Flourish Academy Podcast
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way."
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Podcast Ep 342- Listen to this when you feel like nothing is working
12/17/2024
Podcast Ep 342- Listen to this when you feel like nothing is working
In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clarity in moments of frustration. Whether you're thriving or struggling in your business, this episode provides invaluable insights to help you grow, adapt, and succeed. Show Notes: Managing the “nothing is working” spiral Identifying the root thoughts that hold you back Why success isn’t about ease, but optimized challenges Practical strategies for building resilience and belief in yourself How to reframe obstacles as opportunities for growth Mastermind Elevate Private Coaching How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
12/10/2024
Podcast Ep 341 - Why Your Photography Business Feels Stuck (And How to Fix It)
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, or a lack thereof, can be the biggest roadblock to growth. If you're feeling stuck, frustrated, or uncertain about the next step in your journey, this episode is for you Show Notes What is the Tipping Point? Discussion of Malcolm Gladwell’s concept of a tipping point and its application to photography businesses. Identifying the one critical factor that often holds photographers back. Self-Concept and Trust: How your view of yourself as a photographer impacts your business success. The role of trust in taking the next step and handling potential challenges. The Stories We Tell Ourselves: Exploring the narratives that prevent growth. Michelle’s fear of being "too successful" and its emotional roots How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 340 - This mistake is preventing you from growing your photography business.
12/03/2024
Podcast Ep 340 - This mistake is preventing you from growing your photography business.
In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and following passion have transformed their businesses—and their lives. Whether you’re just starting out or considering your next big move, this candid conversation offers insights, inspiration, and actionable advice. Show Notes: The beginnings of Heather’s and Nicole’s photography careers. Major pivots in business: Knowing when to shift and why. Facing challenges: Revenue dips, growing pains, and lessons learned. Building successful educational platforms: The story behind Flourish Academy and Hair of the Dog. The importance of aligning your business with your passion. The difference between quitting and pivoting with purpose. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
11/26/2024
Podcast Ep 339 - Is Photography a Luxury or a Necessity? Let’s Redefine It Together
In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you’re struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently. Show Notes: Why many photographers see their work as a luxury and how this impacts their business. The distinction between "get energy" and "serve energy" and how it affects your marketing efforts. A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs. Practical steps to reframe your thoughts about photography’s value. The three-step marketing framework: Meet people, tell them you’re a photographer, and make an offer. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 338 - How to Make More Money
11/19/2024
Podcast Ep 338 - How to Make More Money
In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace. Show Notes: Heather’s journey of improving her money mindset over the past decade. How an engineering mindset helps optimize your financial approach. Understanding your default money philosophy and creating a new one. Increasing your capacity to "have and hold" money. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
11/11/2024
Podcast Ep 337 - "Why Are You Hiding Your Work? Uncovering the Fear of Sharing Your Photography"
In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevate program, including the incredible mindset shifts that have helped photographers achieve their business goals, land major sales, and show up confidently. Tune in for a heartfelt, insightful discussion on how to break free from limiting beliefs, find courage, and share your unique perspective with the world. Show Notes: The role of “sneaky thoughts” and how they can dictate behavior without us realizing it. Insights from the Elevate program and recent success stories from participants. Real stories of photographers landing bigger sales and meeting ambitious income targets by adjusting their mindset. Heather and Nicole discuss the impact of family, friends, and peers’ judgments on a photographer's confidence. How to unpack the root of hesitation and determine if your fears are true or just a “thought habit”. The Teddy Roosevelt/Brené Brown quote about judgment and why it’s freeing to know people will judge no matter what. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
11/05/2024
Podcast Ep 336 - Keep hitting dead ends in your photography business? This is how you move forward
Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into how mindset and experimentation play crucial roles in overcoming these obstacles, focusing on how to reframe common struggles, manage self-doubt, and find opportunity in setbacks. She also shares her “scientific method” approach to trying new ideas, tackling failure, and continuing forward when things don’t go as planned. Show Notes: Heather’s Coaching Notes: Insights and common challenges photographers face while growing their businesses. Mindset Shifts: The importance of reframing “dead ends” and embracing experiments. The Scientific Approach: Using the scientific method to test strategies, let go of perfectionism, and get creative. Facing Disappointment: Learning to trust yourself to handle setbacks and move forward with resilience. Inspiration from Thomas Edison: Lessons from Edison on resilience, persistence, and experimenting with courage. Resources Mentioned: The Obstacle is the Way by Ryan Holiday Atomic Habits by James Clear How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 335 - This One Phrase Can Get You Through Anything
10/29/2024
Podcast Ep 335 - This One Phrase Can Get You Through Anything
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a powerful question that can transform how you navigate life’s toughest seasons. If you're facing personal challenges or dealing with frustrations in your photography business, Heather’s approach—focusing on "Who do I want to be in this moment?"—offers a path to clarity, calm, and renewed control. With personal stories, deep insights, and practical tips, this episode encourages you to approach adversity with resilience and grace. Don't miss this opportunity to gain a fresh perspective that could make all the difference. Show Notes The Catalyst – A personal story about helping friends through challenging situations and recognizing the importance of “zooming out.” Questioning Our Reactions – Why being overly focused on the details can amplify suffering and how asking, “Who do I want to be?” can shift our perspective. Practical Example for Photographers – Handling emotional reactions to business challenges, like pricing inquiries, with a mindset of professionalism and self-respect. The Power of Perspective – The concept of zooming out to see the whole “image” instead of obsessing over each “pixel” of a situation. Applying the Technique – How to cultivate this question as a habit to face adversity and bring peace in chaotic times. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 334 - You’re Not a Fraud: Embracing Your Identity as a Photographer
10/22/2024
Podcast Ep 334 - You’re Not a Fraud: Embracing Your Identity as a Photographer
In this episode of the Flourish Academy podcast, Heather Lahtinen tackles the often unspoken struggle of feeling like you don't belong. Whether you're transitioning into a new career or stepping into rooms filled with people you admire, imposter syndrome can creep in. Heather shares personal insights and actionable strategies on how to shift your self-concept, take control of your thoughts, and confidently decide that you belong in any room you're in. Listen in for encouragement and mindset shifts that will help you embrace your identity and add value, wherever you are. Show Notes: Heather introduces the topic of feeling like you don't belong, sparked by conversations with photographers in her Elevate program. Discussion on how shifting identities (e.g., from teacher or nurse to professional photographer) can lead to feelings of fraudulence. Heather explains how you can consciously decide to belong, regardless of circumstances, and shares her own experiences from joining high-level mastermind groups. Not feeling like you belong is a mindset, not a fact. Heather teaches how to question default thinking and replace it with empowered, conscious thoughts. Advice on how to work with your brain to adopt a new self-concept and embrace your value in any group or situation. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 333 - The Power of Commitment: Elevate Your Photography Business
10/15/2024
Podcast Ep 333 - The Power of Commitment: Elevate Your Photography Business
In this episode of the Flourish Academy podcast, Heather Lahtinen reflects on the importance of commitment in growing your photography business. Drawing inspiration from her recent Elevate Live Retreat, Heather shares how photographers can overcome indecision and procrastination to unlock their full potential. This episode dives into the mindset needed to push through challenges, learn from failures, and develop a successful photography business—one small action at a time. Show Notes: The Power of Commitment: Heather discusses how photographers often hold themselves back through indecision and how making a clear commitment to success is the first step to victory. Inch by Inch Progress: Heather shares how success comes from small, consistent actions, even when progress feels imperceptible. It’s about fighting for those inches, day by day. Embrace Struggles: One of the key takeaways is the idea that growth comes through failure and challenges. Heather encourages listeners to seek out these struggles as opportunities for learning. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 332 - Overwhelm contributing to procrastination? This will help!
