Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions
Release Date: 12/19/2024
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
fitSpot Guru
What We Cover In This Episode: How to prepare your business for a virtual assistant before you post for help [4:23] Things to keep in mind when hiring the right VA for your fitness studio [7:51] Where and how to source a VA, including the top platforms available right now [10:06] Why it’s important to create quick wins for a confidence and trust boost with your new team member [11:15] The essential tools for VA communication and task management [13:57] What the key metrics are for measuring virtual assistant success [15:03] Quotes: “There's nothing worse than...
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Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
fitSpot Guru
What We Cover In This Episode: Why energy, not just time, is your most valuable resource as a business owner [2:43] How to determine what tasks you should be doing yourself [6:28] When to delegate in-house versus to a virtual assistant [10:21] What to consider about deleting and/or automating tasks [17:05] Tips for leveraging AI and automation [17:29] Why implementing a weekly time audit to identify and label tasks is so powerful [19:16] Quotes: “If you are doing something over and over again with the exact same logic, there is no nuance to it, you should not...
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Episode 290: Cracking the Code on Client Retention: Small Tweaks, Big Impact
fitSpot Guru
What We Cover In This Episode: How the three main pillars of retention make up the foundational strategy for boosting client retention [6:04] The way to use tactical behavior tracking to identify at-risk clients [6:26] Why starting a consistency club to recognize and reward members for maintaining regular attendance streaks is such an effective strategy [11:03] The importance of intentionally connecting new members with both staff and established regulars and what happens when you do this [15:50] LINKS: Episodes , , , & with Niki Riga ...
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Episode 289: What Could Go Wrong? Summer Events, Outdoor Classes & Staying Prepared
fitSpot Guru
What We Cover In This Episode: Pre-event planning strategies to pay attention to when creating a successful outdoor event [4:56] The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring [6:55] An important reminder to confirm location permits or partnership agreements before hosting outdoor fitness events in public spaces or other venues [12:09] More client communication tips that will set your event up for success [13:49] The basics of a contingency plan to have in place and other considerations to keep in mind in...
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Episode 288: Click to Cancel & FTC Compliance
fitSpot Guru
What We Cover In This Episode: Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51] The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38] How FitDegree provides control over in-app cancellation options [8:05] The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notifications for real-time alerts and more [11:07] Quotes: “This is going to be about...
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Episode 287: From Side Hustle to CEO: When to Go All In
fitSpot Guru
What We Cover In This Episode: The key financial readiness benchmarks you should be considering before transitioning to full-time [4:55] What operational systems are key for a fitness studio transitioning from part-time to full-time [9:01] Why it is so important to test if your fitness studio can function without you [11:53] What analyzing the last three months of business will tell you about the position you are in to go all-in with your business [16:11] Free tools and resources you can use, including how the "Profit First Method" and how it can help you manage your business...
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Episode 286: From Slower Traffic to Summer Surges: How to Stay Ahead in the Heat
fitSpot Guru
What We Cover In This Episode: Effective strategies for creating recurring revenue with summer-only Memberships [3:20] The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business [4:50] Some ways you can use seasonal promotions and loyalty rewards to maintain summer engagement [9:13] The importance of freeze options over cancellations for summer absences [10:46] Why you should be considering upgrading classes, adding classes and/or instructors during this time [14:45] How to implement referral programs for family and friends who are...
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Episode 285: Gym Owners’ Legal Checklist: Avoiding Costly Mistakes and Planning for Growth
fitSpot Guru
What We Cover In This Episode: The difference between an LLC and an S-Corp, and how that affects liability, taxation and future growth [4:31] What the purpose of a legal entity is, and how it protects your personal assets from business lawsuits [7:04] How to negotiate commercial leases effectively, plus the strategies you can use to protect your wealth [15:45] What makes membership and staff agreements critical for a new gym business and why not having these in place isn’t an option [19:33] The significant financial risks of misclassifying staff and how the true costs this type of...
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Episode 284: Zoom Out: Working ON Your Business, Not Just IN It
fitSpot Guru
What We Cover In This Episode: How to strategically carve out dedicated "CEO time" each week and why this focused time is so crucial [7:49] Why a time audit is essential for business growth [10:18] How to implement 90-day planning cycles for more agile and effective business growth [14:50] What you can do right now to shift your mindset from an instructor to a leader and why this transition is vital for a studio looking to scale [20:21] Tips for effectively delegating tasks to free up your time and how doing this can significantly improve your productivity and team empowerment...
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Episode 283: Unlocking New Features: What’s New in fitDEGREE & How to Use Them
fitSpot Guru
What We Cover In This Episode: A look at our recent key feature updates, including schedule visibility, gift card discounts, and more [1:17] The flexible gift card redemption feature now available that will enhance user experience [6:32] Some use cases that highlight why these new features will be valuable to you [9:58[ What we’ve done to simplify the refund process for drop-in classes and how this will improve administrative efficiency [12:10] Why it’s important to understand where these new features are coming from and next steps to submit your own feedback [19:10] ...
info_outlineWhat We Cover In This Episode:
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Tips for uncovering and understanding your potential clients “why” [4:59]
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How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53]
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The way that highlighting your studio’s unique benefits can boost your sales success [7:13]
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Why active listening is crucial for discovering nuggets of information and past experiences [9:53]
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The key reasons you need to confirm you and your potential clients are on the same page [10:24]
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How you can incorporate testimonials in this process [10:55]
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A reminder to make sure your follow up is personalized [12:42]
Quotes:
“I want you to re-frame your sales conversations as if you're a doctor trying to help someone with a diagnosis or you are a consultant trying to help somebody with their problems, and that is going to lead to a more meaningful conversation.” [Nick, 4:11]
“It is really important to uncover this person’s journey and why they are in there, because you want to make sure it is a good fit for you, and assuming it's a good fit for you, you want to identify how your studio can overcome these past challenges.” [Nick, 6:40]
“When you really humanize the situation and show that you were listening to them, they are more likely to give you an answer and I can't iterate enough that yes’s are great, but sometimes I would rather have a fast no then having to pull their teeth to get a yes.” [Nick, 13:46]
LINKS:
Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales
Visit the fitDEGREE Knowledge Base
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fitDEGREE’s Business Portal
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https://www.fitdegree.com/blog