Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
info_outline
352. Chris Kiple, CEO of Solius Labs
08/17/2026
352. Chris Kiple, CEO of Solius Labs
Today, I'm joined by Chris Kiple, CEO of Solius Labs. A decade in development, Solius’s FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sunlight while minimizing carcinogenic risk. In this episode, we discuss sunlight as a foundational pillar of health and longevity. We also cover: Why sun avoidance is deadlier than smoking Designing a skin scanner for personalized UVB dosing Moving UVB therapy from clinical dermatology to consumer health Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (00:29) Swedish longevity study (01:20) Chris background and Solius overview (02:05) UVB light therapy foundation (04:00) 10-year development and timing (05:07) Sun exposure evolution and skin type (08:10) Solius technology and personalized dosing (09:35) Skin scanning and dosing mechanism (11:00) FDA clearance and safety focus (12:40) OTC vs. prescription positioning (14:15) Safety risk contextualization (15:42) Healthcare partnerships strategy (17:50) Dermatology focus (19:00) Orthopedic and cardiovascular applications (20:32) Longevity clinic partnerships (22:35) Swedish and UK biobank studies (26:00) Hormone production benefits (27:20) Cardiovascular and nitric oxide improvements (28:30) Microbiome diversity impact (31:15) Platform evolution and future devices (33:20) Team-building and advisory board (34:45) Listening to early users (36:40) Where to find (38:07) Conclusion
/episode/index/show/fittinsider/id/42444110
info_outline
Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down
08/14/2026
Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down
August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cost, creating an opening for lower-cost consumer health models Regenerative farming products hit $2B in annual US retail sales as 40 global food companies sign onto an initiative tying sourcing to soil health Eli Lilly files six lawsuits against sellers of unapproved retatrutide as CBP intercepts nearly 90,000 illicit GLP-1 vials in July alone Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42432105
info_outline
Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic
08/13/2026
Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic
August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its diagnostics and nutrition platform across 200+ clinics Clair Health partners with Mayo Clinic Platform_Accelerate to clinically validate its continuous hormone and symptom monitoring wearable, launching in November Oura signs tennis stars Coco Gauff and Taylor Fritz as brand ambassadors ahead of the US Open, adding to partnerships with soccer stars Harry Kane and Declan Rice Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42414060
info_outline
Hims Preps Peptides, Abbott Syncs with Google, Amazon Targets Pharma
08/12/2026
Hims Preps Peptides, Abbott Syncs with Google, Amazon Targets Pharma
August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the race to connect health data AWS becomes Novo Nordisk's strategic AI partner, launching a joint hub as Amazon's Bio Discovery platform accelerates drug development alongside NVIDIA and OpenAI Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42396490
info_outline
AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets Exposed
08/11/2026
AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets Exposed
August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, signaling wellness platforms need to build for AI agents alongside humans AG1 launches Essentials Gummies packing 50 vitamins and minerals, diversifying beyond greens powder as it hunts for its next breakout SKU UC Davis finds 89% of tested products labeled avocado oil actually contain other oils, raising transparency concerns as consumers pay a premium to eat healthier Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42383425
info_outline
351. Miranda Nover, Co-founder & CEO of Fort
08/10/2026
351. Miranda Nover, Co-founder & CEO of Fort
Today, I'm joined by Miranda Nover, co-founder & CEO of Fort. The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights. In this episode, we discuss scaling strength intelligence. We also cover: Fort’s 12–24-month roadmap Why nobody has solved strength training Early EMG and near-infrared experiments Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram: Waitlist: Sign up at Miranda on X (Twitter): The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (00:47) Fort overview and mission (02:00) Strength training wearable differentiation (02:25) How Fort arrived at the concept (03:45) Why nobody solved this before (04:48) The sensor journey (05:57) EMG and near-infrared experiments (06:22) Why wrist-worn motion won (07:30) Defense against incumbents (08:00) Hardware vs. app ecosystem (09:15) Design and aesthetics matter (10:45) Mainstreaming strength metrics (12:15) Training load and recovery insights (14:00) Strength adoption trajectory (17:50) Data infrastructure challenge (20:30) Training data collection (23:45) Coaching and AI integration (27:20) Beyond fitness coaching (28:46) Community-building focus (31:00) 12–24 month roadmap (33:04) Long-term product vision (33:40) Where to follow (33:55) Conclusion
/episode/index/show/fittinsider/id/42361865
info_outline
Bank of America Spends $250M on GLP-1s, Peloton Turns a Profit, Planet Fitness Slows
08/07/2026
