Fitness Business Podcast: Leadership, Innovation, and Profit
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
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FBP - Episode 533
11/28/2024
FBP - Episode 533
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Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532
11/14/2024
Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532
Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Takeaways: Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships. Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members. Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties. Our favourite quotable moments: “‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele “‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper “Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele Resources: Fitness Business Podcast’s Mystery Shopping for Fitness Businesses - Eric Tepper - Selling Wellness - , and Mary De Michele - One Rule Improv - , and Wise Words Guest: Chris Stevenson - Marisa Hoff - The Empower Group - In The Trenches With A REXer: Shania Parker - Peak Health & Wellness Center - Merch Sponsor: Physiq Fitness - , and REX Trusted Suppliers: Max Members - Les Mills - EVOLT 360 - American Barbell - REX Roundtables - and About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales
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How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531
10/31/2024
How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531
Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits. Key Takeaways: AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making. ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails. The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide. Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities. Our favourite quotable moments: “When you combine awareness, practice and experience, you’re not just reacting to life, you’re responding and shaping it in the way you want it to look.” - Brian Weaver “70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey “Let AI do what it’s good at: the repetitive stuff.” - Ted Vickey “Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey Resources: Fitness Business Podcast’s Mystery Shopping for Fitness Businesses - Dr Ted Vickey - , and . Fit Well - Fit Well Academy - The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - . First Chapter Giveaway Offer (Connect with Ted on ) Wise Words Guest: Brian Weaver - In The Trenches With A REXer: Jason Jaquays-Tarbox - and Sponsor’s Pitch: Clint with Max Members - Merch Sponsor: Myzone - REX Trusted Suppliers: Power Systems - Myzone - MXM Metrics - Digital Revenue Systems - REX Roundtables - and About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast
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Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530
10/17/2024
Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530
Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry. Key Takeaways: - Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice. - Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated. - Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information. Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition. Our favourite quotable moments: "Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy "Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy "Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Fitness Business Podcast’s Mystery Shopping for Fitness Businesses - Jamie Kennedy - Brave Moon Podcasts - Resources: Free podcast launch guide for leaders in health & fitness - . - Podcast recording and transcription platform option 1. First 3 hours are free. - Podcast recording and transcription platform option 2. - Podcast hosting platform option 1. - Podcast hosting platform option 2. by Donald Miller by Kindra Hall Wise Words Guest: Dr Paul Bedford - In The Trenches With A REXer: Troy Morgan - and Willows Gym - Sponsor’s Pitch: MXMetrics - and Jason Abucejo - REX Trusted Suppliers: ROR Partners - Precor - Performance Foods - REX Roundtables - and About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
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Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529
10/03/2024
Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529
As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise. - How to advocate for your business: Gain insights into effective advocacy strategies that can help you shape the future of the fitness industry. By listening to this episode, you'll gain a deeper understanding of the role of industry associations and how they can benefit your gym. Don't miss this opportunity to learn and grow your business. Listen to the episode now! Our favourite quotable moments: “If you can't talk dollars to the government, they're not interested." - Barrie Elvish "We need to be part of the health continuum moving forward. And we are leading fitness through health." - Liz Clark "EQ is responsible for upwards of 60% of workplace performance." - Lindsay Vastola "[The Fitness industry] needs to be recognized as a key player in preventive