Xponential explores a sale, MEDVi faces scrutiny, Vices rebrand
Fitt Insider
April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023 NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing Today's episode is brought to you by...
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Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
Fitt Insider
April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands Today's episode is brought to you by AIIR — a modern...
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333. Megan Roup, Founder & CEO of The Sculpt Society
Fitt Insider
Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society. A digital women’s fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members. In this episode, we discuss designing life stage-specific exercise programs. We also cover: “Commit to less, show up more” philosophy Experimenting with ancillary product launches Centering community and executing pop-up tours Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → ...
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NFL Expands Mental Health Support, Protein Mania Grows, Basecamp Changes Hands
Fitt Insider
April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre More from Fitt: Fitt...
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Noom Bets on Peptides, Google’s Next Wearable, Mars Men Adds $27M
Fitt Insider
April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model More from Fitt: Fitt Insider...
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WHOOP Hits $10B, Samsung Adds Blood Pressure, Lucille Targets Senior Nutrition
Fitt Insider
April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030 Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth More from Fitt: Fitt Insider breaks down...
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Create Scores $20M, Eli Lilly Bets on AI Drugs, Landmark Social Media Verdict
Fitt Insider
March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being More from Fitt:...
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332. Fritz Lanman, CEO of Playlist
Fitt Insider
Today, I'm joined by Fritz Lanman, CEO of Playlist. Operator of ClassPass and Mindbody, Playlist’s recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management. In this episode, we discuss building the wellness industry’s full-stack operating system. We also cover: Raising $785M from Vista, Temasek, and L Catterton Setting the platform’s boundaries and roadmap The anti-tech tech company philosophy Subscribe to the podcast → Subscribe...
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Tom Brady’s GLP-1 Bet, Longevity Hotels Rise, Supplement Stacks Surge
Fitt Insider
Here's the podcast description for March 27, 2026: March 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: WSJ reports consumers now take 20+ supplements daily spending $1K+ monthly, with SuppCo data showing average user spends $168/month but half of 500+ products fail label claims Longevity hotel market expected to grow from $7.6B in 2026 to $11.7B by 2030 as properties shift from wellness amenities to core health platforms eMed raises $200M at $2B+ valuation with Tom Brady as investor and Chief Wellness Officer, helping employers manage...
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Women’s Health Hits $600B, On Enters a New Phase, Small Changes Drive Big Health Gains
Fitt Insider
March 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Study of 53K+ adults finds small lifestyle changes—11 minutes sleep, 4.5 minutes activity, modest diet improvements—reduce cardiovascular risk by 10%, jumping to 57% when combined On names co-founders David Allemann and Caspar Coppetti as co-CEOs after revenue surpasses $3.8B up 30%, but guides to slower growth ahead PwC projects global women's health market will surpass $600B by 2030, expanding beyond fertility to include chronic conditions and diseases affecting women...
info_outlineToday, I'm joined by Kat Cole, CEO of AG1.
Evolving from a $160M single-SKU brand to $500M+ revenue, AG1’s in hypergrowth mode — adding flavors and sleep aid AGZ, entering Costco, and investing $30M in clinical research.
In this episode, we discuss building foundational capabilities before scaling complexity.
We also cover:
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Handling criticism and competition
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Insights from early operational mishaps
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Strategies for retail expansion and packaging redesign
Subscribe to the podcast → insider.fitt.co/podcast
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AG1’s Website: www.drinkag1.com
Instagram: https://www.instagram.com/drinkag1
Tiktok: https://www.tiktok.com/@drinkag1
X (Twitter): https://x.com/drink_AG1
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:50) Kat stepping into CEO role
(02:30) Multi-product, multi-channel evolution
(03:05) US blending capacity expansion
(04:00) First flavors after 10+ years
(04:45) AGZ launch: consolidating sleep stack
(07:01) Operating gaps despite hypergrowth
(09:00) New Zealand supply chain dependency
(10:30) Leaky shaker bottles insight
(13:00) Real growth at scale
(14:20) Delaying retail expansion
(16:00) Packaging redesign for shelf
(18:20) NSF certification delays
(20:10) D2C relationship advantages
(22:05) $30M research commitment
(23:15) Double-blind trials and skepticism
(25:20) Larger studies: 100 vs. 30 participants
(27:00) Why competitors don't invest in research
(28:20) Handling criticism and competitors
(30:00) Apple, Lululemon comparison
(32:00) Using critique to improve
(33:30) Marketing science strategy
(35:00) Scientific advisory council
(36:21) Podcast marketing reality
(38:25) Referral and gifting conversion
(40:00) Multi-channel integration
(41:20) Retail as billboard
(42:20) Costco untapped awareness
(43:20) Slow operational work pays off
(44:02) Future retail expansion
(45:00) Stacking products customers request
(45:39) Conclusion