Bank of America Spends $250M on GLP-1s, Peloton Turns a Profit, Planet Fitness Slows
August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower Planet Fitness lowers its profit outlook on slower member sign-ups, betting a potential wave of oral GLP-1 users could drive new gym growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42350065
info_outline
Running Goes Luxury, Hinge Enters GI Care, Dwyane Wade Backs THC Drinks
08/06/2026
Running Goes Luxury, Hinge Enters GI Care, Dwyane Wade Backs THC Drinks
August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on functional cannabis Running becomes a premium lifestyle as runners spend nearly $1,500 annually on gear and races, with brands monetizing identity and status More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42333675
info_outline
P&G Buys Thorne, Cleveland Clinic Delivers by Drone, World1 Reinvents Sports
08/05/2026
P&G Buys Thorne, Cleveland Clinic Delivers by Drone, World1 Reinvents Sports
August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on convenience World1 launches microsports, 30-second mobile-first competitions backed by Mark Cuban, betting short-form content will reshape how younger audiences consume sports More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42319525
info_outline
Nike Goes Hybrid, Apple Eyes Health Glasses, Mayo Targets Aging
08/04/2026
Nike Goes Hybrid, Apple Eyes Health Glasses, Mayo Targets Aging
August 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mayo Clinic publishes studies advancing the science of senescent "zombie" cells, identifying new biomarkers of biological aging to build the foundation for targeted longevity therapies Apple reportedly positions future smart glasses as a health and fitness device, hiring a product leader to extend its wearables health strategy beyond the Apple Watch Nike launches Hybrid, a new footwear platform built for hybrid training and racing, signaling long-term investment in fitness's fastest-growing category More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42306060
info_outline
350. Bobby Bitton, Co-Founder & CEO of O Positiv
08/03/2026
350. Bobby Bitton, Co-Founder & CEO of O Positiv
Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv. Addressing topics like PMS, vaginal health, and pregnancy, O Positiv’s supplements tackle generational taboos to address women’s needs from first period to postmenopause. In this episode, we discuss building a category-defining women's health brand. We also cover: Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → O Positiv’s Website: Instagram: Tiktok: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion
/episode/index/show/fittinsider/id/42282570
info_outline
Function Raises $450M, Spotify Personalizes Fitness, FTC Sues Hims
07/31/2026
Function Raises $450M, Spotify Personalizes Fitness, FTC Sues Hims
July 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Function Health secures $450M non-dilutive financing from General Catalyst, using diagnostics as the entry point to build a continuous preventive health platform Spotify introduces Running Mode, an AI-powered experience creating personalized running playlists with coaching prompts as platforms compete on fitness engagement The FTC, joined by California and Utah, sues Hims & Hers over health data sharing and subscription practices, which the company denies and plans to fight More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42271780
info_outline
Prevention Pays, Gen Z Drinks, Doctronic Expands
07/30/2026
Prevention Pays, Gen Z Drinks, Doctronic Expands
July 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: World Economic Forum report finds fall-proofing homes, more activity, and hearing aids could save $5.8T by 2040, reframing prevention as a business strategy IWSR research finds 74% of legal-age Gen Z drink alcohol, nearly matching adults, as younger consumers redefine engagement rather than abandon it Doctronic acquires pediatric telehealth company Summer Health, extending its AI care platform to families while gaining proprietary pediatric data Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42259975
info_outline
Samsung Launches AI Health Assistant, Cleveland Clinic Teams With the NBPA, Spa Revenue Hits Record
07/29/2026
Samsung Launches AI Health Assistant, Cleveland Clinic Teams With the NBPA, Spa Revenue Hits Record
July 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Cleveland Clinic and the NBPA partner on athlete performance and data, exploring athlete-owned infrastructure to extend elite insights into broader sports medicine Samsung unveils Samsung Health Assistant, an AI coach combining phone, watch, and ring data with new cardiovascular features and physician connections International Spa Association reports US spa revenue hit a record $23.5B in 2025 with 191M visits, as operators add recovery-focused services amid staffing pressures Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42245890
info_outline
Throne Raises $10M, Nike Reinvents Recovery, FDA Backs Peptides
07/28/2026
Throne Raises $10M, Nike Reinvents Recovery, FDA Backs Peptides
July 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Throne raises $10M Series A to expand its AI-powered toilet sensor beyond gut health, betting the bathroom is the next frontier for passive diagnostics Nike and Hyperice unveil the Air Zoom Hyperslide, a recovery sandal with built-in heat and vibration therapy, embedding recovery into everyday footwear FDA advisory committee votes to recommend compounding six peptides including BPC-157 and MOTS-c, potentially creating a legal pathway out of the gray market Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42234005
