The Radical Act of Slowing Down: Why Women Struggle to Rest with The Sister Project, Episode 138
Release Date: 04/01/2025
Coaching a Founder Through a Social Media Identity Crisis (Yes, You Can Be Luxury & Real), Episode 147
Your Bright Personal Brand
Want to know your leadership energy? Take the Quiz at ! What do you share on social media when your business brand is luxury, but your real life is, well... a little messy? In this episode, Lisa coaches founder and luxury brand strategist Rachel Hale live, helping her navigate the question every visionary business owner faces: Can I be both high-end and human online? Rachel, the founder of The Hale Effect, shares her struggle with aligning her authentic self—messy buns, dog rescues and all—with her high-end brand. Together, she and Lisa work through the messaging tension between...
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Building a Portfolio Career with Purpose, Not Panic, Episode 146
Your Bright Personal Brand
Want to know your leadership type? Take the Quiz at ! Think it’s too late to reinvent your next chapter? Think again. In this episode, Lisa shares the real-life transformation of Baylor, a high-level PR executive who turned a layoff into the launchpad for a portfolio career, one that aligned with her voice, values, and vibrant energy. Lisa walks you through the 4 powerful questions that helped Baylor reclaim her voice, redefine her leadership identity, and create a business rooted in creativity, spirituality, and impact. If you’ve been spinning your wheels with too many ideas (and too...
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My 5-step method to build clarity and confidence, Episode 145
Your Bright Personal Brand
Take the Creative Leadership Quiz to discover your leadership energy! 👉 You don’t need another to-do list. You need a Clear Vision. If you're stuck in overthinking, spinning in “figure it out” mode, or feeling disconnected from your next bold move—this podcast for you. ✨ What you’ll learn: Why clarity begins with creativity, not productivity The difference between coaching, consulting, and mentorship (and why you are the leader of your life) The #1 trap high-achievers fall into and how to break it Why AI can give you a plan but never your purpose How to...
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New to Entrepreneurship? Here’s the Mindset No One Talks About, (with Anna Ludwinowski) Episode 144
Your Bright Personal Brand
Making the leap from corporate to entrepreneurship? This episode is your crash course in what no one tells you about building a business and brand that actually works for your life. Lisa sits down with strategic business coach Anna Ludwinowski to unpack the mindset traps high-achieving women bring from corporate into consulting and how to break free. 🎯 You’ll learn: Why your “busy badge” is holding your business back How to co-create your offers with your audience (hello, LinkedIn polls) What to do before you polish your brand visuals or sales page How to ditch...
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How to Answer “What Do You Do?” Without Sounding Boring (or Losing Yourself), Episode 143
Your Bright Personal Brand
Ever blanked out when someone asks, “So, what do you do?” You’re not alone. And it’s not because you don’t know—it’s because you haven’t claimed it with clarity. In this episode, I share my signature 3-part framework to help you start articulating your value with power and presence. Whether you're networking, pitching, or just trying to say what you do without spiraling, this episode walks you through how to: ✨ Speak to the real problem your audience is facing (hint: it’s not a job title) ✨ Highlight your unique value—your distinct blend of genius and lived experience...
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Build Your Leadership Brand Before the Promotion, (with Elizabeth Taylor) Episode 142
Your Bright Personal Brand
You don’t need a title to be a leader. You need a leadership brand that says, “I’m already one.” This week on Your Bright Personal Brand, I’m joined by Elizabeth Taylor, leadership and learning expert (and your new Corporate Bestie), to talk about what it really means to build your leadership brand—especially before the title comes. Whether you're a frontline manager, a team lead, or a behind-the-scenes superstar, if you're ready to be seen as a go-to voice and decision-maker inside your organization, this episode is for you. Together, we break down how to: ✨ Position yourself as...
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Feeling Invisible? Flip Your Brand Right-Side Up with This Simple Triangle, Episode 141
Your Bright Personal Brand
If your personal brand looks good but still feels…off? This episode is for you. Whether you’re spinning in brand strategy, posting nonstop, or wondering why no one’s engaging, it’s not you, it’s the way you’re building. ✨ Time to flip your brand right-side up. In today’s episode, we’re unpacking: ✅ The Clear Identity Triangle, and why starting at the top (with tactics) is keeping you stuck ✅ What happened when my client Jessie realized she was everywhere online… and still felt invisible ✅ How to move from “doing all the things” to deeply being who you are becoming...
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Why ‘Professionalism’ Might Be Killing Your Personal Brand
Your Bright Personal Brand
If you’re tired of the tension between being real in your personal brand or being performative for the likes this episode is for you. ✨ In today’s episode, we’re unpacking: ✅The Clear Decision Lens lens to show up polished without ever feeling fake ✅Why anchoring your content in your true identity makes you magnetic ✅How to trust your voice (instead of filtering yourself through outdated ideas of "professionalism") By the end of this episode, you’ll: ✅ Have a framework to run every post, pitch, and profile through ✅ Know how to show up strategically without oversharing or...
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Say Cheese! How to Use Brand Photography to Build a Standout Personal Brand
Your Bright Personal Brand
If your personal brand photos look polished but don’t feel like you—this episode is for you. Whether you're prepping for your first brand shoot or updating outdated headshots, I’m sharing how to bring your real energy to the camera so your audience sees the real you (and wants more of it). What You’ll Learn: ✔️ The 3 things to consider before you book your next photoshoot ✔️ My favorite posing tip that makes you feel confident (not stiff) ✔️ How to use brand photos strategically across your website, social, and speaker assets ✔️ Why brand photography isn’t about...
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The Radical Act of Slowing Down: Why Women Struggle to Rest with The Sister Project, Episode 138
Your Bright Personal Brand
Want to stop hustling so hard and start showing up as the bold, brilliant woman you are? Download the first four chapters of my book, Find Your Clear Vision—it’s my gift to you! → How do you want people to remember you? If someone described your personal brand or your energy in one sentence, what would they say? For today’s guests, Lauren Massarella and Michelle Anderson, founders and CEO’s of the cozy wellness platform and lifestyle brand, it’s simple: Slow down, care less, and do more of nothing. It’s their tagline—and the reason their lifestyle brand resonates with...
info_outlineWant to stop hustling so hard and start showing up as the bold, brilliant woman you are? Download the first four chapters of my book, Find Your Clear Vision—it’s my gift to you! → bebrightlisa.com
How do you want people to remember you?
If someone described your personal brand or your energy in one sentence, what would they say?
For today’s guests, Lauren Massarella and Michelle Anderson, founders and CEO’s of the cozy wellness platform and lifestyle brand, The Sister Project, it’s simple: Slow down, care less, and do more of nothing.
It’s their tagline—and the reason their lifestyle brand resonates with thousands of women. But it’s more than just a catchy phrase. It’s a rebellious act against burnout, overachieving, and always doing more.
💡 In this episode, we’re diving into:
✔️ Why a clear tagline isn’t just for businesses—it’s a powerful tool for your personal brand.
✔️ How slowing down and caring less can actually help you accomplish more.
✔️ My personal experience with high-functioning depression—and why slowing down can feel terrifying for high-achieving women.
📝 What You’ll Take Away:
👉 A new perspective on rest and resistance—why slowing down is a radical act of self-care.
👉 The secret to crafting a tagline for your personal brand that makes your message unforgettable.
👉 How to integrate joy and presence into your everyday life (without guilt).
A huge thank you to Lauren and Michelle for keeping it real and reminding us that doing more of nothing isn’t just allowed—it’s essential.
🎧 Listen to Cozy Conversations with The Sister Project.
Follow The Sister Project on Instagram.