Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544
Fitness Business Podcast: Leadership, Innovation, and Profit
Release Date: 06/26/2025
Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544
Fitness Business Podcast: Leadership, Innovation, and Profit
In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall...
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AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543
Fitness Business Podcast: Leadership, Innovation, and Profit
Become an FBP Insider! Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry,...
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Fitness Business Podcast: Leadership, Innovation, and Profit
Become an FBP Insider! Online Live Event - Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff...
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Fitness Business Podcast: Leadership, Innovation, and Profit
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Fitness Business Podcast: Leadership, Innovation, and Profit
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Fitness Business Podcast: Leadership, Innovation, and Profit
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Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
Fitness Business Podcast: Leadership, Innovation, and Profit
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel...
info_outlineIn this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.
Key highlights from the episode:
- Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.
- Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.
- Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.
-Become an FBP Insider! Learn more on Patreon.
-Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
-Leave a rating on Spotify or Apple Podcasts.
Quotes:
“In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane
“You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane
Resources:
Become an FBP Insider on Patreon
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast
Brian’s Book - Rewriting Your Story
Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter’s Book - Thrive in Overdrive
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Trusted Suppliers:
Egym: Providing digital fitness solutions and equipment. https://egym.com/uk
Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com
Lionel University: flexible online programs in exercise science. https://www.lionel.edu/
EVOLT 360: providing body composition analysis technology. https://evolt360.com/
American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies
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