info_outline
349. Jenny Duan, Co-founder & CEO of Clair Health
07/27/2026
349. Jenny Duan, Co-founder & CEO of Clair Health
Today, I'm joined by Jenny Duan, co-founder & CEO of Clair Health Launching in November, Clair’s wrist-worn wearable leverages a multimodal sensor and female biology world model to unlock continuous, noninvasive hormone monitoring. In this episode, we discuss building the data infrastructure for women's health. We also cover: The perimenopause opportunity Designing a proprietary sensor stack Moving toward medical device status Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram: - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:30) Clair product overview (02:02) Wearable design and form factor (03:00) Women's health landscape (05:40) Hormone tracking solutions gap (06:36) Technology and sensors (08:00) Accuracy and calibration (09:15) Homeodynamic vs. homeostatic (11:30) Clinical applications (13:15) Perimenopause opportunity (14:50) Female founder experience (17:00) Fundraising and team building (20:00) Investor conversations (21:20) Demand signal and waitlist (22:00) Launch strategy (25:10) Healthcare integrations (27:45) Staying laser-focused (29:41) CEO daily priorities (31:20) Clinical trials and strategy (32:12) Consumer vs. medical balance (33:05) Voice AI and app experience (35:02) Where to find (35:54) Conclusion
/episode/index/show/fittinsider/id/42210290
info_outline
Genius AI Hits Unicorn Status, Science Corp Restores Vision, Hilo Targets Blood Pressure
07/24/2026
Genius AI Hits Unicorn Status, Science Corp Restores Vision, Hilo Targets Blood Pressure
July 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GlossGenius raises $44M at $1.15B valuation and rebrands as Genius AI, expanding beyond beauty into fitness and med spas with AI back-office tools Science Corp receives European approval for its Prima retinal implant, one of the first commercial neurotech devices restoring partial vision for macular degeneration Hilo raises $19M to bring its wearable blood pressure platform to the US, pairing a screenless device and FDA-cleared cuff with AI coaching More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42198780
info_outline
The US Bets $5B on AI, WHOOP Goes Clinical, Garmin Expands
07/23/2026
The US Bets $5B on AI, WHOOP Goes Clinical, Garmin Expands
July 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Trump administration announces $5B+ for the Genesis Mission, a government-wide AI initiative uniting 15 agencies to accelerate scientific and drug discovery Garmin acquires TrainingPeaks and TrainHeroic, adding endurance and strength coaching to evolve from device maker into a full-stack performance platform Whoop names cardiologist Dr. Ami Bhatt as chief medical officer, adding clinical credibility ahead of an expected IPO as wearables take on health functions More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42186785
info_outline
Garmin Goes Screenless, Kalshi Predicts Drug Trials, Coffee Gets a Green Light
07/22/2026
Garmin Goes Screenless, Kalshi Predicts Drug Trials, Coffee Gets a Green Light
July 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Garmin launches CIRQA Smart Band, a screenless, subscription-free wearable, as hardware becomes table stakes and data interpretation becomes the real battleground Kalshi partners with AppliedXL to launch prediction markets forecasting clinical trial outcomes and FDA decisions, making drug development probabilities tradable American Heart Association guidance finds up to 400mg of caffeine daily is safe for most adults and may reduce heart disease risk, while warning on energy shots More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42176975
info_outline
LeBron Challenges Nike, Signal Ring Launches, Samsung Buys PolyPeptide
07/21/2026
LeBron Challenges Nike, Signal Ring Launches, Samsung Buys PolyPeptide
July 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung Biologics acquires PolyPeptide Group for $1.8B, expanding into peptide manufacturing as GLP-1 demand makes production capacity the real bottleneck Vital Signals unveils Signal Ring, a cuffless smart ring measuring blood pressure continuously, with preorders at $399 ahead of an October launch LeBron James says Nike's path forward starts with reconnecting to the communities and young consumers that built the brand amid slowing growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42158790
info_outline
348. Marco Suvilaakso, Co-Founder & Co-CEO of Nucu
07/20/2026
348. Marco Suvilaakso, Co-Founder & Co-CEO of Nucu
Today, I'm joined by Marco Suvilaakso, co-founder & co-CEO of Nucu. Swapping wearables for “nearables,” Nucu’s low-touch ambient sleep monitoring platform gives guardians insight into kids’ and teens’ rest patterns. In this episode, we discuss filling the market gap in pediatric sleep. We also cover: Building family-focused healthtech Benefits of real-time hypnogram data Avoiding obsession over metrics Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Nucu’s Website: Nucu’s Instagram: Nucu’s LinkedIn: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:33) Marco background and Nucu overview (05:15) Kids/teens market gap (06:30) Customer feedback and shift (09:54) Form factor redesign (11:20) Sleep consciousness building (15:03) Baseline and trend tracking (16:00) Room conditions correlation (18:31) Deep biometric insights (20:00) Training schedule impact (21:15) Lifespan data architecture (24:15) Ecosystem partnerships (26:30) Avoiding obsession over metrics (29:50) Real-time hypnogram data (33:40) Two target audiences (36:00) Research collaborations (37:07) Conclusion
