Episode 239: Dr. Claire Wilcox - Rewire Your Food-Addicted Brain: Fight Cravings and Break Free from a High-Sugar, Ultra-Processed Diet Using Neuroscience

We’re honored to welcome back Dr. Claire Wilcox, a trailblazer in the field of food addiction. Claire is an addiction psychiatrist, former internist, and associate professor of translational neuroscience at the Mind Research Network. She’s worked in everything from eating disorder treatment centers to general psychiatry and is on the frontlines of research, clinical care, and advocacy. Her academic textbook Food Addiction, Obesity and Disorders of Overeating has helped shape the professional dialogue—but today, we’re talking about her newest book, Rewire Your Food-Addicted Brain: Fight Cravings and Break Free from a High-Sugar, Ultra-Processed Diet—a compassionate, research-informed, and accessible guide for individuals navigating food addiction. And here’s the wild part: this book was directly inspired by the Food Junkies Podcast.

💥 Key Takeaways 💥

🔹 The Why Behind the Book
Claire was inspired by the validation, science, and compassion found in our podcast. She wanted to turn years of neurobiology, research, and lived experience into a digestible, practical resource for both clinicians and people in recovery.

🔹 Not Just Another Food Book
This is NOT a weight loss book. It’s a science-backed, shame-free guide to understanding food addiction and reclaiming your life from ultra-processed foods — whether you score mild, moderate, or severe on the mYFAS scale.

🔹 Food Addiction ≠ Weakness
Claire beautifully reframes food addiction as a neurobiological condition, not a moral failing. Like alcohol or nicotine addiction, it’s rooted in genetics, brain wiring, and environmental exposure — often starting in early childhood.

🔹 Diagnosis Matters
Chapter 6 tackles the controversial diagnostic gray zone, comparing food addiction to binge eating disorder and explaining how tools like the mYFAS can help people finally feel seen, understood, and validated.

🔹 Personalized Recovery > One-Size-Fits-All
The book includes three levels of food plans that adapt to the individual — from flexible to more structured — based on your symptoms, goals, access to food, and cultural context. There’s no moral hierarchy here, just practical options.

🔹 Harm Reduction is Welcome Here
Recovery isn’t linear, and slips happen. The book normalizes recurrence without shame, promotes spiraling up over time, and encourages readers to find what works for them — even if it’s not “perfect.”

🔹 Tools with Neuroscience Receipts
Each tool is not only practical — it’s also evidence-based, with brain science to back it up. Claire doesn’t just tell you what to do… she tells you why it works.

🔹 Values Over Weight
This book helps you set recovery goals beyond the scale — like peace, freedom, energy, and connection. Weight loss may happen as a side effect, but the real win is regaining your life.

🔹 Validation for the Spectrum
Whether you’re struggling mildly or feel like you're at your lowest, this book meets you where you are and reminds you: there is a way out — and it can be your way.

💡 Bonus: There are FREE online chapters + tools available starting August 1st through New Harbinger Publications!

📘 Available Everywhere Books Are Sold
➡️ Title: Rewire Your Food-Addicted Brain: Fight Cravings and Break Free from a High-Sugar, Ultra-Processed Diet Using Neuroscience 
➡️ Website: https://www.wilcoxmd.com

The content of our show is educational only. It does not supplement or supersede your healthcare provider's professional relationship and direction. Always seek the advice of your physician or other qualified mental health providers with any questions you may have regarding a medical condition, substance use disorder, or mental health concern.