Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com

Private Equity Trends Shaping The Fitness Industry With Jeremy Hirsch 07/20/2026

Affirmation vs. Information: Rethinking Fitness Leadership With Chris Stevenson 07/14/2026

AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli 06/29/2026

AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand fitness platform built to help clubs extend their offering online, and serves as the Italian Ambassador for the Fitness Industry Technology Council. A frequent voice on AI, longevity, and the future of connected fitness, he brings a distinctly European and operator-focused perspective to the conversation. Beyond Activ Europe is a premier business and investment conference bringing together leaders across the health, fitness, wellness, hospitality, leisure, and sports industries to explore the trends, technologies, and strategies shaping the sector's future. Built for owners, operators, investors, developers, suppliers, and innovators, the event features keynote presentations, panel discussions, interactive Q&A, curated one-on-one meetings, a solutions exhibition, and extensive networking. With hundreds of senior executives attending from dozens of countries, it serves as a platform for building partnerships, discovering new technologies, sharing best practices, and accelerating growth across the European market and beyond. In this conversation, Bryan and Vincenzo recap their experience on the ground and dig into all things fitness, technology, and startups. Check out FIT-C's 2026 Digital Pulse Report: One Powerful Quote: 4:30: “If the tech you have today can solve an important business problem, then do that.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan and Vincenzo speak on how technology should be deployed to solve real business problems. 4:45: Bryan and Vincenzo discuss AI, the question of replacing versus augmenting humans, and how customers actually adopt new tools. 6:27: Bryan and Vincenzo define the longevity trend and unpacking its growing impact on the industry. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/41886590

The Business Of Fitness: Building What Lasts With Yves Preissler 06/21/2026

The Business Of Fitness: Building What Lasts With Yves Preissler In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advisory firm specializing in final-decision advisory and concept architecture for the fitness, wellness, recovery, sport, and hospitality industries. With over 20 years of international experience and more than 150 projects delivered across four continents, including the Middle East, Europe, Asia, Africa, and the Americas, YP works with boards, investors, developers, and operators at the earliest and most critical stages of decision-making, from concept validation through to full execution and performance. A member of the International Society of Hospitality Consultants (ISHC), a contributing author to Beyond Reps, and founder of AFROFIT, Yves brings a rare combination of strategic rigor, regional expertise, and operational clarity to every engagement. Today, he joins Bryan to share his perspective, and some genuinely candid views, on user experience, operational excellence, and what it takes to build fitness and wellness businesses that truly last. Check out FITC’s 2026 Digital Pulse Report: One Powerful Quote: 8:11: “All are attractive ideas, but not every idea is a strong business.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Yves shares his journey from Europe to building fitness and wellness businesses across the Middle East and Africa, including founding AFROFIT. 6:55: Yves outlines the core principles he believes every fitness and wellness operator should be prioritizing in today's market. 9:30: Yves explains why human connection is the most critical driver of user experience and retention. 11:11: Bryan and Yves discuss what operational excellence truly requires in practice and why long-term viability demands the discipline to focus, not just build. 15:43: Yves shares where technology genuinely adds value in fitness and wellness operations and where operators risk mistaking complexity for progress. 22:37: Yves delivers his final advice on what will separate enduring businesses from those that don't last. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/41715530

A Respectful Disagreement on AI & Its Hype Cycle — LIVE from FIBO 2026 With Bryan O’Rourke, Pablo Viñaspre, & Marcin Obel 05/12/2026

A Respectful Disagreement on AI & Its Hype Cycle — LIVE from FIBO 2026 With Bryan O’Rourke, Pablo Viñaspre, & Marcin Obel In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his panel discussion from FIBO’s Future Forum, “A Respectful Disagreement on AI & Its Hype Cycle.” Moderated by Hans Muench, Bryan is joined by Pablo Viñaspre of FitnessKPI and Marcin Obel of Qodeca for an honest conversation about what’s working in AI, what’s falling short, and what fitness operators should actually be paying attention to. Listeners will gain practical insights, candid perspectives, and a discussion that moves beyond the buzzwords surrounding artificial intelligence. If you’re evaluating how AI fits into your business strategy, this is a conversation you won’t want to miss. Check out FITC’s 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 45:10: “Most businesses don’t have a strategy. They have a plan, and if you don’t think of it in that context, you’re never going to be able to benefit from the enablement of technology.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:41: Bryan and Marcin discuss the hype cycle surrounding the AI boom. 7:57: Pablo explains how AI can deliver genuine, measurable value for operators. 9:04: Marcin examines whether the challenge lies in the technology itself or in the expectations created by vendors and the media. 12:22: The panel discusses the evolution of language learning models and artificial general intelligence, including their potential as long-term investments and the question of credibility. 16:44: Pablo addresses plateaued product life cycles and how companies can continue building meaningful AI-driven growth strategies. 18:05: The panel agrees that the greatest barriers to AI adoption are people and organizational change management and not the technology itself. 24:29: The discussion explores where AI is genuinely improving fitness operations and member experiences and where it is being oversold or misapplied. 31:05: The panel debates whether mass personalization leads to better outcomes or simply higher engagement. 33:35: The conversation turns to accountability, governance, and risk management for operators and vendors implementing embedded AI technologies. 38:08: The panel discusses what minimum government standards for AI in the fitness industry could look like. 39:55: The speakers outline practical steps operators should be taking today to prepare their businesses for AI adoption. 45:50: The panel shares closing thoughts on the realities and the risks of overhyped AI. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/41210720

