Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Competitive Fitness, Gym-as-Clinic, Smartphone Diagnostics
02/27/2026
Competitive Fitness, Gym-as-Clinic, Smartphone Diagnostics
February 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: YOU(th) Health Tech raises $4.5M to expand smartphone-based health screening platform detecting 50+ digital biomarkers in under two minutes UFC Gym partners with NexGen MD Scientific to launch in-gym longevity clinics offering GLP-1s, peptides, and hormone replacement therapy XENOM raises $15M seed funding to launch "Decathlon of Fitness" with 10 standardized events, debuting at Dallas Cowboys facility in June More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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AI Chatbots vs Human Doctors and Trainers
02/26/2026
AI Chatbots vs Human Doctors and Trainers
February 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 73% of Americans turn to doctors first for health advice, with just 16% using AI tools and social media Alcohol industry erases $830B in market value since 2021 as GLP-1 drugs and structural demand shift drive U.S. drinking rates to lowest since 1939 Two-thirds of exercisers have tried AI fitness platforms, but only 10% would choose AI-only coaching as platforms shift to hybrid models More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Oura’s AI Push, Kim Kardashian’s Energy Bet, Budget Gyms Upgrade
02/25/2026
Oura’s AI Push, Kim Kardashian’s Energy Bet, Budget Gyms Upgrade
February 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Kim Kardashian joins UPDATE as co-founder ahead of relaunch and Walmart rollout, positioning jitter-free energy drink in $16B category Oura launches first custom AI coaching model for women's health, integrating biometric data with clinical research across menstruation to menopause Budget gyms including Planet Fitness, Crunch, and Snap Fitness upgrade amenities with boutique classes, contrast therapy, and smart strength equipment Fitt announces strategic partnership with AIIR, expanding ecosystem into communications and experiential services for health and wellness brands More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Equinox’s Longevity Membership, Meta’s Smartwatch, Grail’s Cancer Screening
02/24/2026
Equinox’s Longevity Membership, Meta’s Smartwatch, Grail’s Cancer Screening
February 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Meta plans smartwatch launch later this year with health tracking and AI features, potentially integrating with Ray-Ban glasses ecosystem Grail's $949 Galleri blood test fails to show statistically significant reduction in late-stage cancer diagnoses in major U.K. trial, stock falls sharply Equinox's $40K/year Optimize membership hits 1,000+ person waitlist, including biomarker testing, training, and health concierge More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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327. Sam O'Keefe, Co-Founder & CEO of Flex
02/23/2026
327. Sam O'Keefe, Co-Founder & CEO of Flex
Today, I'm joined by Sam O'Keefe, co-founder & CEO of Flex. Enabling use of HSA and FSA funds at checkout, Flex unlocks tax-advantaged spending on preventative health products — from fitness and recovery to supplements and wearables. In this episode, we discuss making “pay with HSA/FSA” as common as PayPal. We also cover: Confusion around HSAs & FSAs Value props for merchants and consumers Integrating with Equinox’s membership flow Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Flex’s Website: Shop with Flex: Instagram: LinkedIn: X (Twitter): Sam’s Email: sam@withflex.com - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:39) Sam's background (02:26) Why HSA/FSA funds are hard to use (04:00) Making HSA/FSA work (05:35) IRS regulations (07:05) The education problem (09:00) Merchant value proposition (10:30) Increased accessibility (11:10) API-first infrastructure (12:05) Custom integrations (14:40) Patterns across fitness, sleep, supplements, wearables (16:15) Women directing family healthcare spending (18:00) Subscription retention (19:15) Psychology of separate health spending pool (21:25) Equinox partnership (22:40) Seamless checkout integration vs reimbursement friction (24:15) Fitness language shift (25:05) Making HSA/FSA ubiquitous in every checkout (27:15) $150 billion underutilized in HSA/FSA accounts (28:40) Consumer marketplace (29:30) Growing B2C alongside B2B focus (30:30) 2026 priorities (32:33) Conclusion
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Hims buys Eucalyptus, Ergatta joins Interactive Strength, D1 Training tests the waters
02/20/2026
Hims buys Eucalyptus, Ergatta joins Interactive Strength, D1 Training tests the waters
February 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ergatta joins Interactive Strength portfolio alongside Wattbike, CLMBR, and FORME, continuing independent operations under CEO Tom Aulet D1 Training hires Harris Williams to explore sale, operating 170+ locations serving 100K+ scholastic athletes in $154B youth sports market Hims & Hers acquires Australian telehealth platform Eucalyptus for $1.15B, expanding globally with brands serving 775K patients across Australia, UK, and Japan I’m heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat with Fritz Lanman, CEO of Playlist (parent company of Mindbody and ClassPass), on AI in fitness and the anticipated $7.5B EGYM merger. If you're attending or based in LA and want to meet up, email team@fitt.co. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Peptides, Performance Retail, and Fitness Wearables
02/19/2026
Peptides, Performance Retail, and Fitness Wearables
February 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Andrew Huberman calls retatrutide a potential trillion-dollar drug, showing 30% weight loss in Phase III trials with muscle preservation Lululemon launches Studio Yet. in LA, a three-week pop-up blending workouts with retail as stores become training extensions Garmin reports record Q4 revenue of $2.12B up 17%, with fitness segment climbing 42% driven by wearables demand Joe Vennare is heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat with Fritz Lanman, CEO of Playlist (parent company of Mindbody and ClassPass), on AI in fitness and the anticipated $7.5B EGYM merger. If you're attending or based in LA and want to meet up, email team@fitt.co. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Screentime surges, Sugar slumps, CBD gets regulated
02/18/2026
Screentime surges, Sugar slumps, CBD gets regulated
February 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans now spend 6.3 hours daily on phones, up from 5.5 hours in early 2023, with older users driving surge Raw sugar futures fall to five-year low as GLP-1 drugs accelerate decline in sweet consumption while whey prices hit record highs Federal law caps THC in hemp products near zero in November, potentially eliminating much of $8-13B CBD market I'm heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat with Fritz Lanman, CEO of Playlist (parent company of Mindbody and ClassPass), on AI in fitness and the anticipated $7.5B EGYM merger. If you're attending or based in LA and want to meet up, email team@fitt.co. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Strength wearables, Continuous hormone tracking, and At-home diagnostics
02/17/2026
Strength wearables, Continuous hormone tracking, and At-home diagnostics
February 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: YC-backed Fort opens pre-orders for strength-specific wearable that auto-detects exercises, reps, sets, and fatigue without manual logging Stanford-born Clair develops wrist-worn device using 10 biosensors and AI to estimate real-time hormone levels including estrogen and progesterone, shipping in November Matrix Bio claims to have built five-minute, $5 multi-marker hormone test requiring no lab or blood draw, pending clinical regulatory validation I’m heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat with Fritz Lanman, CEO of Playlist (parent company of Mindbody and ClassPass), on AI in fitness and the anticipated $7.5B EGYM merger. If you're attending or based in LA and want to meet up, email team@fitt.co. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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326. Sam Browne, Co-founder & CEO of Let's Do This
02/16/2026
326. Sam Browne, Co-founder & CEO of Let's Do This
Today, I'm joined by Sam Browne, CEO and co-founder of Let's Do This. A platform for mass-participation sports events, Let's Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences. In this episode, we discuss building tech to get people together offline. We also cover: The company’s mission to create shared experiences Current problems with the experience economy Expanding to 18 international markets Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Let’s Do This on Instagram: Sam’s LinkedIn: The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:03) Background and mission (02:13) Offline connection (02:41) Origin story (04:30) Identifying market gap (05:23) Discovery, technology, and payments problems (06:45) Layering growth S-curves (09:00) The ultimate growth channel (11:30) The supply side (13:45) Technology infrastructure (16:00) COVID impact (18:30) Post-pandemic surge (21:00) Isolated, distracted, or connected (23:15) Why experiences beat things (25:30) Bringing people together (27:00) The choice (29:08) Expansion strategy (30:15) Geographic rollout (31:15) Future verticals (32:00) Supply problems (33:09) Lifetime partnerships (34:18) Serving event organizers (34:48) Where to discover your next challenge (35:32) Conclusion
