Episode 206 REMASTERED: Local Visibility From Community-Based Marketing With Len Spada
Release Date: 09/27/2024
Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
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Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication...
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Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
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Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a...
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Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
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Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his...
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Women of Power Episode 8: Getting in the Zone With Traci Scudder
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Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s...
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Episode 259: Winning The Battle Within With Justin Hoover
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This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear. Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives. Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve 1:08 Introduction 2:36 What is the Battle Within? 4:32 Understanding...
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Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
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Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable 1:10 Introduction 3:00 Getting to Know Jason 7:08 What Challenges Jason 11:55 The Value of Marketing 14:04 A Unique Selling...
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Episode 257: Outsourcing HR Correctly With Mark Sinatra
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Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark’s Life Prior to Aspen 4:57 The...
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Episode 256: Developing “SOLEutions” With Dr. Michael Graham
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Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Mission 0:50 Introduction 3:19 Studying Podiatry 5:25 Starting the Practice 8:16 Innovation and Entrepreneurship 12:22...
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Episode 255: Fostering a Growth Mindset With Dr. Peter Wishnie
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Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies. Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for...
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Women of Power Episode 7: Taking Command of Your Career With Diana Cupps
World of Marketing
This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this! Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they...
info_outlineLen Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.
Here’s a Glimpse of What You’ll Learn
0:00 Preview - Starting a Law Firm
1:20 Introduction
2:57 How Len Got Started
6:00 Working With Insurance Companies
7:53 Importance of Varied Experience
9:37 Len’s Mentors
12:04 Starting a Law Firm
14:47 Rituals and Routines
17:04 Podcast Recommendations
19:17 Book Recommendations
20:19 Len’s Past Mistakes
23:53 Community-Based Marketing
31:20 Closing Thoughts
Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.
Speakers Featured in This Episode
- Tom Foster of Foster Web Marketing
- Len Spada of Spada Law Group
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.