Finance Mini-Series: How to Become a Sponsor Magnet with Justin Moore

Navigating brand partnerships, tips and tricks for negotiating collaborations, and understanding your worth with Justin Moore.

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Welcome to episode 502 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Justin Moore from Creator Wizard. 

How to Become a Sponsor Magnet with Justin Moore

In this episode, Justin dives deep into the world of brand partnerships and shares his proven approach to securing long-term sponsorships. He walks us through his Sponsorship Wheel framework, which helps creators craft customized proposals that align with brand goals and foster genuine, lasting relationships. It’s not just about pitching for a quick deal — the name of the game here is creating a foundation for ongoing collaboration that benefits both parties.

Justin also stresses that negotiation should feel like a conversation, not a one-sided transaction. Understanding what both you and the brand are looking for and being flexible with pricing can pave the way for new opportunities! He highlights the importance of knowing your worth, crafting a standout media kit, and getting creative with your pitch to secure better deals. By mastering these skills, creators can turn sponsorships into a steady revenue stream while building strong, meaningful brand connections.

Three episode takeaways:

• Optimizing Brand Partnerships: Justin’s journey into sponsorships shows the importance of building genuine relationships with brands. His ‘Sponsorship Wheel’ framework helps creators customize proposals, align with brand goals, and ultimately drive long-term collaborations.

• Negotiation is a Conversation, Not a Transaction: Effective negotiations go beyond price — it’s about understanding each other’s goals. Tailoring your pitch based on a brand’s needs and being flexible with pricing can unlock new opportunities.

• Know Your Worth and Be Creative: Creators often undervalue themselves, but a strong media kit, clear communication, and creative packaging can help you stand out. With the right approach, you can secure better deals and leverage sponsorships for ongoing revenue.

Resources:

• Creator Wizard
• Justin’s new book, The Sponsor Magnet
• The Green Industry podcast hosted by Paul Jamison
• Follow Creator Wizard on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Cookie Finance. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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