Flourish Academy Podcast
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way."
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Podcast Ep 357 - This is Personal: How I Coach Myself Through Anxiety
04/15/2025
Podcast Ep 357 - This is Personal: How I Coach Myself Through Anxiety
In this episode, Heather Lahtinen shares a deeply personal story about managing anxious thoughts in the middle of an airport meltdown—and how she coached herself through it using a tool called The Model. You’ll hear a real-time chat between Heather and her custom-built Model GPT (available exclusively inside Elevate), and you’ll learn just how powerful your thoughts are in shaping your emotions, your behavior, and your results. Whether you’re stuck in stress, facing a delay in your business or life, or just feeling like “you can’t handle it,” this episode offers a hopeful, practical path forward. And spoiler alert: you can handle it. Show Notes: Discover how Heather created a custom GPT to help you coach yourself Hear how a delayed flight turned into a life lesson in emotional resilience Get powerful reframes like “I don’t like this, but I can handle it” Learn why the stories we tell ourselves matter more than the facts How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 356 - The Less You Assume, The More You Sell
04/08/2025
Podcast Ep 356 - The Less You Assume, The More You Sell
In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won’t) spend based on their appearance, lifestyle, or words. Spoiler alert: it’s not helping you. In fact, it's holding you back. She breaks down how these assumptions originate from your own beliefs about money, and how they sabotage your confidence, your service, and ultimately, your sales. Heather shares real-life stories, practical mindset shifts, and five steps to help you drop the judgment, stop playing mind reader, and start showing up as the empowered business owner your clients deserve. This is a must-listen for every photographer who wants to shift from scarcity to service and grow a thriving, values-based business. Show Notes: How your assumptions about money are actually projections of your own beliefs 5 tools to drop judgment and embrace service-based selling Reframe that will change how you think about every inquiry Why "the less you assume, the more you sell" might be your new business mantra How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client
04/01/2025
Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client
Every photographer, no matter how experienced, will eventually face a challenging client. In this episode, Heather Lahtinen sit down with Alison Shamrell, a talented pet photographer and long-time coaching client, to discuss how she handled an unexpected situation with an unhappy commercial client. We talk about mindset, communication, and the importance of having a coach to navigate these tough moments. If you've ever struggled with imposter syndrome or worried about client feedback, this episode is for you. Join Heather for a free coaching workshop to uncover what’s really keeping you from moving forward. Sign up at Show Notes: Why handling client issues is part of business growth The unexpected challenge: What went wrong with the commercial shoot The emotional impact of client criticism and self-doubt Shifting the mindset: Taking responsibility without self-blame The role of coaching in overcoming business roadblocks How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 354 - Why "I'm Not Good Enough" is Poison for Your Success
03/25/2025
Podcast Ep 354 - Why "I'm Not Good Enough" is Poison for Your Success
Have you ever caught yourself thinking, “I’m not that good” or “My photos aren’t good enough”? These thoughts might feel true, but they’re actually holding you back from building a thriving photography business. In this episode, Heather Lahtinen challenges the limiting beliefs that keep photographers stuck and explains why your self-concept is the foundation of your success. You’ll learn how to shift your mindset, focus on your progress, and take action with confidence. Join Heather for a free coaching workshop to uncover what’s really keeping you from moving forward. Sign up at Show Notes: How your thoughts impact your success The most common limiting beliefs photographers have Why you can’t build a successful business with self-doubt The power of self-concept and how it shapes your decisions The truth about being “good enough” in photography The experiment: What if you couldn’t think “I’m not good enough”? How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 353 - Your Success Is Inevitable—If You Let Yourself Believe It
03/18/2025
Podcast Ep 353 - Your Success Is Inevitable—If You Let Yourself Believe It
Do you ever feel like success is just out of reach? That no matter what course you take or strategy you try, nothing seems to work? The truth is, it's not the strategy that’s broken—it’s our mindset that’s keeping us stuck. In this episode, Heather Lahtinen talks about the self-doubt loop, why our brains sabotage us, and how a simple mindset shift can change everything. Plus, she shares a 30-day challenge to help you start thinking and acting like success is inevitable. Show Notes: Why self-doubt keeps you stuck in a cycle of inaction How our primal brain holds us back to “keep us safe” The key difference between successful and struggling photographers A simple mindset shift that can help you break through self-doubt A 30-day challenge to start thinking and acting like a successful photographer How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 352 - Fear of success or success intolerance? Either way, you could be blocking yourself!
03/11/2025
Podcast Ep 352 - Fear of success or success intolerance? Either way, you could be blocking yourself!
Success intolerance is one of the biggest hidden barriers to growth, yet most people don’t even realize they have it. In this episode, Heather Lahtinen and Nicole Begley break down the difference between fear of success and success intolerance. They explore how subconscious resistance to success can manifest as self-sabotage, imposter syndrome, and procrastination. If you’ve ever felt stuck in your business despite wanting more, this conversation is for you. 👉 Want coaching to break through your mindset blocks? Join Heather for a complimentary live coaching workshop at ! Show Notes: The key difference between fear of success and success intolerance How subconscious resistance to success leads to self-sabotage and doubt Why photographers might unknowingly block their own growth The psychological reasons behind feeling uncomfortable with success Actionable steps to reprogram your mindset and embrace success How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Episode 351 - How do you know when to raise your prices?
03/04/2025
Podcast Episode 351 - How do you know when to raise your prices?
Are you charging what you're worth, or are your prices making you resent your clients? In this episode of the Flourish Academy Podcast, we dive into the real reasons you should raise your prices—and it’s not just about profitability. Heather Lahtinen explains how resentment is often a sign that it’s time for a change and why shifting your thoughts around pricing is just as important as raising your rates. If you’ve ever felt underappreciated, undervalued, or frustrated with your pricing, this episode is for you. Show Notes: The biggest reasons to raise your prices (it’s not just about profit). The #1 mistake photographers make when setting their prices. Breaking down toxic thoughts that keep you stuck at low prices. How to shift your mindset around pricing and value. 10 powerful thoughts to replace resentment with confidence. Where to go for coaching & deeper support. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 350 - A New Take on Perfectionism and Why B Minus Work is the Secret to Success
02/25/2025
Podcast Episode 350 - A New Take on Perfectionism and Why B Minus Work is the Secret to Success
Perfectionism is often praised as a sign of high standards, but what if it's actually holding you back? In this episode of the Flourish Academy Podcast, Heather Lahtinen breaks down the truth about perfectionism—why we cling to it, how it keeps us stuck, and what we can do to overcome it. You'll learn why perfectionism is really just a strategy to avoid looking bad, how to reframe your fears, and practical steps to start moving forward today. Plus, Heather shares her top 10 tips to overcome perfectionism and start embracing progress over perfection. If you've ever hesitated to take action because you were afraid of doing something wrong, this episode is for you! Show Notes: The real definition of perfectionism and why it’s more harmful than helpful. How perfectionism leads to procrastination, fear, and inaction. The connection between perfectionism, self-worth, and fear of judgment. Why perfectionism is a strategy to avoid uncomfortable emotions (and why that doesn’t work). How to shift your mindset to embrace imperfection and make progress. Heather’s 10 practical tips to overcome perfectionism and start taking action. The power of coaching to help you break free from perfectionist thinking. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 349 - Are you sure that your photos are terrible?
02/18/2025
Podcast Episode 349 - Are you sure that your photos are terrible?
In this episode of The Flourish Academy Podcast, Heather Lahtinen explores a groundbreaking discovery she calls Photo Dysmorphia—a condition affecting photographers who struggle to see their own brilliance. Through real-life examples and a deep dive into the root causes of self-doubt, she reveals why so many talented photographers dismiss praise, seek constant validation, and obsess over imperfections. Heather offers a powerful mindset shift and practical strategies to help photographers evaluate their work objectively, gain confidence, and stop relying on external approval. Show Notes: Why Photographers Struggle to See Their Own Talent A Real-Life Story: Award-Winning Photography and Persistent Self-Doubt The Root Causes: Comparison, Perfectionism, and Validation Addiction Why External Validation Will Never Be Enough How to Objectively Evaluate Your Work (and Finally Feel Good About It) Practical Steps to Build Self-Approval and Confidence How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 348 - When friends and family question your pricing or think that you have a "cute" photography business.
02/11/2025
Podcast Episode 348 - When friends and family question your pricing or think that you have a "cute" photography business.
