Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
04/07/2026
Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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333. Megan Roup, Founder & CEO of The Sculpt Society
04/06/2026
333. Megan Roup, Founder & CEO of The Sculpt Society
Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society. A digital women’s fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members. In this episode, we discuss designing life stage-specific exercise programs. We also cover: “Commit to less, show up more” philosophy Experimenting with ancillary product launches Centering community and executing pop-up tours Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: The Sculpt Society’s Instagram: Megan’s Instagram: 7-day free trial available on - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:22) Megan's background (02:17) Body image struggles (03:16) Teaching NYC (04:30) Why “Joyful” movement (06:22) IRL teaching (09:12) Motivating at-home workouts (10:41) Commit to less, show up more (12:14) 300K global members (13:26) Building the team (18:12) Post-pandemic equilibrium (19:13) Two-bucket growth strategy (20:17) Growing the brand (23:38) Staying rooted in community connection (25:01) Strength training launch (26:20) Life stage programming expansion (27:20) Nutrition launch (29:15) Clear POV (30:26) Equipment and activewear experiments (31:23) 2022 activewear bust & 2024 sellout (32:26) Profitable growth goals (33:17) Best-in-class life stage platform vision (33:51) Annual pop-up tours since 2021 (35:28) Where to learn more (36:07) Conclusion
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NFL Expands Mental Health Support, Protein Mania Grows, Basecamp Changes Hands
04/03/2026
NFL Expands Mental Health Support, Protein Mania Grows, Basecamp Changes Hands
April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Noom Bets on Peptides, Google’s Next Wearable, Mars Men Adds $27M
04/02/2026
Noom Bets on Peptides, Google’s Next Wearable, Mars Men Adds $27M
April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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WHOOP Hits $10B, Samsung Adds Blood Pressure, Lucille Targets Senior Nutrition
04/01/2026
WHOOP Hits $10B, Samsung Adds Blood Pressure, Lucille Targets Senior Nutrition
April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030 Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Create Scores $20M, Eli Lilly Bets on AI Drugs, Landmark Social Media Verdict
03/31/2026
Create Scores $20M, Eli Lilly Bets on AI Drugs, Landmark Social Media Verdict
March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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332. Fritz Lanman, CEO of Playlist
03/30/2026
332. Fritz Lanman, CEO of Playlist
Today, I'm joined by Fritz Lanman, CEO of Playlist. Operator of ClassPass and Mindbody, Playlist’s recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management. In this episode, we discuss building the wellness industry’s full-stack operating system. We also cover: Raising $785M from Vista, Temasek, and L Catterton Setting the platform’s boundaries and roadmap The anti-tech tech company philosophy Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: ClassPass: Mindbody: EGYM: The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:36) EGYM merger announcement (02:41) Industry validation moment (03:20) Tech outsider perspective advantage (05:52) Communication challenges with industry (07:05) AI adoption hesitation and diffusion (09:56) AI throughout platform history (11:41) Operating system vs. co-pilot (13:24) AI investment surprise and acceleration (15:50) Transformer paradigm capabilities (17:35) 175K lines of code in eight weeks (18:40) Anti-tech tech company philosophy (20:58) Platform boundaries and roadmap (23:29) Speed of change impact on planning (26:10) Agent-driven onboarding and configurations (28:13) Long-term societal impacts (29:40) UBI and wealth concentration questions (31:03) Industry macro optimism (32:20) Experience economy and human connection (33:40) Conclusion
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Tom Brady’s GLP-1 Bet, Longevity Hotels Rise, Supplement Stacks Surge
03/27/2026
Tom Brady’s GLP-1 Bet, Longevity Hotels Rise, Supplement Stacks Surge
Here's the podcast description for March 27, 2026: March 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: WSJ reports consumers now take 20+ supplements daily spending $1K+ monthly, with SuppCo data showing average user spends $168/month but half of 500+ products fail label claims Longevity hotel market expected to grow from $7.6B in 2026 to $11.7B by 2030 as properties shift from wellness amenities to core health platforms eMed raises $200M at $2B+ valuation with Tom Brady as investor and Chief Wellness Officer, helping employers manage GLP-1 use through supervised platform Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Women’s Health Hits $600B, On Enters a New Phase, Small Changes Drive Big Health Gains
03/26/2026
Women’s Health Hits $600B, On Enters a New Phase, Small Changes Drive Big Health Gains
March 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Study of 53K+ adults finds small lifestyle changes—11 minutes sleep, 4.5 minutes activity, modest diet improvements—reduce cardiovascular risk by 10%, jumping to 57% when combined On names co-founders David Allemann and Caspar Coppetti as co-CEOs after revenue surpasses $3.8B up 30%, but guides to slower growth ahead PwC projects global women's health market will surpass $600B by 2030, expanding beyond fertility to include chronic conditions and diseases affecting women differently Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Huberman’s Health Stack, Technogym Tops €1B, Gen Z’s Social Reset
03/25/2026
Huberman’s Health Stack, Technogym Tops €1B, Gen Z’s Social Reset
March 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: World Happiness Report finds youth well-being declined in English-speaking countries with heavy social media use emerging as major factor, particularly on algorithmic platforms Technogym reports €1B+ in 2025 revenue up 13%, with commercial business rising 15% driven by demand for healthy longevity and strength training for GLP-1 users Andrew Huberman predicts GLP-1 use could expand dramatically over next five years as consumer health shifts from tracking to intervention with personalized protocols Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Danone Buys Huel, Nutrafol Nears $1B, The Wellness Gap Widens
03/24/2026
Danone Buys Huel, Nutrafol Nears $1B, The Wellness Gap Widens
March 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CivicScience finds health and wellness only category where Americans plan to increase spending, while Gallup reports one in three cutting essentials to cover healthcare costs Nutrafol grows 23% in 2025 pushing sales close to $1B, with 80%+ revenue from repeat purchasers and expansion into men's 50-plus products Danone acquires Huel for $1B+, adding plant-based meal-replacement brand to portfolio following Kate Farms acquisition as Big Food chases wellness Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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331. Josh Whalen, Co-founder & CEO of Joi + Blokes
03/23/2026
331. Josh Whalen, Co-founder & CEO of Joi + Blokes
Today, I'm joined by Josh Whalen , co-founder and CEO of Joi + Blokes. A modern health optimization platform, Joi + Blokes offers online consultations and diagnostics for hormonal balance, energy, libido, metabolic issues, menopause, longevity, and more. In this episode, we discuss delivering personalized care for both sexes. We also cover: The evolving peptide landscape Building a 503A compounding pharmacy Research and vertical integration as differentiators Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram (Women): Instagram (Men): - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:37) Background and founding story (02:44) Personal health crisis (04:36) Patient experience (06:38) Differentiation (07:40) AI as co-pilot (09:49) Diagnostic with solution mandate (11:15) Energy and fatigue (12:43) Fundamentals over innovation (14:32) Personal TRT journey (16:54) Peptide compounding regulation (18:25) Regulatory rollercoaster (19:49) Building a 503A compounding pharmacy (23:23) Land grab & retention race (24:40) Community-driven product expansion (26:17) AI apps & traditional clinician care (27:50) Vertical integration priorities (28:30) Research focus (29:33) Where to learn more (30:12) Conclusion
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Gyms Take Over Retail, Celsius Surges, Sweetgreen Eyes Personalized Food
03/20/2026
Gyms Take Over Retail, Celsius Surges, Sweetgreen Eyes Personalized Food
March 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Service-based tenants account for 50%+ of U.S. retail leasing for first time, with gyms making up 30% as fitness and wellness drive retail growth Celsius hits $2.5B revenue in 2025, up from $75M seven years ago, as energy drinks expand beyond one-off boost into meals and social settings Sweetgreen pushes higher-protein items and Function Health partnership, with CEO aiming to build "Spotify for food" recommending meals based on health data More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Oura’s New Apple Hire, Thorne’s Sale Process, UPF Backlash
03/19/2026
Oura’s New Apple Hire, Thorne’s Sale Process, UPF Backlash
March 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Lifesum research finds 92% of Americans believe ultra-processed foods are engineered to be addictive, with 49% backing tobacco-style regulation L Catterton reportedly seeking to sell Thorne for up to $4B after taking it private in 2023 for $680M, signaling premium health brands drawing serious buyer attention Oura hires Apple senior director Brian Lynch as SVP of hardware engineering, adding to leadership team including former Apple health executive and designer More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Dick’s Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise
03/18/2026
Dick’s Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise
March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019 More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Costco’s Fertility Move, Peloton’s Gym Push, New Strength Guidelines
03/17/2026
Costco’s Fertility Move, Peloton’s Gym Push, New Strength Guidelines
March 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: American College of Sports Medicine updates resistance training guidelines for first time in 17 years, emphasizing consistency over perfect programming Peloton introduces Commercial Series bike and treadmill for gyms, pairing Precor-engineered hardware with instructor-led classes shipping late 2026 Costco partners with Sesame and IVI RMA to offer fertility care with up to 80% savings on medications, addressing one in six Americans facing infertility Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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330. Rachel Blank, Founder & CEO of Allara Health
03/16/2026
330. Rachel Blank, Founder & CEO of Allara Health
Today, I'm joined by Rachel Blank, founder & CEO of Allara Health. Allara Health delivers in-network virtual care to women, specializing in underserved chronic conditions like PCOS, endometriosis, and hypothyroidism. In this episode, we discuss closing the gender care gap. We also cover: Building the largest women’s health dataset PCOS and endometriosis treatment blind spots Point solution fatigue and consolidation Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram: TikTok: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:13) Allara’s mission (03:25) Inadequate visits for complex conditions (05:26) No FDA-approved PCOS medication (06:25) Innovation in access (07:30) Building research datasets (08:00) Care delivery (10:00) Filling care gaps in the traditional system (11:05) Symbiosis with fertility clinics (12:14) Consumer-first growth strategy (13:05) Combating misinformation (16:02) Branding and marketing (18:30) Point solution fatigue emerging (20:01) Patient-first vs. use case-first (21:25) Consolidation wave coming (22:25) Expansion roadmap (23:22) 50% US commercial coverage today (24:00) The path to profitability (25:00) AI enabling doctors (27:20) Building vs. buying AI solutions (28:20) 2026 priorities (29:50) Conclusion
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Maven’s DTC Platform, Withings’ Sleep Solution, Sword’s AI Expansion
03/13/2026
Maven’s DTC Platform, Withings’ Sleep Solution, Sword’s AI Expansion
March 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health expands beyond MSK into GLP-1 support, mental health, and women's midlife care using AI and acquisitions to build broader specialty platform Withings launches Sleep Care Solution linking users to sleep specialists through app, addressing 30M U.S. adults with sleep apnea and 80% undiagnosed Maven Clinic returns to direct-to-consumer telehealth with hormone and GLP-1 support across 30+ specialties after reaching 28M patients through employer benefits Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Nike’s After Dark Tour, Microsoft’s Health AI, and Health Innovation Lab
03/12/2026
Nike’s After Dark Tour, Microsoft’s Health AI, and Health Innovation Lab
March 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nike brings back After Dark Tour for 2026, expanding women-focused nighttime race series to seven global cities after drawing 50K+ participants Microsoft reports handling 50M+ daily health questions across Bing and Copilot, with 40% focused on symptoms and 1 in 5 involving personal health management Health Innovation Lab returns to West Palm Beach in November 2026, expanding to 250 attendees with dedicated HIL day ahead of Eudimonia Summit. Learn more at Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Gen Z’s Fitness Spending, The End of Anti-Aging, Talkspace’s $835M Deal
03/11/2026
Gen Z’s Fitness Spending, The End of Anti-Aging, Talkspace’s $835M Deal
March 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America data shows Gen Z gym memberships up 9% while binge drinking among 21-34 year-olds falls 10% over past decade Mintel reports consumers shifting to science-backed skincare with "clinically proven" claims up 45% and biohacking interest rising 35% year-over-year Universal Health Services acquires Talkspace for $835M, gaining access to 6,000 clinicians and 200M+ covered lives to build full behavioral health stack Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Hims & Novo Nordisk Partner, WHOOP Adds Women’s Labs, Fitt Insider’s Scouting Report Drops
03/10/2026
Hims & Novo Nordisk Partner, WHOOP Adds Women’s Labs, Fitt Insider’s Scouting Report Drops
March 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Novo Nordisk drops patent case against Hims & Hers as companies reach agreement for Hims to offer FDA-approved Ozempic and Wegovy at standard pricing Whoop introduces hormone biomarker testing for 11 hormonal markers combined with wearable data and AI-driven insights as women become fastest-growing user segment Fitt Insider releases Scouting Report highlighting 50 early-stage startups shaping wellness across mental, physical, social, environmental, and existential health Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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329. Zack Isaacs, Founder & CEO of Movemint
03/09/2026
329. Zack Isaacs, Founder & CEO of Movemint
Today, I'm joined by Zack Isaacs, founder & CEO of Movemint. Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace. In this episode, we discuss modernizing the event registration experience. We also cover: Events driving high-intent spending cycles Growing through Strava and Meta integrations Providing race sponsors with data and analytics Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Movemint’s Website: For Brands: For Organizers: - The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:08) Zack's background (02:10) Movemint's atomic unit (03:21) Legacy platform gaps and opportunities (04:30) High-intent spending cycles (05:12) Prioritizing organizers and brands (07:00) Movemint for Brands launch (08:05) Strava's community playbook (09:40) Small to large organizer evolution (11:15) NYC Marathon vs. tech-enabled events (12:01) Building community on other platforms first (13:20) Strava and Meta integrations (14:10) Training data driving event signups (15:10) Run club boom and COVID tailwinds (16:10) Design and UX differentiation (18:05) Olia Birulia: Strava Routes designer (19:25) Speed vs. quality (21:15) Hiring from network (23:25) Endurance athletes as employees (24:47) Movement for Brands (26:00) Brand sponsorship data and analytics (28:10) Race photography and brand tracking (29:10) Sponsorship marketplace mechanics (30:05) Gravel and road running focus (31:11) High Rocks and triathlon growth (32:00) $3.2M raised across pre-seed and seed (33:15) Strava’s co-founder on board (34:00) Building profitable and enduring business (34:36) Conclusion
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Oura’s Acquisition, Amazon’s AI Healthcare Agent, Longevity’s $8 Trillion Rise
03/06/2026
Oura’s Acquisition, Amazon’s AI Healthcare Agent, Longevity’s $8 Trillion Rise
March 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Amazon Web Services launches Amazon Connect Health, AI-powered system automating healthcare admin work and reducing abandoned calls by 30% UBS projects global longevity spending will reach $8 trillion annually by 2030, with GLP-1 drugs alone surpassing $200B in sales this decade Oura acquires Finnish startup Doublepoint to bring biometric gesture controls to wearable ecosystem, supporting vision of "cloud of wearables" More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Whoop’s Hiring Spree, CrossFit’s CEO Departs, Equinox’s Luxury Travel Play
03/05/2026
Whoop’s Hiring Spree, CrossFit’s CEO Departs, Equinox’s Luxury Travel Play
March 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit CEO Don Faul steps down March 6 as company explores sale with Moelis & Company advising potential buyers Equinox opens luxury resort at Saudi Arabia's Red Sea coast with 128 rooms and 20,000-sq-ft fitness club, planning 30+ hotels over next decade Whoop plans to increase workforce by 75% adding 600+ roles ahead of potential IPO, with international markets now 60% of sales More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Eight Sleep Enters Predictive Health, Quest Launches AI Analysis, SuppCo Pushes Supplement Transparency
03/04/2026
Eight Sleep Enters Predictive Health, Quest Launches AI Analysis, SuppCo Pushes Supplement Transparency
March 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Quest Diagnostics unveils AI chatbot in MyQuest portal analyzing five years of lab data powered by Google's Gemini models Subco launches independent supplement certification program anonymously purchasing retail supplements and verifying ingredients in independent labs Eight Sleep raises funding at $1.5B valuation, shifting from reactive sleep optimization to predictive AI agent and pursuing FDA clearance for sleep apnea detection More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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MyFitnessPal Buys Cal AI, RFK Jr Okays Peptides, Temple Raises $54M for Brain Wearable
03/03/2026
MyFitnessPal Buys Cal AI, RFK Jr Okays Peptides, Temple Raises $54M for Brain Wearable
March 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Temple raises $54M for temple-worn wearable continuously measuring brain blood flow to quantify focus, fatigue, and cognitive resilience in real time MyFitnessPal acquires AI-native Cal AI with $40M+ in sales, deepening push into digital nutrition tracking across 280M registered members HHS plans to reclassify 14 peptides including BPC-157 and CJC-1295 back to Category 1, enabling licensed compounding pharmacies to produce them with prescription More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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328. Kat Cole, CEO of AG1
03/02/2026
328. Kat Cole, CEO of AG1
Today, I'm joined by Kat Cole, CEO of AG1. Evolving from a $160M single-SKU brand to $500M+ revenue, AG1’s in hypergrowth mode — adding flavors and sleep aid AGZ, entering Costco, and investing $30M in clinical research. In this episode, we discuss building foundational capabilities before scaling complexity. We also cover: Handling criticism and competition Insights from early operational mishaps Strategies for retail expansion and packaging redesign Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → AG1’s Website: Instagram: Tiktok: X (Twitter): The Fitt Insider Podcast is brought to you by EGYM. Visit to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: Consulting: Investments: Chapters: (00:00) Introduction (01:50) Kat stepping into CEO role (02:30) Multi-product, multi-channel evolution (03:05) US blending capacity expansion (04:00) First flavors after 10+ years (04:45) AGZ launch: consolidating sleep stack (07:01) Operating gaps despite hypergrowth (09:00) New Zealand supply chain dependency (10:30) Leaky shaker bottles insight (13:00) Real growth at scale (14:20) Delaying retail expansion (16:00) Packaging redesign for shelf (18:20) NSF certification delays (20:10) D2C relationship advantages (22:05) $30M research commitment (23:15) Double-blind trials and skepticism (25:20) Larger studies: 100 vs. 30 participants (27:00) Why competitors don't invest in research (28:20) Handling criticism and competitors (30:00) Apple, Lululemon comparison (32:00) Using critique to improve (33:30) Marketing science strategy (35:00) Scientific advisory council (36:21) Podcast marketing reality (38:25) Referral and gifting conversion (40:00) Multi-channel integration (41:20) Retail as billboard (42:20) Costco untapped awareness (43:20) Slow operational work pays off (44:02) Future retail expansion (45:00) Stacking products customers request (45:39) Conclusion
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Competitive Fitness, Gym-as-Clinic, Smartphone Diagnostics
02/27/2026
Competitive Fitness, Gym-as-Clinic, Smartphone Diagnostics
February 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: YOU(th) Health Tech raises $4.5M to expand smartphone-based health screening platform detecting 50+ digital biomarkers in under two minutes UFC Gym partners with NexGen MD Scientific to launch in-gym longevity clinics offering GLP-1s, peptides, and hormone replacement therapy XENOM raises $15M seed funding to launch "Decathlon of Fitness" with 10 standardized events, debuting at Dallas Cowboys facility in June More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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AI Chatbots vs Human Doctors and Trainers
02/26/2026
AI Chatbots vs Human Doctors and Trainers
February 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 73% of Americans turn to doctors first for health advice, with just 16% using AI tools and social media Alcohol industry erases $830B in market value since 2021 as GLP-1 drugs and structural demand shift drive U.S. drinking rates to lowest since 1939 Two-thirds of exercisers have tried AI fitness platforms, but only 10% would choose AI-only coaching as platforms shift to hybrid models More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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Oura’s AI Push, Kim Kardashian’s Energy Bet, Budget Gyms Upgrade
02/25/2026
Oura’s AI Push, Kim Kardashian’s Energy Bet, Budget Gyms Upgrade
February 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Kim Kardashian joins UPDATE as co-founder ahead of relaunch and Walmart rollout, positioning jitter-free energy drink in $16B category Oura launches first custom AI coaching model for women's health, integrating biometric data with clinical research across menstruation to menopause Budget gyms including Planet Fitness, Crunch, and Snap Fitness upgrade amenities with boutique classes, contrast therapy, and smart strength equipment Fitt announces strategic partnership with AIIR, expanding ecosystem into communications and experiential services for health and wellness brands More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → Work with our recruiting firm → Follow us on Instagram → Follow us on LinkedIn → Reach out →
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