The Download On Digital: LIVE From 2024 IDEA World With Bryan O'Rourke
Release Date: 07/15/2024
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This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans...
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Keepme: Misconceptions About AI Tech Adoption With Ian Mullane
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This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes executed because of the team that surrounds you.” 4-10 Bullet Points (w/...
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NovoFit: Recognizing Global Trends & Stoic Leadership With Barry McDonald
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This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Barry McDonald to the show. Barry is the CEO of NovoFit, an Australian owned and operated fitness equipment distribution company representing some of the top brands in the industry. With 20 years in the health and fitness industry, Barry has extensive experience and insight into the evolving potential of health, fitness, and wellness experiences from leading large-scale health club operations nationally to designing and developing premium fitness facilities across Australia and New Zealand. Today, he joins Bryan in...
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Future of Fitness: Navigating Global Trends & Emerging Opportunities With Bryan O’Rourke
Fitness + Technology
This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry. One Powerful Quote: “Ideas are great, but execution and prioritization is the secret stuff that actually results in...
info_outlineThis week, on the Fitness + Technology podcast, Bryan O’Rourke shares his panel discussion, The Download On Digital, from 2024 IDEA World live from Los Angeles. He is joined by fitness technology gurus Garrett Marshall, Eric Posner, Jeffrey Scott, Mike G. Hansen, and Deb/Debbie/Deborah Praver (Eble) as they take a deep dive into the latest trends, innovations, and how technology is revolutionizing the fitness industry. The panel also answers questions from the audience highlighting key topics in digitization, retention, hybrid experiences, strategies, content creation, and AI.
One Powerful Quote:
37:18: “You’re not gonna get what you don’t ask for."
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:12: Bryan opens the panel discussion with Garrett Marshall and Jeffrey Scott discussing wearable technologies and fitness apps reshaping the role of group fitness/trainers and the opportunities/challenges presented for these experiences.
11:03: Garrett Marshall speaks on the impact of virtual reality on the industry, how he sees it evolving, and how group fitness/trainers can incorporate it.
13:41: Bryan asks Deborah to speak on the proliferation of online fitness content and its impact for digital participants. Jeffrey and Mike add their insights.
19:25: Bryan asks Jeffrey whether digitization has improved or hindered accountability/adherence and how professionals can strike a balance to maintain client relationships.
21:54: Bryan asks Mike how AI is reshaping the role of fitness professionals and what skills they should have to stay relevant and competitive.
25:22: Bryan answers a question on monitoring clients and the depth of personalization.
29:36: Jeffrey asks Mike how to speak to AI and ask the right questions/prompts. Garrett and Bryan add their thoughts.
32:55: The panel answers a question on creating valuable fitness content.
36:14: The panel answers a question on building your online community base.
38:38: The panel answers a question on noncompete concerns.
41:57: The panel answers a question on synchronizing group fitness teams and trainers with digital platforms.
47:13: The panel answers a question on conducting digital transformation.
51:23: The panel answers a question on niche vertical integration.
52:18: The panel answers a question on preferred style of training.
56:10: The panel answers a question on scaling an online business.
1:00:50: The panel answers a question on balancing in-training and online training rates.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/garrettmarshall/
https://www.linkedin.com/in/ericmposner/
https://www.linkedin.com/in/jeffrey-scott-8b171447/
https://www.linkedin.com/in/mikeghansen/
https://www.linkedin.com/in/deb-debbie-deborah-praver-eble-b777486/
https://www.linkedin.com/in/bryankorourke/