Have you ever had a friend or family member make a discouraging comment about your photography business? Maybe they question your pricing, doubt your success, or think it’s "just a hobby." In this episode, Heather shares why these comments sting, how to stop internalizing negativity, and the best ways to respond with confidence. You don’t need their approval—you need your own belief. Let’s build a mindset that deflects doubt and keeps you moving forward, no matter what anyone says. Show Notes: The most common negative comments photographers hear from friends and family Why these comments only hurt if there’s already doubt in your mind The power of unshakable belief in your business How to stop seeking external validation and cultivate your own confidence Quick-witted responses to shut down negativity (with a little humor!) Why your success isn’t dependent on anyone else's belief but your own How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 347 - Could Fixing One Relationship Transform Your Business?
02/04/2025
Podcast Episode 347 - Could Fixing One Relationship Transform Your Business?
In this episode of the Flourish Academy Podcast, Heather dives deep into how the relationships in your life—especially the one you have with yourself and your business—affect your success. Drawing from a powerful mentoring experience, Heather shares key insights into why your most important relationship can either fuel or hinder your progress. From improving communication with your spouse to practicing self-compassion and transforming your business mindset, this episode is packed with actionable advice for unlocking breakthroughs in both business and life. Plus, stay tuned for a marriage tip at the end that could change your life! Show Notes: Why the most important relationship in your life impacts your business. How unresolved personal relationship issues can drain your cognitive resources. The impact of self-talk on your business and life. Tips for cultivating a healthy relationship with your business. How to reframe your thoughts to create better results in your business. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 346 - The Commitment Conundrum: Why Going All In Matters
01/28/2025
Podcast Episode 346 - The Commitment Conundrum: Why Going All In Matters
In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive deep into the internal tug-of-war that keeps us from fully committing to our goals. They explore how subconscious thoughts of “another option” can quietly undermine your success and reveal how your self-concept plays a pivotal role in breaking through mental barriers. They shared six powerful questions designed to help you gain clarity, identify your fears, and uncover what’s really stopping you from going all in on your dreams. Whether you’re building a photography business or pursuing another passion, these questions will inspire you to let go of hesitation and take bold, intentional action toward “Option A.” Show Notes: Heather explains how self-concept and commitment are intertwined. The mental tug-of-war caused by "Option B." The impact of "burning the boats" and removing fallback plans. The GoDaddy phone call that changed everything. How to identify subconscious safety nets. Questions to uncover your hidden fears and reframe your goals. Practical tips for burning your boats (without losing everything). How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Episode 345 - Photography Predictions for 2025
01/21/2025
Podcast Episode 345 - Photography Predictions for 2025
In this episode of the Flourish Academy Podcast, Heather shares her guest appearance on the PhotoBizX podcast with Andrew Helmich, the world’s leading photography business podcast. Heather discusses her 2025 predictions for photographers, focusing on three transformative forces: the power of technology and AI, the importance of relationship marketing, and the game-changing impact of mindset. Heather draws on over 22 years of experience and shares actionable strategies to help photographers adapt, thrive, and elevate their businesses. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to future-proof your photography career. Show Notes: Leveraging AI, outsourcing, and tools to optimize your workflow. Building meaningful client connections for long-term growth. Why success starts with how you think and how to shape your thoughts for growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 344 - Your Pricing is The Problem
01/14/2025
Podcast Episode 344 - Your Pricing is The Problem
In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you’ve been seeking. Heather shares insights from her recent mastermind session, where photographers explored what might really be holding them back from achieving their goals. If you’ve ever felt stuck or unsure about your pricing or strategy, this episode will inspire you to take confident action. Show Notes: The concept of profitable pricing and its importance in building a sustainable photography business. Why photographers fixate on pricing as the root of all problems and how this mindset limits growth. What else could be impacting your bookings and revenue? The role of a one-page marketing plan in driving client inquiries and revenue growth. The importance of discipline, consistency, and faith in your pricing and marketing strategy. Why social media isn’t always the cornerstone of a successful marketing plan. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 343 - This one concept is saving my life right now.
01/07/2025
Podcast Ep 343 - This one concept is saving my life right now.
