Where Bias Begins in Healthcare AI
For the Better
In this episode of For the Better, host Ben Cash, CEO of Reason One, speaks with Chris Hemphill, now Director of Modular Feedback and a Fellow at the NYU McSilver Institute for Poverty Policy and Research. At the time of recording, Chris was serving as Senior Director of Commercial Intelligence at Woebot Health. Chris shares how bias in healthcare AI doesn’t start in code—it starts in culture. They explain how healthcare marketers, IT teams, and clinical leaders can challenge those patterns by asking better questions, bringing the right people into the room, and refusing to develop in a...
info_outline
Breaking Barriers: Women Leading Healthcare
For the Better
In this episode… Tune in to this special Women's History Month episode of For the Better as Lauren Minors, Director of Partnerships and Marketing at Reason One, speaks with Jean Hitchcock, President of Hitchcock Marketing & Communications. With over 30 years of experience, Jean shares how a personal experience shaped her career and reflects on her leadership journey across healthcare systems, agencies, and tech organizations. Listen in as Jean discusses: How women are transforming healthcare leadership Balancing career ambitions with family life The power of mentorship and...
info_outline
Bridging Privacy and Marketing Gaps in Healthcare
For the Better
In this episode… With the shift to digital platforms in healthcare marketing, marketers face the daunting challenge of balancing patient privacy with effective digital marketing. Stringent regulations like HIPAA govern the use of sensitive patient data, raising the question: how can healthcare organizations continue to engage potential patients without compromising their privacy? Ray Mina, Vice President of Marketing at Freshpaint, brings his expertise in navigating privacy regulations and healthcare marketing to address these challenges. Freshpaint offers innovative solutions that securely...
info_outline
Bridging Healthcare Gaps Through Digital Transformation
For the Better
In this episode… As digital technologies disrupt every sector, the health sector stands firm yet restless against the tides of change. Innovation and tradition collide in an industry as old as time, setting the stage for a monumental paradigm shift. How can industry leaders foster transformation within this stronghold? Jared Johnson is the Chief Marketing Officer at Praia Health, the first consumer experience orchestration platform for healthcare, revolutionizing how health systems engage and retain patients. With a robust background in healthcare marketing, Jared offers a compelling look at...
info_outline
Amplifying Patient Voices in Healthcare Decision-Making
For the Better
In this episode… With the healthcare industry becoming more consumer-centric, providers face the challenge of aligning their operations with patients' real needs. Addressing patient engagement requires a multifaceted approach that involves patients in their healthcare journey, fosters shared decision-making, and enhances the overall patient experience. How can organizations ensure that their digital solutions genuinely benefit those they aim to serve? Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, a healthcare IT research firm focused on improving...
info_outline
Lessons for Health Systems from a Rare Disease Patient Advocate
For the Better
In this episode… Chronic illnesses are affecting an increasing portion of the population, with nearly 50% of Americans currently managing such conditions. Despite the growing number of patients requiring long-term care, the healthcare system is still designed around acute, short-term issues, leaving those with chronic diseases feeling lost in a complex maze of care. How can the healthcare system evolve to better support patients navigating these complex, long-term conditions? With over 15 years of entrepreneurial experience, Kristy Dickinson, the Founder and CEO of Chronically Simple, is a...
info_outline
The Importance of Schema, Knowledge Graphs, and Kevin Bacon in Healthcare Marketing
For the Better
In this episode… With every Google search, there's an unseen layer of interwoven information that’s crucial for businesses to gain visibility. What if there was a way to clarify these connections, making it easier for search engines to deliver the most relevant content? How does semantic marketing change the game for search engine optimization, and what role does famed actor Kevin Bacon have to play in this? Martha van Berkel is the Co-founder and CEO of Schema App, an end-to-end schema markup solution for enterprise SEO teams. Known for her expertise in schema markup and knowledge graphs,...
info_outline
The Practice and Potential of AI for Healthcare Marketers
For the Better
In this episode… Artificial Intelligence is swiftly becoming a game-changer in healthcare, but is it truly ready to transform the patient experience? The healthcare industry is buzzing about AI revolutionizing patient care, cost reduction, and efficiency. However, with much of the technology still labeled as potential, many wonder how much AI has impacted the consumer and patient experience. Could the fusion of technology and empathy be within our grasp? Alan Shoebridge is the Associate Vice President of National Communication at Providence, leading a diverse, multistate communications team....
info_outline
Better Digital Transformation Through Product Management at Cedars-Sinai
For the Better
In this episode… Have you ever pondered the intricate relationship between healthcare and technology? Imagine a hospital environment where patients find precisely what they need online without hassle, and doctors communicate their value effortlessly. Could there be a solution to harmonize this complex data and improve everyone's experience? Christina Valls is the Associate Director of Product and Enablement at Cedars-Sinai, the largest non-profit hospital in the western US, pioneering innovative patient care. She unravels how her team is turning these challenges into opportunities,...
info_outline
Healthcare Recruitment: Using Marketing Skills for Workforce Development
For the Better
In this episode… The healthcare industry's paramount quest for workforce excellence hinges on attracting and retaining top talent. Aligning brand culture with employee experience and retention is essential for fostering a culture of engagement crucial for long-term success. With over 15 years of experience leading marketing initiatives, Christine Albert, the former CXO at LCMC Health, helps healthcare brands connect the dots between brand, culture, and experience. She draws a parallel between consumer and employee acquisition, highlighting the importance of adopting a marketing mindset and...
info_outlineIn this episode of For the Better, host Ben Cash, CEO of Reason One, speaks with Chris Hemphill, now Director of Modular Feedback and a Fellow at the NYU McSilver Institute for Poverty Policy and Research.
At the time of recording, Chris was serving as Senior Director of Commercial Intelligence at Woebot Health.
Chris shares how bias in healthcare AI doesn’t start in code—it starts in culture. They explain how healthcare marketers, IT teams, and clinical leaders can challenge those patterns by asking better questions, bringing the right people into the room, and refusing to develop in a vacuum.
They also speak candidly about their own experiences navigating health tech as a Black professional—and why trust, transparency, and cultural humility are key to building ethical AI.