10/08/2024
Podcast Ep 332 - Overwhelm contributing to procrastination? This will help!
In this episode of the Flourish Academy podcast, Heather Lahtinen shares a real coaching session on procrastination and overwhelm. She emphasizes the importance of working for your "future self" by tackling tasks today, whether it’s outsourcing or managing your mind to get through those moments of low motivation. You'll also hear about the journey to finding the right balance between discipline and flexibility in your workflow. Whether you're struggling to stay motivated or simply putting off important tasks, this episode will offer insights into taking control of your schedule and working for your "future self." Show Notes: Understanding what really drives procrastination Coaching example: A client struggling with motivation for photo editing The impact of clarity (or lack thereof) on productivity Shifting your mindset from "current you" to "future you" How outsourcing and brain management can help alleviate stress Practical tips for dealing with tasks you don’t enjoy How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 331 - Why Better Photos Won't Grow Your Photography Business
10/01/2024
Podcast Ep 331 - Why Better Photos Won't Grow Your Photography Business
In this episode of The Flourish Academy Podcast, Heather Lahtinen and Nicole Begley challenge the common belief that better photos automatically lead to a successful photography business. Together, they explore why talented photographers often struggle to book high-paying clients, the mindset shift required to move from stunning images to a fully booked calendar, and the critical steps to start attracting clients who truly value and invest in your work. Listen in to uncover what really works for growing a thriving photography business and how you can apply it to your own journey. Show Notes: Why great photos alone won’t grow your photography business. Common misconceptions photographers have about attracting clients. The mindset shift you need to make to build a thriving business. Practical steps to attract high-paying clients who value your work. The importance of getting out into the community and making offers. Nicole and Heather’s personal experiences with breaking the "better photos = more clients" myth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 330 - Rethinking Restrictions: What are the obstacles holding you back?
09/24/2024
Podcast Ep 330 - Rethinking Restrictions: What are the obstacles holding you back?
In this episode of The Flourish Academy Podcast, host Heather Lahtinen shares how to overcome real-life circumstances that may limit your progress in business and life. Drawing from a recent Elevate program call, Heather explains how she managed raising small children while growing a successful photography business. She offers strategies to break free from limitations and shift your mindset to take control of your circumstances. Tune in to discover how to tap into your hidden reserves and move forward, no matter the challenges. Show Notes: Understanding the difference between thoughts and circumstances. Real-world examples of how life responsibilities like full-time jobs or children can affect your business. Mindset shifts to help you operate beyond your perceived limitations. Tapping into hidden reserves of strength when you’re feeling low on energy or motivation. Challenging the belief that you need perfect conditions to perform at your best. Questions to help you identify self-imposed restrictions that hold you back. How Elevate can help photographers grow their business, even with a busy schedule. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 329 - What's holding you back? How to Uncover Decades of Limiting Beliefs with Kerry Jordan
09/17/2024
Podcast Ep 329 - What's holding you back? How to Uncover Decades of Limiting Beliefs with Kerry Jordan
In this episode of Flourish Academy Podcast, Heather Lahtinen and Nicole Begley is joined by returning guest Kerry Jordan to explore the impact of mindset on sales success. Kerry shares her ongoing struggle with selling private portrait photography services, contrasting it with the ease she experiences in her commercial pet photography business. Together, they dive into how limiting beliefs, often rooted in childhood, can block potential and create discomfort around selling high-ticket items. This episode highlights the importance of acknowledging and shifting those beliefs to embrace sales with confidence and create personal and professional breakthroughs. Show Notes: Kerry’s Sales Struggles: Kerry shares her ongoing challenges selling private photography services to affluent clients. She contrasts the discomfort she feels in private portrait sales with the ease of her commercial pet photography business. Mindset & Sales Success: Discussion on how thoughts and beliefs, particularly those formed in childhood, can limit professional growth. Kerry reflects on how her feelings of being an "outsider" with affluent clients affected her confidence in sales. Breaking Through Subconscious Blocks: Heather and Nicole guide Kerry through understanding the subconscious beliefs holding her back from fully embracing sales. Insights on how past beliefs can be acknowledged and shifted to foster confidence and connection in sales. The Power of Curiosity in Business: Exploring how curiosity can help overcome fear and discomfort in sales. Kerry’s journey to introspection, discovering how her past experiences shaped her feelings, and the shift from hesitancy to empowerment. Actionable Strategies: Techniques for photographers and business owners to shift their mindset, overcome limiting beliefs, and confidently sell luxury services. Using curiosity and self-awareness as tools for personal and professional growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley: Kerry Jordan:
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Podcast Ep 328 - Navigating the Comparison Game: Practical Tips for Photographers
09/10/2024
Podcast Ep 328 - Navigating the Comparison Game: Practical Tips for Photographers
In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the perils of comparison and how it affects photographers and creatives alike. Heather explores the natural tendency to compare ourselves to others and the detrimental impact it can have on our self-worth and creativity. Whether you’re feeling discouraged by another photographer's work or struggling to see the value in your own, this episode offers actionable insights to shift your perspective and embrace your unique journey. Tune in to discover how to stop comparing and start flourishing. Show Notes Introduction to Comparison: Heather discusses why comparing ourselves to others is a natural, yet counterproductive, tendency and how it affects photographers. The Downside of Comparison: How comparing ourselves to others can lead to feelings of inadequacy or false pride, and why it ultimately hurts us. 13 Questions to Overcome Comparison: Heather introduces and explains the 13 questions she uses in coaching to help clients move past comparison and focus on their own progress. Practical Steps: Two actionable steps to deal with comparison – becoming aware of it and deciding whether to avoid triggers or work on changing your mindset. Related Episode: Heather references Episode 257, "Comparison is Not the Thief of Joy," for further insights on overcoming comparison. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 327 - How is the Economy Impacting Photographers?
09/03/2024
Podcast Ep 327 - How is the Economy Impacting Photographers?
In this episode of the Flourish Academy podcast, Heather Lahtinen delves into a compelling conversation with two standout photographers from the Elevate program. Heather interviews Jess Rodriguez and Jessica Wasik, who share their incredible journeys from early struggles to achieving significant financial milestones. Discover how these photographers navigated economic challenges, leveraged community involvement, and implemented smart strategies to boost their businesses. Tune in to learn their secrets, get inspired by their success stories, and gain actionable insights to transform your own photography business. Show Notes: Overcoming Challenges: Jess R. discusses her early struggles and breakthrough moments in her dog photography business. Strategic Growth: Jess W. reveals her strategies for attracting high-value clients and maintaining a steady flow of work. Economic Resilience: The discussion covers how both photographers adapted to economic shifts and found success despite challenges. Managing Expectations: Dealing with seasonal fluctuations and planning ahead for busy periods. Community Engagement: Insights into how community involvement and networking can drive business growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 326 - How to Eliminate Overthinking and Focus on What Matters
08/27/2024
Podcast Ep 326 - How to Eliminate Overthinking and Focus on What Matters
In this episode of the Flourish Academy Podcast, Heather Lahtinen tackles the mental clutter that can make running a photography business feel overwhelming. Heather shares a personal story about managing travel anxiety and how she learned to cut through the chaos of overthinking. She explains that instead of striving for perfection, focusing on a straightforward approach can make your business more manageable. Join Heather as she offers practical advice on overcoming mind drama, simplifying your business approach, and staying true to what really matters.
Show Notes Simplifying your business approach by eliminating mind drama. Heather shares her recent experience with travel anxiety and how she overcame it with a simpler mindset. How overthinking can complicate running a photography business. Three-step process for making business growth easier. How to shift your mindset from stress and anxiety to clarity and simplicity.
