The Fitness Marketing Agency Podcast
The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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Turn Your Website Into a Lead Machine
11/19/2025
Turn Your Website Into a Lead Machine
This week, we’re joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations. In this episode, he breaks down why most gym websites don’t convert and the simple changes you can make today to get more members with the same effort you’re already putting in. Key highlights of this episode include: ✅ Why your homepage must sell the destination—not the journey ✅ The website structure that turns clicks into conversations instantly ✅ How unclear headlines silently destroy your conversions ✅ Why DIY websites cost more money than they save ✅ Using case studies to retarget and nurture cold prospects If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Shift from Coaching to Real Business Ownership
11/12/2025
The Shift from Coaching to Real Business Ownership
This week, we’re joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time. Key highlights of this episode include: ✅ Why owning your brand unlocks true business freedom. ✅ The mindset shift from passionate coach to strategic owner. ✅ How structured onboarding transformed retention overnight. ✅ Marketing that speaks to clients—not just workouts. ✅ Systems that build accountability and sustainable growth. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Gym Owner 20k+ Pay Day Black Friday Marketing Launch
11/05/2025
Gym Owner 20k+ Pay Day Black Friday Marketing Launch
This week, we’re diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days. We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit. Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell tactics that increase cash flow without harming monthly revenue. ✅ How to use exclusivity and urgency to drive conversions. ✅ The exact marketing timeline to maximise your Black Friday sales. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA Instagram: Facebook: LinkedIn: Website: Ben: Charlie: #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness
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Maximise One Gym Before You Multiply It
10/29/2025
Maximise One Gym Before You Multiply It
In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding. Key highlights of this episode include: ✅ Why your ego might be driving expansion—not strategy. ✅ The systems your first gym must master before scaling. ✅ How to double profit without opening a new site. ✅ The “weekend test” every owner should do before expanding. ✅ When online coaching might be a smarter move than a new gym. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Paid Ads vs Organic Marketing - What Works Best For Gym Owners?
10/22/2025
The Paid Ads vs Organic Marketing - What Works Best For Gym Owners?
In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You’ll discover the real reason paid ads “don’t work” for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you’re a new coach or a seasoned operator, this episode will change how you think about marketing forever. Key highlights of this episode include: ✅ The hidden cost of staying stuck in organic-only marketing. ✅ Why paid ads fail when your sales process is weak. ✅ The simple formula for balancing organic and paid growth. ✅ How long-term ads improve both lead quality and conversions. ✅ Why time, trust, and consistency drive predictable revenue growth. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Marketing Behind A Million Dollar+ Gym
10/15/2025
The Marketing Behind A Million Dollar+ Gym
This week, we’re joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that’s redefining what success looks like in the fitness industry. John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection. They share exactly how to build systems that let you scale sustainably and lead with purpose. Key highlights of this episode include: ✅ Why shifting to weekly billing transformed their cash flow and retention. ✅ The pricing mindset that removes fear and builds confidence. ✅ How community events and storytelling fuel long-term engagement. ✅ The secret to retaining team members for over a decade. ✅ Why focusing on one ideal demographic can double your success. Connect with Method3 Fitness: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How to Fill Your Gym Before You Open
10/08/2025
How to Fill Your Gym Before You Open
This week, we’re joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors. They’ve helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they’re revealing exactly how you can do it too. Key highlights of this episode include: ✅ How to test demand before signing your gym lease. ✅ The psychology of urgency and scarcity that drives sign-ups. ✅ Why “build it and they will come” is a deadly myth. ✅ Proven objection-handling tactics that close pre-launch sales. ✅ The systems that fill gyms to capacity before day one. You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How To Grow Your SGPT Gym To 30K + A Month
10/01/2025
How To Grow Your SGPT Gym To 30K + A Month
This week, we’re joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence. If you’ve ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably. Key highlights of this episode include: ✅ The dangers of chasing multiple sites before mastering one. ✅ Why overcomplication kills growth—and how simplicity scales. ✅ The mindset shift that made charging more possible. ✅ How front-end offers can fund your entire marketing budget. ✅ Why client experience—not programs—creates long-term retention. Connect with Russell: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Paid Ads vs Organic - What Is Best To Make Money
09/24/2025
Paid Ads vs Organic - What Is Best To Make Money
This week, we’re joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow fast. Key highlights of this episode include: ✅ Why organic posting is unreliable and unpredictable for growth. ✅ The algorithm myths that keep coaches chasing their tails. ✅ How to stop building your business on “hope marketing.” ✅ The systematic control paid ads give over leads and clients. ✅ Why Instagram should support—not drive—your business strategy. You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Gym Marketing For A Million Dollar Business
09/17/2025
Gym Marketing For A Million Dollar Business
This week, we’re joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses. Key highlights of this episode include: ✅ Why charging premium prices attracts better, long-term clients. ✅ The hidden dangers of over-involvement in daily operations. ✅ How to build trust through “give first” marketing. ✅ The retention systems keeping churn below 4%. ✅ Why delegation and leadership create true business freedom. Connect with Jack: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How to Actually Sell Coaching in 2025
09/10/2025
How to Actually Sell Coaching in 2025
Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better. Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. Key highlights of this episode include: ✅ Why automations and DMs rarely convert new clients. ✅ The simple sales method that guarantees more revenue. ✅ How your mindset as a coach affects client results. ✅ Why objection handling is at the heart of coaching. ✅ The real difference between a trainer and an entrepreneur You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How to Build a 20K/pm Gym in Less Than 12 Months
09/03/2025
How to Build a 20K/pm Gym in Less Than 12 Months
This week, we’re joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months. Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth. Key highlights of this episode include: ✅ The crucial decision that prevented their second site from failing. ✅ Why mentorship was their best first investment not equipment. ✅ The onboarding system that turns nervous prospects into confident clients. ✅ How premium pricing attracts committed members who stick around. ✅ The retention systems keeping their churn as low as 3%. Connect with Ruby: Connect with Max: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Meta Ads For Online Coaches - Make Money With Ads
08/27/2025
Meta Ads For Online Coaches - Make Money With Ads
This week, we’re breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business. We cover why organic reach is dying, why mentors aren’t telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast. Key highlights of this episode include: ✅ Why organic marketing is slowing down and losing impact. ✅ The myth of boosted posts—and why they waste money. ✅ How paid ads shortcut client acquisition and save time. ✅ Why most fitness business mentors avoid teaching ads. ✅ The mindset shift needed to scale with confidence. You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Client Acquisition Costs - How To Run A More Profitable Fitness Business
08/20/2025
Client Acquisition Costs - How To Run A More Profitable Fitness Business
This week, we’re breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear. Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems. Key highlights of this episode include: ✅ Why cost per lead doesn’t guarantee profitability. ✅ How benefits-driven ads outperform feature-driven campaigns. ✅ The power of refreshing your offers to stand out. ✅ Creative variation strategies that slash ad costs in half. ✅ Why sales skills—not just leads—make or break your business. You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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3 Gyms, 7k+ Clients - Behind The Scenes
08/13/2025
3 Gyms, 7k+ Clients - Behind The Scenes
This week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey. Key highlights of this episode include: ✅ Why constant reinvestment is the secret to lasting gym success. ✅ How to open and grow gyms without relying on marketing. ✅ The mindset shifts needed to step away from day-to-day operations. ✅ Lessons from turning tough landlord negotiations into growth opportunities. ✅ Why keeping your product ahead of competitors matters more than price. Connect with Jack: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Franchising Your SGPT Gym: Strategies To Scale, Build A Brand and Generate Leads
08/06/2025
Franchising Your SGPT Gym: Strategies To Scale, Build A Brand and Generate Leads
This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market. Key highlights of this episode include: ✅ The gym model that scaled to 3,000 members with no marketing. ✅ How culture and presence fuel long-term gym success. ✅ Why coaching technique beats flashy marketing every time. ✅ The systems that make scaling and franchising possible. ✅ Building trust with members from day one. Connect with: Steve Weinmann: Stuart Grehan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Marketing For Online Fitness Coaches
07/30/2025
Marketing For Online Fitness Coaches
This week, we’re joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month. Key highlights of this episode include: ✅ The mindset shift that triggered a complete business reinvention ✅ Why running online workouts can still trap you in burnout ✅ The biggest mistake coaches make when moving online ✅ How personal healing led to business transformation ✅ The key to building a scalable, values-driven coaching program Connect with Jessica: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Behind the scenes of a €84k a month SGPT Gym
07/23/2025
Behind the scenes of a €84k a month SGPT Gym
This week, we’re joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations. Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he’s on holiday). If you’re a gym owner or online coach struggling to grow without sacrificing your time, this episode is a must. Key highlights of this episode include: ✅ Why most gym owners struggle to step away. ✅ The “culture playbook” that replaces micromanagement. ✅ A smarter way to structure 12-month commitments. ✅ How weekly systems drive retention with less effort. ✅ Scaling without sacrificing quality or consistency. Connect with Roy: https://www.instagram.com/roy.pennings/ If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
07/16/2025
The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
This week, we’re joined by Luke Robinson, FMA’s Head Sales Coach, who’s helped hundreds of gym owners and online coaches close more deals with confidence. Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed “DM-only” model. If you want to actually grow your business and help more people, this is the truth you need. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The lie behind “Sell by DM” business advice ✅ Confidence is the #1 skill you’re not training enough ✅ Why sales is a transference of belief — not a pitch ✅ How to go deeper in discovery to close with conviction If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness
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SGPT Marketing
07/10/2025
SGPT Marketing
This week we’re joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK. They’ve built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you’re a gym owner or online coach looking for practical, tested strategies—this is one to bookmark. Key highlights of this episode include: ✅ Why choosing the wrong location nearly cost them everything. ✅ The AI system that books leads while they sleep. ✅ How parking and foot traffic became their secret weapons. ✅ Their playbook for building hyper-local awareness. ✅ What 98% retention really takes behind the scenes. Connect with Go Fitness: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: https://fmaworkshop.com/hub Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Earn More, Work Less Gym Blueprint
07/04/2025
The Earn More, Work Less Gym Blueprint
In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The “Backstage to Public” staff onboarding system ✅ How to scale without becoming shopworn ✅ The real reason staff leave—and how to stop it ✅ Why hiring early is the secret to growth Connect with Dan: https://www.instagram.com/danaguilera__/ If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Fix Your Gym Business Blind Spots And Make More Money!
07/02/2025
Fix Your Gym Business Blind Spots And Make More Money!
This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true business owner. ✅ The hidden cost of avoiding hard conversations. ✅ How broken money beliefs hold your business hostage. ✅ Why more leads won’t fix a broken system. Connect with Dan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Failing Low Cost Gym To Thriving Small Group Coached Facility
06/25/2025
Failing Low Cost Gym To Thriving Small Group Coached Facility
This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of this episode include: ✅ Why open gym models are killing your growth ✅ The real secret to a successful gym partnership ✅ How sales calls became their growth engine ✅ Why charging more created better client results ✅ Lessons from scaling inside a rugby clubhouse Connect with Mike and Matt: Matt: Mike: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Building a Multi-Site SGPT Fitness Empire
06/18/2025
Building a Multi-Site SGPT Fitness Empire
This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen. Key highlights of this episode include: ✅ How to systemise success across multiple gym locations. ✅ Why most gym owners are the bottleneck to growth. ✅ What elite team structure looks like in a 7-figure gym. ✅ How to scale without sacrificing mental health or profit. ✅ Why clarity on your business ‘finish line’ changes everything. Connect with Fionn: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Inside the Business of an Online Hyrox Coach
06/11/2025
Inside the Business of an Online Hyrox Coach
https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program. From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale. In this episode, Sam shares how to: ✅ Prove your niche isn’t saturated—just untapped ✅ Avoid the trap of chasing "easy" online coaching ✅ Use real-life presence to retain online clients ✅ Create fun, viral content that attracts leads ✅Nurture leads with systems, not pressure Connect with Sam West: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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70+ Online Coaching Clients In 4 Months
06/04/2025
70+ Online Coaching Clients In 4 Months
This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads. We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches. Key highlights of this episode include: ✅ Why displaying your prices could hurt conversions. ✅ The client journey that drives 88% sign-up rates. ✅ Building big results from a small ad budget. ✅ How premature hiring nearly wrecked growth. ✅ Mindset shifts that unlock sustainable scaling. Connect with Lorna Morie: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
05/28/2025
Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom. Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one. Key highlights of this episode include: ✅ Why your business model should serve your lifestyle first. ✅ The underrated first hire that frees your time. ✅ How gym acquisition can fast-track your growth. ✅ The systems you need before buying another gym. ✅ Why a “lower offer” can boost retention long term. Connect with Kev Foley: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How Smart Gym Owners Buy Back Their Time
05/21/2025
How Smart Gym Owners Buy Back Their Time
This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland. Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it. Key highlights of this episode include: ✅ Why your €10,000 problem is probably admin, not marketing ✅ The real reason your “brilliant” idea isn’t working ✅ Systems that save time and stop member churn ✅ How to lead a team without micromanaging ✅ Why asking better questions leads to better profits Connect with Ryan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Sales Psychology To Selling High Ticket
05/14/2025
The Sales Psychology To Selling High Ticket
This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium pricing. ✅ How emotional certainty builds trust and closes deals. ✅ Breaking down objections without pressure or pushiness. ✅ Why skipping sales calls is killing your conversion rate. Part 1: Part 2: Connect with Kirk: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Connect with Ben: Connect with Charlie: Connect with Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Under The Bonnet Of A 7-Figure Fitness Product
05/07/2025
Under The Bonnet Of A 7-Figure Fitness Product
This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference between transactional and transformational service ✅ How clarity and alignment became Kirk’s business superpowers ✅ Why emotional control is key to sustainable growth If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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