Reimagining In-Club Experiences Through Technology With Tracey Spain Estes 05/05/2026

Inside FIBO: The World’s Largest Health, Fitness, & Wellness Exhibition With Florian Brauer 04/07/2026

Cutting Through The AI Hype Cycle In Fitness With Chris Sullivan 04/02/2026

Cutting Through The AI Hype Cycle In Fitness With Chris Sullivan In this episode of the Fitness + Technology Podcast, Bryan O’Rourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore the realities of scaling technology in complex, franchise-driven environments. Drawing on his background in retail and digital innovation, Chris shares insights on navigating growth, overcoming operational challenges, and cutting through the noise of AI hype to uncover real business value. Now advising organizations through Brillect, he delivers strategic insights grounded in experience, research, and proven practices—helping companies drive digital transformation, harness data effectively, enhance operational excellence across domains, embrace AI innovation, and accelerate sustainable growth. The conversation also examines the fitness industry’s current level of digital maturity, barriers to adoption, and the evolving role of technology in shaping member experiences, mergers, and future-ready organizations. FIT-C Innovation Outlook Panel: Explore the session details here: Subscribe to our newsletter: One Powerful Quote: 15:08: “This is a situation where you have to paint the train while it’s moving.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan opens the discussion by introducing Chris’s background and the key lessons from his experience. 7:22: Chris shares common themes and challenges he has encountered while scaling organizations within complex environments. 9:48: Bryan and Chris explore the noise and hype cycle surrounding AI, discussing the gap between theory and real-world business value. 15:02: Chris provides his perspective on the fitness industry’s level of digital maturity and the key sources of friction in adoption. 17:13: Bryan asks Chris about the future of technology-enabled organizations and their impact on customers and members. 19:55: Chris discusses the technology requirements for mergers and consolidated organizations. 22:18: Chris outlines the key factors he believes will transform the fitness industry. 24:45: Chris shares his key takeaways and advice for listeners. 27:08: Chris discusses his current work and provides his contact information. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40675385

Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth LIVE From HFA Show 2026 03/24/2026

Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth LIVE From HFA Show 2026 In this episode of the Fitness + Technology Podcast, Bryan O’Rourke presents “Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth,” a panel discussion recorded live at the HFA Show in San Diego. Bryan is joined by Heather Malstaff, Director of Sales & Operations at Extraordinary Brands; Martin Johns, Owner and General Manager of Raintree Athletic Club; and Amie Boring, Technical Solutions Consultant at Chuze Fitness. Together, they examine how referral programs, loyalty strategies, and gamified campaigns are being leveraged to shape member behavior and accelerate sustainable growth. Drawing on real-world case studies and industry experience, the panelists share key insights and practical frameworks that can be implemented immediately—whether you are launching your first incentive program or optimizing an existing strategy. One Powerful Quote: 14:43: “Technology is not a surrogate for the personal touch that inspires referrals.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:30: Bryan opens the discussion by asking Heather to outline the key elements of developing effective referral and reward programs. 10:30: Bryan asks Martin to discuss the systems and solutions required to successfully implement and scale referral and incentive initiatives. 15:15: Bryan asks Amy to share her perspective on critical considerations for deploying and integrating technology stacks that support these programs. 18:49: The panel explores the challenges associated with technology adoption and how organizations can effectively navigate implementation barriers. 21:13: The panel addresses the financial dimensions of these strategies, including return on investment and customer acquisition cost considerations. 28:22: Bryan and the panel examine the role of gamification in driving motivation and engagement within referral and rewards programs. 34:50: The panel highlights the importance of digital interactions and personalization in shaping the customer journey and improving attribution. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40599735

