How to Balance Creativity and Consistency in Blogging
Release Date: 04/01/2025
The Food Blogger Pro Podcast
Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer...
info_outlineThe Food Blogger Pro Podcast
Leveraging AI to be a more efficient content creator and the role of keywords in today's SEO landscape with Aleka Shunk. ----- Welcome to episode 530 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from and . She also happens to be one of our ! How to Personalize AI for Better Content with Aleka Shunk In this conversation, Bjork and Aleka discuss the evolving landscape of SEO and content creation, particularly focusing on the role of keywords and the integration of AI tools like ChatGPT. They explore how keywords remain essential in SEO, despite...
info_outlineThe Food Blogger Pro Podcast
Editing more efficiently in Lightroom, using AI thoughtfully in your food photography, and developing a visual aesthetic that's uniquely yours with Roberta Dall'Alba. ----- Welcome to episode 529 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Roberta Dall’Alba. In this podcast interview, Bjork and Roberta discuss the importance of having your own distinct style or photography aesthetic to build your brand and why editing is such an essential part of this process. Roberta is an incredible food and travel photographer (trust me, you need to check out her food...
info_outlineThe Food Blogger Pro Podcast
Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality. ----- Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality. How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign Kate first started food blogging in 2017 with no real focus or niche. In 2018, she rebranded to entertaining and hospitality but, understandably, had to pivot again during the summer of 2020. Since then, she settled into...
info_outlineThe Food Blogger Pro Podcast
The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell. ----- Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from (who also happens to be our !). How Storytelling Helps Creators Stand Out Online with Brita Britnell In this episode, Brita shares how leaning into storytelling became the heart of her content strategy, and the secret behind quadrupling (!!!) her Instagram following in just one year. From freelancing to full-time content creation, she walks us...
info_outlineThe Food Blogger Pro Podcast
Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread. ----- Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread. How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years Amy Coyne first started her blog in 2020 as a hobby. She’s always had a passion for sourdough and, combined with her background as teacher, felt like a food blog teaching others to bake sourdough and...
info_outlineThe Food Blogger Pro Podcast
Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri. ----- Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from . Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri In this episode, Sandie Markle shares her journey from working at SideChef to launching her own venture, Blueberri. She and Bjork dive into the evolving world of food content creation, especially how creators can structure their content to boost visibility, make it...
info_outlineThe Food Blogger Pro Podcast
Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life. ----- Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life. How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually...
info_outlineThe Food Blogger Pro Podcast
Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from . Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He’ll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from...
info_outlineThe Food Blogger Pro Podcast
Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum. ----- Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum. How Pinch of Yum Uses Instagram to Grow Their Email List Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and...
info_outlineBalancing creativity and consistency, maximizing productivity, and navigating food trends with RIz Asad from Chocolates and Chai.
-----
Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai.
How to Balance Creativity and Consistency in Blogging
This week, we’re chatting with Riz from Chocolates and Chai, who shares some amazing insights on balancing creativity with monetization. It can feel like a compromise when you’re trying to make money from your blog, but Riz breaks down how ad revenue, affiliate marketing, and licensing can actually work together with your content without sacrificing quality!
Riz also drops some valuable tips on staying efficient and consistent in your content creation. You’ll also hear him talk about how jumping on popular topics, like viral TikTok recipes, can really up your visibility and engagement. Lastly, we dive into the importance of finding your niche — understanding who your audience is and carving out a space that’s uniquely yours is the key to long-term success while staying true to your creative passion. You won’t want to miss this episode!
Three episode takeaways:
-
Balancing Creativity and Consistency: Finding the sweet spot between staying true to your creative vision and consistently putting out content is essential for long-term success. Building trust with your audience while keeping things fresh and true to your style is key here!
-
Maximizing Productivity: If you’re juggling a full-time job or managing the pressures of blogging, Riz has been there and says that batching tasks and minimizing distractions can significantly boost your efficiency. Staying organized will help you keep the content flowing without burning out!
-
Navigating Trends and Monetization: Keeping an eye on trends, like those on TikTok, can help boost your content’s visibility. And while monetizing a blog can feel tricky or like you’re compromising your creativity, finding a balance that allows you to make money while staying true to what you love doing is possible.
Resources:
- Riz’s food blog, Chocolates and Chai
- How to Read a Recipe Post from Chocolates and Chai
- EOS — Entrepreneurial Operating System
- Dubai Chocolate Bar from Chocolates and Chai
- Fluffy Chocolate Pancakes from Chocolates and Chai
- Google Year in Search 2023 Instagram Reel
- Google Year in Search 2023 YouTube Short
- Episode 505 of The Food Blogger Pro podcast: Maximizing Affiliate Revenue with Deep Linking
- Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
- Send Riz an email!
- Follow Riz on Instagram
- Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Clariti and Cookie Finance. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.