Libsyn Directory

Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR

Release Date: 05/09/2024

Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt

fitSpot Guru

What We Cover In This Episode: A look at how Merchynt automated Google My Business [2:28] Some of the most effective marketing tools that are available to you right now [4:25] What to be aware of with sponsored Google listings [8:05] The specific components that make up a Google Business Profile [8:45] What “automating your Google Business Profile” means [12:40] Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12] Best practices for local business website SEO [22:14] Quotes: “Website SEO is pretty irrelevant...

Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue

fitSpot Guru

What We Cover In This Episode: How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53] The power of fostering community and accountability to motivate participants and increase success rates [3:56] Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00] How to build anticipation and excitement for your next challenge through strategic promotion [8:10] Tips for creating a simple yet effective tracking system to help participants stay on track [9:11] The importance of...

Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC

fitSpot Guru

What We Cover In This Episode: Common hurdles faced by gym owners when first examining a lease agreement [2:51] A breakdown of the most crucial sections within a lease contract[6:06] Understanding ADA compliance and its specific implications for boutique fitness businesses [9:50] The potential financial consequences of not involving legal professionals from the outset of the lease process [13:27] Strategies for mitigating noise issues and safeguarding your business when signing a lease [16:56] Key factors to consider when assessing parking needs for your gym [22:36] Identifying...

Episode 261: Competing with Larger Brands: Strategies for Boutique Studios

fitSpot Guru

What We Cover In This Episode: What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02] How you can leverage your unique value proposition to compete with larger brands [4:09] A reminder how your community is your superpower [6:14] Tips for using technology for convenience - and to your advantage [8:47] The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26] What happens when you put an emphasis on each client interaction you have within your business [12:14] How caring about...

Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide

fitSpot Guru

What We Cover In This Episode: Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01] How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15] The best free resources for tracking trending search terms and optimizing your content [7:01] The first steps to take for improving your website's on-site SEO [9:39] Best practices for strengthening your local SEO and ensuring your studio is easily found in local searches [14:07] How to leverage Chat GPT to boost your...

Episode 259: Mastering Employee Management for Boutique Studios

fitSpot Guru

What We Cover In This Episode: How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50] Why hiring for a cultural fit is key [9:29] Consistent, transparent communication will set you on the path to mastering employee management every time [11:04] The damaging impact that micromanagement has on your employees and culture in the studio [16:54] The magic that happens when you invest in the development of your people, regardless of their position [18:34] Final thoughts on recognizing and rewarding the efforts of your team [19:24] ...

Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience

fitSpot Guru

What We Cover In This Episode: How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30] The critical role that consistency plays in having a positive experience [2:20] What active listening will allow you to give your members [3:10] Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01] A reminder that first impressions really do matter [8:15] A look at personalization and the process of discovering your client’s goal [9:55] How to be proactive and...

Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners

fitSpot Guru

What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59] A sneak peek at next week’s topic and how you can get more insights from us [12:31] Quotes: “If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal...

Episode 256: See You Later!

fitSpot Guru

What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing with what we do [5:38] How you can stay up to date with all of our plans and provide your feedback in this process [6:33] Quotes: “At least the podcast aspect of our weekly load shouldn’t feel like work....

Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios

fitSpot Guru

What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] ...

More Episodes

What We Cover In This Episode:

What the transition from studio owner to HR looked like for Katie [6:25]
How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42]
The top common misconceptions of HR in the fitness industry [11:22]
What the statistics say for studios that do not have a W-2 structure in place [14:34]
The fundamental differences between an employee and contractor to be aware of [16:33]
Some common legal pitfalls that studios may face during this process [19:26]
How hiring contractors versus employees affects the culture of your studio [22:34]
The benefits and/or drawbacks of hiring contractors versus employees [26:15]

Quotes:

“What’s your culture saying? How do we define it? What does your pricing look like? Is it supportive of being able to bring employees? If not, let’s work with that first.” [Katie, 9:23]

“I think workers are getting smarter [about] what their rights are. The younger they get, they know exactly what’s due to them and what their rights are, and good for them.” [Katie, 14:01]

“I think if you really put the work in ahead of time and hire fast and fire slow… I am not saying it the other way around. I am not messing up. Hire quickly because you know exactly who you need to have.” [Katie, 20:50]

LINKS:

Katie’s Website & Instagram

Episodes 215, 217, 219 & 221 with Michael Jay & Mitch McGinley

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