The Fitcarma Podcast
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn’t about selling more classes—it’s about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague… If your brand blends in… If your dream clients don’t immediately see why you’re the one… We’re here to change that. Each episode will help you: • Position your studio or brand as The One • Create a brand people feel, follow, and never forget • Build loyalty through emotional, immersive class experiences • Craft marketing that actually connects (and converts) • Scale your business with clarity, alignment, and impact We’ve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let’s raise the standard—together.
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FCM223: Are You Talking to Your Members... or a Mirror?
10/24/2025
FCM223: Are You Talking to Your Members... or a Mirror?
Your social media feed can be an invitation into your brand world, or a fancy display case. You didn’t open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impress colleagues but the person walking in after a long day doesn’t see themselves in it, something’s out of alignment. In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doorway into a room where they belong. Shout-outs Kink Pilates: ; RE:FORM LAB: Book a North Star Session
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FCM222: Brands That Moves People: Life Time’s North Star with Jeff Zwiefel
09/19/2025
FCM222: Brands That Moves People: Life Time’s North Star with Jeff Zwiefel
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you’re a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff’s insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you’ll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: Build a brand that moves people, and give your team the structure to deliver it every day.
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FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
07/11/2025
FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
You’ve built something powerful. An experience your community loves. But behind the scenes, you’re wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do. Sound familiar? In this episode, we unpack the real reasons team buy-in feels so hard, and what actually works when you’re trying to scale your studio without losing the soul of what makes it special. We’ll walk you through: - Why instructors sometimes resist feedback (and how to shift it) - What buy-in really means (and how to earn it) - How to create brand-aligned guardrails without stifling creativity - Why clear identity and values must come before systems - How to build something scalable (without being in the room) Whether you're opening your third location or just tired of doing everything yourself, this episode will help you take the next step with clarity, confidence, and soul. Want something you can use right now to support your team’s growth and alignment? Grab the 360 Performance Review Toolkit: your go-to resource for leading effective, empowering reviews that actually move the needle. It’s packed with: -Clear review structures -Customizable templates -Goal-setting & growth tools -Conversation scripts & best practices Plus: -Check out the 10-minute companion episode on Off the Mic for quick wins and action steps. -And if you purchase before the end of summer, you’ll also get the Workshop Magic Toolkit: ice breakers and team-building exercises to make trainings more fun, bonding, and impactful. grab it now and start creating the shift your studio needs. Want help defining your brand's story, message, and mission? Book a North Star Session: Want your team to deliver your brand experience every time? Explore Shay’s Playbook Services: — Subscribe, tag us with your takeaways, and share this episode with your leadership team. You don’t have to carry it all alone, and you shouldn’t.
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FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
06/21/2025
FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
What if music isn’t just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma’s story begins with a collapse—burnout, illness, and a body that wouldn’t respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn’t entertainment. It’s technology for healing, connection, and community. Whether you’re a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss: Why your playlists might be overstimulating your clients instead of regulating them The key moments in a class where music can shift emotional states How rhythm creates memory, loyalty, and trust in your brand Why reclaiming ritual in group fitness may be the future of retention How to lead your team toward more intentional, immersive experiences If you care about client retention, emotional resonance, and becoming a studio people don’t just attend but truly feel, this is a must-listen. 🔗 Connect with Emma Marshall Website: Book: 💫 Want to align your message, your product, and your team? Book a North Star Brand Strategy Session with us: 👉
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FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
05/30/2025
FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Ashley Marand Iwanicki is the founder and CEO of , a boutique fitness brand in New Hampshire that’s redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a studio—it’s now a brand people feel. In this episode, we go behind the scenes of what it really takes to build something that resonates on every level. You’ll hear us dive into: The moment she realized fitness had to be more than workouts How Collective Studios blends performance with purpose What it really takes to develop a high-performing, empowered team The systems that drive consistency and connection across locations Why staying in the messy middle is part of the magic And how transformation begins with creating the conditions for people to return to themselves This episode is part of our new Brands That Move People series, where we spotlight founders who are doing things differently—and doing it well. If you’re a studio owner, instructor, or creative leader in the fitness space, this one will leave you fired up. 🔗 Connect with Ashley: 🔗 Learn more about her studio:
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FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
05/16/2025
FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn’t be allowed in Pilates class—and that instructors with a “gut” shouldn’t be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we’re still up against. And in this episode, we’re not just pushing back—we’re burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn’t just unethical—it’s lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn’t just sell workouts—but moves people. Whether you’ve already left the old model behind or are still working your way out of it—this one’s for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together. SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it’s supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We’ll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on or email us at Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. Mintel (2023). Exercise Trends and Mental Wellness in the U.S. (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. Blink Fitness. Mood Above Muscle Campaign Case Study. PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. Two Brain Business (2019). The Real Problem With 6-Week Challenges. Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. Fitcarma Brand Strategy Guide (2025). Internal brand framework.