/episode/index/show/fittinsider/id/42134200
info_outline
Lilly Buys AtaiBeckley, Wonder Raises $650M, AI Decodes the Brain
07/17/2026
Lilly Buys AtaiBeckley, Wonder Raises $650M, AI Decodes the Brain
July 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly acquires AtaiBeckley for up to $3.8B, the largest psychedelic medicine deal yet, gaining an intranasal DMT therapy in Phase 3 for depression Wonder closes $650M Series D at $9B valuation, building a vertically integrated food platform spanning restaurants, delivery, and AI personalization Hemispheric emerges from stealth with $52M and Descartes, a foundation AI model trained on EEG data to diagnose depression, PTSD, and Alzheimer's Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42121905
info_outline
Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default
07/16/2026
Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default
July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42106085
info_outline
Eternal Shuts Down, Nirva Raises $8M, Wearable Data Stalls
07/15/2026
Eternal Shuts Down, Nirva Raises $8M, Wearable Data Stalls
July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42093635
info_outline
IM8 Lands $1B, Cancer Cases Rise, Digital Health Matures
07/14/2026
IM8 Lands $1B, Cancer Cases Rise, Digital Health Matures
July 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: IM8 secures up to $1B in non-dilutive financing from General Catalyst after hitting $200M revenue, expecting $300M ARR by year end WHO projects annual cancer cases will climb from 21M to nearly 35M by 2050, driven by aging, obesity, and healthcare inequities Rock Health reports $10.5B raised across 273 digital health deals in H1 2026, the strongest pace since 2021 as capital concentrates Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42080500
info_outline
347. Stephen Ellsworth, Founder of poppi
07/13/2026
347. Stephen Ellsworth, Founder of poppi
Today, I'm joined by Stephen Ellsworth, founder of poppi. Originally launched at farmers markets as “Mother Beverage,” poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B. In this episode, we discuss cultivating consumer obsession. We also cover: How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Stephen’s Instagram: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020 timing and category alignment (12:40) Intuition-driven product development (13:40) COVID acceleration (14:45) $50M inflection point (16:20) Founder preferences: zero to one vs. scaling (17:50) Product obsession and team building (18:40) 15–20% better formula (20:00) poppi playbook and thinking differently (21:50) Democratizing better-for-you foods (25:30) PepsiCo acquisition concerns (28:45) Large incumbents vs. innovation (31:00) Post-acquisition emotions (35:15) Preferment vs. retirement (37:30) What's next (39:15) Conclusion
/episode/index/show/fittinsider/id/42040305
info_outline
Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s
07/10/2026
Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s
July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42027535
info_outline
Peptide Demand Grows, Sleep Gets a Reset, Neighborhoods Shape Health
07/09/2026
Peptide Demand Grows, Sleep Gets a Reset, Neighborhoods Shape Health
July 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer survey finds younger demographics interested in peptides but wanting clinical guidance, as an FDA panel weighs expanded compounding this month MIT analyzes 28,000 US neighborhoods with AI, finding walkable, mixed-use design generates up to 4x greater health gains in underserved communities NYT physician argues the eight-hour sleep obsession has outpaced science, as trackers fuel "orthosomnia" and quality matters more than a universal target More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/42016790
info_outline
Gyms Become Third Places, Medtronic Expands Wearables, GLP-1 Use Surges
07/08/2026
Gyms Become Third Places, Medtronic Expands Wearables, GLP-1 Use Surges
July 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 11% of US adults now take GLP-1s for weight loss, nearly quadruple 2024, as compounded versions gain share on cost American Time Use Survey shows only 30% of adults socialize daily as gyms and studios grow 60% over 15 years, filling the social gap Medtronic partners with Corsano Health to bring FDA-cleared multi-parameter wearable to hospitals, moving continuous monitoring into clinical care Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/41997070
info_outline
Nutrabolt Eyes IPO, PLL Raises $100M, Gymshark's Founder Buys Back In
07/07/2026
Nutrabolt Eyes IPO, PLL Raises $100M, Gymshark's Founder Buys Back In
July 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Premier Lacrosse League closes $100M Series E, the largest raise in pro lacrosse history, planning independently owned franchises by 2028 Gymshark founder Ben Francis in talks to buy back part of General Atlantic's stake, betting on founder-led control over institutional Nutrabolt explores IPO that could raise up to $1B as C4 Energy grows into a top-five energy drink More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/41984090