07 Post Sale Client Experience - Creating a Winning Sales Funnel
The Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Release Date: 07/31/2018
The Fit Funnel Guys Podcast - Tech made easy for your online fitness business
This episode marks a new direction for the Fit Funnel Guys. Now we are going to share the struggles we’ve gone through as entrepreneurs so you can learn from our experiences. We are always going to be talking about how to improve your online business through tech, funnels, and all that. But those things are just a few parts of the entrepreneurial world and it would be a disservice to you if we didn’t share the whole package with you. Our support systems have made all the difference for us. We found ours in Mastermind groups. Go out there and find one for yourself. Take control of...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
This episode is all about the infrastructure of your sales funnel. You may not have even thought about hosting, security, domains, or branding. We want to give you some awareness to all of those important structural pieces surrounding your funnel. This environment vital to building your brand and your image. Not only do we give you a checklist of must-haves for your funnel, we also go over good practices for creating and managing your funnels effectively and securely. This is the last episode in our first series: Creating a Winning Funnel. We created this podcast to help you with...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
In this episode, we go over everything you need to have 100% ready before working with a tech team to create an opt-in page or sales funnel. Use this as a quick reference checklist. Use it to help organize all your materials before delivery. It’s easy to come to the tech team and expect them to hold your hand through the entire process. What we’re asking you to prepare here is not technical. If you're not familiar with everything on the list, you should invest the time to understand it. This checklist is a small step for you. It will save time for your tech team so they can...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Entrepreneurs are often so concerned with getting customers and making that sale. It can be easy to forget about existing clients, some of their warmest leads. Don’t make that mistake! Cultivate your relationship with your clients. Stand out with a unique, exceptional post-sale experience. Become a role model. build a following. Grow a community that you can sell to again and again. In this episode, we brainstorm tons of ideas to inspire you to show your clients that you care about them. There are so many ideas in this episode that you can split test. We’re getting...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Thank you pages are short and simple but don’t make the mistake of underestimating their importance and potential. Just because your prospect has made a purchase doesn’t mean you can pack up and go home. The purpose of thank you pages is to deliver a fantastic post-sale experience so the customer knows exactly what to do next. This your opportunity to make a great first impression on what it’s like to buy from you so they want to do it over and over again. If you do this right, you might just have a customer for life. Timestamps: 0:40 - Counting down the days until Luca...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Upsells are your chance to capitalize on buyer’s high and strike while the iron is hot. If you don’t have a fully-fledged funnel with upsells, downsells, and order bumps, you’re going to be leaving a lot of money on the table. Every upsell needs to be treated a little bit differently. We discuss how to structure your offers on the levels of your entire funnel and each step of the upsell flow, going into psychology and page design as always. (For the first time ever, we didn’t mention anything about mobile optimization but that doesn’t make it any less important!) ...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
It’s the moment you’ve been waiting for: the opportunity for people to buy your product. Don’t blow it! All it takes to lose a customer is any tiny little thing that gives them a moment’s hesitation. In this episode, we talk about ways to eliminate friction and your customer's feeling of uncertainty. We go into specific conversion boosters and ways to increase average cart value. We discuss payment gateways, their uses, and fees. There are a ton of split test ideas we throw around in this episode. Be sure to split test at least one. Conversion Boosters Checklist: *...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Do you know how to build an ‘Opt-in’ funnel that converts? Do you know how to create a lead magnet that turns first-time visitors into loyal superfans? In this episode, we’re going to tell exactly how to give you the best chance to gather your prospects. A lot of times what gets in the way is yourself. We try to get too clever. Let’s make it simple, offer people something they want, and we’ll give you some examples of opt-ins that are converting best. Not to mention what the best in the game are doing after people opt-in. Timestamps: 3:50: How should the opt-in look? 16:18 How to...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Creating a Winning Funnel - Overview Want to learn what it takes to make a winning sales funnel to improve your business? Join us in our first episode of the series on the 7 components of a winning funnel. This isn’t the basic “funnel hacker” stuff. We go deep on the subtle and often subconscious cues that will make your funnel convert. We challenge you to take one idea from each episode and implement it right away to see how it improves your funnel performance... As a split test of course. The Cheat Sheet: the 7 components of a winning funnel, an overview the reason funnels are so...
info_outlineThe Fit Funnel Guys Podcast - Tech made easy for your online fitness business
Your sales page is your first impression. What are you saying with yours? In the second episode of “Creating a Winning Funnel,” we tell you some of the most important, yet subtle parts of the sales page. Build that feeling of authority, trust, and legitimacy through sales page design. Nothing will scare your customers away faster than the fear of being hacked. The Cheat Sheet: Polish and the feeling of trust Border radius and borders Colors and color selection Spacing and consistency Mobile optimization and font sizes Images and load times Videos and autoplay Real time social proof and...
info_outlineEntrepreneurs are often so concerned with getting customers and making that sale. It can be easy to forget about existing clients, some of their warmest leads. Don’t make that mistake!
Cultivate your relationship with your clients. Stand out with a unique, exceptional post-sale experience. Become a role model. build a following. Grow a community that you can sell to again and again.
In this episode, we brainstorm tons of ideas to inspire you to show your clients that you care about them. There are so many ideas in this episode that you can split test.
We’re getting close to the end of our first series: Creating a Winning Sales Funnel! DM us and let us know what you want us to talk about in future episodes or if you have an idea for a future series. We want to give you the most relevant, impactful information for your business.
Timestamps:
0:24 - Luca’s Greece photoshoot
4:30 - Thank you page recap
7:31 - Product delivery: membership sites
19:32 - Email sequences and broadcasts
33:19 - Using ads to stand out
39:28 - Other ideas to provide an exceptional post-sale experience
43:17 - Social media
51:31 - Gifting
54:47 - Customer support
Instagram:
@fitfunnelguys
@fitfunnelguy_tyler
@fitfunnelguy_bryan
@fitfunnelguy_luca
The Series:
- Overview
- Sales pages
- Opt-ins
- Checkout process
- Order bumps and upsells
- Thank you pages
- Post-sale client experience
- Infrastructure necessary for all this
We are the Fit Funnel Guys, online tech consultants, and funnel builders. Tech guys who actually lift. We’re here to remove the artificial barrier of tech to help you grow your business and increase your impact. Let’s make. Tech. Fit.