The Fitness Marketing Agency Podcast
The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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3 Gyms, 7k+ Clients - Behind The Scenes
08/13/2025
3 Gyms, 7k+ Clients - Behind The Scenes
This week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey. Key highlights of this episode include: ✅ Why constant reinvestment is the secret to lasting gym success. ✅ How to open and grow gyms without relying on marketing. ✅ The mindset shifts needed to step away from day-to-day operations. ✅ Lessons from turning tough landlord negotiations into growth opportunities. ✅ Why keeping your product ahead of competitors matters more than price. Connect with Jack: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How To Franchise Your Gym
08/06/2025
How To Franchise Your Gym
This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market. Key highlights of this episode include: ✅ The gym model that scaled to 3,000 members with no marketing. ✅ How culture and presence fuel long-term gym success. ✅ Why coaching technique beats flashy marketing every time. ✅ The systems that make scaling and franchising possible. ✅ Building trust with members from day one. Connect with: Steve Weinmann: Stuart Grehan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Marketing For Online Fitness Coaches
07/30/2025
Marketing For Online Fitness Coaches
This week, we’re joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month. Key highlights of this episode include: ✅ The mindset shift that triggered a complete business reinvention ✅ Why running online workouts can still trap you in burnout ✅ The biggest mistake coaches make when moving online ✅ How personal healing led to business transformation ✅ The key to building a scalable, values-driven coaching program Connect with Jessica: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Behind the scenes of a €84k a month SGPT Gym
07/23/2025
Behind the scenes of a €84k a month SGPT Gym
This week, we’re joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations. Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he’s on holiday). If you’re a gym owner or online coach struggling to grow without sacrificing your time, this episode is a must. Key highlights of this episode include: ✅ Why most gym owners struggle to step away. ✅ The “culture playbook” that replaces micromanagement. ✅ A smarter way to structure 12-month commitments. ✅ How weekly systems drive retention with less effort. ✅ Scaling without sacrificing quality or consistency. Connect with Roy: https://www.instagram.com/roy.pennings/ If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
07/16/2025
The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
This week, we’re joined by Luke Robinson, FMA’s Head Sales Coach, who’s helped hundreds of gym owners and online coaches close more deals with confidence. Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed “DM-only” model. If you want to actually grow your business and help more people, this is the truth you need. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The lie behind “Sell by DM” business advice ✅ Confidence is the #1 skill you’re not training enough ✅ Why sales is a transference of belief — not a pitch ✅ How to go deeper in discovery to close with conviction If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness
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SGPT Marketing
07/10/2025
SGPT Marketing
This week we’re joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK. They’ve built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you’re a gym owner or online coach looking for practical, tested strategies—this is one to bookmark. Key highlights of this episode include: ✅ Why choosing the wrong location nearly cost them everything. ✅ The AI system that books leads while they sleep. ✅ How parking and foot traffic became their secret weapons. ✅ Their playbook for building hyper-local awareness. ✅ What 98% retention really takes behind the scenes. Connect with Go Fitness: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: https://fmaworkshop.com/hub Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Earn More, Work Less Gym Blueprint
07/04/2025
The Earn More, Work Less Gym Blueprint
In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The “Backstage to Public” staff onboarding system ✅ How to scale without becoming shopworn ✅ The real reason staff leave—and how to stop it ✅ Why hiring early is the secret to growth Connect with Dan: https://www.instagram.com/danaguilera__/ If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Fix Your Gym Business Blind Spots And Make More Money!
07/02/2025
Fix Your Gym Business Blind Spots And Make More Money!
