EP | 710 - $500/Month to $680K/Year: How Camden, a College Dropout, Built a Coaching Business Without Ads, a Big Following, or Burning Out
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Release Date: 01/19/2026
EP | 713 - The Triple Tie-Down Financial Objection System We Used to Close $5M in Online Fitness Sales at a 66% Close Rate
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at. Time Stamps: (1:13) The Triple Tie Down Method (2:33) The Two Types of Financial...
info_outline
EP | 712 - The Fastest Way to Stop Panicking About Your Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you. Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur’s eyelids. When I do not have clarity on what is actually happening in my business, my default is: everything is wrong. Everything is broken. Everything is failing. Everything is about to fall apart. And then my brain does what brains do, it starts trying to solve...
info_outline
EP | 711 - The 3 Mistakes That Crushed Our Profitability in 2025
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time. Time Stamps: (1:15) Quick Backstory in 2022 (4:40) Business Is Not For The Weak (5:55) CAC to LTV...
info_outline
EP | 710 - $500/Month to $680K/Year: How Camden, a College Dropout, Built a Coaching Business Without Ads, a Big Following, or Burning Out
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP. Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back. But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset...
info_outline
EP | 709 - The Most Turbulent Year For Our Marriage - A 2025 Recap
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there. Time Stamps: (0:26) Different Style of Episode (1:48) Marlee June Dugger (2:42) Struggling During Pregnancy (9:55) Rearranging Schedules...
info_outline
EP | 708 - This Is Hard: The CEO Mindset for Slow Months and Heavy Responsibility
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me. That does not automatically mean your business is broken. Sometimes your business is fine. Your nervous system is just screaming that it is not. And if you are a business owner responsible for other people’s livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not. So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all...
info_outline
EP | 707 - The Entrepreneurial Mindset Talk That Will Change Everything
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here! Time Stamps: (2:00) No One Understands The Entrepreneur But Entrepreneurs (3:20) Why Most Coaches Quit (5:38) Your Stuck Because You Return To The...
info_outline
EP | 706 - The 5 Types of Content the Algorithm Is Pushing Right Now (And How to Get Seen by 10X More People)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
You need to approach your content in a strategic way if you want results in 2026 and in today's episode, I'm going to breakdown the 5 types of content that are crushing right now. I'll explain each type, give you examples, and also explain how paid ads are the key to accelerating followers, engagement, and clients. Time Stamps: (0:30) Why Your Content Isn’t Going Viral (2:10) Demonstration Reels (4:40) Negative Hooks (7:37) Credibility Hooks (8:50) Story Based Vulnerability (10:42) B Roll with Text Overlay (11:40) Paid Ads ---------- 🤖 Want to Steal Our 10 Proven Viral Post...
info_outline
EP | 705 - How to Transition From In-Person to Online (Without Losing ANY Clients)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If 2026 is the year you want to go from fully in-person to either a hybrid model or fully online, you can't miss this episode. I want to share with you some advice I recently gave inside of IFCA to a trainer looking to go online but hesitant and some valid concerns. This episode will help you break your limiting beliefs and show you why going online is far more valuable for your clients and you. Time Stamps: (0:49) Recent Webinar Example (2:18) Your Clients Ultimately Want The Result (5:07) The Position of Power (7:38) Hybrid Next Step Pitch (9:25) Breaking Limiting Beliefs...
info_outline![EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV] show art](https://assets.libsyn.com/item/39549660?height=50&width=50)
EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I’d ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that’s what I want to talk to you about today. ...
info_outlineIf you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP.
Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back.
But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset stuff, and figuring out what it actually takes to scale past $500K. So if you're anywhere between $5K and $50K a month and you're wondering what the next level actually looks like... this one's for you.
Time Stamps:
(0:56) IFCA Student Camden
(2:04) Dropping Out Of College
(4:50) Learning Marketing
(6:18) Jumping Into IFCA
(8:04) Belief Shifts and Charging What You’re Worth
(12:16) Spending Every Dollar on IFCA At The Time
(15:31) From The DM’s to Sales Calls
(17:29) Current Revenue and The Future
(19:16) Lifestyle Now
(21:56) Advice To Younger Self
(30:40) Where To Find Camden
----------
🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?
Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent
👉 Click Here For Instant Access
🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?
Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.
👉 Click Here to Join The 5-Day Challenge
Prefer to Watch?
Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →
👉 https://www.youtube.com/@jordandugger
Want support + free training?
Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course
👉 Join the Fitness Business Secrets Group
🚀 Want to scale to $10k–$30k/month?
Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot.