Flourish Academy Podcast
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way."
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Podcast Ep 364 - The Myth of the Universal Approach: Why What Worked for Them Won’t Work for You
06/03/2025
Podcast Ep 364 - The Myth of the Universal Approach: Why What Worked for Them Won’t Work for You
Have you ever felt like you’re doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really). Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you’d normally resist can unlock surprising success. If you're tired, frustrated, and ready to quit, this is the episode you need. Show Notes: The belief that “I’m doing everything and nothing is working” Why it’s easier to keep going when things are working—and harder when they’re not Managing your mind when you're not getting results What Heather wishes she had done sooner How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: Connect: Heather Lahtinen: , ,
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Podcast Ep 363 - The $10K Month & the Mind Games That Followed
05/27/2025
Podcast Ep 363 - The $10K Month & the Mind Games That Followed
In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal. Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain spiraled with doubt, fear, and guilt. Together, Heather and Michelle unpack the emotional rollercoaster of achieving success and why it’s so hard to feel happy even when you’re winning. If you've ever hit a milestone and still felt like it's not enough, this episode is for you. Show Notes: Why we sometimes feel we have to stay in struggle to be relatable The problem with tying identity to hardship instead of success How fear and guilt can block celebration and self-recognition Why your success is not responsible for someone else’s discomfort. How to focus on inspiring others instead of protecting their feelings. “I had a $10,000 month”—why this feels like a core value conflict. Dismantling the false link between success and showing off. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 362 - Does it feel like rejection when a client says no? Let's chat about managing disappointment.
05/20/2025
Podcast Ep 362 - Does it feel like rejection when a client says no? Let's chat about managing disappointment.
What happens when things don’t go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a photographer and entrepreneur. You’ll hear a raw, honest conversation about feeling discouraged, how to sit with those feelings instead of rushing past them, and why this emotional work matters just as much as marketing or editing photos. If you’ve ever wondered, “Why isn’t this working?”—this episode will remind you that you’re not alone, and it’s okay to not be okay for a moment. Show Notes: The power of allowing disappointment to exist Rejection as redirection Mindset tools for managing emotional lows Creating a rhythm between rest, work, and self-compassion Building resilience in business through emotional awareness How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 361 - The Emergency That Shook My World (and How I Kept My Business From Crashing)
05/13/2025
Podcast Ep 361 - The Emergency That Shook My World (and How I Kept My Business From Crashing)
In this powerful episode, Heather Lahtinen shares a deeply personal and emotional experience of her family’s recent health crisis when her husband, Craig, underwent emergency triple bypass surgery. Heather takes us behind the scenes, offering a 30,000-foot view of the situation, discussing how her life protocol rooted in faith and mindset coaching helped her navigate the overwhelming emotions and difficult decisions during the ordeal. In this episode, Heather also shares how faith, mindset coaching, and a strong personal protocol can offer clarity and resilience even in the most challenging circumstances. Listeners will walk away with practical insights and inspiration to handle their own life crises with faith, strength, and clarity. Show Notes: The details of the health crisis Heather’s family faced and how it impacted their lives. The importance of having a life protocol rooted in faith and mindset coaching during challenging times. How Heather applied her coaching tools and mindset principles to stay calm, focused, and resilient. The role of faith in maintaining perspective and keeping a sense of purpose during the toughest moments. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 360 - Small Fixes, Big Impact: Simple Marketing Mistakes to Avoid
05/07/2025
Podcast Ep 360 - Small Fixes, Big Impact: Simple Marketing Mistakes to Avoid
In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes." Show Notes: Why your marketing must be client-focused Trying to hire a massage therapist—what went wrong The #1 rule in marketing: Make it easy for people to give you money How unclear processes can kill a sale The importance of having your name on your profiles The impact of slow or no responses on potential clients 3 actionable marketing tips to fix today Join our next free coaching workshop: How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 359 - Is Your Idea Still Brilliant Without Validation?
04/29/2025
Podcast Ep 359 - Is Your Idea Still Brilliant Without Validation?
