Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
info_outline
Google Targets WHOOP, Hims Expands AI Care, Peloton Rebounds
05/08/2026
Google Targets WHOOP, Hims Expands AI Care, Peloton Rebounds
May 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google unveils Fitbit Air at $99 with premium subscription, screen-free tracker paired with Google Health Coach AI targeting Whoop and Oura Hims & Hers launches Labs AI analyzing 130+ biomarkers to interpret health trends across sleep, stress, hormones, and metabolic health with clinician-designed guardrails Peloton reports Q3 revenue growth and positive net income with 70% net debt reduction, expanding through Spotify partnership and commercial gym equipment Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/41215450
info_outline
Women’s Sports Hit $3B, RFK Jr Targets Antidepressants, MOSH Adds Funding
05/07/2026
Women’s Sports Hit $3B, RFK Jr Targets Antidepressants, MOSH Adds Funding
May 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Deloitte projects global women's sports revenue will surpass $3B in 2026 up 25% year-over-year, with WNBA franchise values averaging $460M and Golden State Valkyries hitting $1B valuation MOSH co-founded by Maria Shriver and Patrick Schwarzenegger raises $13M to scale brain health protein bars into Target and national retail RFK Jr. announces initiatives reducing reliance on antidepressants including deprescribing reimbursement support, as one in six US adults currently use SSRIs Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/41196370
info_outline
Life Time Goes Big, London Marathon Demand Surges, Cancer Study Raises Concerns
05/06/2026
Life Time Goes Big, London Marathon Demand Surges, Cancer Study Raises Concerns
May 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: London Marathon receives record 1.33M applications for 2027 race up 18% year-over-year, with 40%+ first-time applicants as running expands beyond core athletes Study finds link between herbicides like glyphosate and picloram and early-onset colorectal cancer rising 3% annually, projected as leading cancer death cause under 50 by 2035 Life Time reports $788.7M Q1 revenue with in-center spend nearing $1K per member per quarter, raising full-year outlook on 838K memberships across 190 locations Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41172865
info_outline
Life Time's Innovation Hub, George Clooney's NA Beer, PE's $1B Pickleball Bet
05/05/2026
Life Time's Innovation Hub, George Clooney's NA Beer, PE's $1B Pickleball Bet
May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41148505
info_outline
337. Grey Nguyen, Co-Founder & CEO of Bevel
05/04/2026
337. Grey Nguyen, Co-Founder & CEO of Bevel
Today, I'm joined by Grey Nguyen, co-founder and CEO of Bevel. Enabling consumer agency, Bevel’s AI-powered health platform connects data across wearables, blood tests, and lifestyle habits to provide personalized guidance. In this episode, we discuss building an AI-native Personal Health OS. We also cover: Bevel’s next-gen features A public lawsuit with WHOOP The shift to multi-device health tracking Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Bevel’s Website: Download the app: Reddit Community: YouTube: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:33) Founder backstory (04:50) Building the solution (05:30) Reddit launch overnight (06:20) Team growth (07:15) Health OS positioning (08:36) Data integration (10:00) Multiple device users (11:15) Privacy approach (12:25) Core user base (14:00) Design philosophy (15:40) Bevel Intelligence (18:00) Data analyst pocket (19:20) Bevel 3.0 features (20:00) Health records vault (20:45) Biological age (22:15) User feedback (24:15) WHOOP lawsuit (27:10) Founder support (28:20) Healthcare evolution (30:15) COVID shift (31:15) Apple platform (33:05) Trust equation (34:10) Community dynamics (35:00) Social features (36:06) Where to find (37:05) Conclusion
/episode/index/show/fittinsider/id/41122845
info_outline
Garmin Wearables Surge, Parsley Expands Coverage, FDA Targets GLP-1s
05/01/2026
Garmin Wearables Surge, Parsley Expands Coverage, FDA Targets GLP-1s
May 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Parsley Health goes in-network nationwide covering up to 150M Americans, moving functional and longevity care into reimbursement at scale FDA proposes excluding semaglutide and tirzepatide from bulk compounding lists, limiting 503B pharmacies' ability to produce lower-cost GLP-1 alternatives Garmin reports $1.75B Q1 revenue up 14% with fitness segment hitting $547M up 42%, now accounting for 31% of total revenue as largest division More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41080520
info_outline
CrossFit’s New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired
04/30/2026
CrossFit’s New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired
April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41065705
info_outline
Neutonic Raises $6M, Neurable Scales Brain Tech, Phone-Free Events Surge
04/29/2026
Neutonic Raises $6M, Neurable Scales Brain Tech, Phone-Free Events Surge