How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 325 - Navigating Mom Guilt: Strategies for Finding Balance
08/20/2024
Podcast Ep 325 - Navigating Mom Guilt: Strategies for Finding Balance
In this episode of the Flourish Academy Podcast, Heather Lahtinen addresses an issue for many working moms: mom guilt. Heather dives into a recent client dilemma, where a photographer struggled with the choice between attending a key industry event and spending time with her children. She shares practical strategies for overcoming these challenges, emphasizing the importance of aligning decisions with personal values and debunking the myth that you can’t excel in both your business and family life. Tune in to learn how to make empowered decisions, manage mom guilt, and create a balanced, fulfilling life. Show Notes: Recent client’s struggle with balancing a key industry event and family time. How value conflicts create stress and the pitfalls of black-and-white thinking. Strategies for reconciling business goals with family life, including prioritizing values and challenging irrational thoughts. Personal experience of balancing family and personal values with work commitments. Encouragement to embrace both business and family roles, and a reminder to challenge guilt-driven thinking. Mom Guilt: Causes & 13 Tips for Overcoming How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 324 - The Power of Time Travel: Lessons from Your Future Self
08/13/2024
Podcast Ep 324 - The Power of Time Travel: Lessons from Your Future Self
In this episode of the Flourish Academy Podcast, Nicole Begley sits down with Heather Lahtinen to explore the fascinating concept of time travel in business. They dive deep into how thinking about your future self can impact your current decisions, and how past experiences shape our present. Heather shares her personal journey from childhood habits of saving the best for last to strategic financial decisions that paved the way for her successful homestead. Join Nicole and Heather as they discuss how to set up your future self for success, avoid common pitfalls, and make decisions that benefit you in the long run. Show Notes Reflecting on unexpected career paths and the importance of following your passions. Recognizing the difference between genuine intuition and ego-driven anxiety. How to imagine what your future self would say and use that wisdom to make decisions. Strategies for setting up your future self for success and how to avoid common mistakes. The importance of having both a life coach and a business mentor to navigate challenges and accelerate growth. Insights on how to make decisions now that benefit your future self and how to manage your thoughts for success. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 323 - Sharing wisdom from other photographers
08/06/2024
Podcast Ep 323 - Sharing wisdom from other photographers
In this episode, Heather Lahtinen shares valuable insights from experienced photographers and entrepreneurs about what to think and believe when starting something new. Whether you're a photographer or venturing into another field, the advice shared here will resonate with anyone embarking on a new journey. Discover how trusting yourself, managing rejection, and focusing on progress over perfection can help you succeed. Tune in for practical wisdom on navigating the early stages of your business and personal growth.
Show Notes: Learn why believing in your vision and surrounding yourself with supportive people is crucial. The importance of finding good teachers and investing in your growth. Discover how focusing on progress rather than perfection can accelerate your success. Tips on embracing rejection as a part of the growth process. The importance of being kind to yourself and leading with service during tough times. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 322 - How does it feel to be rejected?
07/30/2024
Podcast Ep 322 - How does it feel to be rejected?
In this episode of the Flourish Academy podcast, Heather Lahtinen explores the idea of rejection and how it affects photographers trying to grow their businesses. As an experienced photographer, educator, and entrepreneur, Heather offers advice on handling rejection, why it's crucial for growth, and how to turn "no" into opportunities. Discover practical tips to manage and embrace rejection and learn why getting more "no's" can lead to more "yes's" and a successful photography business. Show Notes: The concept of perceived rejection and why it may not be real rejection. Simple formula for making more money: make more offers, meet more people. The importance of being willing to hear "no" and the benefits of rejection. Six strategies to manage and embrace rejection. The importance of embracing rejection for business growth. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 321 - Rediscover Your Worth: Insights from a 6-Year-Old
07/23/2024
Podcast Ep 321 - Rediscover Your Worth: Insights from a 6-Year-Old
In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the unfiltered confidence and joy of a six-year-old's approach to life and business. She explores how we can rediscover our innate belief in ourselves to break through mental barriers and achieve greater success in both business and life. Tune in to learn how embracing a childlike mindset can lead to more fun, creativity, and effectiveness in your entrepreneurial journey.