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Nike x strength training, Erewhon x medspas, Longevity x exercise
02/13/2026
Nike x strength training, Erewhon x medspas, Longevity x exercise
February 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Erewhon partners with Ject to offer lip flips and brow lifts at exclusive LA event, marking second move into med spa space Harvard study of 100K+ Americans over 30 years finds exercise variety predicts lifespan better than single modality, with 19% lower all-cause mortality Nike Strength rolls out equipment across 25 Everlast Gyms in UK and Ireland, expanding commercial partnerships beyond consumer training gear More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Amazon enters longevity care, Hinge Health surges, Cambiotics targets forever chemicals
02/12/2026
Amazon enters longevity care, Hinge Health surges, Cambiotics targets forever chemicals
February 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Amazon One Medical launches Health Insights powered by Lifeforce, analyzing 50+ biomarkers with AI-driven lifestyle coaching for Prime members Cambiotics raises $5M seed round to commercialize probiotic removing PFAS "forever chemicals" from the body, targeting firefighters in U.S. clinical trials Hinge Health reports Q4 revenue up 46% to $171M with full-year revenue climbing 51% to $588M, serving 25M individuals across 2,800 clients More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Function sues Superpower, Weight Watchers teams with Pvolve, Solace Health hits unicorn status
02/11/2026
Function sues Superpower, Weight Watchers teams with Pvolve, Solace Health hits unicorn status
February 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Solace Health raises $130M Series C at $1B+ valuation, connecting patients with nurse advocates to navigate care and insurance Weight Watchers partners with Pvolve to bring streaming strength workouts into medically guided weight loss and menopause care Function Health sues Superpower over "100-plus biomarkers" claims, highlighting pressure on diagnostic platforms to define measured versus inferred data More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Apple’s AI health strategy, Oura’s AR glasses, Hims’ GLP-1 fight
02/10/2026
Apple’s AI health strategy, Oura’s AR glasses, Hims’ GLP-1 fight
February 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple scraps AI-powered health coach project after delays, concluding it wasn't keeping pace with competitors like Oura, Whoop, and Ultrahuman Oura files patent for AR smart glasses displaying real-time health data controlled through ring-based gestures, positioning itself at center of ambient health tracking Hims & Hers pulls compounded oral GLP-1 pill amid regulatory pressure from HHS and FDA, with Novo Nordisk suing for patent infringement More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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325. Geoff Cook, CEO of Noom
02/09/2026
325. Geoff Cook, CEO of Noom
Today, I'm joined by Geoff Cook, CEO of Noom. Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst for behavior change. We also cover: Shifting revenue driven by medicated plans Microdosing GLP-1s Building the "Duolingo of Health" Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Programs for weight loss and proactive health available - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:30) What's changed at Noom (02:00) Revenue shift (03:25) GLP-1s as catalyst (04:20) Food noise silence (05:35) Discontinuation rates (06:35) Medication to maintenance (07:00) Microdosing GLP-1s (08:35) Challenges and strategies (09:50) Self-experimentation & preventative health (12:20) Other supplements (14:05) Stacking habits (15:35) What belongs in clinical care? (16:20) Litmus test (17:20) Research investment and peer-reviewed studies (18:25) Largest microdose dataset in the world (19:30) Virtuous loop (20:30) Cue, micro-habit, reward framework (21:25) Gamification (22:32) Behavior change foundation (24:00) Condition advantage over competitors (26:00) Women's health, blood testing, & category expansion (26:35) Behavior, diagnostics, and clinical care (28:15) Blood testing for proactive health (29:20) Care stacks and vertical integration trends (31:10) IPO timeline and public market readiness (32:35) 2026 goals (33:40) Conclusion
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Hims vs Novo Nordisk, Running vs at-home fitness, Women’s performance research scores $50M