healthcare." - Barrie Elvish If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Continue the conversation in our Mystery Shopping for Fitness Businesses - Barrie Elvish - AusActive - Liz Clark - Health & Fitness Association - Richard Beddie - Exercise New Zealand - Fit for Office - Myzone - Wise Words Guest: Lindsay Vastola - and Vast Potential - Sponsor’s Pitch: Egym - Dana Milkie - REX Trusted Suppliers: Smart Health Clubs - Saltbox - Reinig Insurance - Club Com - REX Roundtables - and About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: Fitness industry advocacy training, public health campaigns, mental health awareness, physical activity promotion, physical activity promotion video, member retention, member retention strategies, gym member retention, Emotional intelligence (EQ), emotional intelligence in the workplace, COVID-19 impact on fitness industry, Membership cancellation laws, gym membership sales, gym membership cancellations, gym owner, gym manager
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How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528
09/19/2024
How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. - Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service. - Optimize your gym’s finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth. Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business. Our favourite quotable moments: “If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett "To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett "[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins "What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Continue the conversation in our . Keepme.ai - Mystery Shopping for Fitness Businesses - Profit First book - with Mike Michalowicz Dr Paul Bedford - Mike Michalowicz - Wise Words Guest: Alan Leach - Sponsor’s Pitch: Digital Revenue Systems - REX Trusted Suppliers: Wellness Spaces - Solutions One - Egym - REX Roundtables - and About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying
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Welcome to the Fitness Business Podcast
09/06/2024
Welcome to the Fitness Business Podcast
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! . . Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by and . About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
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527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
11/16/2023
527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that. Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness business. Learn the difference between a blue ocean and a red ocean in the marketplace, highlighting the importance of finding unique opportunities. JT also defines the difference between trends and fads, emphasizing the significance of long-lasting styles and habits. He emphasizes the importance of strategy and planning, explaining how they support each other in achieving business goals. Lastly, JT discusses the misconception that quitting or ending a project is a sign of failure, emphasizing the importance of recognizing when to move on and focus energy elsewhere. We hope you enjoy! Show Notes: The Fitness Business Podcast has been a beacon of education and inspiration for fitness business owners around the world. It has provided a platform for industry experts to share their knowledge and insights, helping listeners improve their businesses and achieve their goals. While the podcast may be taking a pause for now, the impact it has made will continue to resonate within the fitness industry. As we look to the future, we can expect new opportunities and ventures from the hosts of the Fitness Business podcast. Their expertise and passion for the industry will undoubtedly lead to new ventures that will continue to shape the fitness business landscape. In the words of JT Tamsett, "You never say never." So, while this may be the end of the Fitness Business podcast for now, who knows what the future holds? - Dori Nugent, Weekly Host
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526 The Value Proposition for Connected Fitness with Echelon Fitness
10/27/2023
526 The Value Proposition for Connected Fitness with Echelon Fitness
Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health. Summary: Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company. Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and instructors who are relatable and real. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels. About The Guest Lou Lentine is the founder and CEO of Echelon Fitness. With a background in product development and a track record of successful consumer products, Lou started Echelon Fitness in 2015. He was inspired to create fitness products after his doctor advised him to get in shape. Echelon Fitness has since become a global leader in connected fitness, offering a range of smart fitness equipment and an app with over 1,500 live classes per month. Key Takeaways: Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and relatable instructors. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels. Connected fitness offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.