April 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neurable shifts to licensing model allowing hardware brands to embed AI-powered brain-sensing technology into headphones, glasses, and headwear Eventbrite reports phone-free event attendance jumped 567% last year with US participation up 900%+ as half of consumers say phones limit social connection Neutonic raises $6M at $60M valuation expanding UK and US retail after selling 7.5M cans, targeting $25M revenue through founder Chris Williamson's audience More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41053905
info_outline
Spotify Enters Fitness, Suja Life Eyes $1B Valuation, Loneliness Reshapes Behavior
04/28/2026
Spotify Enters Fitness, Suja Life Eyes $1B Valuation, Loneliness Reshapes Behavior
April 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Suja Life targets $213M IPO at nearly $1B valuation following $326M annual revenue and return to profitability with organic beverage portfolio Talkspace survey finds most Americans feel lonely daily with 68% struggling to build in-person community despite wanting more connection Spotify launches fitness hub with 1,400+ Peloton instructor-led classes, building on 150M user-created fitness playlists and 70% Premium user engagement More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out →
/episode/index/show/fittinsider/id/41041340
info_outline
336. Anthony Geisler, Founder & CEO of Sequel Brands
04/27/2026
336. Anthony Geisler, Founder & CEO of Sequel Brands
Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands. A multi-brand fitness and wellness platform, Sequel Brands’ portfolio of concepts span Pilates, stretching, EMS, and longevity. In this episode, we discuss building futureproof franchises. We also cover: Sequel’s five-brand platform Scaling longevity-focused experiences Consumer behavior shifts across modalities Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: www.sequelbrands.com Explore all five brand concepts on the site. - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market challenges (31:10) COVID and Delta variant timing (32:07) Why keep building (33:28) Franchise life realities (35:14) Future acquisition appetite (36:11) Where to learn more (36:29) Conclusion
/episode/index/show/fittinsider/id/41010610
info_outline
Lululemon’s New CEO, ChatGPT for Clinicians, Ultrahuman x Les Mills
04/24/2026
Lululemon’s New CEO, ChatGPT for Clinicians, Ultrahuman x Les Mills
April 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ultrahuman partners with Les Mills to integrate ring biometric data into personalized workout recommendations, translating recovery and sleep signals into daily training OpenAI launches ChatGPT for Clinicians free to verified US providers as 70%+ of physicians report AI use in practice, competing with OpenEvidence Lululemon names former Nike executive Heidi O'Neill as CEO amid slowing North American sales, rising competition, and ongoing Chip Wilson proxy battle Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40995150
info_outline
Oura Acquires Galen AI, Amazon Launches GLP-1 Care, Timeshifter Scales Circadian Health
04/23/2026
Oura Acquires Galen AI, Amazon Launches GLP-1 Care, Timeshifter Scales Circadian Health
April 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Timeshifter raises funding bringing total to $5.3M led by Skip Capital, expanding circadian health platform beyond jet lag into shift work and healthcare Amazon launches nationwide GLP-1 program through One Medical combining prescriptions, lab work, and pharmacy delivery as integrated primary care Oura acquires Galen AI adding always-on assistant aggregating medical records, labs, and wearables following acquisitions of Veri, Sparta Science, and Doublepoint Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40984790
info_outline
Life Time Bets on Competitive Fitness, Goop Kitchen Expands, Nomio Scales Performance Shots
04/22/2026
Life Time Bets on Competitive Fitness, Goop Kitchen Expands, Nomio Scales Performance Shots
April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40965340
info_outline
Lululemon Founder Backs Startups, Psychedelics Gain Support, Gatorade Reformulates
04/21/2026
Lululemon Founder Backs Startups, Psychedelics Gain Support, Gatorade Reformulates
April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40945425
info_outline
335. Justin Mares, Co-Founder & CEO of Truemed
04/20/2026
335. Justin Mares, Co-Founder & CEO of Truemed
Today, I'm joined by Justin Mares, co-founder and CEO of Truemed. Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids. In this episode, we discuss building payment rails for preventative health. We also cover: Prevention economics Securing funding from a16z Education, partnerships, and employer integrations Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Truemed’s Website: Newsletter: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant excitement (13:21) Mission-driven founders (14:09) Scaling challenges (15:34) Education strategy (17:07) Partnership approach (18:12) Employer integration (19:34) Tracking outcomes (21:26) Infrastructure layer (22:12) Evidence-based future (23:06) Merchant metrics (24:26) Competitive differentiation (27:56) Insurance expansion (29:10) Data gap (30:05) a16z funding (31:41) Near-term experiments (32:27) Conclusion