In this episode of the Flourish Academy podcast, Heather shares powerful insights from recent coaching sessions with photographers, including a key mindset shift around validation, consistency, and self-belief. Discover how to stay rooted in your vision—even when you hear crickets—and how reframing consistency as compound interest can transform the way you show up for your business and life. If you've ever felt defeated by a lack of response or struggled with being consistent, this episode is for you. Show Notes: The emotional rollercoaster of launching a new idea Creating internal validation instead of relying on external feedback Why brilliant ideas need time, visibility, and the right audience Using the “compound interest” mindset to stay motivated in business Real-life examples from marriage, business, and fitness Spotting the difference between facts and thoughts in client objections How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 358 - Making Peace With the Undone: A Conversation with Michelle Crandall
04/22/2025
Podcast Ep 358 - Making Peace With the Undone: A Conversation with Michelle Crandall
In this episode of the Flourish Academy Podcast, Heather Lahtinen is joined by Michelle Crandall for an honest and insightful conversation about the mindset traps entrepreneurs face around productivity, rest, and redefining what it means to be “done.” If you’ve ever felt like you should be doing more, this episode is for you. Together, they unpack the invisible pressure we place on ourselves to always be working and offer a powerful reframe to help you feel more in control, focused, and at peace with your business. Join our next free coaching workshop: Show Notes: The real challenge behind “not being able to shut off” What “done” really means in entrepreneurship Why productivity guilt is hurting your success How to stop letting unfinished tasks define your worth How to create flexible structure in your day The truth about working on weekends: Choice vs. obligation Letting go of the “course guilt” and owning your season Why your business is flourishing—whether you see it or not How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 357 - This is Personal: How I Coach Myself Through Anxiety
04/15/2025
Podcast Ep 357 - This is Personal: How I Coach Myself Through Anxiety
In this episode, Heather Lahtinen shares a deeply personal story about managing anxious thoughts in the middle of an airport meltdown—and how she coached herself through it using a tool called The Model. You’ll hear a real-time chat between Heather and her custom-built Model GPT (available exclusively inside Elevate), and you’ll learn just how powerful your thoughts are in shaping your emotions, your behavior, and your results. Whether you’re stuck in stress, facing a delay in your business or life, or just feeling like “you can’t handle it,” this episode offers a hopeful, practical path forward. And spoiler alert: you can handle it. Show Notes: Discover how Heather created a custom GPT to help you coach yourself Hear how a delayed flight turned into a life lesson in emotional resilience Get powerful reframes like “I don’t like this, but I can handle it” Learn why the stories we tell ourselves matter more than the facts How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 356 - The Less You Assume, The More You Sell
04/08/2025
Podcast Ep 356 - The Less You Assume, The More You Sell
In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won’t) spend based on their appearance, lifestyle, or words. Spoiler alert: it’s not helping you. In fact, it's holding you back. She breaks down how these assumptions originate from your own beliefs about money, and how they sabotage your confidence, your service, and ultimately, your sales. Heather shares real-life stories, practical mindset shifts, and five steps to help you drop the judgment, stop playing mind reader, and start showing up as the empowered business owner your clients deserve. This is a must-listen for every photographer who wants to shift from scarcity to service and grow a thriving, values-based business. Show Notes: How your assumptions about money are actually projections of your own beliefs 5 tools to drop judgment and embrace service-based selling Reframe that will change how you think about every inquiry Why "the less you assume, the more you sell" might be your new business mantra How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client
04/01/2025
Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client
Every photographer, no matter how experienced, will eventually face a challenging client. In this episode, Heather Lahtinen sit down with Alison Shamrell, a talented pet photographer and long-time coaching client, to discuss how she handled an unexpected situation with an unhappy commercial client. We talk about mindset, communication, and the importance of having a coach to navigate these tough moments. If you've ever struggled with imposter syndrome or worried about client feedback, this episode is for you. Join Heather for a free coaching workshop to uncover what’s really keeping you from moving forward. Sign up at Show Notes: Why handling client issues is part of business growth The unexpected challenge: What went wrong with the commercial shoot The emotional impact of client criticism and self-doubt Shifting the mindset: Taking responsibility without self-blame The role of coaching in overcoming business roadblocks How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 354 - Why "I'm Not Good Enough" is Poison for Your Success
03/25/2025
Podcast Ep 354 - Why "I'm Not Good Enough" is Poison for Your Success