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FCM217: If They’re Not Showing Up, That’s On Us: Why the Real Problem Isn’t Motivation—It’s Conversion
05/02/2025
FCM217: If They’re Not Showing Up, That’s On Us: Why the Real Problem Isn’t Motivation—It’s Conversion
What if your potential clients aren’t lazy, unmotivated, or inconsistent—what if your brand just isn’t making them feel like they belong? In this episode, we challenge one of the fitness industry’s most toxic assumptions and reveal why people aren’t saying yes to your studio (even when your workouts are amazing). We’ll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert. You’ll learn: – Why “just show up” messaging is doing more harm than good – The difference between selling and converting – How small acts of hospitality lead to long-term loyalty – What your brand might be missing if your classes aren’t full 1. Ready to attract more aligned clients and build a brand people feel connected to? Book a free North Star Strategy Session and let’s map it out together: https://www.fitcarma.com/northstar/ 2. Want to dig deeper into this right away? Get access to our free mini-training: “Why Your Classes Aren’t Selling Out (& What To Do About It)” Get it here → https://minicourse.fitcarma.com/
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FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead
04/18/2025
FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead
Trends aren’t growing the fitness industry—they’re just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working. If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for you. Inside, we’ll cover: Why trends don’t expand the market (and what actually does) What your clients are really looking for when they come to class How to make any format feel like the perfect vehicle for transformation Why your beliefs—not your workout method—are the foundation of a powerful brand What it takes to create experiences that build loyalty, retention, and real results If you’re ready to step off the treadmill and lead with purpose, press play.
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FCM215: The North Star: The Secret to Building a Brand That Grows With You
04/04/2025
FCM215: The North Star: The Secret to Building a Brand That Grows With You
If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience. It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot. You’ll learn: Why growth by default leads to burnout and brand confusion How to unify your team, marketing, and client experience under one idea Why consistency beats charisma when it comes to instructors How a studio with less experience outperformed a stacked team of experts The single most important question to ask about your business. Want to find your North Star? Want help putting it into action across your brand? Book a North Star Session: 👉
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FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
03/21/2025
FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clear technique cues with creating a fun, immersive experience? They break down why fun isn't fluff (it’s actually the key to results), how over-cueing can kill the vibe, and why great music and thoughtful experience design matter more than ever. With real stories from their early days as trainers, research-backed tips on creating flow states, and a hilarious Mario Kart training story you won't forget—this episode is packed with the mindset shifts and practical tools every instructor needs. If you want your classes to be technically solid, emotionally addicting, and wildly effective, this one’s for you. 🎧 Listen now—and let’s rethink what makes a truly great class. Sign up for the 'Killer Playlists In Less Time' 10-Day Challenge:
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FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences
02/27/2025
FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences
What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Experience™, breaking down how to use the Hero’s Journey framework to create more immersive, emotionally engaging classes. We’ll explore: 🔥 Why traditional fitness programming falls short in building deep client connections 🎭 How to structure your class like a narrative arc—from the warm-up to the cooldown 💡 The role of the instructor as the Guide, not the Hero 🎶 How music, cueing, and intentional programming make your classes unforgettable By the end of this episode, you’ll be equipped to level up your coaching, design more impactful class experiences, and turn every workout into a story your clients never want to stop living. 📩 Don’t forget to download your free Story Driven Class Experience Workbook to put this into action!
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FCM212: The Fear That's Silently Sabotaging Your Studio’s Brand
02/14/2025
FCM212: The Fear That's Silently Sabotaging Your Studio’s Brand
Are you unknowingly holding back your studio’s growth? Many fitness business owners hesitate to define their clients’ real struggles, fearing they’ll sound negative or push people away. But here’s the truth: If you don’t define the problem, your dream clients won’t see why they need you. In this episode, Barry and Shay break down the silent fear that’s sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You’ll learn: 🔹 Why a fitness class alone doesn’t hold inherent value (and what actually makes clients sign up) 🔹 The simple 3-step framework for defining your dream client’s journey—without sounding negative 🔹 How to position your classes as the perfect solution by identifying where people are starting If your messaging feels vague, if your marketing isn’t converting, or if you’re struggling to fill classes, this episode will change the way you think about branding forever. 📍 Ready to refine your studio’s messaging? Book a free brand strategy session with Barry: 🎧 Subscribe, leave a review, and let us know what resonated with you!