Operate Fit: Building Better Systems For Nonprofits With Jim Paro 03/12/2026

Operate Fit: Building Better Systems For Nonprofits With Jim Paro In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Jim Paro, Founder of Operate Fit, to the show. Operate Fit is a platform designed to help community-focused organizations modernize how they manage their operations. By replacing paper forms, scattered spreadsheets, and manual processes with centralized digital workflows, the platform helps facilities save time, reduce operational risk, and maintain compliance. In this conversation, Jim joins Bryan to discuss the operational challenges many facilities face today, why digitizing workflows is becoming essential for safety and compliance, and how better systems can help organizations run more efficiently while focusing on delivering great member experiences. One Powerful Quote: 17:03: “If we hadn’t adjusted our course based on feedback and things we learned from our customers, I don’t think we would be as successful.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:04: Jim begins the conversation by sharing his professional background and his experience working with YMCA organizations. 5:44: Jim discusses the differences in innovation and technology adoption between commercial, for-profit organizations and nonprofit entities. 7:33: Jim introduces Operate Fit and explains how the platform was developed as a technology solution designed specifically for nonprofit organizations. 9:30: Jim expands on the functionality of Operate Fit, highlighting its practical applications and operational benefits for nonprofits. 13:41: Jim outlines some of the most significant challenges nonprofits face when adopting new technologies. 16:44: Jim concludes by sharing key insights and advice for listeners on leadership, innovation, and technology adoption in mission-driven organizations. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40391310

Perkville: Driving Loyalty & Retention Innovation With Sunil Saha 03/10/2026

The Research Behind The Fitness Membership Divide With Melissa Rodriguez 03/05/2026

The Research Behind The Fitness Membership Divide With Melissa Rodriguez In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Melissa Rodriguez, a market research leader in the fitness industry. Melissa has worked with organizations including HFA and Mindbody and has conducted numerous independent research initiatives. She recently founded her own firm, Datagonist, where she combines practitioner experience with research leadership to deliver strategic insights to the industry. Datagonist focuses on market dynamics and consumer behavior across the fitness and wellness landscape, providing data-driven insights that help operators, technology companies, equipment suppliers, and industry stakeholders better understand their markets and make informed decisions. Most recently, the Fitness Industry Technology Council (FITC) engaged Melissa and Datagonist to conduct a comprehensive research report on the U.S. marketplace, examining the evolving relationship between technology adoption and membership trends. In this conversation, Melissa joins Bryan to unpack the findings and discuss what they mean for the future of fitness. RSVP for FITC Reception: One Powerful Quote: 12:51: “The fitness club is a well-being hub now. It’s not just a place to exercise.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:13: Bryan opens the discussion with Melissa, outlining the scope and objectives of her research. 5:56: Bryan and Melissa dive deeper into key findings and the nuanced insights within the report. 8:47: Melissa shares her perspective on technology adoption in light of the data revealed in the study. 10:15: Melissa speaks on the barriers to entry for “never-members” and the industry’s persistent enjoyment gap. 12:48: Melissa talks about rethinking and redefining what a fitness facility represents in today’s marketplace. 14:05: Melissa highlights the most surprising finding from the research. 17:13: Melissa shares her contact information and how to learn more about Datagonist. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40261215

FitnessKPI Webinar: Adopting Proven AI Management Tools In Your Gym Operation With Pablo Viñaspre 03/03/2026

FitnessKPI Webinar: Adopting Proven AI Management Tools In Your Gym Operation With Pablo Viñaspre In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke presents his webinar, “Adopting Proven AI Management Tools in Your Gym Operation,” alongside Pablo Viñaspre of FitnessKPI. This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI across both single-site and multi-site operations. Designed for gym owners, executives, and industry professionals, this session provides actionable insights to help transform AI from industry hype into meaningful operational impact. One Powerful Quote: 29:27: “Another mistake is thinking that the customer journey is only to improve retention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the discussion with Pablo on adopting AI tools today and addresses the confusion many operators face regarding real-world applicability. 12:19: Pablo outlines practical implementation strategies and highlights where operators are successfully deploying AI in sales, lead conversion, operations, and analytics automation. 17:45: Bryan and Pablo discuss high-impact use cases, particularly automating repetitive tasks to improve efficiency and consistency. 23:00: Bryan and Pablo speak on applying AI across the customer journey and mapping touch points to enhance personalization and engagement. 31:44: Pablo speaks on if humans are better than AI with emotional intelligence. 36:00: Pablo speaks on why many operators fail to properly map their customer journey and how AI exposes operational gaps. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40260710

