FCM206: The Power of MVC: The Path to Addictive Fitness Classes
Release Date: 12/08/2023
FCM223: Are You Talking to Your Members... or a Mirror?
The Fitcarma Podcast
Your social media feed can be an invitation into your brand world, or a fancy display case. You didnât open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impress colleagues but the person walking in after a long day doesnât see themselves in it, somethingâs out of alignment. In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doorway into a room where they belong. Shout-outs Kink Pilates: ; RE:FORM LAB: ...
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FCM222: Brands That Moves People: Life Timeâs North Star with Jeff Zwiefel
The Fitcarma Podcast
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If youâre a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and...
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FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
The Fitcarma Podcast
Youâve built something powerful. An experience your community loves. But behind the scenes, youâre wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do. Sound familiar? In this episode, we unpack the real reasons team buy-in feels so hard, and what actually works when youâre trying to scale your studio without losing the soul of what makes it special. Weâll walk you through: - Why instructors sometimes resist feedback (and how to shift it) - What buy-in really means (and how to earn it) - How to...
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FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
The Fitcarma Podcast
What if music isnât just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emmaâs story begins with a collapseâburnout, illness, and a body that wouldnât respond to words. What brought her back was rhythm, movement, basslines,...
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FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
The Fitcarma Podcast
Ashley Marand Iwanicki is the founder and CEO of , a boutique fitness brand in New Hampshire thatâs redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a...
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FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
The Fitcarma Podcast
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldnât be allowed in Pilates classâand that instructors with a âgutâ shouldnât be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry weâre still up against. And in this episode, weâre not just pushing backâweâre burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isnât just unethicalâitâs lazy,...
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FCM217: If Theyâre Not Showing Up, Thatâs On Us: Why the Real Problem Isnât MotivationâItâs Conversion
The Fitcarma Podcast
What if your potential clients arenât lazy, unmotivated, or inconsistentâwhat if your brand just isnât making them feel like they belong? In this episode, we challenge one of the fitness industryâs most toxic assumptions and reveal why people arenât saying yes to your studio (even when your workouts are amazing). Weâll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert. Youâll learn: â Why âjust show upâ messaging is doing more harm than good â The difference between selling and converting...
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FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing Whatâs Hotâand What to Do Instead
The Fitcarma Podcast
Trends arenât growing the fitness industryâtheyâre just keeping it spinning. Despite all the buzz and innovation, only 20â30% of people consistently work out. And that number hasnât moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmillâthe cycle of constantly chasing whatâs hot in hopes of staying relevant⌠and why itâs not working. If youâre ready to stop chasing trends and start building something grounded, magnetic, and truly transformativeâthis oneâs for you. Inside, weâll cover: Why trends donât expand the market (and...
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FCM215: The North Star: The Secret to Building a Brand That Grows With You
The Fitcarma Podcast
If your fitness brand isnât growing the way you want it to, itâs probably not a marketing problem. Itâs not your logo. Itâs not even your class experience. Itâs the lack of a North Starâa core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brandâeven as you scale, hire, expand, or pivot. Youâll learn: Why growth by default leads to burnout and brand confusion How to unify...
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FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
The Fitcarma Podcast
What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clear technique cues with creating a fun, immersive experience? They break down why fun isn't fluff (itâs actually the key to results), how over-cueing can kill the vibe, and why great music and thoughtful experience design matter more than ever. With real stories from their early days as trainers, research-backed tips on creating flow states, and a hilarious Mario Kart training...
info_outlineGet ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes.
Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay explains its profound impact on client engagement, performance, and addiction to your workouts. Drawing inspiration from Steven Kotler and The Flow Research Collective, Shay unveils how MVC is the key to achieving the coveted Flow State in fitness.
đą Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game:
https://www.fitnesscareermastery.com/service-page/strategysession
đ What's in Store for You:
đ Unveiling MVC: Ever wondered why some fitness classes leave you hooked, while others feel like a gamble? Shay introduces MVC as the game-changer, the magic ingredient that turns a good class into an unforgettable experience.
đĄ Consistency is Key: Shay breaks down the importance of consistency in fitness programming. Learn how it can elevate your brand, keep clients engaged, and ensure they get addicted to the joy of the workout.
đ Breaking the Cycle: Explore the pitfalls of relying solely on star instructors and the instability it creates. Shay shares practical steps to break the cycle, ensuring your business remains strong even when key instructors take a break.
đ ď¸ Tools of the Trade: Shay provides three actionable steps you can implement today to guarantee consistency without stifling creativity. From programming constraints to company language and an enhanced onboarding process, these tools set the stage for an ultimate fitness experience.
đ The Flow State Payoff: Discover the incredible benefits of implementing MVC. From improved team dynamics to a stronger brand and increased class numbers, Shay outlines how a consistent fitness experience becomes a magnet for success.
đ Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game.
Tune in now and unlock the secrets to creating fitness experiences that not only meet expectations but exceed them, leaving clients buzzing with joy and spreading the word about your studio!