Podcast Ep 360 - Small Fixes, Big Impact: Simple Marketing Mistakes to Avoid
Release Date: 05/07/2025
Podcast Ep 368 - What Have You Convinced Yourself Of? Uncovering the Real Blocks to Growth
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather dives into the real reason so many photographers stay stuck—it's not a lack of strategy, but the stories we tell ourselves. Are you unknowingly making agreements with beliefs that are holding you back? From "I'm not ready" to "no one will pay my prices," these unconscious thoughts can silently sabotage your progress. She also shares mindset-shifting questions, practical journaling prompts, and empowering insights from a recent Elevate strategy call to help you break through your mental blocks and grow your photography business with...
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Podcast Ep 367 - Do friends and family doubt your photography business?
Flourish Academy Podcast
In this raw and relatable episode, Heather shares a powerful coaching conversation with an Elevate member facing a struggle so many creatives experience: what do you do when the people closest to you don’t support your business dreams? When doubt, criticism, or dismissive comments come from a spouse, parent, or friend—it hurts. But what if you didn’t need their validation to keep going? Tune in for mindset shifts around approval, boundaries, and building belief in yourself—no permission required. Show Notes: The emotional toll of not feeling understood by those closest to...
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Podcast Ep 366 - Does it feel like nothing is working? Listen to this Elevate coaching call.
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a behind-the-scenes look at a powerful Elevate group coaching session. Using our exclusive Flourish GPT tool built specifically to support Elevate members, Heather walks a member through a tough business moment filled with frustration, social exhaustion, and doubt. Listen in as they explore what it really means when things feel like they’re not working, and how a simple mindset shift can create powerful momentum. You’ll learn how to use questions rooted in the coaching model to coach yourself through spirals of...
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Podcast Ep 365 - Are you behind? Do you think you should be further along?
Flourish Academy Podcast
Feeling like you're behind in your business journey? You’re not alone. In this honest and empowering conversation, Heather Lahtinen is joined by her friend Nicole Begley to unpack the all-too-common mindset of “I should be further along by now.” They discuss how moving goalposts can distort your sense of progress, why marketing may never feel “easy,” and how to shift your perspective to build confidence in your unique timeline. Whether you’re a seasoned pro or just getting started, this episode will help you reset your expectations, celebrate non-revenue victories, and stay...
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Podcast Ep 364 - The Myth of the Universal Approach: Why What Worked for Them Won’t Work for You
Flourish Academy Podcast
Have you ever felt like you’re doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really). Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you’d normally resist can unlock surprising success. If you're tired, frustrated, and ready to quit, this is the episode you need. Show Notes: The belief that “I’m doing everything and nothing is working” Why it’s easier to...
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Podcast Ep 363 - The $10K Month & the Mind Games That Followed
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal. Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain spiraled with doubt, fear, and guilt. Together, Heather and Michelle unpack the emotional rollercoaster of achieving success and why it’s so hard to feel happy even when you’re winning. If you've ever hit a milestone and still felt like it's not...
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Podcast Ep 362 - Does it feel like rejection when a client says no? Let's chat about managing disappointment.
Flourish Academy Podcast
What happens when things don’t go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a photographer and entrepreneur. You’ll hear a raw, honest conversation about feeling discouraged, how to sit with those feelings instead of rushing past them, and why this emotional work matters just as much as marketing or editing photos. If...
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Podcast Ep 361 - The Emergency That Shook My World (and How I Kept My Business From Crashing)
Flourish Academy Podcast
In this powerful episode, Heather Lahtinen shares a deeply personal and emotional experience of her family’s recent health crisis when her husband, Craig, underwent emergency triple bypass surgery. Heather takes us behind the scenes, offering a 30,000-foot view of the situation, discussing how her life protocol rooted in faith and mindset coaching helped her navigate the overwhelming emotions and difficult decisions during the ordeal. In this episode, Heather also shares how faith, mindset coaching, and a strong personal protocol can offer clarity and resilience even in the most challenging...
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Podcast Ep 360 - Small Fixes, Big Impact: Simple Marketing Mistakes to Avoid
Flourish Academy Podcast
In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make...
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Podcast Ep 359 - Is Your Idea Still Brilliant Without Validation?
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather shares powerful insights from recent coaching sessions with photographers, including a key mindset shift around validation, consistency, and self-belief. Discover how to stay rooted in your vision—even when you hear crickets—and how reframing consistency as compound interest can transform the way you show up for your business and life. If you've ever felt defeated by a lack of response or struggled with being consistent, this episode is for you. Show Notes: The emotional rollercoaster of launching a new idea Creating internal...
info_outlineIn this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients.
Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes."
Show Notes:
- Why your marketing must be client-focused
- Trying to hire a massage therapist—what went wrong
- The #1 rule in marketing: Make it easy for people to give you money
- How unclear processes can kill a sale
- The importance of having your name on your profiles
- The impact of slow or no responses on potential clients
- 3 actionable marketing tips to fix today
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