/episode/index/show/fittinsider/id/40914715
info_outline
Bryan Johnson Launches Labs, Joe & The Juice Hits $1.8B, Brainwaves Are the New Steps
04/17/2026
Bryan Johnson Launches Labs, Joe & The Juice Hits $1.8B, Brainwaves Are the New Steps
April 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Joe & the Juice secures minority investment from Emirates International valuing business at $1.8B, scaling to 1,000 locations by 2028 from 480 stores today Bryan Johnson launches telehealth platform with 100+ biomarker testing, AI-driven protocols, and prescription access competing with Function Health and Hims & Hers Sabi develops brain-sensing beanie reading internal speech using EEG sensors and AI, joining wave of non-invasive brain-computer interfaces More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40906550
info_outline
Anthropic Moves Into Pharma, Camping Goes Wellness, UPFs Impact Muscle Health
04/16/2026
Anthropic Moves Into Pharma, Camping Goes Wellness, UPFs Impact Muscle Health
April 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Radiology study of 615 adults finds higher ultra-processed food consumption linked to more intramuscular fat regardless of calories or activity level Kampgrounds of America reports 77% of campers say nature supports wellbeing, with half booking trips specifically to improve mental health Novo Nordisk partners with OpenAI to apply AI across drug discovery and manufacturing, as Amazon launches Bio Discovery system designing drug candidates More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40893270
info_outline
Lululemon Faces Scrutiny, Peptides Go Clinical, Connection Economy Rises
04/15/2026
Lululemon Faces Scrutiny, Peptides Go Clinical, Connection Economy Rises
April 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Protocole launches with $6M funding to build clinical-grade peptide platform connecting users to licensed clinicians and regulated pharmacies amid FDA scrutiny Posh raises $37M to scale real-world experiences as connection economy shifts from screens to in-person events, backed by Ari Emanuel and Mark Cuban Texas AG investigates Lululemon over potential health risks tied to "forever chemicals" as 70%+ of US adults worry about chemical exposure in clothing More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40879835
info_outline
Gymshark Opens a Gym, Ultralight Raises $9M, MyFitnessPal Explores Sale
04/14/2026
Gymshark Opens a Gym, Ultralight Raises $9M, MyFitnessPal Explores Sale
April 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ultralight raises $9.3M to build AI-native operating system for functional and longevity practices, replacing fragmented tools with single clinical infrastructure MyFitnessPal explores sale at $1B+ valuation with Francisco Partners working with JPMorgan after acquiring platform for $375M in 2020 Gymshark opens first gym, Lifting Club in Miami's Wynwood district this summer, bringing training, content, and community into physical space More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40865605
info_outline
334. Anushka Salinas, CEO of Nanit
04/13/2026
334. Anushka Salinas, CEO of Nanit
Today, I'm joined by Anushka Salinas, CEO of Nanit. A parenting tech company with 1.3M users, Nanit evolved from a smart baby monitor to a full ecosystem for insights on kids’ sleep, health, safety, and developmental milestones. In this episode, we discuss bringing data to early childhood's unmeasured years. We also cover: Parental anxiety Home health sensing Nanit user feedback and outcomes Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Nanit’s Website: Careers at Nanit: Instagram: TikTok: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:16) Smart baby monitors (02:34) The health tracking boom (04:14) Beyond sleep (06:28) Early childhood intelligence (07:35) 97% trust and recommendation rate (08:10) Feeding and diaper logging (09:13) Turning data into actionable insights (10:27) Sleep score simplification (11:25) Parent anxiety and confidence (13:10) Default parent dynamic (14:35) Improving communication (16:23) Science-backed vs. opinion-driven insights (17:24) 50+ published research studies (18:27) Healthcare blurring lines with LLMs (19:38) Cough detection sharing (21:19) Home health sensing (24:21) AI accelerating roadmap (25:18) Measuring milestone development (26:08) AI in user experience and efficiency (27:21) Where to learn more (27:40) Conclusion
/episode/index/show/fittinsider/id/40805615
info_outline
Unilever Buys Grüns, Function Acquires GetLabs, Gym Memberships Climb
04/10/2026
Unilever Buys Grüns, Function Acquires GetLabs, Gym Memberships Climb
April 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Function acquires Getlabs to bring blood draws in-home, expanding beyond Quest partnership after acquiring Ezra to build integrated diagnostics stack US gym membership hits record 81M in 2025 with 26.1% of Americans belonging to facilities, as no-show rates drop from 10% to 4.6% Unilever acquires Grüns for $1.2B after brand scales to $300M revenue in four years shipping 10M daily greens gummies daily across 7K retail locations Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40794210
