Libsyn Directory

Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR

Release Date: 05/09/2024

Episode 273: Maximizing Revenue Streams in Your Fitness Studio

fitSpot Guru

What We Cover In This Episode: Why a thorough analysis of your existing income streams is the foundational step towards maximizing your studio's profitability [4:21] How surveying your clients to understand their needs and preferences can reveal untapped opportunities for new services and offerings [5:23] Effective strategies to leverage your current revenue streams to achieve significant growth within your fitness studio [6:50] The importance of recognizing when a particular revenue stream idea is no longer viable and requires redirection of your efforts [7:52] Innovative...

Episode 272: Mastering Referral Marketing for Your Studio

fitSpot Guru

What We Cover In This Episode: The key benefits of keeping your referral marketing simple and easy to understand [3:31] Options you have as incentives to offer those who are bringing you business through referrals [5:07]  How you can leveraging the community around you to generate more referrals [8:02]  What to consider when designing and promoting a clear referral program [12:05] Tips for implementing referral tracking software and the ways that fitDEGREE can help you manage referral rewards easily [14:10] How showcasing success stories can lead to even more referrals for your...

Episode 271: Work Smarter, Not Harder: Achieving Work-Life Balance as a Studio Owner

fitSpot Guru

What We Cover In This Episode: How identifying tasks that can be automated or delegated to free up your time is the very first step in achieving work-life balance as a studio owner [4:25] The importance of setting boundaries and clearly communicating them to staff and clients [6:57] What you can do as a studio owner right now to prioritize your self-care [12:00] How you can use available automation tools to begin working smarter, not harder [14:07] The way that delegating effectively and trusting your staff to make decisions will aid in this process [16:30] Why time-blocking is...

Episode 270: Building a Strong Team: Employee Management Best Practices for Boutique Studios

fitSpot Guru

What We Cover In This Episode: How finding the right team really starts by defining your studio needs [4:07] Why focusing on fostering growth for your individual team members will be key when building and maintaining a strong team [11:28] Strategies for navigating termination in a professional way [12:12] The benefits that building a positive work culture will have not only on your team members, but also for your clients [16:48] Ways to revamp your hiring process to ensure you’re bringing on the right people for your boutique studio [17:29] Essential tips for developing a solid...

Episode 269: Elevate Your Studio with Year-End Reflections for Continued Success

fitSpot Guru

What We Cover In This Episode: How to pinpoint your studio's biggest achievements and challenges through a year-end review [4:06] The key metrics and trends to analyze in order to gain valuable insights for your studio's future [5:07] The power of a mission-driven approach in building a strong brand and fostering a loyal community [6:22] What you do to gather and implement member feedback to enhance your studio's offerings and services in the new year [9:48] Tips for setting specific goals that are both ambitious and achievable based on your reflections [11:20] How to host a...

Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions

fitSpot Guru

What We Cover In This Episode: Tips for uncovering and understanding your potential clients “why” [4:59] How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53] The way that highlighting your studio’s unique benefits can boost your sales success [7:13] Why active listening is crucial for discovering nuggets of information and past experiences [9:53] The key reasons you need to confirm you and your potential clients are on the same page [10:24] How you can incorporate testimonials in this process...

Episode 267: Crafting a Strong Group Class Pricing Structure

fitSpot Guru

What We Cover In This Episode: Recommendations for keeping your service menu simple and finite [4:05] Flexible service menu options you can use when creating your pricing structure [5:18] Why setting low prices to attract volume isn’t an effective long-term pricing strategy for your business [12:11] The benefits of including tiered membership options and examples of what this could look like [13:30] A bundling strategy that can enhance the member experience and justify a higher price point [13:50] A way you can reward long-term members for their commitment to your studio...

Episode 266: To Automate or To Call: Deciding When Personal Touch Matters in Your Fitness Studio

fitSpot Guru

What We Cover In This Episode: How to streamline your member interactions with efficient automation techniques [3:08] Why personalized communication for significant milestones can significantly impact client retention and satisfaction [3:50] Effective strategies to implement automated subscription payment reminders [4:41] What to understand about the delicate balance between automated and personalized communication, considering factors like sensitivity and urgency [6:26] Time-saving templates that allow for quick and effective personalization of your member communications [18:30] ...

Episode 265: Member Spotlights: Showcasing Success Stories to Boost Engagement

fitSpot Guru

What We Cover In This Episode: Why showcasing member success stories can significantly boost engagement within your boutique fitness studio community [3:06] Effective strategies for choosing members to feature in your spotlights [3:39] Various achievements that can be celebrated in your member spotlights [4:56] How to utilize different formats to showcase these stories [5:41] Tips for motivating members to share their own spotlight stories and why this can be a powerful engagement tool [6:24] Practical advice on creating a plan to approach members and gather their stories [7:48] ...

Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt

fitSpot Guru

What We Cover In This Episode: A look at how Merchynt automated Google My Business [2:28] Some of the most effective marketing tools that are available to you right now [4:25] What to be aware of with sponsored Google listings [8:05] The specific components that make up a Google Business Profile [8:45] What “automating your Google Business Profile” means [12:40] Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12] Best practices for local business website SEO [22:14] Quotes: “Website SEO is pretty irrelevant...

More Episodes

What We Cover In This Episode:

What the transition from studio owner to HR looked like for Katie [6:25]
How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42]
The top common misconceptions of HR in the fitness industry [11:22]
What the statistics say for studios that do not have a W-2 structure in place [14:34]
The fundamental differences between an employee and contractor to be aware of [16:33]
Some common legal pitfalls that studios may face during this process [19:26]
How hiring contractors versus employees affects the culture of your studio [22:34]
The benefits and/or drawbacks of hiring contractors versus employees [26:15]

Quotes:

“What’s your culture saying? How do we define it? What does your pricing look like? Is it supportive of being able to bring employees? If not, let’s work with that first.” [Katie, 9:23]

“I think workers are getting smarter [about] what their rights are. The younger they get, they know exactly what’s due to them and what their rights are, and good for them.” [Katie, 14:01]

“I think if you really put the work in ahead of time and hire fast and fire slow… I am not saying it the other way around. I am not messing up. Hire quickly because you know exactly who you need to have.” [Katie, 20:50]

LINKS:

Katie’s Website & Instagram

Episodes 215, 217, 219 & 221 with Michael Jay & Mitch McGinley

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