Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
Release Date: 05/16/2019
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The Food Startups Podcast
A discussion on mental health with our guests:
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Ep 175: Position Your Business and Investor Relationship For Success
The Food Startups Podcast
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Ep 175: Position Your Business and Investor Relationship For Success
The Food Startups Podcast
Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.
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The Food Startups Podcast
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Ep 173 - How Collaboration Can Catapult a Brand's Success
The Food Startups Podcast
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Ep 172 - Turning a Home Remedy to a Successful Beverage Brand
The Food Startups Podcast
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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
The Food Startups Podcast
Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
The Food Startups Podcast
Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
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Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski
The Food Startups Podcast
Katie Katie Jesionowski is Co-Founder of MySuperFoods, a company that makes superfoods for kids. With three product lines distributed nationally via natural food channels, traditional grocery, food service, schools and export as well as online, they are a snack brand on the rise.
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Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly
The Food Startups Podcast
Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread.
info_outlineMark Cohen is the founder and CEO of Kidfresh, a food brand that was inspired by Matt's goal to provide a line of better-for-you and tasty kids meals to-go made with the same quality ingredients enjoyed by parents but for children.
In this episode, he shares several key insights for shelf strategy, as well as the importance of perseverance and vision.
A few other takeaways:
- Production and packaging: Find co-packers who are willing to work with you and your small margins. Develop an honest, straightforward and personal relationship with them.
- Pricing on shelf: Make sure that your product is affordable. Take note of where your product is being shelved, who your competitors are and what price point will work best in your category.
- Success of shelf: visibility is important. Start with minimum SKUs to put on a number of shelves, to be picked strategically depending on variety. Choose a number of stores which are representative enough, allowing you to do some marketing and promotion.
- Raising capital: For starters, go with investors whom you know personally or are introduced to you within your network.
And many more such valued lessons!