Have you ever caught yourself thinking, “I’m not that good” or “My photos aren’t good enough”? These thoughts might feel true, but they’re actually holding you back from building a thriving photography business. In this episode, Heather Lahtinen challenges the limiting beliefs that keep photographers stuck and explains why your self-concept is the foundation of your success. You’ll learn how to shift your mindset, focus on your progress, and take action with confidence. Join Heather for a free coaching workshop to uncover what’s really keeping you from moving forward. Sign up at Show Notes: How your thoughts impact your success The most common limiting beliefs photographers have Why you can’t build a successful business with self-doubt The power of self-concept and how it shapes your decisions The truth about being “good enough” in photography The experiment: What if you couldn’t think “I’m not good enough”? How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 353 - Your Success Is Inevitable—If You Let Yourself Believe It
03/18/2025
Podcast Ep 353 - Your Success Is Inevitable—If You Let Yourself Believe It
Do you ever feel like success is just out of reach? That no matter what course you take or strategy you try, nothing seems to work? The truth is, it's not the strategy that’s broken—it’s our mindset that’s keeping us stuck. In this episode, Heather Lahtinen talks about the self-doubt loop, why our brains sabotage us, and how a simple mindset shift can change everything. Plus, she shares a 30-day challenge to help you start thinking and acting like success is inevitable. Show Notes: Why self-doubt keeps you stuck in a cycle of inaction How our primal brain holds us back to “keep us safe” The key difference between successful and struggling photographers A simple mindset shift that can help you break through self-doubt A 30-day challenge to start thinking and acting like a successful photographer How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 352 - Fear of success or success intolerance? Either way, you could be blocking yourself!
03/11/2025
Podcast Ep 352 - Fear of success or success intolerance? Either way, you could be blocking yourself!
Success intolerance is one of the biggest hidden barriers to growth, yet most people don’t even realize they have it. In this episode, Heather Lahtinen and Nicole Begley break down the difference between fear of success and success intolerance. They explore how subconscious resistance to success can manifest as self-sabotage, imposter syndrome, and procrastination. If you’ve ever felt stuck in your business despite wanting more, this conversation is for you. 👉 Want coaching to break through your mindset blocks? Join Heather for a complimentary live coaching workshop at ! Show Notes: The key difference between fear of success and success intolerance How subconscious resistance to success leads to self-sabotage and doubt Why photographers might unknowingly block their own growth The psychological reasons behind feeling uncomfortable with success Actionable steps to reprogram your mindset and embrace success How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Episode 351 - How do you know when to raise your prices?
03/04/2025
Podcast Episode 351 - How do you know when to raise your prices?
Are you charging what you're worth, or are your prices making you resent your clients? In this episode of the Flourish Academy Podcast, we dive into the real reasons you should raise your prices—and it’s not just about profitability. Heather Lahtinen explains how resentment is often a sign that it’s time for a change and why shifting your thoughts around pricing is just as important as raising your rates. If you’ve ever felt underappreciated, undervalued, or frustrated with your pricing, this episode is for you. Show Notes: The biggest reasons to raise your prices (it’s not just about profit). The #1 mistake photographers make when setting their prices. Breaking down toxic thoughts that keep you stuck at low prices. How to shift your mindset around pricing and value. 10 powerful thoughts to replace resentment with confidence. Where to go for coaching & deeper support. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 350 - A New Take on Perfectionism and Why B Minus Work is the Secret to Success
02/25/2025
Podcast Episode 350 - A New Take on Perfectionism and Why B Minus Work is the Secret to Success
Perfectionism is often praised as a sign of high standards, but what if it's actually holding you back? In this episode of the Flourish Academy Podcast, Heather Lahtinen breaks down the truth about perfectionism—why we cling to it, how it keeps us stuck, and what we can do to overcome it. You'll learn why perfectionism is really just a strategy to avoid looking bad, how to reframe your fears, and practical steps to start moving forward today. Plus, Heather shares her top 10 tips to overcome perfectionism and start embracing progress over perfection. If you've ever hesitated to take action because you were afraid of doing something wrong, this episode is for you! Show Notes: The real definition of perfectionism and why it’s more harmful than helpful. How perfectionism leads to procrastination, fear, and inaction. The connection between perfectionism, self-worth, and fear of judgment. Why perfectionism is a strategy to avoid uncomfortable emotions (and why that doesn’t work). How to shift your mindset to embrace imperfection and make progress. Heather’s 10 practical tips to overcome perfectionism and start taking action. The power of coaching to help you break free from perfectionist thinking. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 349 - Are you sure that your photos are terrible?