Agentic AI And The Future Of Fitness: A Conversation With Steffie Bryant 02/16/2026

FitnessKPI Webinar: Strategies For Implementing Data Solutions For Gym Chains With Pablo Viñaspre 02/09/2026

FitnessKPI Webinar: Strategies For Implementing Data Solutions For Gym Chains With Pablo Viñaspre In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke shares his recent webinar, “Strategies For Implementing Data Solutions For Gym Chains,” presented alongside Pablo Viñaspre, Founder and CEO of FitnessKPI. This in-depth session examines proven strategies for successfully implementing data solutions across multi-site gym operations. Bryan and Pablo discuss how operators can adopt and scale analytics to improve member retention, enhance pricing strategies, and uncover new revenue opportunities. Designed for multi-site executives and industry leaders, this conversation provides practical, actionable guidance to help transform data into consistent, measurable business performance. One Powerful Quote: 15:58: “Focus beats sophistication always.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:04: Bryan opens the discussion by reframing data as a business decision challenge — not a technology project but an operating model transformation. 10:20: Bryan and Pablo address the paradox of “more data,” highlighting common implementation pitfalls, governance challenges, and the tendency to focus on reporting errors instead of driving action. 15:33: Bryan and Pablo discuss the importance of focusing on the key drivers that materially impact outcomes. 22:01: Bryan and Pablo speak on finding the balance between company-wide consistency and local autonomy with avoiding over-governance that slows execution. 27:12: Pablo outlines a realistic game plan for data implementation that prioritizes action and measurable results. 34:21: Pablo shares his three core takeaways: addressing technology limitations, maintaining focus, and committing to action. 36:45: Bryan closes with his perspective on the future of data implementation and forward-thinking leadership within the fitness industry. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/40013750

Capital, Strategy, & Innovation In Fitness With Pete Moore 01/26/2026

Operational Excellence & Tech Integration With Carrie Kepple 01/13/2026

FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre 12/16/2025

FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology To Drive Club Revenues,” alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar provides a clear framework for making more informed decisions and driving measurable, sustainable growth. You can view the webinar deck here: https://www.slideshare.net/slideshow/using-data-technology-to-drive-revenue-fitness-kpi-12-25-webinar/284677394 One Powerful Quote: 32:48: “So deciding which moments in the customer journey or in the customer experience I can fully automatize and in which ones I have to go fully human to bring that value.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:46: Bryan opens the webinar by outlining the agenda, followed by Pablo introducing Fitness KPI and its role in data-driven decision-making for fitness operators. 8:58: Bryan and Pablo discuss why data proficiency is becoming a core organizational competency across the fitness industry. 11:50: The conversation turns to how leading enterprises are using data insights to improve the quality and speed of decision-making. 15:02: Bryan and Pablo explore the challenge many organizations face in extracting real value from AI, despite lagging in the development of critical AI capabilities. 18:57: Pablo identifies the most significant sales revenue opportunities currently available to fitness clubs. 23:31: Pablo highlights brands that are setting the standard for excellence in data insights and analytics execution. 29:01: Bryan and Pablo discuss the future evolution of technology stacks for fitness operators. 34:58: Pablo shares what he believes is the single most important mindset shift required to fully leverage data and technology. 37:40: Pablo explains how operators can translate data into concrete operational actions and meaningful KPIs. 42:25: Pablo provides software recommendations for effectively managing and centralizing data. 45:20: Pablo outlines the key barriers and concerns organizations face when implementing data and technology solutions. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/39383350

Building Smarter Tech Stacks For The Future Of Fitness With Vic Kurs 12/08/2025

European Fitness Market Trends In 2025 & Beyond LIVE From Portugal With Bryan O'Rourke 12/08/2025

Redefining Preventive Health & Medical Wellness With Uday Anumalachetty 11/19/2025

