3 Gyms, 7k+ Clients - Behind The Scenes
The Fitness Marketing Agency Podcast
Release Date: 08/13/2025
Turn Your Website Into a Lead Machine
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations. In this episode, he breaks down why most gym websites don’t convert and the simple changes you can make today to get more members with the same effort you’re already putting in. Key highlights of this episode include: ✅ Why your homepage must sell the destination—not the journey...
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The Shift from Coaching to Real Business Ownership
The Fitness Marketing Agency Podcast
This week, we’re joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time. Key highlights of this episode include: ✅ Why owning your brand...
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Gym Owner 20k+ Pay Day Black Friday Marketing Launch
The Fitness Marketing Agency Podcast
This week, we’re diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days. We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit. Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell tactics that increase cash flow without harming monthly revenue. ✅ How...
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Maximise One Gym Before You Multiply It
The Fitness Marketing Agency Podcast
In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding. Key highlights of this episode include: ✅ Why your ego might be driving expansion—not...
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The Paid Ads vs Organic Marketing - What Works Best For Gym Owners?
The Fitness Marketing Agency Podcast
In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You’ll discover the real reason paid ads “don’t work” for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you’re a new coach or a seasoned operator, this episode will change how you think about marketing forever. Key highlights of this...
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The Marketing Behind A Million Dollar+ Gym
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that’s redefining what success looks like in the fitness industry. John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection. They share exactly how to build systems that let you scale sustainably and lead with purpose. Key highlights of this episode include: ✅ Why shifting to weekly billing transformed their cash flow and retention. ✅...
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How to Fill Your Gym Before You Open
The Fitness Marketing Agency Podcast
This week, we’re joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors. They’ve helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they’re revealing exactly how you can do it too. Key highlights of this episode include: ✅ How to test demand before signing your gym lease. ✅ The psychology of urgency and scarcity that drives sign-ups. ✅ Why “build it and they will come” is a deadly myth. ✅ Proven objection-handling...
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How To Grow Your SGPT Gym To 30K + A Month
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence. If you’ve ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably. Key highlights of this episode include: ✅ The dangers of chasing multiple sites before mastering one. ✅ Why overcomplication kills...
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Paid Ads vs Organic - What Is Best To Make Money
The Fitness Marketing Agency Podcast
This week, we’re joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow fast. Key highlights of this episode include: ✅ Why organic posting is unreliable and...
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Gym Marketing For A Million Dollar Business
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses. Key highlights of this episode include: ✅ Why charging premium prices attracts better, long-term clients. ✅ The hidden dangers of...
info_outlineThis week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market.
From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey.
Key highlights of this episode include:
✅ Why constant reinvestment is the secret to lasting gym success.
✅ How to open and grow gyms without relying on marketing.
✅ The mindset shifts needed to step away from day-to-day operations.
✅ Lessons from turning tough landlord negotiations into growth opportunities.
✅ Why keeping your product ahead of competitors matters more than price.
Connect with Jack: https://www.instagram.com/jackwburton/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
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