Ep151- #1 on Amazon + Road Trip Retail Strategy - Alex of Bizzy Coffee
Release Date: 07/06/2017
Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas
The Food Startups Podcast
A discussion on mental health with our guests:
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Ep 175: Position Your Business and Investor Relationship For Success
The Food Startups Podcast
Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.
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Ep 175: Position Your Business and Investor Relationship For Success
The Food Startups Podcast
Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.
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Ep 174 - Going from 0-1300 stores in Eight Months
The Food Startups Podcast
Jessica Levison is the Founder and CEO of Pekaboo Ice Cream. In her search to get veggies into her three toddlers, this lawyer turned Ice Cream Confectionist started infusing vegetables in ice cream and ended up starting a successful ice cream brand called Peekaboo Ice Cream. In this episode, Jessica talks about how she managed to get the funding and exposure that brought Peekaboo Ice Cream to 1300 stores in just 8 months.
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Ep 173 - How Collaboration Can Catapult a Brand's Success
The Food Startups Podcast
This episode brings a co-hosted interview by yours truly, Hema Reddy, and Jeremy Smith. Guests on the show are Francisco Pavan, the Co-Founder of Kumana, a company that makes Avocado Sauces inspired by Venezuelan cuisine, and Eric Reid, from Marketbrand, a strategic branding & design firm.
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Ep 172 - Turning a Home Remedy to a Successful Beverage Brand
The Food Startups Podcast
Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
The Food Startups Podcast
Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
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Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
The Food Startups Podcast
Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
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Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski
The Food Startups Podcast
Katie Katie Jesionowski is Co-Founder of MySuperFoods, a company that makes superfoods for kids. With three product lines distributed nationally via natural food channels, traditional grocery, food service, schools and export as well as online, they are a snack brand on the rise.
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Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly
The Food Startups Podcast
Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread.
info_outlineWhen I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.
Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already."
I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.
The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.
And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:
- Ranking #1 in amazon for cold brew coffee
- Finding product opportunities using internet metrics
- A/B testing and online customer feedback
- How to run a successful promotion tour
- Door-to-door retail sales tips
- Navigate the chicken and egg problem with distributors and retail
- The National Coop Grocers association
- Key metrics that many founders overlook
- Buying and equipping a van for your brand
- Why you need company "gear"
- Understanding why customers use your product