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a concept that's been a game-changer in her life—reducing cognitive load. With relatable examples and actionable advice, Heather dives into how mental clutter and unaddressed tasks drain your energy and limit your ability to focus on what truly matters. By making small, intentional changes, you can reclaim your time, reduce stress, and create space for meaningful growth in your life and business. Tune in to discover how to manage your cognitive load and step into a more productive and peaceful version of yourself. Show Notes: What is cognitive load, and how does it impact your life? Simple steps to reduce mental friction (like buying scissors for your garage!). Why "future you" is worth the effort today. How managing cognitive load benefits both your personal life and business. Practical tips for tackling small tasks to free up energy for bigger goals. The compound effect: How small, consistent actions lead to massive results. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 342- Listen to this when you feel like nothing is working
12/17/2024
Podcast Ep 342- Listen to this when you feel like nothing is working
In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clarity in moments of frustration. Whether you're thriving or struggling in your business, this episode provides invaluable insights to help you grow, adapt, and succeed. Show Notes: Managing the “nothing is working” spiral Identifying the root thoughts that hold you back Why success isn’t about ease, but optimized challenges Practical strategies for building resilience and belief in yourself How to reframe obstacles as opportunities for growth Mastermind Elevate Private Coaching How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
12/10/2024
Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, or a lack thereof, can be the biggest roadblock to growth. If you're feeling stuck, frustrated, or uncertain about the next step in your journey, this episode is for you Show Notes What is the Tipping Point? Discussion of Malcolm Gladwell’s concept of a tipping point and its application to photography businesses. Identifying the one critical factor that often holds photographers back. Self-Concept and Trust: How your view of yourself as a photographer impacts your business success. The role of trust in taking the next step and handling potential challenges. The Stories We Tell Ourselves: Exploring the narratives that prevent growth. Michelle’s fear of being "too successful" and its emotional roots How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 340 - This mistake is preventing you from growing your photography business.
12/03/2024
Podcast Ep 340 - This mistake is preventing you from growing your photography business.
In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and following passion have transformed their businesses—and their lives. Whether you’re just starting out or considering your next big move, this candid conversation offers insights, inspiration, and actionable advice. Show Notes: The beginnings of Heather’s and Nicole’s photography careers. Major pivots in business: Knowing when to shift and why. Facing challenges: Revenue dips, growing pains, and lessons learned. Building successful educational platforms: The story behind Flourish Academy and Hair of the Dog. The importance of aligning your business with your passion. The difference between quitting and pivoting with purpose. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
11/26/2024
Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you’re struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently. Show Notes: Why many photographers see their work as a luxury and how this impacts their business. The distinction between "get energy" and "serve energy" and how it affects your marketing efforts. A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs. Practical steps to reframe your thoughts about photography’s value. The three-step marketing framework: Meet people, tell them you’re a photographer, and make an offer. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 338 - How to Make More Money
11/19/2024
Podcast Ep 338 - How to Make More Money
In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace. Show Notes: Heather’s journey of improving her money mindset over the past decade. How an engineering mindset helps optimize your financial approach. Understanding your default money philosophy and creating a new one. Increasing your capacity to "have and hold" money. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
11/11/2024
Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevate program, including the incredible mindset shifts that have helped photographers achieve their business goals, land major sales, and show up confidently. Tune in for a heartfelt, insightful discussion on how to break free from limiting beliefs, find courage, and share your unique perspective with the world. Show Notes: The role of “sneaky thoughts” and how they can dictate behavior without us realizing it. Insights from the Elevate program and recent success stories from participants. Real stories of photographers landing bigger sales and meeting ambitious income targets by adjusting their mindset. Heather and Nicole discuss the impact of family, friends, and peers’ judgments on a photographer's confidence. How to unpack the root of hesitation and determine if your fears are true or just a “thought habit”. The Teddy Roosevelt/Brené Brown quote about judgment and why it’s freeing to know people will judge no matter what. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
11/05/2024
Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into how mindset and experimentation play crucial roles in overcoming these obstacles, focusing on how to reframe common struggles, manage self-doubt, and find opportunity in setbacks. She also shares her “scientific method” approach to trying new ideas, tackling failure, and continuing forward when things don’t go as planned. Show Notes: Heather’s Coaching Notes: Insights and common challenges photographers face while growing their businesses. Mindset Shifts: The importance of reframing “dead ends” and embracing experiments. The Scientific Approach: Using the scientific method to test strategies, let go of perfectionism, and get creative. Facing Disappointment: Learning to trust yourself to handle setbacks and move forward with resilience. Inspiration from Thomas Edison: Lessons from Edison on resilience, persistence, and experimenting with courage. Resources Mentioned: The Obstacle is the Way by Ryan Holiday Atomic Habits by James Clear How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 335 - This One Phrase Can Get You Through Anything
