Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three
Release Date: 06/13/2024
Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt
fitSpot Guru
What We Cover In This Episode: A look at how Merchynt automated Google My Business [2:28] Some of the most effective marketing tools that are available to you right now [4:25] What to be aware of with sponsored Google listings [8:05] The specific components that make up a Google Business Profile [8:45] What “automating your Google Business Profile” means [12:40] Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12] Best practices for local business website SEO [22:14] Quotes: “Website SEO is pretty irrelevant...
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Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue
fitSpot Guru
What We Cover In This Episode: How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53] The power of fostering community and accountability to motivate participants and increase success rates [3:56] Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00] How to build anticipation and excitement for your next challenge through strategic promotion [8:10] Tips for creating a simple yet effective tracking system to help participants stay on track [9:11] The importance of...
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Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC
fitSpot Guru
What We Cover In This Episode: Common hurdles faced by gym owners when first examining a lease agreement [2:51] A breakdown of the most crucial sections within a lease contract[6:06] Understanding ADA compliance and its specific implications for boutique fitness businesses [9:50] The potential financial consequences of not involving legal professionals from the outset of the lease process [13:27] Strategies for mitigating noise issues and safeguarding your business when signing a lease [16:56] Key factors to consider when assessing parking needs for your gym [22:36] Identifying...
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Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
fitSpot Guru
What We Cover In This Episode: What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02] How you can leverage your unique value proposition to compete with larger brands [4:09] A reminder how your community is your superpower [6:14] Tips for using technology for convenience - and to your advantage [8:47] The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26] What happens when you put an emphasis on each client interaction you have within your business [12:14] How caring about...
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Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
fitSpot Guru
What We Cover In This Episode: Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01] How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15] The best free resources for tracking trending search terms and optimizing your content [7:01] The first steps to take for improving your website's on-site SEO [9:39] Best practices for strengthening your local SEO and ensuring your studio is easily found in local searches [14:07] How to leverage Chat GPT to boost your...
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Episode 259: Mastering Employee Management for Boutique Studios
fitSpot Guru
What We Cover In This Episode: How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50] Why hiring for a cultural fit is key [9:29] Consistent, transparent communication will set you on the path to mastering employee management every time [11:04] The damaging impact that micromanagement has on your employees and culture in the studio [16:54] The magic that happens when you invest in the development of your people, regardless of their position [18:34] Final thoughts on recognizing and rewarding the efforts of your team [19:24] ...
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Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
fitSpot Guru
What We Cover In This Episode: How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30] The critical role that consistency plays in having a positive experience [2:20] What active listening will allow you to give your members [3:10] Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01] A reminder that first impressions really do matter [8:15] A look at personalization and the process of discovering your client’s goal [9:55] How to be proactive and...
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Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
fitSpot Guru
What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59] A sneak peek at next week’s topic and how you can get more insights from us [12:31] Quotes: “If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal...
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Episode 256: See You Later!
fitSpot Guru
What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing with what we do [5:38] How you can stay up to date with all of our plans and provide your feedback in this process [6:33] Quotes: “At least the podcast aspect of our weekly load shouldn’t feel like work....
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Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] ...
info_outlineWhat We Cover In This Episode:
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Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15]
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How she curated her approach to coaching fitness studios [7:01]
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Why Seran believes so strongly that success does not have to equal stress [8:36]
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Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50]
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What the key elements are of strong marketing [16:01]
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Seran’s advice for how to start differentiating yourself from others in your market [19:14]
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A final reminder to use marketing strategies that resonate with your audience for best results [28:44]
Quotes:
“Having an effective marketing message helps you to really connect with your target audience but also to deeply connect and build relationships with your existing and current clients.” [Seran, 15:01]
“You want to make sure that you're not looking around you when you’re trying to craft your marketing message too much, and that is another mistake that I see people making, is that they’re pulling from other people.” [Seran, 20:41]
“What I want for you as a studio owner is I want your studio to stand out, which means I don't want you to look like everyone else in town. I want you to represent what it is that you do and what you uniquely do, and the way that you uniquely do it.” [Seran, 21:02]
LINKS:
Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels
Her Website, Instagram & Podcast
Seran's Podcast episodes that are relevant to today’s topic:
https://open.spotify.com/episode/3FScc2Ye7toSgPeQPeOuMn
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