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Ep150- Raising Money + Lessons from 1000 Founders - Steven of CircleUp

The Food Startups Podcast

Release Date: 06/29/2017

Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas show art Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas

The Food Startups Podcast

A discussion on mental health with our guests:

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Ep 175: Position Your Business and Investor Relationship For Success show art Ep 175: Position Your Business and Investor Relationship For Success

The Food Startups Podcast

Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.

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Ep 175: Position Your Business and Investor Relationship For Success show art Ep 175: Position Your Business and Investor Relationship For Success

The Food Startups Podcast

Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.

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Ep 174 - Going from 0-1300 stores in Eight Months show art Ep 174 - Going from 0-1300 stores in Eight Months

The Food Startups Podcast

Jessica Levison is the Founder and CEO of Pekaboo Ice Cream. In her search to get veggies into her three toddlers, this lawyer turned Ice Cream Confectionist started infusing vegetables in ice cream and ended up starting a successful ice cream brand called Peekaboo Ice Cream. In this episode, Jessica talks about how she managed to get the funding and exposure that brought Peekaboo Ice Cream to 1300 stores in just 8 months.

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Ep 173 - How Collaboration Can Catapult a Brand's Success show art Ep 173 - How Collaboration Can Catapult a Brand's Success

The Food Startups Podcast

This episode brings a co-hosted interview by yours truly, Hema Reddy, and Jeremy Smith. Guests on the show are Francisco Pavan, the Co-Founder of Kumana, a company that makes Avocado Sauces inspired by Venezuelan cuisine, and Eric Reid, from Marketbrand, a strategic branding & design firm.

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Ep 172 - Turning a Home Remedy to a Successful Beverage Brand show art Ep 172 - Turning a Home Remedy to a Successful Beverage Brand

The Food Startups Podcast

Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.

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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh show art Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh

The Food Startups Podcast

Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.

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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh show art Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh

The Food Startups Podcast

Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.

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Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski show art Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski

The Food Startups Podcast

Katie Katie Jesionowski is Co-Founder of MySuperFoods, a company that makes superfoods for kids. With three product lines distributed nationally via natural food channels, traditional grocery, food service, schools and export as well as online, they are a snack brand on the rise.

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Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly show art Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly

The Food Startups Podcast

Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread.

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More Episodes

For Steven, it's all about patterns. He has spoken to over 1,000 founders and has developed a sense for which startups are going to flourish.

He focuses on sourcing and evaluating premier brands and coaching entrepreneurs through the fundraising process at CircleUp.

CircleUp is the platform providing capital and resources to innovative, early-stage consumer brands, and opportunities for sophisticated investors to participate in their growth.

From machine learning data to predict CPG success to the do's and don'ts of fundraising, we cover a lot:

  • The fallout from Amazon's purchase of Whole Foods
  • An 18 billion dollar shift from large brands to small brands in the consumer space from 2011-2015
  • Is there a “too early” for Circle Up?
  • Characteristics of good brand communication
  • Helio - machine learning for the CPG space
  • How to attack a trade show.
  • Trends Steven sees in 2017
  • The 5 buckets of entrepreneurs
  • Why some companies can raise money and others can’t