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FCM211: A New Era, and a Game-Changing Challenge for Instructors
01/30/2025
FCM211: A New Era, and a Game-Changing Challenge for Instructors
After nearly a year away, we're back—and stepping into a whole new era! In this episode, we’re catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to FitCarMa!), and the exciting changes ahead for the podcast. But the biggest news? The Make Them Feel Something Challenge. This 21-day challenge is going to revolutionize the way you teach fitness classes, helping you command attention, create deep emotional connections, and get your clients addicted to your experience—not just your workout. We’re breaking down: Why attention is the most valuable currency in your class How to make your clients feel something beyond just a good sweat The secret behind unforgettable class experiences (hint: it’s not the exercises themselves) How acting techniques and flow science can transform your coaching And how you can join the challenge and take your classes to the next level If you’re a fitness instructor or studio owner, this episode is a must-listen. Click the link below to join the challenge, and let’s make every class a transformational experience. It’s good to be back. And trust us—you don’t want to miss what’s coming next. 🔗 (link below)
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FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
04/06/2024
FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performance and engagement to aligning business goals and identifying training needs, we cover the spectrum of benefits this valuable practice provides for the health and success of your business. Stay tuned for a special resource: our Performance Excellence Blueprint, a comprehensive guide, and customizable review sheet for seamlessly integrating effective performance evaluations into your business operations right away. Key Talking Points: The Critical Role of Performance Reviews: Unpacking how regular feedback enhances performance and deeply engages your team, aligning individual goals with your business’s vision. Common Pitfalls to Avoid: Insightful anecdotes on some studio owners' missteps, from over-surveillance to inconsistent evaluation methods, and how these can adversely affect team morale and effectiveness. We’ll share real-world examples of how not to conduct reviews and the impact of infrequent, biased, or poorly structured feedback. Best Practices for Meaningful Feedback: A guide to conducting reviews that foster growth, including the importance of preparation, regularity, objectivity, and focusing on development. The Blueprint for Success: An introduction to our Performance Excellence Blueprint, a tool designed to streamline the review process for your business. This episode is designed to be an essential guide for any business owner looking to leverage performance reviews for team and business growth, fostering a culture of continuous improvement and open communication. DOWNLOAD YOUR PERFORMANCE EXCELLENCE BLUEPRINT HERE:
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FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need
03/03/2024
FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need
In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood. The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves that need to shift dramatically. In this episode we share a recording of a recent brand strategy session that Barry had with a potential client where he took a deep dive with her into what that shift looks like. After listening, you're going to think about how you position your value completely differently, and hopefully be on the path to take the necessary steps to attracting new dream clients confidently like a supermagnet. What You'll Learn: The Pitfalls of Marketing Your Classes: Discover why treating fitness classes like tangible products limits who you can reach in the market. Real Needs Over Physical Benefits: Learn about the importance of the shift towards addressing people's deeper drives like confidence, energy, and overall life satisfaction, and away from abstract physical benefits like "burnt calories" "cardiovascular endurance" and "lean muscle" We promise this episode will shift your perspective on what it means to market group fitness classes in today's world, redefine your approach to marketing, and offering insights that could redefine the way you connect with the people who need you the most. GET THE EBOOK, AUDIOBOOK, & COURSE: BOOK A BRAND STRATEGY SESSION: https://signup.fitnesscareermastery.com/yourstrategysession/
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FCM208: How To Sell Out Your Classes & Become A Sought-After Experience
02/09/2024
FCM208: How To Sell Out Your Classes & Become A Sought-After Experience
Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn: Transforming Classes into Experiential Events: Discover how to make your fitness offerings compelling events that rival concerts or dining experiences, turning them into sought after destinations. Finding and Owning Your Niche: Learn how to identify and leverage your unique skills and passions to stand out in the crowded fitness market without relying on gimmicks. Building a Strong, Engaged Community: Find out how to create a loyal community around shared values and interests, enhancing retention and encouraging word-of-mouth referrals. Redefining the Purpose of Movement: Understand how to shift the focus of your classes from solely achieving a "fit body" to embracing movement for joy, wellness, and community building. Marketing the Holistic Benefits of Fitness: Gain insights on how to effectively communicate the mental, emotional, and spiritual benefits of your classes, moving beyond just the physical results. Developing a Powerful Brand Strategy: Get tips on developing a clear and impactful brand strategy that resonates with your target audience and sets you apart from the competition. Download the free ebook "Why You're Not Selling Out Your Classes... (& What To Do About It)": Access this in-depth guide complete with journal prompts to help you clarify the specific problem your fitness classes solves, and how to address it effectively: The eBook: The Audiobook: Whether you’re a seasoned fitness professional or a new entrepreneur, this episode provides actionable insights for making your classes not just a workout, but a sought-after experience that participants eagerly anticipate.