Show Notes: A heartwarming story about Chase, a six-year-old who embodies confidence and joy in his small accomplishments. Discussion of Holly Kraschaw’s article and how it perfectly captures the essence of a child’s mindset. The importance of telling ourselves positive things and believing in our capabilities, as children do. How societal conditioning and life experiences can diminish our self-belief. Strategies to reconnect with your inner child and regain confidence. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 320 - How to Price Your Photography: Lessons from my 16 Year Old Son
07/16/2024
Podcast Ep 320 - How to Price Your Photography: Lessons from my 16 Year Old Son
Make sure you check out Pricing 101, our free course designed to help you get up and running as quickly as possible! Click here to learn more. Use this link for the "click here"
In this episode of the Flourish Academy podcast, host Heather Lahtinen discusses the common challenge of setting prices for photography services when you're just starting out. With 20 years of experience helping photographers, Heather shares her simple and effective approach to pricing: just make it up! Through an engaging story about her son’s entrepreneurial journey, she illustrates the importance of experimentation, confidence, and avoiding overthinking. Tune in to discover practical tips and gain the confidence to set your photography prices without stress.
Show Notes: The common question: How do I price my photography? The simple approach: Making up prices and adjusting as you go Story about Heather’s son, Evan, and his power-washing business Lessons from Evan’s pricing strategy: Confidence and experimentation Avoiding overthinking and embracing the process Encouragement to experiment and have fun with pricing How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Episode 319 - Running a Photography Business with Anxiety
07/09/2024
Podcast Episode 319 - Running a Photography Business with Anxiety
In this episode of the Flourish Academy podcast, host Heather Lahtinen and her friend Michelle Crandall talk about running a business while dealing with anxiety. Heather shares her experiences as a photographer and entrepreneur, while Michelle gives tips on managing anxious thoughts. They discuss how to reframe anxiety, understand cognitive distortions, and use strategies to overcome them. This episode provides helpful advice for turning anxiety into empowerment and navigating the challenges of being an entrepreneur.
Show Notes:
Techniques for recognizing and addressing anxious thoughts. Impact of anxiety on running a business. Importance of mindset shifts in managing anxiety and business challenges. Personal stories about medication's effectiveness. Reducing stigma around mental health and seeking help. The Eight Cognitive Distortions: labeling and judging, black-and-white thinking, overgeneralization, mind reading, personalization, catastrophizing, should statements, emotional reasoning. Strategies for challenging and reframing anxious thoughts.
How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Michelle Crandall:
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Podcast Ep 318 - Navigating Unexpected Challenges in Your Photography Business
07/02/2024
Podcast Ep 318 - Navigating Unexpected Challenges in Your Photography Business
In this episode of the Flourish Academy Podcast, Heather Lahtinen discusses how to deal with unexpected and undesirable circumstances. As a photographer, educator, and entrepreneur, Heather shares her personal experiences with health challenges and provides actionable steps for managing your mindset during tough times. Tune in to learn how to stay resilient, plan effectively, and turn obstacles into opportunities.