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525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"
10/24/2023
525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"
The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuable insights on fortitude, leadership, and building successful businesses. Tim Keightley is a veteran in the fitness industry with over 25 years of experience. He has held various leadership positions in well-known fitness organizations, such as Fitness First UK and New York Sports Clubs. Tim is known for his expertise in building and scaling successful fitness businesses, as well as his passion for helping others achieve their fitness goals. Read show notes:
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524 Mastering the Art of Selling Personal Training with Anthony Amen
10/17/2023
524 Mastering the Art of Selling Personal Training with Anthony Amen
Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of role-playing to improve sales skills and overcome objections. Anthony concludes by explaining the key elements of a successful fitness assessment and the importance of asking for the sale. Check out the show notes here:
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523 Terry Blachek: How to Build a Dream Team for Your Fitness Business
10/10/2023
523 Terry Blachek: How to Build a Dream Team for Your Fitness Business
Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has successfully launched and managed multiple fitness businesses, and is known for his expertise in building dream teams. Terry is also the host of the podcast "Tuesdays with Terry," where he shares insights on self-development, leadership, entrepreneurship, and sales and marketing. He's also one of the original founders of Orangetheory Fitness. Get the full show notes here: https://fit
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522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge
10/03/2023
522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge
Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of their work, such as writing social media posts, marketing materials, and website copy. She emphasizes the importance of approaching ChatGPT with curiosity and using it as a tool to enhance and refine written communication. Donna also highlights the need for proofreading and editing to maintain credibility and avoid potential errors or inaccuracies generated by ChatGPT. SHOW NOTES:
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521 The Value Proposition for Going Global with FIT Summit
09/28/2023
521 The Value Proposition for Going Global with FIT Summit
Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally. When attending a FIT Summit, attendees can expect to see large scale operators representing several verticals: fitness, hotel, resorts, retreats. This is an amazing time for us to collaborate and communicate between multiple verticals and meet as many buyers as possible. FIT Summit is where wellness meets health, health meets fitness, and fitness meets sports. Their next event is this November 21-23 in Sydney, Australia, and you can expect about 750 CEO’s at this next VIP event. Learn More About This Event and Their Calendar of Events for 2024:
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520 4 Step Process for Handling Customer Complaints with Hank Ebeling
09/26/2023
520 4 Step Process for Handling Customer Complaints with Hank Ebeling
Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver outstanding service consistently. He joins us to discuss his four-step process for handling customer complaints. The process includes acknowledging the complaint, apologizing, making it right, and thanking the customer. Hank emphasizes the importance of listening to the customer, avoiding defensiveness, and finding a solution that meets the customer's needs. He also highlights the value of thanking customers for bringing issues to your attention and using their feedback to improve your business. Show notes and more resources:
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519 Mastering the Instagram Algorithm with Joanne Hernon
09/19/2023
519 Mastering the Instagram Algorithm with Joanne Hernon
Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan. Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content. Summary: Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process. Get show notes: 0:00:06 Introduction to the importance of social media for businesses 0:01:03 Sponsorship message from Hapana 0:02:28 Myzone's Fitbizpiration segment 0:02:36 Top three suggestions for getting content seen on Instagram 0:03:33 Sponsorship message from Myzone 0:04:02 Introduction to the interview with Joanne Hernan 0:04:35 Definition of the Instagram algorithm 0:07:01 Signals that Instagram uses to understand content preferences 0:09:21 Instagram's consideration of user-posted content and captions 0:12:26 Leveraging the algorithm for success on Instagram 0:15:30 Importance of branding and addressing customer problems in posts 0:16:37 Creating a professional persona for target audience 0:17:50 Reels have a bigger reach and longer shelf life than stories 0:19:32 Using an Instagram account audit to identify areas for improvement 0:21:30 Contact information for Joanne and subscription link provided 0:22:46 Quickfire Five introduction for next week's guest, Hank Ebling 0:23:20 Hank's guilty pleasure: chocolate chip cookies 0:24:21 Productivity habit: getting up early 0:24:49 Calming activity: cooking 0:25:57 Book recommendation: "Magic Words" about persuasion and relationships 0:27:03 Pitch for next week's episode on handling customer complaints [0:28:24] Thank yous [0:28:24] Founding partner, Active Management [0:28:24] Partners: myzone warrior instructor, Academy, Body Map, Hapana [0:28:24] Advertisers: Rex, Roundtables, Mxmetrics [0:28:24] Leaving a legacy
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518 Thinking Ahead Roundtable: The Prospects of AI, AR and VR and the Potential Impact on the Fitness Industry
09/12/2023
518 Thinking Ahead Roundtable: The Prospects of AI, AR and VR and the Potential Impact on the Fitness Industry
Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to five years. They also explore the integration of cryptocurrencies into the fitness industry and the role of a Chief Technology Officer (CTO) in navigating these technological advancements. Learn how to leverage artificial intelligence and emerging technologies to boost productivity and achieve health, wealth, and freedom in this special "Thinking Ahead" edition. The Panel Jake Posner: Engineering & Product Leader at Meta in Reality Labs, specializing in user-facing experiences for the Quest line of devices. Michael Benso: Co-Founder of Buzops, a fitness business owner and developer in the Web 3 space, with a focus on NFT projects and decentralized finance. Michael Gaio: Founder and CEO of Mythic Systems, an entrepreneur, educator, and innovator focused on leveraging AI and emerging technologies to boost productivity and achieve health, wealth, and freedom. Visit our for links, resources, and more!
