Diversifying Income Series: Membership Sites with Adam Sobel

Generating recurring revenue through membership sites, the power of community, and how to scale your business with multiple income streams.

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Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel.

Diversifying Income Series: Membership Sites with Adam Sobel

In this week’s episode, Adam Sobel of Cinnamon Snail shares his journey from owning a restaurant to launching successful online cooking classes after the pandemic. He reveals how building a loyal community was key to his growth, along with using content marketing, lead magnets, and split testing to attract and convert customers. Adam also dives into how paid ads and staying adaptable in the digital world have been essential to his success.

It doesn’t stop there! Adam will also talk about scaling his business with multiple income streams, including membership programs and free offers, while automating key processes to generate steady revenue. Tune in for actionable insights on growing your business in today’s digital age!

Three episode takeaways:

• From Restaurant to Online Success: After the pandemic hit, Adam made a big shift from owning a restaurant to teaching cooking classes online. He quickly realized that building a strong community and customer loyalty was key to his growth.

• Smart Digital Strategies: Content marketing, lead magnets, and split testing became game-changers for Adam. He also dives into how paid ads and constantly adapting to the digital world have been crucial for attracting and converting customers.

• Scaling with Multiple Income Streams: By offering membership programs and leveraging free offers, Adam’s been able to create a steady stream of revenue. Automation has also helped simplify his business, making it easier to generate income while focusing on what matters most.

Resources:

• Cinnamon Snail
• Open Broadcaster Software (OBS)
• Kit
• SamCart
• ClickFunnels
• ThriveCart
• The Ad Lab Method course by Josh Coffy
• The Ecommerce Alley podcast
• Facebook’s Advantage+ shopping campaigns
• Gillian Perkins’s podcast: Work Less, Earn More
• Russell Brunson’s podcast, The Russell Brunson Show
• Mighty Networks
• Circle
• Follow Adam on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Member Kitchens and Cookie Finance. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.