650. From 10K to 100K Months: Here Are The 5 Things We Did Inside Our Fitness Coaching Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Release Date: 06/23/2025
EP | 665 - The Bigger Your Business Gets, The LESS You Have to Work IF You Focus On This ONE Thing
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
This one thing only makes sense when you truly understand it and have a plan for it for your business. That one thing is PROFIT. Early on when organic is working and it's just you or a couple of people, profit and reinvesting back into your business is probably far from your mind. If you want to scale, profit will be the only way you can do it effectively. I'm going to explain what profit buys you in your business from sales systems, measuring business metrics better, hiring talent, and more! Time Stamps: (2:26) Paying Yourself and Your Limiting Mindset (4:42) Don’t Know What...
info_outline
EP | 664 - Tired of Paying for Mentorships That Don’t Work? Listen To This
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you've been burned in the past by mentorships, I get it. What has allowed us to be the longest standing fitness business coaching mentorship in the space is our relentless dedication to innovation and providing our students with a complete solution and a program that actually works. Let me walk you through what IFCA entails, my thoughts when it comes to mentorship, and why you shouldn't give up! Time Stamps: (0:29) Why Mentorships Don’t Work (For Everyone) (1:41) My Promise To You (2:41) Business Mentorship Saturation (4:35) What Happens When You Join IFCA (6:37) Guaranteed...
info_outline
EP | 663 - Don't Start a Business With Your Spouse (Unless You Want to Destroy Your Marriage)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Thinking about starting your coaching company with your spouse or bringing them into the business? There are definitely some advantages and disadvantages and in today's episode, we want to share our personal experience along with what we've seen work after coaching over 4,500 coaches with some bringing in their spouse. Let us know if you enjoy our episodes together and we'll make sure to do more in the future! Time Stamps: (0:36) Good, Bad, and Ugly of Owning a Business With Your Spouse (2:14) The Tuesday Nap Story (7:41) Speed and Dividing Roles (10:59) The Pro’s (14:05) Cory and...
info_outline
EP | 662 - Doctors Said Zero Percent Chance of Pregnancy, But This Protocol Got Us Pregnant Twice (Without IVF)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Given the statistics and biofeedback we received, we had a zero percent chance of conceiving Jaxson but after one incredible night on mushrooms throwing a football back and forth to each other, we visualized being boy parents. Then it happened. If you haven't heard either birth story, we wanted to come together in today's episode and talk openly about our experience, why Jordan didn't want kids at first, what feelings came up during both journeys, and more! Time Stamps: (0:12) Our Fertility Journey (2:05) Jordan Didn’t Want Kids At First (10:00) How Babies Are Made (In Case You...
info_outline
EP | 661 - Delegation Isn’t That Hard — You’re Just Doing It Wrong
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding low leverage high frequency tasks, and get you on track to delegating and outsourcing something small first to learn the skill. Time Stamps: (0:27) Why Delegation Isn’t As Hard As You Think (1:35) Please Subscribe and Share with A...
info_outline
EP | 660 - Why Your Business Feels Broken When You're Actually Winning
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like. Time Stamps: (0:30) It Doesn’t Get Easier (1:36) Please Hit That Subscribe (2:57) #1: Your Business Is A Muscle Under Load (3:55) #2:...
info_outline
EP | 659 - 9 Weeks Postpartum: C-Section Recovery, Breastfeeding, Sex After Baby, and the Beautiful Chaos of Being a CEO & a Mom of Two
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it! Time Stamps: (1:52) Everything I’m Gonna Cover (2:54) C-Section Recovery (8:32) Breastfeeding (16:19) 0 to 1 Kid vs 1 to 2 Kids (21:27) Postpartum Thoughts (27:58) What’s Been...
info_outline
EP | 658 - Content Makeover Series | "Why This WWE Trainer's Instagram Isn't Converting (Despite Training Stone Cold Steve Austin)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin’s Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting...
info_outline
EP | 657 - Content Makeover Series | Why This Hormone Coach's Great Content Isn't Converting (And How I Fixed It in 5 Minutes)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual. Time Stamps: (0:30) Instagram Audit For One of Our Clients (1:18) Breaking Down The Bio (3:07) Clarity With Your Bio (5:08) Pin Posts Strategy (7:55) Content Angles (10:07) DM Me “AI Offer” ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?...
info_outline
EP | 656 - Our Coaching Business Did $129k Cash In 48 Hours While On Vacation → Here’s How
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client Engine" on Instagram, I'll send you a full 4 minute video breakdown going more into detail with this stuff. Time Stamps: (1:39) Step 1: Build An Irresistible Offer That Produces Results (3:07) IFCA Client Example (3:30) Step 2: Build A...
info_outlineIf you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now.
Time Stamps:
(0:28) Mom Brain = 3rd Time’s A Charm
(1:48) Our Backstory
(3:43) How Transform2gether Exploded
(6:28) Email Is Where People Go To Buy
(8:28) Cutting Out Things That Don’t Matter
(10:04) Who You Need To Become
(12:38) Start With These 5 Shifts
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)
(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed