Purely Elizabeth Get Acquired, Women’s Sports Surge, Gen Z Stays In
Fitt Insider
August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales in two years, following its $3.1B WK Kellogg deal Women's sports viewership hits 28.6B minutes in H1 2026, up 18%, as ad spend rises 120% and sponsor valuations surge across the WNBA, NWSL, and LPGA Harris Poll finds 74% of Gen Z spend weekends at home, with 65% feeling more connected in wellness settings than traditional nightlife More from Fitt: Fitt Insider breaks down the convergence of...
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352. Chris Kiple, CEO of Solius Labs
Fitt Insider
Today, I'm joined by Chris Kiple, CEO of Solius Labs. A decade in development, Solius’s FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sunlight while minimizing carcinogenic risk. In this episode, we discuss sunlight as a foundational pillar of health and longevity. We also cover: Why sun avoidance is deadlier than smoking Designing a skin scanner for personalized UVB dosing Moving UVB therapy from clinical dermatology to consumer health Subscribe to the podcast → Subscribe to our...
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Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down
Fitt Insider
August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cost, creating an opening for lower-cost consumer health models Regenerative farming products hit $2B in annual US retail sales as 40 global food companies sign onto an initiative tying sourcing to soil health Eli Lilly files six lawsuits against sellers of unapproved retatrutide as CBP intercepts nearly 90,000 illicit GLP-1 vials in July alone Today's episode is brought to you by AIIR — a...
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Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic
Fitt Insider
August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its diagnostics and nutrition platform across 200+ clinics Clair Health partners with Mayo Clinic Platform_Accelerate to clinically validate its continuous hormone and symptom monitoring wearable, launching in November Oura signs tennis stars Coco Gauff and Taylor Fritz as brand ambassadors ahead of the US Open, adding to partnerships with soccer stars Harry Kane and Declan Rice Today's episode is...
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Hims Preps Peptides, Abbott Syncs with Google, Amazon Targets Pharma
Fitt Insider
August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the race to connect health data AWS becomes Novo Nordisk's strategic AI partner, launching a joint hub as Amazon's Bio Discovery platform accelerates drug development alongside NVIDIA and OpenAI Today's...
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AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets Exposed
Fitt Insider
August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, signaling wellness platforms need to build for AI agents alongside humans AG1 launches Essentials Gummies packing 50 vitamins and minerals, diversifying beyond greens powder as it hunts for its next breakout SKU UC Davis finds 89% of tested products labeled avocado oil actually contain other oils, raising transparency concerns as consumers pay a premium to eat healthier Today's episode is brought to...
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351. Miranda Nover, Co-founder & CEO of Fort
Fitt Insider
Today, I'm joined by Miranda Nover, co-founder & CEO of Fort. The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights. In this episode, we discuss scaling strength intelligence. We also cover: Fort’s 12–24-month roadmap Why nobody has solved strength training Early EMG and near-infrared experiments Subscribe to the podcast → Subscribe to our newsletter → Follow us on LinkedIn → Website: Instagram:...
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Bank of America Spends $250M on GLP-1s, Peloton Turns a Profit, Planet Fitness Slows
Fitt Insider
August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower Planet Fitness lowers its profit outlook on slower member sign-ups, betting a potential wave of oral GLP-1 users could drive new gym growth More from Fitt: Fitt Insider breaks down the convergence...
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Running Goes Luxury, Hinge Enters GI Care, Dwyane Wade Backs THC Drinks
Fitt Insider
August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on functional cannabis Running becomes a premium lifestyle as runners spend nearly $1,500 annually on gear and races, with brands monetizing identity and status More from Fitt: Fitt Insider breaks down the...
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P&G Buys Thorne, Cleveland Clinic Delivers by Drone, World1 Reinvents Sports
Fitt Insider
August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on convenience World1 launches microsports, 30-second mobile-first competitions backed by Mark Cuban, betting short-form content will reshape how younger audiences consume sports More from Fitt:...
info_outlineToday, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.
Addressing topics like PMS, vaginal health, and pregnancy, O Positiv’s supplements tackle generational taboos to address women’s needs from first period to postmenopause.
In this episode, we discuss building a category-defining women's health brand.
We also cover:
- Why going deeper beats going wider
- Scaling from DTC to omnichannel retail
- Winning with TikTok Shop and creator-led marketing
Subscribe to the podcast → insider.fitt.co/podcast
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O Positiv’s Website: https://opositiv.com/
Instagram: www.instagram.com/opositiv/
Tiktok: www.tiktok.com/@opositiv
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(00:28) O Positiv overview
(02:27) Co-founder dynamics
(04:12) Getting their start
(05:01) Flow product and PMS relief
(05:50) Brand voice and approach
(07:30) Split talent and domain expertise
(08:20) Company scale and revenue
(09:35) Category leadership
(10:40) White space strategy
(15:00) Product innovation pipeline
(18:20) Retail expansion and partnerships
(20:30) Profitability trajectory
(21:35) Marketing evolution
(23:00) DTC to omnichannel shift
(25:15) Measuring incrementality
(30:00) Deeper not wider strategy
(31:45) Focus and team clarity
(32:25) Where to find
(33:49) Conclusion