02/18/2025
Podcast Episode 349 - Are you sure that your photos are terrible?
In this episode of The Flourish Academy Podcast, Heather Lahtinen explores a groundbreaking discovery she calls Photo Dysmorphia—a condition affecting photographers who struggle to see their own brilliance. Through real-life examples and a deep dive into the root causes of self-doubt, she reveals why so many talented photographers dismiss praise, seek constant validation, and obsess over imperfections. Heather offers a powerful mindset shift and practical strategies to help photographers evaluate their work objectively, gain confidence, and stop relying on external approval. Show Notes: Why Photographers Struggle to See Their Own Talent A Real-Life Story: Award-Winning Photography and Persistent Self-Doubt The Root Causes: Comparison, Perfectionism, and Validation Addiction Why External Validation Will Never Be Enough How to Objectively Evaluate Your Work (and Finally Feel Good About It) Practical Steps to Build Self-Approval and Confidence How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 348 - When friends and family question your pricing or think that you have a "cute" photography business.
02/11/2025
Podcast Episode 348 - When friends and family question your pricing or think that you have a "cute" photography business.
Have you ever had a friend or family member make a discouraging comment about your photography business? Maybe they question your pricing, doubt your success, or think it’s "just a hobby." In this episode, Heather shares why these comments sting, how to stop internalizing negativity, and the best ways to respond with confidence. You don’t need their approval—you need your own belief. Let’s build a mindset that deflects doubt and keeps you moving forward, no matter what anyone says. Show Notes: The most common negative comments photographers hear from friends and family Why these comments only hurt if there’s already doubt in your mind The power of unshakable belief in your business How to stop seeking external validation and cultivate your own confidence Quick-witted responses to shut down negativity (with a little humor!) Why your success isn’t dependent on anyone else's belief but your own How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 347 - Could Fixing One Relationship Transform Your Business?
02/04/2025
Podcast Episode 347 - Could Fixing One Relationship Transform Your Business?
