The Steps Needed To Sell More Of Your Product/Service 2025
The Fitness Marketing Agency Podcast
Release Date: 01/03/2025
The Earn More, Work Less Gym Blueprint
The Fitness Marketing Agency Podcast
In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The “Backstage to Public” staff onboarding system ✅ How to...
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Fix Your Gym Business Blind Spots And Make More Money!
The Fitness Marketing Agency Podcast
This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true...
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Failing Low Cost Gym To Thriving Coached Facility
The Fitness Marketing Agency Podcast
This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of this episode include: ✅ Why open gym models are killing your growth ✅ The real secret to a successful gym partnership ✅ How sales calls became their growth engine ✅ Why charging more created better client results ✅ Lessons from...
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Build a Multi-Site Fitness Empire
The Fitness Marketing Agency Podcast
This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen. Key highlights of this episode include: ✅ How to systemise success across multiple gym locations. ✅ Why most gym owners are the bottleneck to growth. ✅ What elite team structure looks like in a 7-figure gym. ✅ How to scale...
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Inside the Business of an Online Hyrox Coach
The Fitness Marketing Agency Podcast
https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program. From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale. In this episode, Sam shares how to: ✅ Prove your niche isn’t saturated—just untapped ✅ Avoid the trap of chasing "easy" online coaching ✅ Use real-life presence to retain online clients ✅ Create fun,...
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70+ Online Coaching Clients In 4 Months
The Fitness Marketing Agency Podcast
This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads. We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches. Key highlights of this episode include: ✅ Why displaying your prices could hurt conversions. ✅ The client journey that drives 88% sign-up rates. ✅ Building big results from a small ad budget. ✅ How...
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Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
The Fitness Marketing Agency Podcast
This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom. Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one. Key highlights of this episode include: ✅ Why your business model should serve your lifestyle first. ✅ The underrated first hire that frees your time. ✅ How gym acquisition can fast-track your...
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How Smart Gym Owners Buy Back Their Time
The Fitness Marketing Agency Podcast
This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland. Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it. Key highlights of this episode include: ✅ Why your €10,000 problem is probably admin, not marketing ✅ The real reason your “brilliant” idea isn’t working ✅ Systems that save time and stop member churn ✅ How to lead a team...
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The Sales Psychology To Selling High Ticket
The Fitness Marketing Agency Podcast
This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium...
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Under The Bonnet Of A 7-Figure Fitness Product
The Fitness Marketing Agency Podcast
This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference...
info_outlinehttps://www.instagram.com/charliehorton
https://www.instagram.com/lukebrobinson_
In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions.
Key Highlights:
Why your sales process needs precision and efficiency.
How to pinpoint your ideal prospects with accuracy.
Unlocking the right sales tactics for gym owners and coaches.
The key to scaling your gym business through better sales.
Why mastering sales fundamentals is non-negotiable for growth.
If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
00:00:00 - Introduction
00:00:03 - Offering a Free Resource
00:00:27 - Introduction to the Episode
00:00:39 - Case Study: Luke's Sales Coaching
00:01:01 - Breakdown of Mitch's Sales Process
00:02:04 - Discussion on Sales Consistency
00:03:24 - Mitch's Reflection on Sales Process
00:04:19 - Discussion on Sales Conversion
00:06:13 - Increasing Sales Volume
00:08:27 - The Importance of Self-Analysis
00:11:27 - Chris's Sales Experience
00:15:11 - Chris's Reflection on Farming
00:16:22 - The Concept of Farming in Sales
00:16:49 - Understanding Hunting and Farming in Sales
00:19:03 - The Importance of Farming Leads
00:19:37 - The Value of Old Leads
00:20:43 - The Workflow of Priorities
00:22:40 - Objection Handling Exercise
00:23:00 - Overcoming Objections
00:26:49 - Handling 'I Need to Think About It' Objection
00:29:58 - Q&A: Low Pickups
00:32:12 - The Importance of Consistency in Sales
00:32:52 - Closing Thoughts
00:32:56 - End of Discussion
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