This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true business owner. ✅ The hidden cost of avoiding hard conversations. ✅ How broken money beliefs hold your business hostage. ✅ Why more leads won’t fix a broken system. Connect with Dan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Failing Low Cost Gym To Thriving Small Group Coached Facility
06/25/2025
Failing Low Cost Gym To Thriving Small Group Coached Facility
This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of this episode include: ✅ Why open gym models are killing your growth ✅ The real secret to a successful gym partnership ✅ How sales calls became their growth engine ✅ Why charging more created better client results ✅ Lessons from scaling inside a rugby clubhouse Connect with Mike and Matt: Matt: Mike: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Building a Multi-Site SGPT Fitness Empire
06/18/2025
Building a Multi-Site SGPT Fitness Empire
This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen. Key highlights of this episode include: ✅ How to systemise success across multiple gym locations. ✅ Why most gym owners are the bottleneck to growth. ✅ What elite team structure looks like in a 7-figure gym. ✅ How to scale without sacrificing mental health or profit. ✅ Why clarity on your business ‘finish line’ changes everything. Connect with Fionn: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Inside the Business of an Online Hyrox Coach
06/11/2025
Inside the Business of an Online Hyrox Coach
https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program. From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale. In this episode, Sam shares how to: ✅ Prove your niche isn’t saturated—just untapped ✅ Avoid the trap of chasing "easy" online coaching ✅ Use real-life presence to retain online clients ✅ Create fun, viral content that attracts leads ✅Nurture leads with systems, not pressure Connect with Sam West: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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70+ Online Coaching Clients In 4 Months
06/04/2025
70+ Online Coaching Clients In 4 Months
This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads. We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches. Key highlights of this episode include: ✅ Why displaying your prices could hurt conversions. ✅ The client journey that drives 88% sign-up rates. ✅ Building big results from a small ad budget. ✅ How premature hiring nearly wrecked growth. ✅ Mindset shifts that unlock sustainable scaling. Connect with Lorna Morie: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
05/28/2025
Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom. Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one. Key highlights of this episode include: ✅ Why your business model should serve your lifestyle first. ✅ The underrated first hire that frees your time. ✅ How gym acquisition can fast-track your growth. ✅ The systems you need before buying another gym. ✅ Why a “lower offer” can boost retention long term. Connect with Kev Foley: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How Smart Gym Owners Buy Back Their Time
05/21/2025
How Smart Gym Owners Buy Back Their Time
This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland. Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it. Key highlights of this episode include: ✅ Why your €10,000 problem is probably admin, not marketing ✅ The real reason your “brilliant” idea isn’t working ✅ Systems that save time and stop member churn ✅ How to lead a team without micromanaging ✅ Why asking better questions leads to better profits Connect with Ryan: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Sales Psychology To Selling High Ticket
05/14/2025
The Sales Psychology To Selling High Ticket
This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium pricing. ✅ How emotional certainty builds trust and closes deals. ✅ Breaking down objections without pressure or pushiness. ✅ Why skipping sales calls is killing your conversion rate. Part 1: Part 2: Connect with Kirk: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Connect with Ben: Connect with Charlie: Connect with Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Under The Bonnet Of A 7-Figure Fitness Product
05/07/2025
Under The Bonnet Of A 7-Figure Fitness Product
This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference between transactional and transformational service ✅ How clarity and alignment became Kirk’s business superpowers ✅ Why emotional control is key to sustainable growth If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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5k For A Front End Offer - Pricing Psychology to Sell Fitness
04/30/2025
5k For A Front End Offer - Pricing Psychology to Sell Fitness
This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching. Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer. If you’re stuck undercharging or unsure how to sell your value—this is the wake-up call you need. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why your belief in your worth sets your price ceiling ✅ The journey from £25/hour to £15k coaching offers ✅ How most coaches undersell the true value of transformation ✅ The “cost of doing nothing” that your clients already pay ✅ Why world-class coaching demands world-class investment Connect with Kirk: If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How To Run A Successful Online Coaching Business And Gym Simultaneously
04/23/2025
How To Run A Successful Online Coaching Business And Gym Simultaneously