Show Notes:
Heather shares an update on her health and current neurological situation. Discussion on how health issues can impact photographers and entrepreneurs. Importance of managing your mindset and planning ahead. Heather's mantra: "I make money every day, and some days I collect." Encouragement to work on non-photography tasks that set you up for future success. Five key questions to ask yourself during uncertain times: Emphasizing the importance of acceptance in reducing suffering. Encouragement to cultivate tenacity and never give up on your goals. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 317 - How photographers kicked me out of the tribe
06/25/2024
Podcast Ep 317 - How photographers kicked me out of the tribe
In this episode, Heather Lahtinen and Nicole Begley share their early struggles in their photography careers. Heather talks about being pushed out by other photographers, and Nicole shares a tough experience with a bank employee. Despite these hurdles, they both kept going and grew their photography businesses. Listen in to hear their tips on staying strong, coaching yourself, and turning problems into chances for success. Show Notes: Story of earning $105 from the first mini session. The experience of opening a business bank account and facing laughter from bank staff. The backlash and scathing emails received from peers. Emotional impact and the decision to move forward despite criticism. The importance of self-belief and perseverance in the face of doubt. Advice on handling criticism and staying focused on goals. Encouragement for listeners to believe in themselves and their vision. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , , Nicole Begley:
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Podcast Ep 316 - What Overwhelm Really Is
06/18/2024
Podcast Ep 316 - What Overwhelm Really Is
In this new episode of the Flourish Academy Podcast, host Heather Lahtinen talks about the concept of overwhelm that many photographers experience and how it affects our ability to achieve our goals and enjoy life. She shares actionable insights and mindset shifts to help photographers navigate their busy schedules and transform their feelings of overwhelm into a source of empowerment. This podcast is packed with real-life examples, thought-provoking questions, and actionable tips that will help you transform your relationship with overwhelm. Discover how to reframe your thoughts, embrace your current season, and set yourself up for future success. Show Notes: The physical and emotional sensations associated with overwhelm and why we resist them. How resisting reality creates misery and repels opportunities. Techniques to identify and describe the physical sensations of overwhelm. Shifting from "I can't do this" to "I will figure this out" by recognizing our capabilities. Thoughts and encouragement to embrace and process feelings of overwhelm. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 315 - Are you bragging or celebrating?
06/11/2024
Podcast Ep 315 - Are you bragging or celebrating?
In this episode of the Flourish Academy podcast, host Heather Lahtinen shares her insightful perspective on the concept of bragging. Heather challenges traditional notions of boasting and encourages listeners to embrace celebrating success authentically. She tells stories and gives examples to help you understand the difference between being genuinely happy about something and bragging, emphasizing the importance of staying true to oneself while inspiring and motivating others. Show Notes: Heather shares her recent experience of celebrating her son's academic success. Definitions of bragging and boasting, highlighting the distinction between celebrating achievements and arrogant self-praise. The impact of sharing accomplishments authentically and how it can inspire and motivate others. Practical advice on reframing perceptions of bragging, emphasizing authenticity, humility, and intent behind sharing successes. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 314 - How our Phones are Killing our Creativity
06/04/2024
Podcast Ep 314 - How our Phones are Killing our Creativity
In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the paradox of modern existence: our constant quest for happiness amidst the very distractions that make us miserable. Drawing from the insights of Dr. Anna Lembke's book "Dopamine: Finding Balance in the Age of Indulgence," Heather discusses the detrimental effects of digital overindulgence and the importance of reclaiming our mental space from the clutches of technology. Heather challenges listeners to break free from the cycle of constant stimulation and embrace moments of boredom as opportunities for self-discovery and creativity. Tune it for practical tips, from removing social media apps to embracing grayscale screens, to foster a healthier relationship with technology and cultivate a more intentional, fulfilling life. Show Notes: Addressing sources of discontent. Detrimental effects of digital overindulgence. Emphasizes reclaiming mental space and embracing boredom for creativity. Practical tips for tech balance. Mindful disconnection and reconnection. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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Podcast Ep 313 - My Health Update
05/28/2024
Podcast Ep 313 - My Health Update
In this episode, I share my personal health journey, the decisions I've made regarding medication, and how I consciously steer my mindset to stay positive and productive. Whether you're dealing with your own health issues or just looking for ways to overcome life's obstacles, this episode offers valuable insights and inspiration. Let's flourish together! Show Notes: A brief recap of Heather's neurological event earlier in the year and her experience since. Discussion on starting medication, dealing with side effects, and the decision-making process. Tips and techniques Heather uses to keep her mind positive and focused. How managing her health has influenced her business and personal growth. Future plans and the importance of staying optimistic. How to Support the Podcast: Subscribe to the podcast on or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: , ,
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