02/06/2026
Hims vs Novo Nordisk, Running vs at-home fitness, Women’s performance research scores $50M
February 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims launches compounded GLP-1 pill starting at $49/month as needle-free alternative, but Novo Nordisk threatens legal action over what it calls illegal compounding Women's Health, Sports, and Performance Medical Institute launches with $50M+ to fund injury prevention research for female athletes Peloton reports Q2 revenue of $656.5M missing expectations with paid subscribers down 7% year-over-year, while Brooks reports revenue up 16% marking ninth straight year of growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Club Pilates revamps, CAVU reloads, Carbon Health resets
02/05/2026
Club Pilates revamps, CAVU reloads, Carbon Health resets
February 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Club Pilates launches Circuit, its first new national format in seven years, blending strength and cardio as women take up more athletic workouts Puma creates standalone Training business unit separate from Running, following growth in functional training and fitness racing like HYROX partnerships Carbon Health files Chapter 11 bankruptcy after raising $600M+, as clinic-heavy model with high fixed costs proves unsustainable despite $3.3B peak valuation CAVU closes $325M fund exceeding target to back culture-led wellness brands, signaling continued investor confidence in trustworthy consumer products More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Fitbit founders launch Luffu, Midi scales women’s health, Lotus flips primary care
02/04/2026
Fitbit founders launch Luffu, Midi scales women’s health, Lotus flips primary care
February 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Lotus Health AI raises $41M to scale free primary care platform monetized through sponsorships, using doctor-in-the-loop model as AI becomes front door to care Midi Health raises $100M Series D at $1B+ valuation, expanding beyond menopause into metabolic and musculoskeletal care while treating 25K+ patients weekly Fitbit co-founders unveil Luffu, an "intelligent family care system" organizing health info across kids, parents, and pets to reduce caregiver mental load More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Nike’s trail running push, Peloton’s latest cuts, Wellness real estate’s next era
02/03/2026
Nike’s trail running push, Peloton’s latest cuts, Wellness real estate’s next era
February 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Unbound opens preventative health club in London blending diagnostics with coffee shop, listening bar, and community events — positioning longevity as shared practice, not tracked metrics Nike relaunches ACG as standalone outdoor-performance brand with trail footwear, elite athletes, and first retail location in Beijing as trail running explodes Peloton cuts 11% of workforce concentrated in engineering and enterprise teams following slow AI-powered hardware sales and $100M cost-cutting plan Sekra, backed by Uber founder Travis Kalanick, raises $12.5M to build tech-enabled rental housing with wellness features targeting trillion-dollar wellness real estate market More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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324. Michelle Larivee, Founder & CEO of WTHN
02/02/2026
324. Michelle Larivee, Founder & CEO of WTHN
Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → WTHN’s Website: Use code FittInsider25 for 25% off first time client session in NYC or online purchase Visit studios in New York or shop products nationwide Michelle’s LinkedIn: The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast
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Hims calls out “luxury care,” AG1 signs Hugh Jackman, Bryan Johnson weighs in
01/30/2026
Hims calls out “luxury care,” AG1 signs Hugh Jackman, Bryan Johnson weighs in
January 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims & Hers airs Super Bowl spot titled "Rich People Live Longer," framing consumer health as response to structural inequity in preventive care access Climatic raises $10M seed round to launch first daily lung health system backed by Mount Sinai research, creating new wellness category AG1 announces Hugh Jackman as global ambassador as Bryan Johnson publicly criticizes the brand, sparking debate over clinical evidence and supplement credibility More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → \Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Sword scales AI care, Flo exposes perimenopause gaps, Life Biosciences tests longevity
01/29/2026
Sword scales AI care, Flo exposes perimenopause gaps, Life Biosciences tests longevity
January 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health acquires Kaia Health for $285M, expanding AI Care platform into Germany's 70M+ person reimbursement system Flo Health and Mayo Clinic study finds U.S. women lag behind UK, Canada, and Australia in recognizing perimenopause symptoms Life Biosciences receives FDA clearance for first human trial of partial cellular reprogramming, targeting glaucoma using gene therapy More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Anta challenges Nike, Whoop defends data, Ulta leans into wellness
01/28/2026
Anta challenges Nike, Whoop defends data, Ulta leans into wellness
January 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Anta Sports buys 29% stake in Puma for $1.8B, becoming largest shareholder and positioning as global challenger to Nike Top tennis players told to remove Whoop devices at Australian Open as Grand Slams debate fairness of real-time data access Kevin Hart joins Burn Boot Camp as equity partner and franchisee, opening own location as part of growing wellness portfolio Ulta Beauty pilots Wellness by Ulta Beauty concept, expanding into supplements, sexual wellness, and recovery with in-store educators More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Life Time’s Lock-in, P&G’s acquisition, Once Upon a Farm’s IPO
01/27/2026
Life Time’s Lock-in, P&G’s acquisition, Once Upon a Farm’s IPO
January 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires Wonderbelly, the digestive wellness brand with distribution at CVS and Target, moving to reposition digestive health as wellness Once Upon a Farm kicks off IPO roadshow targeting $200M+ raise at $760M valuation, testing whether premium mission-driven food brands can sustain consumer trust and growth Life Time reports preliminary Q4 & FY25 earnings, with revenue up 14% as revenue per member jumps double digits, planning to open 12-14 large-format clubs in 2026 New racket sport Typti launches with backing from 80+ athletes including Drew Brees, targeting tennis players on pickleball courts as participation sports spawn new ecosystems More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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323. Dr. Muthu Alagappan, Founder & CEO of Counsel Health
01/26/2026
323. Dr. Muthu Alagappan, Founder & CEO of Counsel Health
Today, I'm joined by Dr. Muthu Alagappan, founder & CEO of Counsel Health. Counsel Health is an AI-native virtual care platform combining medical AI with human doctors to provide accessible, high-quality guidance at a fraction of traditional costs. In this episode, we discuss building the new front door to care. We also cover: AI-native primary care via messaging AI vs. human roles in clinical decisions Redefining cost and access for personalized medicine Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Counsel Health’s Website: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:09) Muthu's background (01:40) What is Counsel Health (03:08) Patient interaction and care modules (04:27) From AI to human doctors (05:38) The clinician side (06:45) The clinician cockpit (07:47) The AI healthcare landscape (09:16) Medical information vs. medical care (10:38) Re-aggregating fragmented primary care (12:00) The 10x doctor (13:45) AI autonomy (15:00) Will AI replace doctors entirely? (16:45) Cognitive aspects of primary care (18:59) Recent AI healthcare product releases (20:30) Integration challenges (22:00) Clinical use cases (23:15) Patient adherence challenges (25:45) Series A fundraising (27:15) Scarcity and value in the AI healthcare era (28:15) Business model challenges (30:15) Improving quality, lowering cost, and improving access (31:00) Prevention vs. primary care (33:00) Wearables and lab data (34:00) Full-stack convergence vs. singular focus (35:45) What's next (36:58) Conclusion
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Amazon launches Health AI, Lululemon loses ground, Sleep outpaces optimization
01/23/2026
Amazon launches Health AI, Lululemon loses ground, Sleep outpaces optimization
January 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Amazon launches Health AI for One Medical members, using LLMs to reference medical records and coordinate care as AI shifts from informational tools to embedded care coordination Lululemon pauses online sales of Get Low leggings after complaints they weren't "squat proof," marking latest quality issue amid leadership uncertainty and founder Chip Wilson's criticism New study finds sleeping fewer than seven hours per night impacts lifespan more than poor diet, inactivity, or loneliness — second only to smoking — yet only 7% of U.S. adults report feeling well-rested More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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NOBULL hits $1B valuation, Ammortal adds athlete investors, Padel Haus scores new funding
