjusting to life as a full-time coach ➡️ What’s really going on behind the scenes of my business ➡️ What I’m focusing my time and energy on ➡️ A candid clip from inside my Biz Builders Mastermind Slack space If you’re a coach dreaming of leaving your 9-5 (or side...
info_outlineMindset mentor and business coach Brooke Summer Adams joins me this week to unpack what it really takes for new and aspiring coaches to leave the 9–5, build self-trust, and create predictable momentum in their businesses. We bust the myth that employment is the “safe” option, reframe “ready” as a decision (not a feeling), and dig into Brooke’s Entrepreneurial Goldilocks Zone- that sweet spot just outside your comfort zone where results compound without frying your nervous system. Brooke also shares her powerful origin story (from a UK council estate to full-time coach), how to move through imposter syndrome without collecting endless certifications, and practical steps to show up with embodied authority so clients feel your leadership the moment they land on your page.
You’ll learn:
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Why corporate isn’t automatically safer- and how creators create their own security
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How to choose a Freedom Date and reverse-engineer the revenue to match it
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The “Ready is a decision” framework to take brave action (and stack proof)
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The Entrepreneurial Goldilocks Zone for sustainable growth and momentum
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A simple weekly rhythm: go live, make an invite, and follow up with warm leads
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How to trade extra certifications for embodied authority that actually sells
leave 9–5, new coach business, coaching mindset, self-trust in business, entrepreneurial Goldilocks zone, imposter syndrome for coaches, embodied authority, how to quit your job for coaching, momentum for new coaches, mindset mentor
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