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517 Chad Bryant: 30 Days to Make a New Employee Soar
09/05/2023
517 Chad Bryant: 30 Days to Make a New Employee Soar
Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant. Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the need to prioritize the health and culture of the company over smart policies and systems. By defining the company's belief system, screening and hiring candidates who align with those beliefs, businesses can build a high-performing team. Chad also highlights the importance of measuring the success of on-boarding through turnover rates, member retention, and online reviews. Read full show notes:
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516 Will Guidara: Unreasonable Hospitality in the Fitness Industry
08/29/2023
516 Will Guidara: Unreasonable Hospitality in the Fitness Industry
Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business. Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as personalizing gestures to make individuals feel seen and valued. Read full show notes here:
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515 The Value Proposition for the Fitness Industry Suppliers Association
08/24/2023
515 The Value Proposition for the Fitness Industry Suppliers Association
Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond! Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Suppliers Association to hear about the history of FISA, how FISA lives out their mission to connect great products with even better people, and how the team is gearing up for their 51st event in Florida, October 30th – November 1st! With the first class locations and intimate one-on-one meetings, it’s no surprise that 80% of the suppliers who participate in FISA return for future events year after year. Don’t miss this episode if you: Haven’t heard of FISA yet and want to know more Have an interest in attending as a supplier Are a fitness professional on the West Coast Are a fitness professional on the East Coast Are a fitness professional in the non-profit sector Could use important data, like the data in the Commercial Market Trend Report in your fitness business View the full show notes: Learn more about FISA Events:
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514 Brick by Brick: Steps to a Successful Fitness Business with Landon Burningham
08/22/2023
514 Brick by Brick: Steps to a Successful Fitness Business with Landon Burningham
Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of business. In this episode, Landon reviews the steps taken to lay each brick of success in your fitness business. Check out the show notes page:
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513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes
08/15/2023
513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes
Looking for a great way to pick up some surplus income plus improve retention while picking up some new members? Take a listen to how Sydnie and Zack Whitmer have successfully perfected fee-based theme classes and off-site classes. The numbers don't lie, and they have been crushing it out of the park. Wait until you hear about their journey, and more importantly their ideas on how your club can be as successful! Don't Miss Our Show Notes!
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512 Current Fitness Industry Challenges with JT
08/08/2023
512 Current Fitness Industry Challenges with JT
Elevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game. In this show, you'll hear about: Getting the right people by being an employer of choice Power of social media, not sales media We are still a sales business, but we can be better Sharpen the soft skills of communication Knowing the data and the actions that impact that data No more using the pandemic as an excuse Read full show notes here:
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511 Podcasting to Grow Your Business with Kelly Smith
08/01/2023
511 Podcasting to Grow Your Business with Kelly Smith
Build your credibility and authority in your fitness niche with podcasting. Kelly Smith, the host of the "Mindful in Minutes" podcast, shares her insights on how podcasting can help build credibility and authority in your fitness business. Learn how to create a deeper connection, through podcasting, that will directly have a positive effect on your business. Kelly Smith is the host of the chart-topping podcast "Mindful in Minutes." She started the podcast over five years ago to connect with her yoga students after moving to a different part of the US. Kelly is an industry expert in yoga and meditation, and has built a strong community through her podcast. 0:00:06 Introduction to the episode and guest 0:01:24 Introduction to Bodymap's 3D body scanning technology 0:02:42 Tips for launching a successful podcast 0:04:22 Interview with Kelly Smith, host of Mindful in Minutes 0:06:44 Podcasting as a value add to a fitness business 0:07:52 Importance of consistency in podcasting 0:09:02 Timeline for podcasting success 0:11:04 Advice for new podcast hosts 0:16:00 Making a podcast stand out 0:18:07 Podcasting for location independent businesses For full show notes:
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510 Nikki Rausch: Successful Strategies for Relationship Sales
07/25/2023
510 Nikki Rausch: Successful Strategies for Relationship Sales
Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach. Get contact information and more show notes here: Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity. Summary: Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship. Key Takeaways: Practice creating curiosity to pique people's interest and have more business conversations. Be clear and stand in your place of credibility and authority when recommending your solution. Use top-down selling to present options to clients, starting with the most expensive offer. Ask for the sale and issue invitations to work together. Follow up with clients and stay in touch to maintain the relationship.
