Diversifying Income Series: Mastering Brand Partnerships with Candice Ward

Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake

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Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake.

Diversifying Income Series: Working with Brands

In today’s crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships.

This episode breaks down Candice’s three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don’t miss it!

Three episode takeaways:

• Why you should be using the offer/market/sales framework for brand pitching — Candice explains the 3 main pillars of brand partnerships and how to optimize each phase of your outreach.
• Simple ways to use weekly workflows to make real connections with brands — Candice has incorporated brand outreach via email sequences, LinkedIn, and social media into her workflow and explains her process for communicating with brands and how to develop an email sequence so that you can easily begin the process yourself!
• How to build confidence in pitching — Very few content creators are confident pitching to brands right out of the gate. Candice explains her tips for becoming more confident (hint: repetition helps!) and how reframing pitching as building relationships with brands to help them solve a problem can help creators overcome their mental hurdles to communicating with brands.

Resources:

• Eat More Cake by Candice
• 310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward
• Raptive
• Mediavine
• Pinch of Yum
• MALK Organic
• LinkedIn
• Superhuman
• Mixmax
• Confident Pitch Program
• Brand Magnet: How to Stand Out and Land Brand Deals as a Food Creator in 2025
• Follow Candice on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

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