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FCM207: From Chaos To Consistency: Why Structured Programming is Essential for Studios & Instructors
01/26/2024
FCM207: From Chaos To Consistency: Why Structured Programming is Essential for Studios & Instructors
In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutionize your business, as well as help set up instructors for success. Listen as we share insights from our extensive experience, highlighting the pitfalls of inconsistency and the transformative benefits of a well-defined fitness program. Learn how standardized workouts not only enhance the client experience but also streamline instructor training and onboarding, ensuring a uniform, high-quality class every time. Some key takeaways from this episode include: Why Standardized Programming is Crucial: Learn about the need for structured, templated programming to maintain consistency and high-quality experiences in fitness classes. Risks of DIY Freestyle Classes: Discover the challenges posed by inconsistent class experiences, and the difficulty in setting and measuring success markers for instructors. Benefits for Studio Owners and Instructors: Understand how structured systems streamline training, attract talent, and increase client retention. Establishing Effective Program Structures: We discuss how to define workout goals, codify rules and strategies, and effectively use templates and guidelines. Balancing Structure with Creativity: Find out how to infuse unique brand elements into classes while maintaining a structured approach. Impact on Instructors: Learn how standardized programming reduces instructor workload and stress, and enhances class engagement. Whether you're a fitness studio owner eager to scale your business, an instructor looking to refine your craft, or an entrepreneur in the fitness world, this episode is packed with valuable lessons and actionable advice. Tune in to transform your approach to group fitness and steer your studio towards unparalleled success and client satisfaction.
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FCM206: The Power of MVC: The Path to Addictive Fitness Classes
12/08/2023
FCM206: The Power of MVC: The Path to Addictive Fitness Classes
Get ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes. Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay explains its profound impact on client engagement, performance, and addiction to your workouts. Drawing inspiration from Steven Kotler and The Flow Research Collective, Shay unveils how MVC is the key to achieving the coveted Flow State in fitness. 📱 Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game: 🚀 What's in Store for You: 🔍 Unveiling MVC: Ever wondered why some fitness classes leave you hooked, while others feel like a gamble? Shay introduces MVC as the game-changer, the magic ingredient that turns a good class into an unforgettable experience. 💡 Consistency is Key: Shay breaks down the importance of consistency in fitness programming. Learn how it can elevate your brand, keep clients engaged, and ensure they get addicted to the joy of the workout. 🔄 Breaking the Cycle: Explore the pitfalls of relying solely on star instructors and the instability it creates. Shay shares practical steps to break the cycle, ensuring your business remains strong even when key instructors take a break. 🛠️ Tools of the Trade: Shay provides three actionable steps you can implement today to guarantee consistency without stifling creativity. From programming constraints to company language and an enhanced onboarding process, these tools set the stage for an ultimate fitness experience. 🌈 The Flow State Payoff: Discover the incredible benefits of implementing MVC. From improved team dynamics to a stronger brand and increased class numbers, Shay outlines how a consistent fitness experience becomes a magnet for success. 🔑 Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game. Tune in now and unlock the secrets to creating fitness experiences that not only meet expectations but exceed them, leaving clients buzzing with joy and spreading the word about your studio!
