How Pinch of Yum Uses Instagram to Grow Their Email List

Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum.

-----

Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

How Pinch of Yum Uses Instagram to Grow Their Email List

Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time.

Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you!

Three episode takeaways:

• How to repurpose old content — Lindsay discusses how she has been breathing new life into older recipes by organizing and packaging her existing content into resources and opt-ins that can a) provide value to readers and b) drive followers to sign up for the Pinch of Yum email list.
• Pinch of Yums’ current Instagram process and strategy — Lindsay shares her current content strategy for Instagram and how she’s been rethinking the value of Instagram in her business. Historically, she viewed Instagram primarily as a means to build awareness around the brand and new recipes, but she is now being more strategic about the Instagram to email pipeline. She explains her practical tips for getting started with this mindset shift in this discussion!
• How to make the most out of DM for automation tools — Lindsay first tried out a DM for automation tool to drive site traffic a few years ago, but didn’t like how it cluttered her Instagram inbox and made engaging with readers more difficult. So she abandoned it! Recently, however, she tried again (this time with Grocers List) and has had great success building her email list. In this interview, she explains what changed her opinion on these tools (and shares the Instagram inbox organization tip you need)!

Resources:

• Pinch of Yum
• Skinnytaste
• Grocers List
• Grace and Vine Studios
• 22 Healthy Freezer Meals (That You’ll Actually Love)
• Freezer Meals Instagram Post
• Follow Lindsay on Instagram and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Grocers List.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.