This week, we’re joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners. Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they’re just as real about the transformation it took for them to succeed. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why starting a gym after online success nearly broke them. ✅ The link between body image, engagement, and business growth. ✅ How emotional regulation impacts entrepreneurial performance. ✅ Why your clients leave when they "run out of future." ✅ Systems that create real transformation—not just results. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: LinkedIn: Website: Ben: Charlie: Luke: Follow Matt and Hebe on Instagram below Matt: Hebe: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Psychology of fitness: Buyers traits, how to market better and sell more
04/16/2025
The Psychology of fitness: Buyers traits, how to market better and sell more
This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads. They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you’re running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: and their Instagram here: Key highlights of this episode include: ✅ Why your business model might be sabotaging growth. ✅ The 22 emotional reasons people actually buy. ✅ How “chains of belief” are killing your sales. ✅ Why Hook, Story, Offer is the only framework you need. ✅ When it’s really time to scale your marketing. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Freedom Formula: Running Your Gym from a Laptop Anywhere
04/09/2025
The Freedom Formula: Running Your Gym from a Laptop Anywhere
This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less. After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: and their Instagram here: Key highlights of this episode include: ✅ How he systemized his gym to run without him. ✅ Why 150+ competitors didn’t stop his growth. ✅ The hiring moves that gave him peace of mind. ✅ The onboarding strategy that builds long-term clients. ✅ From burnout to balance: How Endy reclaimed his life. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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40k Monthly Recurring Revenue Panel
04/04/2025
40k Monthly Recurring Revenue Panel
This week, we’re bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you’ve been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: and their Instagram here: We cover: ✅ Why gym owners struggle to break past revenue plateaus. ✅ The retention strategies that create long-term, loyal members. ✅ How to position your gym as a premium brand. ✅ The biggest hiring mistakes holding fitness businesses back. ✅ The marketing shifts that will drive real business growth. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Inside the Data: What Top Gyms Get Right
03/26/2025
Inside the Data: What Top Gyms Get Right
This week, we’re joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact. Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: and their Instagram here: Key highlights of this episode include: ✅ The sales gap that’s costing gyms thousands. ✅ How top gyms create an unforgettable client experience. ✅ The power of personalization in gym success. ✅ Small but crucial details that separate 5-star gyms. ✅ Why gym owners must rethink their approach to customer service. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: Facebook: Linkedin: Website: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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The Secret to Building a Gym That Runs Itself
03/19/2025
The Secret to Building a Gym That Runs Itself
In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: Key Highlights: ✅ Why great people alone can't sustain your gym. ✅ The critical role of systems in scaling effectively. ✅ How to build SOPs that empower your team. ✅ The surprising impact of front desk staff on sales. ✅ Why creating a sellable gym means making it run without you. If you enjoyed this video and want to find out more information, click this link to view our website: WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: Linkedin: Website: #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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How to Make Your Gym Run Without You (And Still Grow)
03/12/2025
How to Make Your Gym Run Without You (And Still Grow)
Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn’t rely on you 24/7 while increasing profitability, don’t miss this episode! Key Highlights: ✅ The key systems every gym owner needs for scalability. ✅ Why hiring the right team is essential for business growth. ✅ How to transition from operator to true business owner. ✅ The financial structures that keep gyms profitable long-term. ✅ Avoiding burnout while scaling your fitness business.
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The Money Mindset Of Top 1% Gym Owners
03/05/2025
The Money Mindset Of Top 1% Gym Owners
Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you. Key Highlights: - The common traits of hyper-successful gym owners. - How your environment influences your business success. - Why understanding money is crucial for gym owners. - The dangers of building a business based on perception. - How to redefine success in a way that serves you. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: To find out more information about Fitness Business Development Academy, use this link here: Connect with Fitness Marketing Agency on Instagram:
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State Of The Fitness Industry - Buyer Behaviour In 2025 And Beyond
02/26/2025
State Of The Fitness Industry - Buyer Behaviour In 2025 And Beyond
In this solo episode, we’re diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we’ll unpack what’s really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You’ll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn’t the real objection stopping prospects from signing up. Plus, we break down key lessons from January’s performance data to help you refine your strategy for the months ahead. - The truth about where the gym market is really headed - The biggest marketing mistake gym owners make in 2025 - How awareness marketing can transform your lead flow - Why January might not be your best sales month anymore - The real reason people join gyms (it’s not just fitness) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: Connect with Fitness Marketing Agency on Instagram:
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How This Gym Grew Revenue by 30% Without More Members
02/12/2025
How This Gym Grew Revenue by 30% Without More Members
Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen. Key Highlights: - How shifting to a high-ticket front-end changed revenue streams. - The unexpected downsides of a 12-week premium offer. - Why gym owners must rethink their pricing strategy for long-term success. - The challenge of raising prices—and how to do it right. - Building a business that grows without sacrificing freedom. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: and their Instagram here: To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: Connect with Fitness Marketing Agency on Instagram:
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Scaling Past 50k/Month: Lessons from a Gym Owner
02/05/2025
Scaling Past 50k/Month: Lessons from a Gym Owner
Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success. Key Highlights - Why renting space to PTs limits your gym’s growth potential. - How Lewis scaled to £50K/month with a hybrid gym model. - The key differences between open gym, 1-1 PT, and online coaching. - Why controlling the client experience leads to higher retention. - The small tweak that made his gym 10X more profitable. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: and their Instagram here: To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here Connect with Fitness Marketing Agency on Instagram: Connect with Lewis and his gym on Instagram:
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From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members
01/31/2025
From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members
In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches. Key Highlights: - How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: and their Instagram here: To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: Connect with Fitness Marketing Agency on Instagram: 00:00:00 - Introduction 00:00:05 - Liam's Journey to Fitness Business 00:00:49 - Sponsorship Message 00:01:43 - Interview Begins 00:01:54 - Liam's Early Career and Challenges 00:10:59 - Starting a Bootcamp 00:12:59 - Struggles with Business Growth 00:15:26 - Joining FMA 00:19:02 - Risk Taking in Business 00:19:45 - The Importance of Community in Business 00:21:01 - Transitioning from Bootcamps to Small Group Training 00:21:50 - Adapting to Change and Overcoming Challenges 00:22:57 - The Power of Personal Sales Ability 00:30:07 - The Art of Conversation in Sales 00:34:26 - The Importance of Following a Sales Structure 00:34:56 - Delegating Sales and Achieving High Conversion Rates 00:36:02 - The Necessity of Calling Leads 00:37:59 - Persistence in Sales 00:38:23 - Importance of Resilience and Focus 00:38:44 - Securing a Contract 00:39:47 - The Power of Persistence 00:39:59 - The Value of Leads 00:40:22 - Building a Successful Business 00:40:57 - The Importance of Conversion Rate 00:42:10 - Building a Business from Scratch 00:42:16 - The Revenue Breakdown 00:42:29 - Searching for a New Venue 00:45:51 - The New Venue 00:50:45 - Investing in the Facility 00:52:12 - Raising Funds for the Facility 00:54:18 - The Ambassador Program 00:54:55 - The Ambassador Membership 00:55:23 - Securing Initial Investments 00:56:11 - Raising More Funds 00:56:51 - Securing the Funds 00:57:01 - Waiting for the Funds 00:57:24 - Reflection on Past Financial Challenges 00:57:43 - The Ambassador Program 01:02:59 - Reflection on the Journey 01:05:09 - Challenges in Building the Gym 01:09:57 - Overcoming Challenges 01:11:56 - The Gym's Layout 01:13:35 - Key Advice for Success 01:13:40 - Creating a Motivating Environment 01:14:20 - Facility Layout and Design 01:14:30 - Training Studio and Space Utilization 01:15:16 - Timetable and Group Sessions 01:15:43 - Pre-Launch and Target Signups 01:17:10 - Marketing and Sales Strategy 01:19:01 - Creating a Unique Gym Experience 01:21:45 - Importance of Details in Facility 01:23:03 - Membership Growth and Revenue 01:24:57 - Initial Thoughts 01:25:05 - Challenges in Launching a New Facility 01:25:20 - Planning for Future Expansion 01:25:47 - Considering Outdoor Space and Aesthetics 01:26:09 - Budgeting and Future Plans 01:26:52 - The Importance of Location and Future Expansion 01:28:22 - Balancing Business Growth and Personal Happiness 01:30:02 - The Joy of Coaching and Running a Business 01:31:23 - Final Thoughts and Appreciation
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The Formula Of The UK’s Top SGPT Gym
01/22/2025
The Formula Of The UK’s Top SGPT Gym
// In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice. Key Highlights - Why personalisation is key to trial-to-member conversion. - Crafting 30-day trials that maximise retention. - How organic content and engagement drive local gym growth. - Overcoming the challenges of scaling a gym business. - The importance of cost control for member satisfaction. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: and their Instagram here: To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: Connect with Fitness Marketing Agency on Instagram: If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here:
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