10/29/2024
Podcast Ep 335 - This One Phrase Can Get You Through Anything
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a powerful question that can transform how you navigate life’s toughest seasons. If you're facing personal challenges or dealing with frustrations in your photography business, Heather’s approach—focusing on "Who do I want to be in this moment?"—offers a path to clarity, calm, and renewed control. With personal stories, deep insights, and practical tips, this episode encourages you to approach adversity with resilience and grace. Don't miss this opportunity to gain a fresh perspective that could make all the difference. Show Notes The Catalyst – A personal story about helping friends through challenging situations and recognizing the importance of “zooming out.” Questioning Our Reactions – Why being overly focused on the details can amplify suffering and how asking, “Who do I want to be?” can shift our perspective. Practical Example for Photographers – Handling emotional reactions to business challenges, like pricing inquiries, with a mindset of professionalism and self-respect. The Power of Perspective – The concept of zooming out to see the whole “image” instead of obsessing over each “pixel” of a situation. Applying the Technique – How to cultivate this question as a habit to face adversity and bring peace in chaotic times. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 334 - You’re Not a Fraud: Embracing Your Identity as a Photographer
10/22/2024
Podcast Ep 334 - You’re Not a Fraud: Embracing Your Identity as a Photographer
In this episode of the Flourish Academy podcast, Heather Lahtinen tackles the often unspoken struggle of feeling like you don't belong. Whether you're transitioning into a new career or stepping into rooms filled with people you admire, imposter syndrome can creep in. Heather shares personal insights and actionable strategies on how to shift your self-concept, take control of your thoughts, and confidently decide that you belong in any room you're in. Listen in for encouragement and mindset shifts that will help you embrace your identity and add value, wherever you are. Show Notes: Heather introduces the topic of feeling like you don't belong, sparked by conversations with photographers in her Elevate program. Discussion on how shifting identities (e.g., from teacher or nurse to professional photographer) can lead to feelings of fraudulence. Heather explains how you can consciously decide to belong, regardless of circumstances, and shares her own experiences from joining high-level mastermind groups. Not feeling like you belong is a mindset, not a fact. Heather teaches how to question default thinking and replace it with empowered, conscious thoughts. Advice on how to work with your brain to adopt a new self-concept and embrace your value in any group or situation. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 333 - The Power of Commitment: Elevate Your Photography Business
10/15/2024
Podcast Ep 333 - The Power of Commitment: Elevate Your Photography Business
In this episode of the Flourish Academy podcast, Heather Lahtinen reflects on the importance of commitment in growing your photography business. Drawing inspiration from her recent Elevate Live Retreat, Heather shares how photographers can overcome indecision and procrastination to unlock their full potential. This episode dives into the mindset needed to push through challenges, learn from failures, and develop a successful photography business—one small action at a time. Show Notes: The Power of Commitment: Heather discusses how photographers often hold themselves back through indecision and how making a clear commitment to success is the first step to victory. Inch by Inch Progress: Heather shares how success comes from small, consistent actions, even when progress feels imperceptible. It’s about fighting for those inches, day by day. Embrace Struggles: One of the key takeaways is the idea that growth comes through failure and challenges. Heather encourages listeners to seek out these struggles as opportunities for learning. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 332 - Overwhelm contributing to procrastination? This will help!
10/08/2024
Podcast Ep 332 - Overwhelm contributing to procrastination? This will help!
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a real coaching session on procrastination and overwhelm. She emphasizes the importance of working for your "future self" by tackling tasks today, whether it’s outsourcing or managing your mind to get through those moments of low motivation. You'll also hear about the journey to finding the right balance between discipline and flexibility in your workflow. Whether you're struggling to stay motivated or simply putting off important tasks, this episode will offer insights into taking control of your schedule and working for your "future self." Show Notes: Understanding what really drives procrastination Coaching example: A client struggling with motivation for photo editing The impact of clarity (or lack thereof) on productivity Shifting your mindset from "current you" to "future you" How outsourcing and brain management can help alleviate stress Practical tips for dealing with tasks you don’t enjoy How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 331 - Why Better Photos Won't Grow Your Photography Business
10/01/2024
Podcast Ep 331 - Why Better Photos Won't Grow Your Photography Business
In this episode of The Flourish Academy Podcast, Heather Lahtinen and Nicole Begley challenge the common belief that better photos automatically lead to a successful photography business. Together, they explore why talented photographers often struggle to book high-paying clients, the mindset shift required to move from stunning images to a fully booked calendar, and the critical steps to start attracting clients who truly value and invest in your work. Listen in to uncover what really works for growing a thriving photography business and how you can apply it to your own journey. Show Notes: Why great photos alone won’t grow your photography business. Common misconceptions photographers have about attracting clients. The mindset shift you need to make to build a thriving business. Practical steps to attract high-paying clients who value your work. The importance of getting out into the community and making offers. Nicole and Heather’s personal experiences with breaking the "better photos = more clients" myth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 330 - Rethinking Restrictions: What are the obstacles holding you back?
