Podcast Ep 397 - How to Manufacture Motivation
Flourish Academy Podcast
In this episode, Heather breaks down the real difference between feeling motivated and unmotivated—and why it’s almost never about laziness, discipline, or willpower. She shares a personal experience of feeling stuck and low-energy, what actually caused it, and the simple but powerful shift that brought my motivation back. Key takeaways from this episode: Lack of motivation is almost never about laziness. It’s usually a sign that belief has eroded, not that something is wrong with you. When you don’t believe something will work, your brain won’t take action. Motivation disappears...
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Podcast Ep 396 - You MUST Stop Doing This
Flourish Academy Podcast
In this episode, Heather breaks down one of the biggest causes of stress and burnout for photographers: measuring success solely by clients and revenue. She explains why this mindset keeps you stuck in anxiety and dissatisfaction—and how to break free from it. Key takeaways from this episode: Revenue is not the only measure of success. When you tie your confidence and happiness to numbers alone, your emotions rise and fall with every booking, inquiry, or slow season. Happiness becomes conditional when you chase milestones. Many photographers believe they’ll feel better once they hit...
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Bold Move: I'm Raising my Prices
Flourish Academy Podcast
to join us in Elevate, it's the last chance to ever get in at our current pricing. It will never be this inexpensive again and you will be grandfathered for as long as you stay.
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Podcast Ep 395 - Before You Set Your 2026 Goals, Listen to This
Flourish Academy Podcast
In this energizing New Year’s episode, Heather and Nicole kick off the season with bold updates from Elevate, including a brand-new guided curriculum and a daily private podcast to help photographers stay inspired and focused. They dive into the power of belief, consistency, and building confidence by staying close to positive influence. If you’ve ever doubted yourself or needed a simple framework for success, this episode is your sign to lean into proximity and possibility. Key Takeaways: A new guided Elevate curriculum makes it easier for photographers to grow with as little as one...
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Podcast Ep 394 - Still Chasing the Perfect Plan? Here’s the Truth.
Flourish Academy Podcast
In this thought-provoking episode, Heather explores the illusion of “getting there” — whether it’s hitting a revenue goal, reaching a target weight, or achieving a dream — and why those feelings of success often fall flat. Using The Alchemist as a metaphor, she challenges listeners to uncover the treasure already within and shift their mindset from chasing outcomes to cultivating intentional thoughts now. Key Takeaways: The feelings you're chasing (security, freedom, confidence) are created by your thoughts, not your circumstances. Reaching a goal may only bring momentary...
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Podcast Ep 393 - The Decision That Changed Everything: Karley’s Journey Begins
Flourish Academy Podcast
In this episode, Heather sits down with Karly, a pet and equine photographer who is in the early but powerful stages of building a profitable photography business. Karly shares what it looks like to invest deeply in your growth before the income catches up, how surrounding yourself with the right people can completely change what you believe is possible, and why visibility—especially when it feels uncomfortable—can be the very thing that accelerates momentum. This conversation is an honest look at belief, confidence, and the internal shifts that happen long before external success shows...
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Podcast Ep 392 - Success Is Still Messy: A Real Talk Debrief with Michelle Crandall
Flourish Academy Podcast
In this episode, Heather sits down with photographer Michelle, who shares the story of how she transformed a creative idea into a high-impact project that raised over $10,000 for a local dog rescue — while also generating visibility and momentum for her business. Through a breed-specific book project featuring dachshunds, Michelle not only gave her audience a meaningful reason to book sessions, but also built brand awareness, formed strategic partnerships, and expanded into a completely new niche. 3 Key Takeaways: The Book Project Strategy A book project gives clients a tangible reason to...
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Podcast Ep 391 - How to Feel Like a Winner Even When Things Don’t Work
Flourish Academy Podcast
In this inspiring episode, Heather chats with Susie, a pet photographer and Elevate student, about her recent experience at CatFest, where she faced disappointing results—but didn’t let that stop her momentum. Learn how Susie reframed a perceived “failure,” found power in persistence, and embraced the long game of business building with resilience and optimism. Key Takeaways: A slow sales day doesn’t define your worth or future success. Reframing setbacks helps you stay emotionally grounded and focused. Building a business is a long game—progress counts, even in small steps. ...
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Podcast Ep 390 - Do you experience negative feelings when you see your competition on social media?
Flourish Academy Podcast
In this honest and empowering episode, Heather tackles the all-too-familiar feeling of falling behind while watching other photographers appear to thrive. Learn how to shift out of comparison, manage your mindset, and return to your purpose—with practical tools to help you feel empowered, not defeated. Key Takeaways: Why comparison triggers negative emotions (and how to redirect them) The false belief that others’ success means your failure How to identify and reframe the thoughts that lead to insecurity Why competition doesn’t actually take clients from you A simple mental...
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Podcast Ep 389 - I'm doing everything right and they still aren't booking!
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather and Nicole dive into one of the most maddening experiences for photographers: when you “do everything right” on an inquiry call… and the client still doesn’t book. They break down why this happens, how to stop spiraling into self-doubt, and the mindset shifts that keep you moving forward with confidence. If you’ve ever wondered, “Why isn’t this working?” — this conversation is your reset. Key Takeaways (3–5) Why doing everything “right” still doesn’t guarantee a booking The two mental “tracks”...
info_outlineIn this episode, Heather breaks down one of the biggest causes of stress and burnout for photographers: measuring success solely by clients and revenue. She explains why this mindset keeps you stuck in anxiety and dissatisfaction—and how to break free from it.
Key takeaways from this episode:
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Revenue is not the only measure of success. When you tie your confidence and happiness to numbers alone, your emotions rise and fall with every booking, inquiry, or slow season.
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Happiness becomes conditional when you chase milestones. Many photographers believe they’ll feel better once they hit the next goal, but that mindset only postpones satisfaction.
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Growth doesn’t require dissatisfaction. Just like an oak tree grows without criticizing itself for not being fully grown, you can appreciate where you are and still desire to grow.
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Comparison is helpful only when applied narrowly. Comparing tactics and skills can help you improve—but comparing big outcomes like revenue or success steals joy.
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The process matters more than the milestone. Falling in love with the process allows you to feel fulfilled along the way while still moving forward toward your goals.
This episode is a reminder that you’re not behind—you’re in the middle of becoming, and that’s exactly where growth happens.
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