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Nicole Lobo: From Group Practice Back to Solo | Ep 199

Fearless Practice

Release Date: 09/09/2026

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More Episodes

What happens when the practice you worked so hard to build no longer fits the season of life you’re in? How do you know when it’s time to grow, and when it’s time to simplify? In another installment from my mini-series, “Where are they now?” I’m chatting with Nicole Lobo, who was on the show back in 2023!

In this episode, Nicole returns to the podcast to reflect on how her practice has evolved over the last three years, why she transitioned from group practice back to solo work, and how motherhood reshaped her understanding of success, sustainability, and balance. 

From marketing struggles and wearing too many hats, to rediscovering groundedness in private practice, Nicole shares an honest look at what it means to build a business that fits the life you actually want to live.

MEET NICOLE

Nicole Lobo is a Registered Psychotherapist and founder of Be Well Therapy Studio in London, Ontario, with over nine years of experience supporting thoughtful, high-functioning adults through anxiety, burnout, perfectionism, and life transitions. Drawing on an integrative approach that weaves together CBT, DBT, ACT, emotion-focused therapy, attachment theory, and trauma-informed care, Nicole specializes in the in-between seasons of life — the moments when what once fit no longer does. She has a particular passion for working with millennial adults navigating the quiet pressure to hold it all together, including the profound identity shifts that come with parenthood. Beyond her clinical work, Nicole also provides supervision for Registered Psychotherapists and business coaching for therapists building sustainable practices. She holds a Master’s in Counselling Psychology from Yorkville University and sees clients both in person in London and virtually across Ontario.​​​​​​​​​​​​​​​​

Learn more about Nicole on her practice website, Psychology Today, and LinkedIn profiles. 

In this episode: 

  • Nicole’s private practice in 2023

  • Going from group back to solo practice

  • How Nicole is marketing her practice

  • Rebalancing virtual and in-person sessions

  • What’s next for Nicole

 

Nicole’s private practice in 2023

Nicole had some big goals back in 2023, and all of them came to fruition over these past three years!

She explains that she was passionate and motivated, and that by taking consistent steps, Nicole was able to bring all of these dreams together into the practice that she now runs. 

Going from group back to solo practice

While Nicole loved her time running a group private practice, at the beginning of 2026, she decided to restructure her business into a solo practice again. 

Therefore, once Nicole’s last contractor was ready to move on, she decided not to take on another and readjusted her practice to run as a solo practitioner.

How Nicole is marketing her practice

Nicole is honest about having had a difficult time marketing her practice when it was a group-focused entity. 

Finding a way to honor everyone’s skills in the practice of marketing is essential, and can be difficult to do. Therefore, shifting back to solo practice has also made marketing easier for Nicole, because now she’s marketing herself only, and not having to do that heavy lifting for a team of other clinicians, as group practice owners often need to. 

Rebalancing virtual and in-person sessions

At first, Nicole would see more than half of her clients in person and offer a day or two for virtual sessions. 

However, she unfortunately experienced numerous no-shows, last-minute cancellations, and other hiccups, which made it difficult for her to continue seeing most of her clients in person, especially when she needed to arrange childcare and commute to the office. 

Therefore, Nicole has found a new balance to seeing clients: the majority online, and a few in person. That, combined with being a solo practitioner, has made it easier and little less stressful for Nicole to balance her work and personal life commitments. 

What’s next for Nicole

For Nicole, the road ahead is smooth and steady. 

While she’s not closed off from potential opportunities, such as partnering with another clinician in the future or taking on contractors again, she is focused on this season of her professional life, which is to be a solo practitioner for the time being. 

Connect with me:

Instagram

Website 

Resources mentioned and useful links:

Shulamit Ber Levtov: Building a Sustainable Practice Without Losing Yourself | EP 198

Learn more about the tools and deals that I love and use for my Canadian private practice

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS2MO for two months free)

Get started with Hushmail here and get one month for free!

Learn more about Nicole on her practice website, Psychology Today, and LinkedIn profiles

Click here to listen to the previous episode with Nicole Lobo

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