info_outline
Digital Health Funding Climbs, Chomps Nears $1B, and Saunas Become Social Hubs
04/09/2026
Digital Health Funding Climbs, Chomps Nears $1B, and Saunas Become Social Hubs
April 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Rock Health reports Q1 digital health funding hits $4B across 110 deals with average deal size nearing $37M, as 60% of capital flows to dozen scaled platforms Chomps approaches $900M revenue selling 2M sticks daily with 10% market share, driven by female consumers and GLP-1 adoption fueling protein demand Study of 2,000 participants finds regular sauna use improves physical and mental health, with gains tied to social connection driving communal format expansion Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40777835
info_outline
Xponential explores a sale, MEDVi faces scrutiny, Vices rebrand
04/08/2026
Xponential explores a sale, MEDVi faces scrutiny, Vices rebrand
April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023 NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40766245
info_outline
Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
04/07/2026
Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40749395
info_outline
333. Megan Roup, Founder & CEO of The Sculpt Society
04/06/2026
333. Megan Roup, Founder & CEO of The Sculpt Society
Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society. A digital women’s fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members. In this episode, we discuss designing life stage-specific exercise programs. We also cover: “Commit to less, show up more” philosophy Experimenting with ancillary product launches Centering community and executing pop-up tours Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: The Sculpt Society’s Instagram: Megan’s Instagram: 7-day free trial available on - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:22) Megan's background (02:17) Body image struggles (03:16) Teaching NYC (04:30) Why “Joyful” movement (06:22) IRL teaching (09:12) Motivating at-home workouts (10:41) Commit to less, show up more (12:14) 300K global members (13:26) Building the team (18:12) Post-pandemic equilibrium (19:13) Two-bucket growth strategy (20:17) Growing the brand (23:38) Staying rooted in community connection (25:01) Strength training launch (26:20) Life stage programming expansion (27:20) Nutrition launch (29:15) Clear POV (30:26) Equipment and activewear experiments (31:23) 2022 activewear bust & 2024 sellout (32:26) Profitable growth goals (33:17) Best-in-class life stage platform vision (33:51) Annual pop-up tours since 2021 (35:28) Where to learn more (36:07) Conclusion
/episode/index/show/fittinsider/id/40728175
info_outline
NFL Expands Mental Health Support, Protein Mania Grows, Basecamp Changes Hands
04/03/2026
NFL Expands Mental Health Support, Protein Mania Grows, Basecamp Changes Hands
April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40716085
info_outline
Noom Bets on Peptides, Google’s Next Wearable, Mars Men Adds $27M
04/02/2026
Noom Bets on Peptides, Google’s Next Wearable, Mars Men Adds $27M
April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40702555
info_outline
WHOOP Hits $10B, Samsung Adds Blood Pressure, Lucille Targets Senior Nutrition
04/01/2026
WHOOP Hits $10B, Samsung Adds Blood Pressure, Lucille Targets Senior Nutrition
April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030 Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40689465
info_outline
Create Scores $20M, Eli Lilly Bets on AI Drugs, Landmark Social Media Verdict
03/31/2026
Create Scores $20M, Eli Lilly Bets on AI Drugs, Landmark Social Media Verdict
March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
/episode/index/show/fittinsider/id/40671940
info_outline
332. Fritz Lanman, CEO of Playlist
03/30/2026
332. Fritz Lanman, CEO of Playlist
Today, I'm joined by Fritz Lanman, CEO of Playlist. Operator of ClassPass and Mindbody, Playlist’s recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management. In this episode, we discuss building the wellness industry’s full-stack operating system. We also cover: Raising $785M from Vista, Temasek, and L Catterton Setting the platform’s boundaries and roadmap The anti-tech tech company philosophy Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: ClassPass: Mindbody: EGYM: The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:36) EGYM merger announcement (02:41) Industry validation moment (03:20) Tech outsider perspective advantage (05:52) Communication challenges with industry (07:05) AI adoption hesitation and diffusion (09:56) AI throughout platform history (11:41) Operating system vs. co-pilot (13:24) AI investment surprise and acceleration (15:50) Transformer paradigm capabilities (17:35) 175K lines of code in eight weeks (18:40) Anti-tech tech company philosophy (20:58) Platform boundaries and roadmap (23:29) Speed of change impact on planning (26:10) Agent-driven onboarding and configurations (28:13) Long-term societal impacts (29:40) UBI and wealth concentration questions (31:03) Industry macro optimism (32:20) Experience economy and human connection (33:40) Conclusion
/episode/index/show/fittinsider/id/40661600