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FCM205: The Game-Changer: How to Overcome Your Biggest Obstacle to Success
11/20/2023
FCM205: The Game-Changer: How to Overcome Your Biggest Obstacle to Success
Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional life! Download your copy of Why You're Not Selling Out Your Classes (& What To Do About It!):
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FCM204: Why You're Not Selling Out Your Classes (& What To Do About It!) Audiobook Version
10/26/2023
FCM204: Why You're Not Selling Out Your Classes (& What To Do About It!) Audiobook Version
This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients' (also 100% free), go to . In this ebook you'll learn: 4 Foundational steps to finally achieve sold-out classes like clockwork. The mistake you might be making that leads to appealing to only 3% of the market. Why marketing your workout is holding you back from getting more clients than you can handle. How to stand out as the perfect solution to your dream clients by capitalizing on what makes you unique. Finally, ditch throwing spaghetti at the wall and hoping it sticks when it comes to client acquisition. DOWNLOAD YOUR FREE COPY & GAIN ACCESS TO THE MINI-COURSE:
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FCM203: Learn What 'Era' of Your Fitness Career You Are In... And What It Means For Your Growth
10/20/2023
FCM203: Learn What 'Era' of Your Fitness Career You Are In... And What It Means For Your Growth
In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with: • Understanding and owning your capabilities so you can avoid burning out, and know what to expect from yourself. • Ensuring you're showing up in a way that serves your clients the most (and keeps them around) • Finding mentorship and understanding who is the right person to take you where you want to go. Learn the '7 Steps to Sold Out Classes' Over 7 days you'll get research-backed tools and time-tested techniques that help instructors create sold-out, waitlisted classes. If you get an email from us that doesn’t help you get more people addicted to your X-periences, and make a deeper impact, then we aren't doing our job: SIGN UP HERE:
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FCM202: Why Most Group Fitness Marketing Fails: Understanding Strategy vs. Tactics
10/12/2023
FCM202: Why Most Group Fitness Marketing Fails: Understanding Strategy vs. Tactics
Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential. Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions. Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples, including Patagonia's 'Don't Buy This Jacket' campaign.
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FCM201: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 2)
09/27/2023
FCM201: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 2)
Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we're back, we're going to change things up a bit... Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.
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FCM200: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 1)
09/27/2023
FCM200: WE'RE BACK! Welcome To The NEW Fitcarma Podcast. (Part 1)
Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it. But now that we're back, we're going to change things up a bit... Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.
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FCM199: Why Your Business Might Not Be As Inclusive As You Think It Is & How It Affects Your Reach with Tasha Edwards
12/31/2022
FCM199: Why Your Business Might Not Be As Inclusive As You Think It Is & How It Affects Your Reach with Tasha Edwards
This episode is going to cause you to question a lot about our industry, and how you’re offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don’t think of that is causing a massive population of people to feel unwelcome and defeated by what you’re offering, rather than the way you hope they feel- inspired and excited to come back again. And I guarantee most of it is flying under your radar. Things like… how you program your workouts, how you coach your workouts… whether or not offering pre-choreographed classes are the right thing to offer. How you’ve positioned your equipment in the room, and what that equipment is in the first place. Even down to what we define as “fit” or “fitness” in the first place! You’ll learn about why each of those and more might be culprits by listening to this episode today. What’s so interesting to me is that the biggest concern that we hear fitness business owners talk about is their ability to attract new clients, or get clients to stay longer, and in this episode, you’ll learn that the answer to that may come from the realization that you’ve unconsciously and unintentionally been scaring away a huge potential clientele, simply from adopting too limited a view of what your business can be. SHOW NOTES:
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FCM198: The Power of Professional Boundaries to Scale Your Business with Danielle Stead-Blanton
12/31/2022
FCM198: The Power of Professional Boundaries to Scale Your Business with Danielle Stead-Blanton
Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like: 1. Knowing the right way to grow by finding the right relationships with complimentary businesses. 2. Learning from what others do well, and what others don’t do well, and applying that to your business. 3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business. 4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner. 5. We wrap up with our guests's take on the future of fitness SHOW NOTES:
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FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles
12/10/2022
FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles
If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and #2, your clients aren’t buying your workouts- they’re making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life. The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn’t talk about is specifically how to do that. That’s why we invited back our guest today- so he can teach you how to find that leverage to #1- get more clients and make more money, #2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and #3, how you can start to get others to reach out to you for opportunities. Of all the episodes we’ve done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show. LINKS:
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FCM196: Why Self-Reflection Is The Key To Career Longevity with Anthony J Wall
11/12/2022
FCM196: Why Self-Reflection Is The Key To Career Longevity with Anthony J Wall
We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it). What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like. LINKS:
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FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley
10/29/2022
FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley
The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you? Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses. But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver. We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes. We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon. LINKS:
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FCM194: Steps to Producing Your Own Continuing Education Content with Chris Gagliardi
10/22/2022
FCM194: Steps to Producing Your Own Continuing Education Content with Chris Gagliardi
Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share. If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE. LINKS: https://www.acefitness.org/
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