Using Digital Engagement Services in Healthcare To Enhance the Consumer Experience
Release Date: 08/04/2023
Healthcare Marketing Predictions 2026 with Colin Hung
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What does the future hold for healthcare marketing as we head into 2026? In this episode of For the Better, Lauren Minors sits down with Colin Hung, one of the most connected voices in healthcare marketing and health IT. Colin is Editor-in-Chief of Swaay Marketing Community and Editor at Health IT Today, and he shares what he’s seeing across more than 40 conferences a year. Together, they explore the biggest healthcare marketing and digital trends of 2025—and what marketers should prepare for in 2026—including frozen budgets, smarter measurement, digital front doors, in-person events,...
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Weathering the storm: Leadership and burnout in healthcare marketing
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In this inspiring episode of For the Better, guest host Lauren Minors sits down with Amy Comeau, award-winning author, speaker, and former CMO at Emory Healthcare, to explore what it truly means to lead with authenticity—especially in times of crisis. Drawing from her acclaimed book, Every Storm Runs Out of Rain, Amy shares how a simple idea—a weekly “Friday email” to her team—became a powerful lifeline of connection and gratitude during the chaos of the pandemic. What started as a gesture of encouragement turned into a leadership ritual that fostered trust, vulnerability, and...
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Empathy meets strategy: The art of change management in healthcare
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In this episode of For the Better, Lauren Minors, Director of Partnerships and Marketing for Reason One, sits down with Maureen Li, the Digital Marketing Technology Manager at Emerson Health. They discuss Maureen's unique journey from an art history major at Tufts University to her pivotal role in healthcare marketing. Maureen delves into how her background in art and psychology equipped her with transferable skills that have driven her success and shaped her approach to the website redesign project at Emerson Health. The conversation highlights the importance of making healthcare...
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Beyond Optics: Inclusive Healthcare Marketing That Performs
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In this episode of For the Better, Ben Cash, CEO of Reason One, speaks with Melissa Fors Shackleford—founder of Shackelford Strategies and a nationally recognized leader in healthcare marketing and brand strategy. Known for her work with purpose-driven organizations like Optum, Hazelden Betty Ford, and Cigna Evernorth, Melissa helps healthcare brands clarify their message, build trust, and drive sustainable growth in a rapidly evolving landscape. “One of the things that I found at Hazelden Betty Ford was that when you dug into the data, our largest competitor wasn’t another...
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Where Bias Begins in Healthcare AI
For the Better
In this episode of For the Better, host Ben Cash, CEO of Reason One, speaks with Chris Hemphill, now Director of Modular Feedback and a Fellow at the NYU McSilver Institute for Poverty Policy and Research. At the time of recording, Chris was serving as Senior Director of Commercial Intelligence at Woebot Health. Chris shares how bias in healthcare AI doesn’t start in code—it starts in culture. They explain how healthcare marketers, IT teams, and clinical leaders can challenge those patterns by asking better questions, bringing the right people into the room, and refusing to develop in a...
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Breaking Barriers: Women Leading Healthcare
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In this episode… Tune in to this special Women's History Month episode of For the Better as Lauren Minors, Director of Partnerships and Marketing at Reason One, speaks with Jean Hitchcock, President of Hitchcock Marketing & Communications. With over 30 years of experience, Jean shares how a personal experience shaped her career and reflects on her leadership journey across healthcare systems, agencies, and tech organizations. Listen in as Jean discusses: How women are transforming healthcare leadership Balancing career ambitions with family life The power of mentorship and...
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Bridging Privacy and Marketing Gaps in Healthcare
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In this episode… With the shift to digital platforms in healthcare marketing, marketers face the daunting challenge of balancing patient privacy with effective digital marketing. Stringent regulations like HIPAA govern the use of sensitive patient data, raising the question: how can healthcare organizations continue to engage potential patients without compromising their privacy? Ray Mina, Vice President of Marketing at Freshpaint, brings his expertise in navigating privacy regulations and healthcare marketing to address these challenges. Freshpaint offers innovative solutions that securely...
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Bridging Healthcare Gaps Through Digital Transformation
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In this episode… As digital technologies disrupt every sector, the health sector stands firm yet restless against the tides of change. Innovation and tradition collide in an industry as old as time, setting the stage for a monumental paradigm shift. How can industry leaders foster transformation within this stronghold? Jared Johnson is the Chief Marketing Officer at Praia Health, the first consumer experience orchestration platform for healthcare, revolutionizing how health systems engage and retain patients. With a robust background in healthcare marketing, Jared offers a compelling look at...
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Amplifying Patient Voices in Healthcare Decision-Making
For the Better
In this episode… With the healthcare industry becoming more consumer-centric, providers face the challenge of aligning their operations with patients' real needs. Addressing patient engagement requires a multifaceted approach that involves patients in their healthcare journey, fosters shared decision-making, and enhances the overall patient experience. How can organizations ensure that their digital solutions genuinely benefit those they aim to serve? Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, a healthcare IT research firm focused on improving...
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Lessons for Health Systems from a Rare Disease Patient Advocate
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In this episode… Chronic illnesses are affecting an increasing portion of the population, with nearly 50% of Americans currently managing such conditions. Despite the growing number of patients requiring long-term care, the healthcare system is still designed around acute, short-term issues, leaving those with chronic diseases feeling lost in a complex maze of care. How can the healthcare system evolve to better support patients navigating these complex, long-term conditions? With over 15 years of entrepreneurial experience, Kristy Dickinson, the Founder and CEO of Chronically Simple, is a...
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A shortage in healthcare providers in an overcrowded pool of patients has created a gap in access, increasing the need for more convenient and accessible care options. To fill the void, healthcare organizations rely on a network of partnerships and the implementation of digital patient engagement tools. These engagement tools are convenient communication platforms that allow patients to manage their care using electronic devices. But how do digital engagement services compare to traditional service lines?
Richard Baldwin, a digital marketing veteran, uses his 14-plus years of experience to lead a team of digital engagement service professionals at Prisma Health, South Carolina’s largest healthcare system. Under his tutelage, his team has created convenient and consumer-friendly tools, including the Care Finder. Using the Care Finder allows patients to enter their symptoms, answer a series of questions, and make a selection from a list of recommended care options. Consumer engagement services are more efficient, unlike multi-step service lines that require additional navigation that lead to patient frustration.
In this episode of For the Better, Ben Cash interviews Richard Baldwin, Manager of Digital Engagement Services at Prisma Health, to discuss digital engagement services and its impact on healthcare efficacy. Richard explains the shift towards consumerization in healthcare, how the pandemic impacted digital engagement services, and how AI and other innovative technologies can revolutionize the healthcare system.