Women of Power Episode 5: Building Value Out of Passion With Chasity Stratton
Release Date: 01/03/2025
Marketing, Law & Trust with Peter Hoppenfeld
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What happens when a top-tier attorney thinks like a marketer? On the latest episode of Tom’s World of Marketing, I sat down with Peter Hoppenfeld — the “marketer who happens to be a lawyer” behind some of the biggest names in direct response and info marketing. Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works. In this episode, we cover: Why strategy comes before lawyering How compliance can be a competitive advantage The #1 mistake...
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Streaming TV. AI. Attribution that actually makes sense.
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In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a “branding-only” channel. This conversation challenges one of the biggest assumptions in marketing: that TV can’t be measured. In this episode, you’ll learn: Why programmatic streaming TV is now more measurable than traditional broadcast How ESB’s AI platform, MACData, tracks performance down to the household level What actually...
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AI, Law Firms & Transformational Wealth with Dave Frees
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In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices. Dave isn’t theorizing about the future. He’s using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive. Highlights from this episode: Why most lawyers are years behind on AI and what the top 5% are doing differently How AI...
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The World of Marketing ft. Paul Greene
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What happens when an Olympic athlete’s entire career is on the line? They call Paul Greene one of the world’s leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity. In this episode, we talk about: Why trust matters more than being the loudest voice How to build a global practice in a specialized field The importance of content-driven marketing over quick fixes Why human connection still...
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Vance Morris, “The Disney Guy”!
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From creating Disney’s iconic Chef Mickey’s to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment. In this episode, Vance joins Tom Foster to share: How a near-bankruptcy became the turning point for building lasting business success What Disney taught him about creating unforgettable customer experiences Why “response-required” marketing beats flashy advertising every time And how small businesses can “Disneyfy” their own operations for world-class service If...
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Great Implementers No Dreamers with Brian Kurtz
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This week, after a long voyage away from Earth, I’m thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I’ve even recently joined his Titans...
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Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
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Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication...
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Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
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Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a...
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Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
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Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his...
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Women of Power Episode 8: Getting in the Zone With Traci Scudder
World of Marketing
Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s...
info_outlineChasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.
With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.
Here’s a Glimpse of What You’ll Learn
0:00 Preview: Marketing a New Firm
0:49 Introduction
2:42 Chastity’s Background
5:43 The Passion for Estate Planning
8:32 Launching the Business
11:08 Marketing a New Firm
14:16 Building Relationships With Clients
16:22 The Importance of Estate Planning
17:54 Growing the Firm
20:50 Future Plans
22:46 Wrap Up
Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.
Speakers Featured in This Episode
- Tom Foster of Foster Web Marketing
- Chasity Stratton of Stratton & Reynolds, LLC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.