01/22/2026
NOBULL hits $1B valuation, Ammortal adds athlete investors, Padel Haus scores new funding
January 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AO Ventures invests in Padel Haus as the New York-based club operator expects U.S. padel players to double by 2030 Ammortal adds seven athletes including Mike Trout and Freddie Freeman as ambassadors and investors, with recovery chambers now installed across NFL and MLB teams NOBULL raises $50M at $1B valuation with Tom Brady shutting down TB12 to launch NOBULL Nutrition, expanding beyond apparel into grass-fed protein and electrolytes Ultra raises $11M led by Left Lane Capital to scale nicotine-free performance pouches delivering energy and focus as functional substitutes gain traction More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Meta pauses VR fitness, Sam Altman backs brain tech, Gen Z wants IRL wellness
01/21/2026
Meta pauses VR fitness, Sam Altman backs brain tech, Gen Z wants IRL wellness
January 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eventbrite reports 79% of Gen Z and millennials plan to attend more in-person events in 2026, gravitating toward spontaneous formats like run clubs and sauna raves over curated programming Meta puts Supernatural VR fitness app into maintenance mode, ending new content after layoffs and strategic shift toward AI, signaling broader risk for VR fitness category Merge Labs, co-founded by OpenAI CEO Sam Altman, raises $252M to develop brain-computer interfaces starting with medical applications before expanding to consumer use Cream Co. Meats raises $8M to connect consumers with regenerative ranchers as concern over pesticides drives shift toward nutrient-dense animal protein and transparency More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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David Beckham’s IM8 scales up, Peloton tackles menopause, Bathhouse expands
01/20/2026
David Beckham’s IM8 scales up, Peloton tackles menopause, Bathhouse expands
January 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bathhouse expands with eight new locations over two years, entering Philadelphia, Chicago, Minneapolis, and more as recovery destinations blend hospitality and community Peloton and Respin Health report 84% symptom improvement in 60-day menopause program, positioning fitness platforms as legitimate care complements World Economic Forum warns global sports economy could lose $1.6T by 2050 due to declining activity and climate risk, calling for sport as preventative health infrastructure David Beckham's IM8 crosses $100M in first-year ARR, betting on simplification over more SKUs More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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322. Carter Barnhart, Co-founder & CEO of Charlie Health
01/19/2026
322. Carter Barnhart, Co-founder & CEO of Charlie Health
Today, I'm joined by Carter Barnhart, CEO and co-founder of Charlie Health. Charlie Health provides virtual intensive outpatient treatment for serious mental health and substance use disorders — serving children, teens, and adults across 40 states. In this episode, we discuss making life-saving behavioral healthcare accessible at scale. We also cover: Securing over 850 insurance contracts Proving the ROI of virtual intensive treatment Leveraging group-based connection for healing Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Charlie Health Website: Charlie Health is Hiring across all roles - reach out to join the team - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:15) Charlie Health’s mission (03:10) Proving virtual intensive treatment works (05:06) COVID as the catalyst (06:33) Building a world without suicide (07:10) The care model (08:25) Community-based referral network (09:00) Personalized matching and group-based treatment (10:15) Connection as the foundation (11:15) Long-term outcomes tracking (12:26) Insurance accessibility (13:20) Quality care at scale (14:32) Transparency (16:00) Building trust with clinicians (17:05) Core values (19:00) Bridging the gap in behavioral healthcare (20:30) Trust as the foundation of data collection (21:20) Success stories to combat stigma (22:35) Destigmatizing high-acuity mental health (24:15) Moving the needle through shared stories (26:00) AI augmenting clinician work (27:50) Charles the AI scribe (29:00) AI vs. human connection (30:15) Expansion (31:30) KPIs (32:27) Profitability and scholarships (33:10) Learn more and join the team (33:40) Conclusion
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