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509 The Value Proposition for Igniting Your Passion
07/20/2023
509 The Value Proposition for Igniting Your Passion
Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what’s unique about this Australian event and why YOU need to attend! Show Summary: Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitness Business Event taking place on Thursday, September 14, 2023? Think speed dating meets fitness industry roundtable, networking event. This personalized, one-day event will be capped at around 70 people, providing you with an intimate setting to get your fitness business questions answered right on the spot! There will be different roundtables with hosts that specialize on certain topics. Each table will foster different discussions and you’ll leave with a whole new network of professionals you can lean on! Show notes: Ignite Fitness Business Event:
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508 Steph Tuss: Holding Your Team Accountable: Creating a Culture of Accountability in Your Business
07/18/2023
508 Steph Tuss: Holding Your Team Accountable: Creating a Culture of Accountability in Your Business
Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas and engaging in healthy debate. Tuss provides practical strategies for holding teams accountable and creating a productive and innovative environment. Key Takeaways: A clear vision communicated to the team is essential for fostering accountability. Agreed-upon measures of success help team members understand their responsibilities and hold themselves accountable. Leaders should approach accountability conversations to support and empower team members, rather than to reprimand or criticize. Building psychological safety within the organization encourages healthy debate and innovation. Mistakes should be seen as learning opportunities and leaders should model vulnerability by admitting their own mistakes.
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507 The Latest Design Trends for Gyms with Rudy Fabiano
07/11/2023
507 The Latest Design Trends for Gyms with Rudy Fabiano
How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club renovations. This episode is like a free design consultation from Rudiy Fabiano one of the top club designers in the industry. Listen carefully for some DIY projects that you can start tomorrow! Full show notes: https://fitnessbusinesspodcast.com/507
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506 Gender in the Gym: Women's Approach to Health and Fitness
07/04/2023
506 Gender in the Gym: Women's Approach to Health and Fitness
Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner, unlocking the obstacles that prevent women from joining your establishment will open up a vast untapped market. Discover invaluable insights on women's health and fitness requirements from Murphy Research, based on reliable data. SHOW NOTES:
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505: The Future of Fitness Is In Exercise Modification
06/27/2023
505: The Future of Fitness Is In Exercise Modification
Natalie Carey is a fitness expert who believes that exercise modification and inclusivity for all bodies is the key to financial success in the fitness industry. In this episode of the Fitness Business podcast, Natalie shares her insights on how to incorporate exercise modification into your business model. Natalie discusses the importance of exercise modification for inclusiveness and how it can benefit personal trainers and big box clubs. She provides tips on how to incorporate exercise modification into your business model, and shares her thoughts on the future of fitness. Fitness modification certainly is a trend in the industry worth talking about. This forward thinking approach helps personal trainers and fitness clubs bring in additional cash flow, as well as loyal new members. Everyone wants to feel included, and if you offer this programming, your community culture will hit an all time high. Listen along, as Natalie Carey will help you see the financial benefit in the future of fitness modification.
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