09/24/2024
Podcast Ep 330 - Rethinking Restrictions: What are the obstacles holding you back?
In this episode of The Flourish Academy Podcast, host Heather Lahtinen shares how to overcome real-life circumstances that may limit your progress in business and life. Drawing from a recent Elevate program call, Heather explains how she managed raising small children while growing a successful photography business. She offers strategies to break free from limitations and shift your mindset to take control of your circumstances. Tune in to discover how to tap into your hidden reserves and move forward, no matter the challenges. Show Notes: Understanding the difference between thoughts and circumstances. Real-world examples of how life responsibilities like full-time jobs or children can affect your business. Mindset shifts to help you operate beyond your perceived limitations. Tapping into hidden reserves of strength when you’re feeling low on energy or motivation. Challenging the belief that you need perfect conditions to perform at your best. Questions to help you identify self-imposed restrictions that hold you back. How Elevate can help photographers grow their business, even with a busy schedule. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 329 - What's holding you back? How to Uncover Decades of Limiting Beliefs with Kerry Jordan
09/17/2024
Podcast Ep 329 - What's holding you back? How to Uncover Decades of Limiting Beliefs with Kerry Jordan
In this episode of Flourish Academy Podcast, Heather Lahtinen and Nicole Begley is joined by returning guest Kerry Jordan to explore the impact of mindset on sales success. Kerry shares her ongoing struggle with selling private portrait photography services, contrasting it with the ease she experiences in her commercial pet photography business. Together, they dive into how limiting beliefs, often rooted in childhood, can block potential and create discomfort around selling high-ticket items. This episode highlights the importance of acknowledging and shifting those beliefs to embrace sales with confidence and create personal and professional breakthroughs. Show Notes: Kerry’s Sales Struggles: Kerry shares her ongoing challenges selling private photography services to affluent clients. She contrasts the discomfort she feels in private portrait sales with the ease of her commercial pet photography business. Mindset & Sales Success: Discussion on how thoughts and beliefs, particularly those formed in childhood, can limit professional growth. Kerry reflects on how her feelings of being an "outsider" with affluent clients affected her confidence in sales. Breaking Through Subconscious Blocks: Heather and Nicole guide Kerry through understanding the subconscious beliefs holding her back from fully embracing sales. Insights on how past beliefs can be acknowledged and shifted to foster confidence and connection in sales. The Power of Curiosity in Business: Exploring how curiosity can help overcome fear and discomfort in sales. Kerry’s journey to introspection, discovering how her past experiences shaped her feelings, and the shift from hesitancy to empowerment. Actionable Strategies: Techniques for photographers and business owners to shift their mindset, overcome limiting beliefs, and confidently sell luxury services. Using curiosity and self-awareness as tools for personal and professional growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley: Kerry Jordan:
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Podcast Ep 328 - Navigating the Comparison Game: Practical Tips for Photographers
09/10/2024
Podcast Ep 328 - Navigating the Comparison Game: Practical Tips for Photographers
In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the perils of comparison and how it affects photographers and creatives alike. Heather explores the natural tendency to compare ourselves to others and the detrimental impact it can have on our self-worth and creativity. Whether you’re feeling discouraged by another photographer's work or struggling to see the value in your own, this episode offers actionable insights to shift your perspective and embrace your unique journey. Tune in to discover how to stop comparing and start flourishing. Show Notes Introduction to Comparison: Heather discusses why comparing ourselves to others is a natural, yet counterproductive, tendency and how it affects photographers. The Downside of Comparison: How comparing ourselves to others can lead to feelings of inadequacy or false pride, and why it ultimately hurts us. 13 Questions to Overcome Comparison: Heather introduces and explains the 13 questions she uses in coaching to help clients move past comparison and focus on their own progress. Practical Steps: Two actionable steps to deal with comparison – becoming aware of it and deciding whether to avoid triggers or work on changing your mindset. Related Episode: Heather references Episode 257, "Comparison is Not the Thief of Joy," for further insights on overcoming comparison. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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