Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions
Release Date: 12/19/2024
Episode 295: Life Hacks for a Successful Studio Staff Meeting
fitSpot Guru
What We Cover In This Episode: How to apply the three core principles for a successful staff meeting [4:39] Why breaking down your meeting agenda effectively using a standing template leads to consistency [11:53] The way that rotating who leads the "wins and shout-outs" section will boost team engagement [14:45] Why using shared notes or Slack threads makes for seamless communication and easy recall of meeting outcomes [15:17] Tips for ensuring all discussion topics are clearly defined and communicated before the meeting starts [16:03] What to consider about using...
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Episode 294: Should Your Studio Take a Break? The Pros and Cons of Summer (or Winter) Shutdowns
fitSpot Guru
What We Cover In This Episode: What “taking a break” means and does not mean and why this is important to understand as a studio owner [4:21] Proactive things you can do during a pause or break to keep the momentum going for your business [6:41] Steps to take in the studio to get your clients excited upon your return [8:08] How taking a break could result in being a big win for you [10:26] A few of the main drawbacks in taking a seasonal break to keep in mind [15:38] Quotes: “Having a short staff retreat, it could be somewhere local, it could be a day thing, it could...
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Episode 293: The Power of Feedback: Listening Without Losing Yourself
fitSpot Guru
What We Cover In This Episode: How to approach integrating feedback into your core process and why it’s such a good idea to do this [5:53] Strategies for choosing the optimal feedback format [7:52] Why not all feedback is created equal and the importance of segmenting your audience to understand their unique perspectives [8:46] Ways you can leverage tools to streamline feedback collection [16:26] Why feedback needs a clear evaluation systems and strategies that will help you implement a structured approach to evaluation [17:48] Final thoughts on creating quarterly review...
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Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
fitSpot Guru
What We Cover In This Episode: How to prepare your business for a virtual assistant before you post for help [4:23] Things to keep in mind when hiring the right VA for your fitness studio [7:51] Where and how to source a VA, including the top platforms available right now [10:06] Why it’s important to create quick wins for a confidence and trust boost with your new team member [11:15] The essential tools for VA communication and task management [13:57] What the key metrics are for measuring virtual assistant success [15:03] Quotes: “There's nothing worse than...
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Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
fitSpot Guru
What We Cover In This Episode: Why energy, not just time, is your most valuable resource as a business owner [2:43] How to determine what tasks you should be doing yourself [6:28] When to delegate in-house versus to a virtual assistant [10:21] What to consider about deleting and/or automating tasks [17:05] Tips for leveraging AI and automation [17:29] Why implementing a weekly time audit to identify and label tasks is so powerful [19:16] Quotes: “If you are doing something over and over again with the exact same logic, there is no nuance to it, you should not...
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Episode 290: Cracking the Code on Client Retention: Small Tweaks, Big Impact
fitSpot Guru
What We Cover In This Episode: How the three main pillars of retention make up the foundational strategy for boosting client retention [6:04] The way to use tactical behavior tracking to identify at-risk clients [6:26] Why starting a consistency club to recognize and reward members for maintaining regular attendance streaks is such an effective strategy [11:03] The importance of intentionally connecting new members with both staff and established regulars and what happens when you do this [15:50] LINKS: Episodes , , , & with Niki Riga ...
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Episode 289: What Could Go Wrong? Summer Events, Outdoor Classes & Staying Prepared
fitSpot Guru
What We Cover In This Episode: Pre-event planning strategies to pay attention to when creating a successful outdoor event [4:56] The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring [6:55] An important reminder to confirm location permits or partnership agreements before hosting outdoor fitness events in public spaces or other venues [12:09] More client communication tips that will set your event up for success [13:49] The basics of a contingency plan to have in place and other considerations to keep in mind in...
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Episode 288: Click to Cancel & FTC Compliance
fitSpot Guru
What We Cover In This Episode: Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51] The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38] How FitDegree provides control over in-app cancellation options [8:05] The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notifications for real-time alerts and more [11:07] Quotes: “This is going to be about...
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Episode 287: From Side Hustle to CEO: When to Go All In
fitSpot Guru
What We Cover In This Episode: The key financial readiness benchmarks you should be considering before transitioning to full-time [4:55] What operational systems are key for a fitness studio transitioning from part-time to full-time [9:01] Why it is so important to test if your fitness studio can function without you [11:53] What analyzing the last three months of business will tell you about the position you are in to go all-in with your business [16:11] Free tools and resources you can use, including how the "Profit First Method" and how it can help you manage your business...
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Episode 286: From Slower Traffic to Summer Surges: How to Stay Ahead in the Heat
fitSpot Guru
What We Cover In This Episode: Effective strategies for creating recurring revenue with summer-only Memberships [3:20] The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business [4:50] Some ways you can use seasonal promotions and loyalty rewards to maintain summer engagement [9:13] The importance of freeze options over cancellations for summer absences [10:46] Why you should be considering upgrading classes, adding classes and/or instructors during this time [14:45] How to implement referral programs for family and friends who are...
info_outlineWhat We Cover In This Episode:
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Tips for uncovering and understanding your potential clients “why” [4:59]
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How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53]
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The way that highlighting your studio’s unique benefits can boost your sales success [7:13]
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Why active listening is crucial for discovering nuggets of information and past experiences [9:53]
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The key reasons you need to confirm you and your potential clients are on the same page [10:24]
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How you can incorporate testimonials in this process [10:55]
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A reminder to make sure your follow up is personalized [12:42]
Quotes:
“I want you to re-frame your sales conversations as if you're a doctor trying to help someone with a diagnosis or you are a consultant trying to help somebody with their problems, and that is going to lead to a more meaningful conversation.” [Nick, 4:11]
“It is really important to uncover this person’s journey and why they are in there, because you want to make sure it is a good fit for you, and assuming it's a good fit for you, you want to identify how your studio can overcome these past challenges.” [Nick, 6:40]
“When you really humanize the situation and show that you were listening to them, they are more likely to give you an answer and I can't iterate enough that yes’s are great, but sometimes I would rather have a fast no then having to pull their teeth to get a yes.” [Nick, 13:46]
LINKS:
Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales
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