Redefining Preventive Health & Medical Wellness With Uday Anumalachetty In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Uday Anumalachetty, Founder of Bright Medical Wellness, to the show. Uday is on a mission to redefine the health and wellness landscape by making transformative treatments—such as GLP-1 medications—more accessible to those who need them most. Motivated by his personal journey with weight challenges and the life-changing impact of GLP-1 therapies, Uday took the leap into entrepreneurship to build a service that not only improves access to these medications, but also prioritizes education, post-consultation care, and ongoing support. In this conversation, he shares his insights, vision, and personal experiences with Bryan, offering valuable perspective on the evolving intersection of healthcare and fitness technology. Apply for the 2025 Innovation Awards: Register for Bryan’s upcoming webinar Data & Technology to Drive Club Revenues: One Powerful Quote: 20:07: “In order to make that recurring revenue stable, you have to able to innovate, but do it incremental steps that actually influences that customer journey real time." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the conversation by asking Uday about the inspiration behind starting Bright Medical Wellness. 5:19: Uday discusses the future of transformative medications and their potential in the wellness space. 7:10: Uday speaks on how Bright Medical Wellness is shaping the future of fitness and wellness services. 9:38: Uday shares his perspective on how different components of fitness and wellness can be more effectively integrated. 11:57: Bryan and Uday discuss the challenges of technology adoption in health and wellness and the realities behind industry hype cycles. 19:21: Uday closes by offering valuable advice and key takeaways for listeners navigating their own fitness and wellness journeys. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/39064580

The Discipline Of Transformational Leadership: Lessons From Lindsay Vastola 11/13/2025

The Discipline Of Transformational Leadership: Lessons From Lindsay Vastola In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Lindsay Vastola to the show. With a rich background spanning corporate management and entrepreneurship, Lindsay brings a dynamic perspective to leadership and professional growth. Through her engaging keynote presentations, professional development workshops, and thought-provoking conversations, she empowers professionals to reach their full potential. As the founder of VastPotential, Lindsay helps organizations cultivate exceptional employee experiences and enhance performance through innovative staff development and vision-driven leadership education and coaching. In this episode, she joins Bryan to explore transformational leadership, the role of technology, and the discipline required to drive organizational success. One Powerful Quote: 24:45: “Leadership is an endurance sport. You are never there.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:16: Bryan opens the conversation by asking Lindsay to define transformational leadership and explain its importance. 7:04: Lindsay discusses why this style of leadership is increasingly vital in today’s evolving workplace. 9:35: Lindsay outlines common productivity challenges teams face in achieving consistent performance. 12:21: Lindsay shares proven strategies she has implemented to help teams overcome these challenges. 16:13: The discussion turns to organizational culture, where Lindsay expands on Bryan’s comments about fear as a limiting factor. 19:53: Lindsay examines how technology is reshaping transformational leadership and influencing collaboration within teams. 25:38: Bryan and Lindsay dive into the concept of discipline and the focus leaders must maintain to achieve lasting impact. 31:49: Lindsay offers her final thoughts and actionable recommendations for listeners seeking to elevate their leadership approach. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/39011720

AI Front Desk: Transforming Frontline Work With Brian Holmes 11/03/2025

Key Trends That Will Shape The Global Fitness Industry — Live from FitLife’s Club Network Conference With Bryan O'Rourke 10/27/2025

Exploring Integrative Coaching & Wellness Services With Chris Edwards 09/08/2025

Strategic Leadership & Growth at Life Time With Jeff Zwiefel 08/04/2025

Strategic Leadership & Growth at Life Time With Jeff Zwiefel In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke sits down with Jeff Zwiefel, Executive Director of Longevity & Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time’s transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health span and performance. Tune in for a powerful conversation filled with insights from one of the industry’s most influential leaders. One Powerful Quote: 25:57: “We have two lives, and the second one begins when we realize we only have one.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:04: Bryan opens the conversation with an overview of Jeff's extensive background and career journey. 4:33: The discussion turns to market bifurcation, as Bryan asks Jeff about evolving consumer demands and value delivery. Jeff explains how Life Time has strategically scaled to meet these shifting dynamics. 8:46: Bryan and Jeff explore the role of customer personas and how these insights influence alignment across the entire organization. 11:54: Jeff highlights emerging trends in health and wellness and shares how Life Time is innovating to meet these demands through enhanced service offerings. 17:00: The conversation delves into biotechnology and its growing influence on extending health span and optimizing performance. 20:16: Jeff discusses how Life Time maintains a strong cultural foundation while operating at scale, emphasizing the importance of human connection in large organizations. 24:37: Jeff concludes with key takeaways and lasting insights for listeners, offering wisdom from his decades of leadership in the industry. Bullet List of Resources: Guest Contact Information: /episode/index/show/fitnesstech/id/37630650

Driving Innovation In 3D Design Software With Richard Grönberg 07/01/2025

Accelerating Growth In Boutique Fitness With Julian Barnes 06/30/2025

OfferingTree: Building Trust and Tech For Wellness Pros With Eddie Arpin 06/21/2025

The Future of Fitness LIVE From Beyond Activ With Bryan O'Rourke 06/10/2025

Fitness + Technology

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