Ep153- Investing in the 1% - Jordan of AccelFoods
Release Date: 07/20/2017
The Food Startups Podcast
A discussion on mental health with our guests:
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Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.
info_outlineThe Food Startups Podcast
Tom Spier is the Founder and Managing Partner of Boulder Food Group(BFG), a venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. Tom previously co-founded EVOL Foods and was the COO of Bear Naked Granola. Under Tom’s management, both businesses were successfully sold to public companies. In this episode Tom talks about what BFG values in emerging partners and some of the ins and outs of how they operate.
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Jessica Levison is the Founder and CEO of Pekaboo Ice Cream. In her search to get veggies into her three toddlers, this lawyer turned Ice Cream Confectionist started infusing vegetables in ice cream and ended up starting a successful ice cream brand called Peekaboo Ice Cream. In this episode, Jessica talks about how she managed to get the funding and exposure that brought Peekaboo Ice Cream to 1300 stores in just 8 months.
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This episode brings a co-hosted interview by yours truly, Hema Reddy, and Jeremy Smith. Guests on the show are Francisco Pavan, the Co-Founder of Kumana, a company that makes Avocado Sauces inspired by Venezuelan cuisine, and Eric Reid, from Marketbrand, a strategic branding & design firm.
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Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
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Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
info_outlineThe Food Startups Podcast
Mark Cohen is the founder and CEO of Kidfresh, a food brand that provides a line of better-for-you kids meals made with the same quality ingredients enjoyed by parents but for children.
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Katie Katie Jesionowski is Co-Founder of MySuperFoods, a company that makes superfoods for kids. With three product lines distributed nationally via natural food channels, traditional grocery, food service, schools and export as well as online, they are a snack brand on the rise.
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Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread.
info_outline"Back the jockey, not the horse."
At early revenue stages, the founder is crucial when deciding whether or not to invest.
Out of every 100 or so food startups Accel Foods invests in just 1.
What makes them say yes to this small handful of companies? Cofounder Jordan Gaspar and I dive into her perspective of food startups and how they can prosper:
- How Jordan left the legal space and ended up with an investment fund
- The size of the companies and the investments they make
- Common mistakes food startups make that affect their long term success
- Advice for companies in "launch mode"
- Mentoring: is this a value-added service that Accel offers all brands?
- Legal guidelines to keep in mind for your company
- How long it takes from meeting a founder to making an investment