In this episode of the Flourish Academy Podcast, Heather dives deep into how the relationships in your life—especially the one you have with yourself and your business—affect your success. Drawing from a powerful mentoring experience, Heather shares key insights into why your most important relationship can either fuel or hinder your progress. From improving communication with your spouse to practicing self-compassion and transforming your business mindset, this episode is packed with actionable advice for unlocking breakthroughs in both business and life. Plus, stay tuned for a marriage tip at the end that could change your life! Show Notes: Why the most important relationship in your life impacts your business. How unresolved personal relationship issues can drain your cognitive resources. The impact of self-talk on your business and life. Tips for cultivating a healthy relationship with your business. How to reframe your thoughts to create better results in your business. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 346 - The Commitment Conundrum: Why Going All In Matters
01/28/2025
Podcast Episode 346 - The Commitment Conundrum: Why Going All In Matters
In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive deep into the internal tug-of-war that keeps us from fully committing to our goals. They explore how subconscious thoughts of “another option” can quietly undermine your success and reveal how your self-concept plays a pivotal role in breaking through mental barriers. They shared six powerful questions designed to help you gain clarity, identify your fears, and uncover what’s really stopping you from going all in on your dreams. Whether you’re building a photography business or pursuing another passion, these questions will inspire you to let go of hesitation and take bold, intentional action toward “Option A.” Show Notes: Heather explains how self-concept and commitment are intertwined. The mental tug-of-war caused by "Option B." The impact of "burning the boats" and removing fallback plans. The GoDaddy phone call that changed everything. How to identify subconscious safety nets. Questions to uncover your hidden fears and reframe your goals. Practical tips for burning your boats (without losing everything). How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Episode 345 - Photography Predictions for 2025
01/21/2025
Podcast Episode 345 - Photography Predictions for 2025
In this episode of the Flourish Academy Podcast, Heather shares her guest appearance on the PhotoBizX podcast with Andrew Helmich, the world’s leading photography business podcast. Heather discusses her 2025 predictions for photographers, focusing on three transformative forces: the power of technology and AI, the importance of relationship marketing, and the game-changing impact of mindset. Heather draws on over 22 years of experience and shares actionable strategies to help photographers adapt, thrive, and elevate their businesses. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to future-proof your photography career. Show Notes: Leveraging AI, outsourcing, and tools to optimize your workflow. Building meaningful client connections for long-term growth. Why success starts with how you think and how to shape your thoughts for growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 344 - Your Pricing is The Problem
01/14/2025
Podcast Episode 344 - Your Pricing is The Problem
In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you’ve been seeking. Heather shares insights from her recent mastermind session, where photographers explored what might really be holding them back from achieving their goals. If you’ve ever felt stuck or unsure about your pricing or strategy, this episode will inspire you to take confident action. Show Notes: The concept of profitable pricing and its importance in building a sustainable photography business. Why photographers fixate on pricing as the root of all problems and how this mindset limits growth. What else could be impacting your bookings and revenue? The role of a one-page marketing plan in driving client inquiries and revenue growth. The importance of discipline, consistency, and faith in your pricing and marketing strategy. Why social media isn’t always the cornerstone of a successful marketing plan. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 343 - This one concept is saving my life right now.
01/07/2025
Podcast Ep 343 - This one concept is saving my life right now.
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a concept that's been a game-changer in her life—reducing cognitive load. With relatable examples and actionable advice, Heather dives into how mental clutter and unaddressed tasks drain your energy and limit your ability to focus on what truly matters. By making small, intentional changes, you can reclaim your time, reduce stress, and create space for meaningful growth in your life and business. Tune in to discover how to manage your cognitive load and step into a more productive and peaceful version of yourself. Show Notes: What is cognitive load, and how does it impact your life? Simple steps to reduce mental friction (like buying scissors for your garage!). Why "future you" is worth the effort today. How managing cognitive load benefits both your personal life and business. Practical tips for tackling small tasks to free up energy for bigger goals. The compound effect: How small, consistent actions lead to massive results. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 342- Listen to this when you feel like nothing is working
12/17/2024
Podcast Ep 342- Listen to this when you feel like nothing is working
In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clarity in moments of frustration. Whether you're thriving or struggling in your business, this episode provides invaluable insights to help you grow, adapt, and succeed. Show Notes: Managing the “nothing is working” spiral Identifying the root thoughts that hold you back Why success isn’t about ease, but optimized challenges Practical strategies for building resilience and belief in yourself How to reframe obstacles as opportunities for growth Mastermind Elevate Private Coaching How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
12/10/2024
Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, or a lack thereof, can be the biggest roadblock to growth. If you're feeling stuck, frustrated, or uncertain about the next step in your journey, this episode is for you Show Notes What is the Tipping Point? Discussion of Malcolm Gladwell’s concept of a tipping point and its application to photography businesses. Identifying the one critical factor that often holds photographers back. Self-Concept and Trust: How your view of yourself as a photographer impacts your business success. The role of trust in taking the next step and handling potential challenges. The Stories We Tell Ourselves: Exploring the narratives that prevent growth. Michelle’s fear of being "too successful" and its emotional roots How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 340 - This mistake is preventing you from growing your photography business.
12/03/2024
Podcast Ep 340 - This mistake is preventing you from growing your photography business.
In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and following passion have transformed their businesses—and their lives. Whether you’re just starting out or considering your next big move, this candid conversation offers insights, inspiration, and actionable advice. Show Notes: The beginnings of Heather’s and Nicole’s photography careers. Major pivots in business: Knowing when to shift and why. Facing challenges: Revenue dips, growing pains, and lessons learned. Building successful educational platforms: The story behind Flourish Academy and Hair of the Dog. The importance of aligning your business with your passion. The difference between quitting and pivoting with purpose. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
11/26/2024
Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you’re struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently. Show Notes: Why many photographers see their work as a luxury and how this impacts their business. The distinction between "get energy" and "serve energy" and how it affects your marketing efforts. A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs. Practical steps to reframe your thoughts about photography’s value. The three-step marketing framework: Meet people, tell them you’re a photographer, and make an offer. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 338 - How to Make More Money
11/19/2024
Podcast Ep 338 - How to Make More Money
In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace. Show Notes: Heather’s journey of improving her money mindset over the past decade. How an engineering mindset helps optimize your financial approach. Understanding your default money philosophy and creating a new one. Increasing your capacity to "have and hold" money. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
11/11/2024
Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevate program, including the incredible mindset shifts that have helped photographers achieve their business goals, land major sales, and show up confidently. Tune in for a heartfelt, insightful discussion on how to break free from limiting beliefs, find courage, and share your unique perspective with the world. Show Notes: The role of “sneaky thoughts” and how they can dictate behavior without us realizing it. Insights from the Elevate program and recent success stories from participants. Real stories of photographers landing bigger sales and meeting ambitious income targets by adjusting their mindset. Heather and Nicole discuss the impact of family, friends, and peers’ judgments on a photographer's confidence. How to unpack the root of hesitation and determine if your fears are true or just a “thought habit”. The Teddy Roosevelt/Brené Brown quote about judgment and why it’s freeing to know people will judge no matter what. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
11/05/2024
Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into how mindset and experimentation play crucial roles in overcoming these obstacles, focusing on how to reframe common struggles, manage self-doubt, and find opportunity in setbacks. She also shares her “scientific method” approach to trying new ideas, tackling failure, and continuing forward when things don’t go as planned. Show Notes: Heather’s Coaching Notes: Insights and common challenges photographers face while growing their businesses. Mindset Shifts: The importance of reframing “dead ends” and embracing experiments. The Scientific Approach: Using the scientific method to test strategies, let go of perfectionism, and get creative. Facing Disappointment: Learning to trust yourself to handle setbacks and move forward with resilience. Inspiration from Thomas Edison: Lessons from Edison on resilience, persistence, and experimenting with courage. Resources Mentioned: The Obstacle is the Way by Ryan Holiday Atomic Habits by James Clear How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 335 - This One Phrase Can Get You Through Anything
10/29/2024
Podcast Ep 335 - This One Phrase Can Get You Through Anything
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a powerful question that can transform how you navigate life’s toughest seasons. If you're facing personal challenges or dealing with frustrations in your photography business, Heather’s approach—focusing on "Who do I want to be in this moment?"—offers a path to clarity, calm, and renewed control. With personal stories, deep insights, and practical tips, this episode encourages you to approach adversity with resilience and grace. Don't miss this opportunity to gain a fresh perspective that could make all the difference. Show Notes The Catalyst – A personal story about helping friends through challenging situations and recognizing the importance of “zooming out.” Questioning Our Reactions – Why being overly focused on the details can amplify suffering and how asking, “Who do I want to be?” can shift our perspective. Practical Example for Photographers – Handling emotional reactions to business challenges, like pricing inquiries, with a mindset of professionalism and self-respect. The Power of Perspective – The concept of zooming out to see the whole “image” instead of obsessing over each “pixel” of a situation. Applying the Technique – How to cultivate this question as a habit to face adversity and bring peace in chaotic times. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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